Domaine de la Croix
Domaine de la Croix is a historic Provence wine estate (founded 1882) in La Croix-Valmer, producing Cru Classé de Provence rosés, whites, reds, and sparkling wines sold DTC, on-site, and via wine tourism, owned by the Bolloré Group since 2001.
- Company typePrivate
- Founded1882
- HeadquartersLa Croix-valmer, France
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Domaine de la Croix does
Domaine de la Croix is a single-estate Provence wine producer headquartered in La Croix-Valmer on the Saint-Tropez peninsula, operating from a 230-hectare property that includes approximately 100 hectares under vine and a 3,500 m² underground cellar. The estate was founded in 1882 by Albert de Vrégille, was acquired by the Bolloré Group in 2001, and has held Cru Classé de Provence status since 1955, the largest holding in the Côtes de Provence appellation. The portfolio spans five cuvées across rosé, white, and red still wines plus a sparkling rosé, with a prestige Cuvée Empereur capped at 2,000 bottles anchoring the top of the range and Cuvée Bastide Blanche Rosé recognized with a 2018 Gold Medal at the Concours Général Agricole.
The business runs a vertically integrated, consumer-facing model. Distribution is primarily direct-to-consumer through an on-site boutique and DTC e-commerce with international delivery, supplemented by wine tourism and event/venue rental at the estate. Production is supported by long-tenured operational leadership (chef de culture Olivier Paques since 2006), consulting oenologist Michel Rolland, and Provence Œnologie. In February 2024 the estate appointed Guillaume Biais as a new vineyard manager to lead a transition from HVE certification to certified organic farming across the vineyard.
The company is a privately held SAS within the Bolloré Group, with a headcount reported in the 11–50 employee range, and has no disclosed revenue or financial metrics. Customer acquisition is decentralized across consumer DTC, on-trade, and event channels, with no named anchor accounts in the available data.
Domaine de la Croix firmographics
Firmographics- Name
- Domaine de la Croix
- Legal name
- SAS Domaine de la Croix exploitation
- Website
- https://domainedelacroix.com
- Company type
- Private
- Founded year
- 1882
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Domaine de la Croix is a historic Provence wine estate (founded 1882) in La Croix-Valmer, producing Cru Classé de Provence rosés, whites, reds, and sparkling wines sold DTC, on-site, and via wine tourism, owned by the Bolloré Group since 2001.
- Ownership category
- akta.pro rank
Domaine de la Croix industry classification
Industry- Product category
- Cru Classé Côtes de Provence Wines
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (424820)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Domaine de la Croix is headquartered
LocationHeadquarters
- HQ city
- La Croix-valmer
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Domaine de la Croix business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct Wine Sales (Online Boutique): The estate operates a direct-to-consumer e-commerce platform (domainedelacroix.com) selling its full range of wines (rosé, white, red, sparkling) across three cuvée tiers. Delivery is available in France and internationally. Free delivery in mainland France for orders of 36+ 75cl bottles. This is the primary revenue stream.
- On-Site Boutique Sales: Physical sales at the estate's boutique at 816 Boulevard de Tabarin, La Croix-Valmer. Open Tuesday to Saturday. On-site customers can purchase all cuvées directly, often following tastings or event visits.
- Event Venue Rental (Réception): The estate rents its reception spaces for weddings, gala evenings, seminars, birthdays, baptisms, and other private events. Spaces include the Garden Terrace (1,500 m², up to 250 guests), Constantin Space (250 m², up to 250 guests, available until 4am), Club Lounge (140 m², up to 70 guests), and Seminar Room (98 m², up to 19 participants). This is a secondary but significant revenue stream supporting wine sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Direct E-commerce and On-Site Boutique |
| Other | Pay-as-you-go | Event Venue Rental (Réception) |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Domaine de la Croix product offering
Product offeringCore offering
Domaine de la Croix is a Côtes de Provence Cru Classé vineyard that produces and sells rosé, white, and red wines across five cuvées (Irrésistible, Éloge, Bastide Blanche, Élégance sparkling, and Empereur prestige). The estate operates a direct-to-consumer online boutique and on-site boutique at its La Croix-Valmer premises, complemented by wine tourism experiences and event venue rental for weddings and corporate events.
Product overview
Domaine de la Croix is a Cru Classé Côtes de Provence winery producing a complete range of wines in rosé, white, and red varieties. The product portfolio consists of five distinct cuvées organized by price tier and occasion: Irrésistible (entry-level casual wines), Éloge (gastronomic wines), Bastide Blanche (premium small-batch wines), Elégance (sparkling rosé), and Empereur (prestige limited-production cuvée). Each colour (rosé, white, red) is available across the three main cuvée tiers, with the exception of Elégance (sparkling rosé only) and Empereur (prestige rosé). The estate also offers event hosting services at its reception spaces including gardens, terraces, and indoor halls for weddings, galas, and corporate events.
Differentiator
Problem solved
Functional benefit
Products and services
- Cuvée Irrésistible Entry-level wines described as light, fruity, and accessible, available in rosé, white, and red varieties. Designed for casual enjoyment, aperitifs, and summer meals with friends.
- Cuvée Éloge Gastronomic wines described as distinguished and elegant, available in rosé, white, and red varieties. Positioned as premium wines for fine dining and Mediterranean cuisine pairings.
- Cuvée Bastide Blanche Premium wines produced in small batches from the estate's finest terroir, available in rosé, white, and red. Aged in French oak barrels and clay amphorae, representing the finest expression of the Saint-Tropez peninsula terroir.
- Cuvée Élégance (Sparkling Rosé) Sparkling rosé wine produced using traditional Provençal method with second fermentation in bottle. Elegant and festive, suitable for celebrations and aperitifs.
- Cuvée Empereur The estate's most prestigious cuvée produced in limited quantities (2,000 bottles). Made from Grenache, Mourvèdre, Syrah, and Rolle grapes, aged 6 months in French oak barrels. A gastronomic rosé reserved for special occasions.
- Event Venue Rental (Réception) Rental of reception spaces for weddings, gala evenings, seminars, birthdays, baptisms, and private events. Spaces include the Garden Terrace (1,500 m², up to 250 guests), Constantin Space (250 m², up to 250 guests), Club Lounge (140 m², up to 70 guests), and Seminar Room (98 m², up to 19 participants).
Quantifiable outcome
- Cru Classé de Provence designation since 1955, confirming the estate's position among the top-ranked Provence wine producers.
- +2 more outcomes
Companies that use Domaine de la Croix
Customer profileSegments2 records
Ideal customer profiles3 records
Domaine de la Croix technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Domaine de la Croix partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Boho Beach CavalaireminorCollaboration for the Summer Closing 2025 event on August 29, 2025. Boho Beach Cavalaire serves as a second reservation location for the event (in addition to the estate itself). The Boho Beach team brings its gourmet food offering to the estate for the evening.
- Michel RollandcoreRenowned international oenologist Michel Rolland collaborates with Domaine de la Croix on wine blending, alongside General Manager Diane Nublat and in-house oenologist Edouard Planel. The collaboration aims to achieve the highest levels of excellence and create blends that elicit beautiful emotions during tastings.
- Provence ŒnologiecoreThe firm Provence Œnologie provides oenological consulting services to the estate, working alongside Michel Rolland, Diane Nublat, and Edouard Planel to craft the estate's blends and ensure winemaking excellence.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Domaine de la Croix competitors and assessment
Company assessmentDirect peers
- Château Minuty: Cru Classé de Provence estate with rosé, white and red cuvées, premium positioning and significant export footprint. Same Cru Classé designation and comparable tiered portfolio structure.
- Château de Berne: Provence wine estate producing rosé, white and red with an integrated wine tourism and event offering. Highly comparable multi-revenue leisure model in the same appellation.
- Château d'Esclans: Producer of premium Provence rosé, most famous for Whispering Angel, with a multi-tier portfolio and strong international DTC and on-trade distribution. Direct comparable in category, GTM motion and Provençal terroir positioning.
- Domaines Ott: Iconic Provence rosé producer with Clos Mireille and Château de Selle, owned by LVMH. Closely comparable on product category, terroir-driven positioning and prestige pricing.
- Maison Mirabeau: Provence rosé producer with strong DTC, e-commerce and international distribution focus. Comparable in product mix, GTM motion and emphasis on direct-to-consumer sales.
- Château Sainte-Marguerite: Cru Classé Côtes de Provence estate producing rosé, white and red with organic and biodynamic credentials. Closely comparable on classification, tiered portfolio and sustainability positioning.
- Château La Tour de l'Evêque: Provence rosé and red wine estate in the Var with a tiered portfolio. Comparable in appellation, colour emphasis and family-estate positioning.
Broad incumbents
- Pernod Ricard Winemakers: Global wine and spirits group with brands in Provence and beyond. Comparable as a broad incumbent shaping pricing, distribution and category dynamics for premium rosé.
- Moët Hennessy (LVMH Wines & Spirits): LVMH's wine and spirits division includes Domaines Ott, Château d'Yquem and other prestige estates. Relevant as a broad incumbent competing for prestige Provence shelf and on-trade presence.
- Maison Bollinger: Prestige French wine house with a family-owned luxury ethos, owned by the Société Jacques Bollinger group with CVC and Socicda investments. Comparable as a benchmark for premium, terroir-driven family/multi-shareholder wine ownership structures and prestige pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Domaine de la Croix social profiles
Digital presenceDomaine de la Croix compliance and trust
Trust signalCompliance1 record
Domaine de la Croix financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domaine de la Croix leadership team
Management profileNumber of profiles
Profiles3 records
Domaine de la Croix funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domaine de la Croix M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domaine de la Croix
What does Domaine de la Croix do?
Domaine de la Croix is a Côtes de Provence Cru Classé vineyard that produces and sells rosé, white, and red wines across five cuvées (Irrésistible, Éloge, Bastide Blanche, Élégance sparkling, and Empereur prestige). The estate operates a direct-to-consumer online boutique and on-site boutique at its La Croix-Valmer premises, complemented by wine tourism experiences and event venue rental for weddings and corporate events.
Is Domaine de la Croix a public or private company?
Domaine de la Croix is a private company. It is classified as corporate owned and is currently operating.
When was Domaine de la Croix founded?
Domaine de la Croix was founded in 1882. It employs 11 to 50 people.
Where is Domaine de la Croix based?
Domaine de la Croix is headquartered in La Croix-valmer, France, in the Europe region.
How does Domaine de la Croix make money?
Three revenue lines are on record. Direct Wine Sales (Online Boutique) is the primary driver. The others are on-Site Boutique Sales and event Venue Rental (Réception).
Who are Domaine de la Croix's main competitors?
Direct peers on record are Château Minuty, Château de Berne, Château d'Esclans, Domaines Ott, Maison Mirabeau, Château Sainte-Marguerite and Château La Tour de l'Evêque. Broad incumbents are Pernod Ricard Winemakers, Moët Hennessy (LVMH Wines & Spirits) and Maison Bollinger.
Does Domaine de la Croix have an API?
No public API is recorded for Domaine de la Croix.
What industry is Domaine de la Croix in?
Domaine de la Croix's product category is Cru Classé Côtes de Provence Wines. Its primary akta.pro industry code is THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 424820 and its SIC code is 5180.