Django

What Django does

Django is a Mumbai-based integrated marketing agency, founded in 2019 by Vivek Shah, Aashay Shah, and Shivang Shah as Django Media LLP, and rebranded from 'Django Digital' to 'Django' in January 2025. The company serves a hybrid client base spanning approximately a dozen Fortune 500 enterprises (including Adani Group, Tata Consumer Products, Tata AIG, Castrol, Swiggy Dineout, MakeMyTrip, BookMyShow, HDFC Life) and 120–250+ mid-market and D2C brands across food and beverage, wellness, fashion, pet care, gaming, and FMCG. Service lines include performance marketing, content creation, influencer marketing, and branding/re-branding, supplemented by an in-house creative studio producing 40–100+ ad variations per client per month.

Revenue mechanics combine INR-denominated monthly performance retainers (D2C performance package at INR 2.8 lakh/month), annual AI transformation packages (INR 8 lakh/year for SME brands), add-on creative studio subscriptions (INR 80,000/month), and a productized AI offering called JAG by Django. JAG configures Claude AI end-to-end for a client's marketing function — eight configured modules (website, brand voice, content, SEO, influencer outreach, performance creatives, competitor analysis, industry trends) with 60–80 brand-specific prompts, delivered in 30–45 days as a permanent system at a one-time setup fee of INR 7,50,000 plus GST. Distribution is sales-led, relying on direct B2B outreach, referrals, case studies, and earned PR rather than self-serve channels.

The company is privately held, bootstrapped with no disclosed funding rounds, and operates a team of roughly 88 professionals (with sources citing 65+ and 90) from its Mumbai headquarters in the Kamala Mills Compound. Reported milestones include reaching $1M in revenue within two years and receiving multiple industry awards (KYOORIUS, Laadli, SAMMIE, DG+ Award).

Name

Django

Legal name

Django Media LLP

Website

https://djangodigital.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

51–100 employees

Short description

Django is a Mumbai-based integrated marketing agency serving Fortune 500 enterprises and 120–250+ D2C/SME brands with performance marketing, content, influencer, and branding services, plus JAG, a productized Claude AI-configured marketing system.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Performance Marketing Retainer: Monthly retainer for full-stack performance marketing services including channel management (Google Ads, Meta, marketplace advertising), creative production (40 ad variations/month), tracking infrastructure (GA4, server-side tracking, Meta/Google Conversion API), and weekly optimization calls.
2. JAG AI Marketing Setup Fee: One-time setup fee for configuring Claude AI end-to-end for the client's entire marketing function. Includes Brand Intelligence Layer, Claude Projects workspace (8 projects), half-day training workshop, Marketing Playbook document, and Day 30 refinement check-in. Billed 50% on signing, 50% on Day 22 handover. Engagement duration 30–45 days.
3. AI Transformation Package: Annual AI transformation package at INR 8L for SME brands, including AI creative studios (100+ ad variations/month using AI), look-alike audience building with Looker Studio dashboards, and quarterly geo-holdout incrementality experiments.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Django is a Mumbai-based integrated marketing agency delivering end-to-end brand marketing services including performance marketing (Google Ads, Meta, marketplace), content creation (TVCs, DVCs, social), influencer marketing, and branding/rebranding. The agency also sells JAG, a one-time setup product that configures Anthropic's Claude AI for eight marketing functions over 30–45 days. Clients include a dozen Fortune 500 companies plus 120+ D2C and mid-market brands across food & beverage, wellness, fashion, finance, and consumer goods.

Product overview

Django is a Mumbai-based integrated marketing agency (recently rebranded from 'Django Digital') offering a portfolio of marketing services including Performance Marketing, Content Creation, Influencer Marketing, and Branding & Re-branding. The company has also launched JAG by Django, an AI marketing system configuration service that uses Claude AI to set up end-to-end marketing functions for brands over 30-45 days. Django positions itself as an AI-native agency, combining human creativity with automated marketing systems.

Differentiator

Problem solved

Functional benefit

Brands

• JAG: An AI-powered marketing solution product by Django that configures Claude AI end-to-end for marketing functions including website, brand voice, content creation, SEO, influencer outreach, performance creatives, competitor analysis, and industry trends.

Products and services

• Performance Marketing Services AI-native performance marketing service managing paid campaigns across Google Ads, Meta platforms, and marketplace advertising with real-time optimization, multi-touch attribution, and creative production from an in-house studio. Sold to brands on monthly retainers (e.g., INR 2.8 lakh/month for D2C brands in INR 8–20 crore annual revenue range).
• Content Creation Service creating impactful content across TVCs, DVCs, and social media including brand films, campaign planning, and social content strategy focused on engaging audiences while boosting brand visibility. Targets brands needing integrated content production.
• Influencer Marketing End-to-end influencer marketing service handling onboarding to content management, ensuring efficiency, effectiveness, and alignment with client goals across micro to mega influencers. Sold to brands as part of integrated retainers.
• Branding and Re-branding Comprehensive branding and re-branding service including conceptualization, storytelling, strategy, visual tone, design, and color scheme execution for brand positioning. Django itself underwent a major rebrand in January 2025, evidencing in-house capability.
• JAG by Django - AI Marketing System Configuration Standalone product that configures Anthropic's Claude AI end-to-end for a brand's marketing function across 8 functions (Website & Updates, Brand Voice, Content Creation, SEO, Influencer Outreach, Performance Creatives, Competitor Analysis, Industry Trends) with 60-80 custom prompts per brand, a Brand Intelligence Layer, Claude Projects workspace, training workshop, Marketing Playbook, and Day 30 refinement check-in. Delivered in 30-45 days, billed 50% on signing, 50% on Day 22 handover.
• In-house Creative Studio (Premium Add-on) Subscription add-on providing dedicated in-house creative studio access delivering 40 ad variations per month. Priced at INR 80,000/month and positioned as valuable when monthly ad spend exceeds INR 12 lakh.

Quantifiable outcome

• Achieved $1 million revenue in two years
• +3 more outcomes

Named customers62 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature5 records

Partnerships

One partnership is on record.

• SchbangminorStrategic or Co-development Partner · 1 January 2023Django collaborated with Schbang on the Pillsbury #ChristmasBakedEasy campaign, which garnered a reach of over 307K eyeballs. This was a co-marketing and co-execution partnership between the two agencies.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Mirum India: India arm of WPP-owned Mirum, offering broad digital experience, marketing technology, and creative services. Overlaps with Django's integrated agency scope but operates as a larger WPP network incumbent with a wider portfolio.

Direct peers

• BC Web Wise: Mumbai-headquartered digital marketing and creative agency serving consumer brands across performance, content, and branding. Direct overlap with Django's integrated service portfolio and Indian mid-market/enterprise client base.
• iGenero: Mumbai-based integrated digital marketing agency providing performance, content, social, and influencer services. Direct overlap with Django's service mix and Indian mid-market/enterprise focus.
• Autumn Worldwide: Mumbai-based integrated creative and digital agency serving consumer brands with content, social, performance, and branding. Comparable service portfolio and Indian enterprise/mid-market positioning to Django.
• Social Beat: Indian integrated digital marketing agency providing performance, SEO, content, video, and social services to D2C and enterprise brands. Comparable service stack and similar mid-market-to-enterprise targeting as Django.
• Pulp Strategy: Gurgaon-based integrated marketing agency combining digital, brand, and content services. Comparable to Django in offering integrated creative + performance work to enterprise and consumer brands in India.
• WATConsult: Mumbai-based full-service digital agency (Dentsu-owned) offering performance, social, content, and influencer marketing. Comparable to Django in service breadth, Indian mid-market and enterprise client focus, and integrated agency model.
• DViO Digital: Indian integrated digital marketing agency focused on performance, programmatic, and e-commerce marketing. Comparable to Django in serving D2C and mid-market brands with performance-led offerings.
• Schbang: Mumbai-based integrated marketing and technology agency offering creative, performance, influencer, and digital services. Directly comparable to Django: same geography, similar integrated service stack, and explicitly named as a campaign co-execution partner (Pillsbury).

Emerging players

• Bobble AI: India-based AI-native marketing and content tech company providing AI-powered creative and personalization tools. Thematically adjacent to Django's JAG product — both bringing AI tooling into Indian marketing workflows.

Market position

Strengths5 records

Weaknesses2 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DjangoDig
• LinkedInlinkedin.com/company/django-digital
• Instagraminstagram.com/digitaljango

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Django