DJR RACING PRODUCTS / VP RACING VENEZUELA

What DJR RACING PRODUCTS / VP RACING VENEZUELA does

DJR Racing Products is a privately held Venezuelan company founded in 2020 and headquartered in the Zona Industrial La Urbina district of Caracas. It operates as the exclusive authorized distributor in Venezuela of VP Racing Fuels, an internationally recognized brand with more than 48 years of motorsport heritage. The company sells high-performance racing fuels (octane ratings up to RON 120, ethanol and methanol blends, leaded and unleaded race gasolines), fuel system additives (octane improvers such as OCTANIUM and Octane Booster, cetane improver CETANIUM, fuel system cleaners), lubricants (full synthetic, semi-synthetic, mineral, and hydraulic oils), and coolant products. Products are sourced from VP Racing's proprietary formulations and imported under full legal permits with laboratory testing and industrial safety compliance.

The company serves a horizontally diversified customer base across motorsport enthusiasts, performance vehicle owners, diesel and heavy-equipment operators, marine users, and resellers. Its go-to-market is a multi-channel hybrid: physical points of sale, a Commercial Allies reseller program with training and logistics support, a direct sales team for larger accounts, an e-commerce website catalog, and a proprietary mobile app with management portal. Marketing combines a Spanish-language technical blog (educational content on octane ratings, fuel chemistry, and engine tuning) with Instagram, YouTube, and WhatsApp Business engagement.

The business model is straightforward product distribution: one-time sales of fuel and chemical products with no disclosed subscription or recurring revenue component, no public pricing, and quotes handled on request. With 5 employees and no disclosed funding or revenue, DJR is a small, capital-light distribution business whose growth ceiling is tied to VP Racing's brand, its exclusive territorial rights, and Venezuela's import and macro environment.

Name

DJR RACING PRODUCTS / VP RACING VENEZUELA

Legal name

DJR Racing Products

Website

https://djrracing.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

DJR Racing Products is the exclusive authorized distributor of VP Racing Fuels in Venezuela, selling high-performance racing fuels, octane improvers, lubricants, and coolants to motorsport enthusiasts, performance vehicle owners, diesel operators, marine users, and resellers across the country.

Ownership category

akta.pro rank

Product category

Racing Fuels and Automotive Performance Chemicals

NAICS

Fuel Dealers (45721)

SIC

Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Branded Fuels Wholesaling & Jobber Distribution (EUALAIAB)

Keywords

• Racing fuel distribution
• Octane boosters
• Motor lubricants
• Fuel system additives
• Automotive maintenance products

Headquarters

HQ city

Caracas

HQ country

Venezuela

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure

Revenue model

1. High-Performance Fuel Sales: Sale of high octane racing fuels including ethanol blends (X85, X98, C85), methanol blends (M1, M5, MR12), leaded racing fuels (C12, C16, MS109, Q16), and unleaded performance fuels (C9, T4, PERFORMANCE UNLEADED). Available in drums (204L) and pails (19L, 57L).
2. Additives and Fuel Treatments: Sale of fuel system additives including octane improvers (OCTANIUM, OCTANIUM UNLEADED, OCTANE BOOSTER), diesel treatments (CETANIUM, DIESEL ALL IN ONE), fuel system cleaners, and maintenance products. Products sold in various sizes from 32oz to bulk containers.
3. Lubricants and Engine Oils: Sale of motor oils including full synthetic (5W-30 Dexos 3), synthetic blend (10W-30 Street Legal), semi-synthetic (SAE 15W-40), mineral (SAE 20W-50, SAE 50W), hydraulic oils (AW 68), and specialty products like engine assembly lube and break-in oil.
4. Coolants and Refrigerants: Sale of coolant products including ULTRA POWER GOLD 50-50, REFRIGERANTE ULTRA POWER RED, and COOL DOWN performance coolant additive. Products designed for both automotive and heavy-duty diesel applications.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels6 records

Core offering

DJR Racing Products is the authorized Venezuelan distributor of VP Racing's high-performance automotive chemical portfolio. It sells high-octane racing fuels (RON 98-120), octane and cetane improvers, fuel system cleaners, motor oils (full synthetic, synthetic blend, semi-synthetic, mineral), hydraulic fluids, coolant additives, and maintenance/detailing products to end customers, commercial allies, and direct sales accounts across Venezuela.

Differentiator

Problem solved

Functional benefit

Products and services

• High-Octane Racing Fuels (VP Racing)

Quantifiable outcome

• Octane boosters can increase octane rating up to 8 numbers (OCTANIUM) or 7 numbers (OCTANIUM UNLEADED)
• +2 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• VP Racing FuelscoreChannel Partner/ Reseller/ DistributorDJR Racing Products is the official and authorized distributor of VP Racing products in Venezuela. VP Racing is an internationally recognized brand with over 48 years of experience in high-performance fuel technology and motorsport. This exclusive distribution partnership allows DJR to offer VP Racing's complete portfolio of racing fuels, additives, and automotive maintenance products to the Venezuelan market.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Castrol: Castrol is a global incumbent lubricants and fuel additive brand serving automotive, motorsport, and industrial markets. Comparable as a lubricant and additive supplier, though Castrol operates globally and mass-market rather than through a Venezuelan motorsport specialty channel.
• Quaker State (Shell): Quaker State is a heritage motor oil brand with a deep portfolio of engine oils and lubricants. Comparable in lubricant category but operates as a mass-market incumbents rather than through motorsport specialty channels.
• Shell V-Power: Shell's V-Power line is a premium performance fuel offering distributed globally at retail stations. Adjacent to DJR's high-octane positioning but Shell operates at massive scale through retail forecourts rather than motorsport specialty distribution.
• Royal Purple: Royal Purple, now part of Calumet, is a broader performance lubricants and synthetic oil brand. Comparable to DJR on the lubricant side, but with a wider portfolio and broader retail/automotive distribution rather than motorsport specialization.

Direct peers

• VP Racing Fuels: VP Racing Fuels is the parent brand whose products DJR distributes. Direct peer because VP Racing also sells direct to racers and through other country distributors in the same high-octane fuel and additive category, with identical product formulations.
• Red Line Synthetic Oil: Red Line manufactures and distributes high-performance synthetic motor oils, gear oils, and fuel additives serving racing and performance enthusiasts. Peer because of overlapping product categories (lubricants + additives) and shared customer base of performance-oriented vehicle owners.
• AMS Oil: AMSOIL is a synthetic lubricants specialist with a strong direct-sales and distributor network. Comparable to DJR in channel architecture (independent distributor network) and overlaps in synthetic motor oils and fuel additives.
• Klotz Racing Products: Klotz Racing formulates and sells specialty racing fuels, lubricants, and two-stroke oils targeting motorsport and powersports customers. Comparable product mix and end-market focus to DJR's portfolio.
• Lucas Oil Products: Lucas Oil sells a directly comparable portfolio of racing fuels, octane boosters, motor oils, and additives targeting motorsport and performance vehicle markets. Similar product breadth, customer overlap, and channel strategy (dealer networks + branded sponsorships).
• Sunoco LP: Sunoco is one of the largest branded racing fuel suppliers globally, with a deep portfolio of high-octane race fuels and lubricants. Highly comparable to VP Racing's product range and directly relevant as DJR's main competitor for racing fuel accounts worldwide.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCgNmhqhmqA37lViCZ5UEagQ/featured
• Instagraminstagram.com/vpracing.vzla
• LinkedInlinkedin.com/company/djr-racing-products

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DJR RACING PRODUCTS / VP RACING VENEZUELA