SportX
SportX operates SportsX9, an India-focused online sports betting exchange and casino platform serving Indian bettors with cricket, football, tennis wagering, and 14 casino titles, plus a separate US-based SportX Studios content operation.
- Company typePrivate
- Founded2024
- HeadquartersNew York, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What SportX does
SportX appears in the input data as two related but distinct entities. The primary operational footprint is SportsX9 (legal name per source), an online peer-to-peer sports betting exchange and casino platform serving Indian consumers. The platform is accessed via the web at sportsx9.info, with onboarding, customer support, and registration routed through WhatsApp and India phone numbers. Core products include cricket betting IDs (covering IPL, T20 World Cup, ODI, and Champions Trophy), football betting (UEFA Champions League, Premier League, FIFA World Cup, Indian Super League), tennis betting (all Grand Slams), and a Master Betting ID program that allows third parties to operate betting businesses with a 20% platform commission and 80% agent share. The casino vertical spans 14 titles, including Indian card games (Andar Bahar, Teen Patti, Lucky 7), table games (Baccarat, Dragon Tiger, Roulette, Poker), crash games (Aviator at 97% RTP, JetX at 96.7%-98.8% RTP, Mines), and Evolution Gaming-powered live game shows (Crazy Time, Monopoly Live, Plinko). Payment rails include UPI, Net Banking, VISA, bank transfer, and cryptocurrency, with a minimum deposit of INR 300, a 10% welcome bonus, and a 2% refill bonus.
A separate entity, SportX Studios, is referenced through a single leadership change in November 2025 when Emmy-winning producer Chris Crowley was appointed Executive Creative Director to lead original content development and a stated push into Hollywood production. The firmographic record accompanying the input describes SportX as a "digital advertising-technology company operating a video ad marketplace dedicated to sports content" founded in 2022 in New York — which is inconsistent with the detailed Indian betting-platform data but consistent with the SportX Studios content/media positioning. No revenue, funding, employee headcount beyond 1-10, or audited financials are disclosed for either entity, and there is no explicit corporate linkage between SportsX9 (India) and SportX Studios (US) in the provided sources.
SportX firmographics
Firmographics- Name
- SportX
- Legal name
- SportsX9
- Website
- https://sportsx9.info
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SportX operates SportsX9, an India-focused online sports betting exchange and casino platform serving Indian bettors with cricket, football, tennis wagering, and 14 casino titles, plus a separate US-based SportX Studios content operation.
- Ownership category
- akta.pro rank
SportX industry classification
Industry- Product category
- Online Sports Betting & Casino Gaming
- NAICS
- Gambling Industries (7132), Other Gambling Industries (713290), Other Gambling Industries (71329)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Sportsbooks (Online & Mobile Operators) (MPAEACAA)
- akta.pro secondary industries
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA), Poker Technology & Software (Clients, RNG, Anti-Fraud, HUD/Analytics) (MPAEAEAH), Payments, Wallets & Cashiering for Sports Betting (MPAEACAG)
Keywords
Where SportX is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SportX business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Operations, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Sports Betting Commission: Platform charges commission on betting transactions, taking a percentage of each wager placed on sports events including cricket, football, and tennis matches
- Master Betting ID Program: Revenue from selling Master IDs at INR 15,000 minimum deposit, with 20% commission retained by platform and 80% going to Master ID holders
- Casino Games Revenue: House edge built into casino games including Andar Bahar, Dragon Tiger, Baccarat, Teen Patti, Roulette, and crash games generates consistent revenue
- Welcome and Refill Bonuses: 10% welcome bonus and 2% refill bonus on deposits, with minimum INR 300 deposit requirement, creating customer acquisition and retention revenue model
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Player Account |
| Transaction based/ take rate | Multi-year contract | Master Betting ID |
| Transaction based/ take rate | Pay-as-you-go | Aviator Game Betting |
| Transaction based/ take rate | Pay-as-you-go | Baccarat Minimum Deposit |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
SportX product offering
Product offeringCore offering
SportX (operating as SportsX9) is an online peer-to-peer sports betting exchange and casino gaming platform serving Indian users. It offers betting IDs for cricket (IPL, T20 World Cup, ODI, Champions Trophy), football (UEFA, Premier League, ISL, FIFA), and tennis (Grand Slams), complemented by a casino suite of Indian card games, classic tables, crash games, and Evolution Gaming-powered live dealer game shows. The platform supports live in-play betting, streaming, multi-payment rails including UPI/Net Banking/VISA/crypto, INR-denominated wallets, and a Master Betting ID agent program.
Product overview
SportsX9 is an online sports betting exchange and casino gaming platform operating in India. The platform offers a unified ecosystem combining peer-to-peer sports betting exchange services with a comprehensive live casino gaming portfolio. Core offerings include sports betting IDs for Cricket, Soccer/Football, and Tennis with live in-play betting, plus a Master Betting ID system for business users. The casino section features classic Indian card games (Andar Bahar, Teen Patti), table games (Roulette, Poker, Baccarat, Dragon Tiger, Lucky 7), crash games (Aviator, JetX, Mines), and live game shows (Crazy Time, Monopoly Live, Plinko). The platform operates with minimum deposits starting at INR 300 and offers welcome bonuses, refill bonuses, and 24/7 customer support via WhatsApp.
Differentiator
Problem solved
Functional benefit
Products and services
- Cricket Betting ID / Online Cricket ID Digital betting ID for Indian users to place real-money wagers on cricket tournaments (IPL, T20 World Cup, ODI, Champions Trophy) with live in-play markets and live streaming, offered on the SportsX9 platform.
- Soccer / Football Betting Online football betting product covering UEFA Europa League, UEFA Champions League, FIFA World Cup, Premier League, Indian Super League and Women's Euro Cup with live betting on the SportsX9 platform for Indian users.
- Tennis Betting Online tennis betting product covering all Grand Slams (Australian Open, French Open, Wimbledon, US Open) with live betting options available on the SportsX9 platform for Indian users.
- Master Betting ID P2P Master Betting ID product that enables operators to set up a betting business with sub-agent and client management via the Master Panel, retaining 80% commission on agent activity on the SportsX9 platform.
- Andar Bahar Classic Indian card game where players bet whether the next matching card will land on the Andar (inside) or Bahar (outside) side, with real-money stakes and multiple variants on SportsX9.
- Dragon Tiger Fast-paced live casino card game in which players wager on whether the Dragon or the Tiger hand receives the higher card, with side-bet markets on SportsX9 for Indian users.
- Roulette Online casino Roulette game where players predict the number or color on which the ball lands, supporting a range of inside and outside betting strategies on SportsX9.
- Teen Patti Popular Indian poker-style card game ('Flash' / 'Indian Poker') using a 52-card deck with betting rounds and standard hand rankings, available on SportsX9 for Indian users.
- Poker Online Poker offering the Texas Hold'em variant for 2-10 players with chip and cash game modes and Pre-Flop, Flop, Turn, and River betting rounds on SportsX9.
- Baccarat Classic Baccarat (Punto Banco) table game in which players bet on Player or Banker hands, available in European, Punto Banco, Lightning, Mini, Chemin de Fer, and EZ variants on SportsX9.
- Lucky 7 Indian-inspired card game in which players wager whether the next card will be above, below, or exactly 7, with side bets on suit color and odd/even outcomes on SportsX9.
- Aviator Real-time crash-style game where players cash out before a plane flies away, multipliers increase with time, with auto bet / auto cashout, live leaderboard, social chat, and 97% RTP on SportsX9.
- JetX SmartSoft Gaming space-themed crash game where players navigate a spaceship to earn multipliers, with auto bet, auto collect options and 96.7%–98.8% RTP on SportsX9.
- Mines Strategic grid-based game inspired by Minesweeper where players uncover tiles while avoiding hidden mines, with customizable grid sizes and real-money betting on SportsX9.
- Crazy Time Evolution Gaming live casino money wheel with 54 segments featuring numbers 1, 2, 5, 10 and four bonus rounds (Pachinko, Cash Hunt, Crazy Time, Coin Flip) offering multipliers up to 25,000x on SportsX9.
- Monopoly Live Evolution Gaming wheel-themed game show combining board game elements with live casino gameplay, including augmented-reality Mr. Monopoly bonus rounds and multiplier payouts on SportsX9.
- Plinko Arcade-style Plinko game where players drop balls through a peg board to land in prize slots, with Multiplier, Progressive Jackpot, Customizable Risk, Team, and Timed Rounds variants on SportsX9.
Companies that use SportX
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
SportX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
Feature5 records
SportX partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- Sportx9 (Demo ID Partner)minorDemo ID provider offering trial accounts with username Dsportsx9 for potential customer onboarding and testing
- Khel 247 (Demo ID Partner)minorDemo ID partner providing trial accounts with username Dkhel247 for customer onboarding
- Wicket99 (Demo ID Partner)minorDemo ID partner offering trial accounts with username Dwicket99 for platform testing
- Fairplay (Demo ID Partner)minorDemo ID partner providing trial account credentials for customer onboarding
- Sky247 (Demo ID Partner)minorDemo ID partner offering trial accounts with username Dsky247 for platform demonstration
- Evolution GamingcoreProvides Crazy Time and Monopoly Live casino games - platform's premium live dealer game show content powered by Evolution Gaming's streaming infrastructure
- SmartSoft GamingcoreDeveloper of JetX crash game available on platform - provides space-themed betting game with high RTP ranging 96.7% to 98.8%
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
SportX competitors and assessment
Company assessmentDirect peers
- Wicket99: India-focused online cricket and casino betting platform using WhatsApp onboarding and INR accounts. Listed as a demo ID partner on SportsX9, confirming near-identical product set, customer, and operational model.
- Sky247: Indian online sportsbook and casino operator offering cricket and football betting with WhatsApp support and INR-denominated accounts. Listed as a demo ID partner on SportsX9, indicating identical product set and Indian SMB bettor focus.
- Fairplay (Fairplay India): India-focused online sportsbook and casino platform using a similar WhatsApp-driven onboarding model for cricket, football and casino. Listed as a demo ID partner of SportsX9, indicating near-identical product, target market and GTM.
- 10Cric: India-dedicated online sportsbook and casino brand built specifically around cricket (IPL, ICC events) with INR accounts and UPI. Direct competitor to SportsX9 in cricket-first product positioning and Indian SMB bettor segment.
- Khel 247: India-focused online sportsbook and casino brand built around cricket and football with WhatsApp-based support. Listed as a demo ID partner on SportsX9 and competes in the same tier-2/3 India SMB bettor segment.
Regional players
- Dream11: India's largest fantasy sports platform with dominant cricket (IPL) user base and similar SMB Indian bettor targeting. Adjacent rather than direct, because Dream11 is skill-based fantasy rather than fixed-odds betting, but it captures overlapping wallet share from the same user.
Broad incumbents
- Bet365: World's largest online sportsbook with deep cricket and football coverage and live in-play product. While not India-first, competes with SportsX9 for the global Indian-diaspora and high-engagement cricket bettor, and sets the product benchmark for live in-play experience.
- 1xBet: Global online sportsbook and casino operator with a large India-facing product covering cricket, football, tennis and live casino. Competes with SportsX9 for the same Indian SMB bettor but with vastly larger scale, brand, and game content library.
- Betway India: Global sportsbook and casino operator with an India-localized site covering cricket, football and live casino. Overlaps with SportsX9 on cricket-first product, INR payments, and Indian SMB bettor base but with a much larger brand and content library.
- Parimatch: Established international sportsbook and casino brand with an active India presence in cricket and football betting. Targets the same Indian SMB bettor and overlaps with SportsX9 on INR payments, live casino, and crash-style products.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
SportX social profiles
Digital presenceSportX compliance and trust
Trust signalCompliance1 record
SportX financial estimates
Financial estimateRevenue estimate
Valuation estimate
SportX leadership team
Management profileNumber of profiles
Profiles1 record
SportX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SportX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SportX
What does SportX do?
SportX (operating as SportsX9) is an online peer-to-peer sports betting exchange and casino gaming platform serving Indian users. It offers betting IDs for cricket (IPL, T20 World Cup, ODI, Champions Trophy), football (UEFA, Premier League, ISL, FIFA), and tennis (Grand Slams), complemented by a casino suite of Indian card games, classic tables, crash games, and Evolution Gaming-powered live dealer game shows. The platform supports live in-play betting, streaming, multi-payment rails including UPI/Net Banking/VISA/crypto, INR-denominated wallets, and a Master Betting ID agent program.
Is SportX a public or private company?
SportX is a private company. It is classified as unknown and is currently operating.
When was SportX founded?
SportX was founded in 2024. It employs 1 to 10 people.
Where is SportX based?
SportX is headquartered in New York, United States, in the North America region.
How does SportX make money?
Four revenue lines are on record. Sports Betting Commission is the primary driver. The others are master Betting ID Program, casino Games Revenue and welcome and Refill Bonuses.
Who are SportX's main competitors?
Direct peers on record are Wicket99, Sky247, Fairplay (Fairplay India), 10Cric and Khel 247. Dream11 is listed as a regional player. Broad incumbents are Bet365, 1xBet, Betway India and Parimatch.
Does SportX have an API?
No public API is recorded for SportX.
What industry is SportX in?
SportX's product category is Online Sports Betting & Casino Gaming. Its primary akta.pro industry code is MPAEACAA, Sportsbooks (Online & Mobile Operators), with a secondary code of MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms). Its NAICS code is 7132 and its SIC code is 7990.