Sky 247
Sky 247 is a privately held, Curacao-licensed online sports betting and casino platform launched in 2015, serving adult Indian users with a localized product suite covering sportsbook, betting exchange, live dealer casino, and arcade games delivered via web and mobile apps.
- Company typePrivate
- Founded2015
- HeadquartersNot disclosed, Netherlands
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Sky 247 does
Sky 247 (operated by Sky Infotech N.V.) is an online sports betting and casino platform established in 2015 and licensed by the Curacao Gaming Authority under license number 247/CUR (OCHCKWT1717172015). The platform is focused on the Indian market and targets adult users (18+) with a culturally localized product portfolio that spans a sportsbook (cricket, kabaddi, football, tennis, basketball, hockey, table tennis), a peer-to-peer betting exchange backed by Betfair and integrated with a SABA Sportsbook, a full online casino (slots, table games, lottery, arcade), and a live dealer suite powered by Evolution Gaming and Ezugi featuring Indian-favorite games such as Andar Bahar and Teen Patti. The service is delivered through a responsive website and native Android and iOS applications, with WhatsApp-assisted registration available for guided onboarding, and supports five languages (English, Hindi, Marathi, Tamil, Telugu) plus Indian-localized payment methods including UPI, Paytm, PhonePe, Google Pay, bank transfer, and crypto.
The technology stack is assembled from third-party providers rather than proprietary infrastructure: Betfair and SABA power the exchange and sportsbook, Evolution Gaming and Ezugi provide live dealer content, and PlayTech, 7Mojos, Royal Gaming, and WM (World Match) supply arcade and slot content. Platform security relies on standard SSL encryption and KYC verification. No AI, machine learning, or proprietary algorithmic capabilities are disclosed.
The business model is transactional rather than subscription-based: revenue is generated through the margin/odds on sports bets, the house edge on casino games, exchange commissions on peer-to-peer wagers, and engagement-driven bonus economics with attached wagering requirements. Acquisition is direct-to-consumer via SEO-optimized content (betting guides, game tutorials), promotional offers (247% first-week cashback welcome bonus, weekly reload bonuses up to INR 4,247, referral program paying INR 247 per referral up to 20 friends), and WhatsApp-assisted onboarding. The company is privately held with no disclosed institutional investors, funding rounds, or headcount data, and operates with no physical presence in India.
Sky 247 firmographics
Firmographics- Name
- Sky 247
- Legal name
- Sky Infotech N.V.
- Website
- https://sky247login.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Sky 247 is a privately held, Curacao-licensed online sports betting and casino platform launched in 2015, serving adult Indian users with a localized product suite covering sportsbook, betting exchange, live dealer casino, and arcade games delivered via web and mobile apps.
- Ownership category
- akta.pro rank
Sky 247 industry classification
Industry- Product category
- Online Sports Betting and Casino
- NAICS
- Gambling Industries (7132), Casinos (except Casino Hotels) (713210)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)
- akta.pro secondary industries
- In-Play (Live) Betting Exchanges (MPAEAIAD), Online Poker Casinos (Casino + Poker Rooms) (MPAEABAC), Cash-to-Digital Networks (PayNearMe, Barcode/Cash-in) (MPAEALAF), Online Poker Operators (Real-Money) (MPAEAEAC)
Keywords
Where Sky 247 is headquartered
LocationHeadquarters
- HQ city
- Not disclosed
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Sky 247 business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Marketing or Sales, Operations, Personnel, Infrastructure
Revenue model
- Sports Betting Commission: Revenue generated from betting transactions on sports including cricket, football, kabaddi, tennis, basketball, hockey, and table tennis. The platform charges a margin on odds and takes a percentage on exchange bets.
- Casino Gaming Revenue: Revenue from casino games including slots, table games (poker, blackjack, roulette), live dealer games, and lottery games. Revenue is generated through house edge on casino games.
- Welcome and Deposit Bonuses: While bonuses are offered to attract customers, wagering requirements mean bonus credits generate playthrough volume before withdrawal, contributing to platform engagement.
- Referral Program: Users can earn referral bonuses (₹247 per referred friend, up to 20 friends) with wagering requirements before withdrawal.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Standard Gaming Account |
| Freemium | Pay-as-you-go | Welcome Bonus - 247% Cashback |
| Freemium | Weekly | Fancy Premium Deposit Bonus |
| Freemium | Weekly | Casino Deposit Bonus |
| Freemium | Pay-as-you-go | Bank Transfer Deposit Bonus |
| Freemium | Weekly | Crypto Sky Boost |
| Freemium | Pay-as-you-go | First Deposit Cashback |
| Transaction based/ take rate | Pay-as-you-go | Referral Bonus |
| Subscription | Monthly | VIP Club |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Sky 247 product offering
Product offeringCore offering
Sky 247 is an online sports betting and casino platform that lets adult Indian users place pre-match and live bets on cricket, kabaddi, football, tennis, basketball, hockey, and table tennis through a SABA-powered sportsbook and a peer-to-peer Betting Exchange. It also runs an online casino with slots, table games, poker, Teen Patti, Andar Bahar, roulette, lottery, arcade titles, and a live dealer casino from Evolution Gaming and Ezugi. The service is delivered via website and Android/iOS apps with Indian payment rails (UPI, Paytm, PhonePe, Google Pay, bank transfer, crypto), a 247% welcome cashback, weekly reload bonuses, and a referral program.
Product overview
Sky 247 is an online sports betting and casino platform operating since 2015 under Curacao licensing. The platform offers a comprehensive portfolio of products including a Sports Betting platform covering cricket, football, kabaddi, tennis, basketball, hockey, and table tennis; a Betting Exchange for peer-to-peer wagering; and a full Online Casino with live dealer games, slots, table games, poker, Teen Patti, lottery, and arcade games. The offering is delivered through a website, mobile site, and downloadable apps for Android and iOS. Core products include Sky247 Sports Betting, Sky247 Betting Exchange, Sky247 Casino with Live Casino functionality, and Sky247 Mobile App. Sub-products span cricket-specific betting, kabaddi betting, poker, roulette, Teen Patti, slot games, table games, lottery games, and arcade games. The platform also includes a Promotions module for bonuses and rewards.
Differentiator
Problem solved
Functional benefit
Brands
- Sky247 Exchange: Online betting exchange platform allowing users to place exchange bets and take bets from other players.
- Sky247 Sportsbook
- Sky247 Casino
Products and services
- Sky247 Sports Betting (Sportsbook) Online sports betting platform (powered by SABA Sportsbook) where Indian users place pre-match and in-play bets on cricket, football, kabaddi, tennis, basketball, hockey, and table tennis with competitive odds and multiple bet types. Targeted at adult Indian sports fans seeking a localized betting site with Indian payment methods and multi-language support.
- Sky247 Betting Exchange Peer-to-peer betting exchange that lets users set or accept bets from other users rather than wagering against a fixed bookmaker, with coverage of sports markets relevant to Indian bettors. Targeted at Indian users who want exchange-style wagering options that are otherwise limited in the domestic market.
- Sky247 Casino Online casino offering slots, table games, poker, Teen Patti, Andar Bahar, roulette, lottery, and arcade games aggregated from providers including Evolution, Ezugi, PlayTech, Royal Gaming, 7Mojos, and WM. Targeted at Indian adult users seeking familiar desi card games as well as classic international casino titles.
- Sky247 Live Casino Live dealer casino with real human dealers streamed from Evolution Gaming and Ezugi, offering Andar Bahar, Teen Patti, baccarat, and roulette with interactive features and varied betting limits. Targeted at Indian users who want an authentic, social casino experience with familiar Indian card games.
- Sky247 Cricket Betting Specialized cricket betting section covering IPL, BBL, CPL, PSL, WPL, and international cricket tournaments, with bet formats including Fixed, Fancy, Special, and Mix Parlay. Targeted at Indian cricket enthusiasts seeking deep, India-focused cricket markets and in-play betting.
- Sky247 Kabaddi Betting Specialized kabaddi betting product covering Pro Kabaddi League and international kabaddi tournaments, with markets on match winner, highest scorer, and total points. Targeted at Indian kabaddi fans who want a dedicated domestic-sport betting option.
- Sky247 Mobile App (Android and iOS) Downloadable Android and iOS applications that deliver the full Sky247 sportsbook, betting exchange, casino, live casino, and account management experience on mobile devices, with push notifications for odds changes, match results, and promotions. Targeted at Indian users who prefer to bet and play casino games on smartphones rather than desktop.
Quantifiable outcome
- Withdrawal processing available in as fast as 1 hour (Express mode)
- +4 more outcomes
Companies that use Sky 247
Customer profileSegments4 records
Ideal customer profiles3 records
Sky 247 technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Sky 247 partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Evolution GamingcoreEvolution Gaming provides live casino dealer games to Sky247 platform. Users can play live dealer versions of Andar Bahar, Teen Patti, baccarat, and roulette with real human dealers and interactive features.
- EzugicoreEzugi provides live casino gaming content to Sky247, offering real-time dealer games as part of the live casino experience alongside Evolution Gaming.
- BetfaircoreSky247 Exchange provides access to Betfair betting exchange, allowing users to place exchange bets where they can take bets from other players rather than betting against the bookmaker.
- SABA SportsbookcoreSABA Sportsbook provides the sports betting infrastructure for Sky247, offering sports betting options alongside the Betting Exchange platform.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Sky 247 competitors and assessment
Company assessmentDirect peers
- 10Cric: India-focused online sportsbook and casino operator emphasizing cricket betting, kabaddi, and Indian payment methods. Closest direct comparable to Sky247 by geography, target customer, and product mix.
- 1xBet: Large international online betting and casino operator with significant India presence, offering sportsbook, exchange-style markets, casino, and Indian payment rails. Comparable product breadth and Indian-market focus.
- Fun88: Asia-focused online betting and casino platform with India-facing operations, cricket sponsorship history, and casino offering. Comparable by regional focus and product mix.
- Parimatch: International sports betting and casino operator with active India marketing and cricket-focused product. Comparable as a competitor targeting the same Indian cricket-betting audience.
- Pure Casino: India-focused online casino operator with localized games (Andar Bahar, Teen Patti) and Indian payment support. Comparable as a casino-focused competitor in the same niche.
- Betway India: Global sportsbook and casino brand with an established India-facing product offering, including cricket, football, and live casino. Comparable as a direct competitor for the same Indian sports-betting user base.
Broad incumbents
- Bet365: Global incumbent in online sports betting with deep liquidity, in-play markets, and casino. Overlaps with Sky247 on sportsbook and casino but at vastly larger scale and brand recognition.
- LeoVegas: Established European online casino and sportsbook operator with India-facing product. Comparable as an incumbent offering overlapping casino/sportsbook functionality.
Regional players
- Dream11: India's leading fantasy sports platform, focused on cricket, kabaddi, and football contests. Comparable by geography and cricket/kabaddi user audience, though operates in real-money fantasy rather than fixed-odds betting.
Emerging players
- Casumo: Online casino operator expanding into India with localized games and live dealer content. Comparable as a casino-led competitor seeking to enter the same Indian user segment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sky 247 social profiles
Digital presenceSky 247 compliance and trust
Trust signalCompliance1 record
Sky 247 financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sky 247 leadership team
Management profileNumber of profiles
Sky 247 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sky 247 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sky 247
What does Sky 247 do?
Sky 247 is an online sports betting and casino platform that lets adult Indian users place pre-match and live bets on cricket, kabaddi, football, tennis, basketball, hockey, and table tennis through a SABA-powered sportsbook and a peer-to-peer Betting Exchange. It also runs an online casino with slots, table games, poker, Teen Patti, Andar Bahar, roulette, lottery, arcade titles, and a live dealer casino from Evolution Gaming and Ezugi. The service is delivered via website and Android/iOS apps with Indian payment rails (UPI, Paytm, PhonePe, Google Pay, bank transfer, crypto), a 247% welcome cashback, weekly reload bonuses, and a referral program.
Is Sky 247 a public or private company?
Sky 247 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sky 247 founded?
Sky 247 was founded in 2015. It employs 1 to 10 people.
Where is Sky 247 based?
Sky 247 is headquartered in Not disclosed, Netherlands, in the Europe region.
How does Sky 247 make money?
Four revenue lines are on record. Sports Betting Commission is the primary driver. The others are casino Gaming Revenue, welcome and Deposit Bonuses and referral Program.
Who are Sky 247's main competitors?
Direct peers on record are 10Cric, 1xBet, Fun88, Parimatch, Pure Casino and Betway India. Broad incumbents are Bet365 and LeoVegas. Dream11 is listed as a regional player. Casumo is listed as an emerging player.
Does Sky 247 have an API?
No public API is recorded for Sky 247.
What industry is Sky 247 in?
Sky 247's product category is Online Sports Betting and Casino. Its primary akta.pro industry code is MPAEAKAA, iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms), with a secondary code of MPAEAIAD, In-Play (Live) Betting Exchanges. Its NAICS code is 7132 and its SIC code is 7990.