Drift Masters
Drift Masters GP operates a professional multi-round European drifting championship series, founded in 2014 in Poland. It sells tickets, broadcast rights via Red Bull TV, sponsorships, and merchandise to motorsport fans and brand partners across seven countries.
- Company typePrivate
- Founded2014
- Headquarters—
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Drift Masters does
Drift Masters GP operates a professional multi-round drifting championship series headquartered in Poland, founded in 2014. The company organizes a circuit of head-to-head drifting competitions contested across European venues, with the season culminating in a Grand Finale at PGE Narodowy in Warsaw. Its core product is the live competition series, supported by a global broadcast distribution deal with Red Bull TV and a digital extension through the Virtual Drift Masters (vdm.gp) platform, which provides an online competitive layer tied to the physical events.
The underlying operations combine event production, judging systems for tandem drift battles, broadcast content generation, and fan engagement via on-site festival experiences including MOZA Racing sim zones. The technology stack is event-operations centric rather than software-centric: the digital surfaces (vdm.gp, shop.dm.gp) support the competition franchise but are not the primary value driver.
Revenue is generated across four streams: (1) ticket and on-site experience sales for stadium and venue events, including sold-out capacity at the 58,000-seat PGE Narodowy finale; (2) media rights and distribution via the Red Bull TV broadcast partnership; (3) a tiered sponsorship portfolio anchored by primary sponsor Budmat and strategic partner Valino, with technical partners including ORLEN OIL, MOZA Racing, FMIC.EU, and Pulsar Turbo; and (4) merchandise sales through the Drift Masters Shop. The organization runs on a lean 7-employee structure, indicating significant outsourcing of event production, broadcast operations, and on-the-ground logistics.
Drift Masters firmographics
Firmographics- Name
- Drift Masters
- Legal name
- Drift Masters GP
- Website
- https://dm.gp
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Drift Masters GP operates a professional multi-round European drifting championship series, founded in 2014 in Poland. It sells tickets, broadcast rights via Red Bull TV, sponsorships, and merchandise to motorsport fans and brand partners across seven countries.
- Ownership category
- akta.pro rank
Drift Masters industry classification
Industry- Product category
- Professional Motorsports / Drifting Championship
- NAICS
- Racetracks (711212), Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)
- SIC
- Services-Racing, Including Track Operation (7948)
- akta.pro primary industry
- Motorsports Series & Championships (Sanctioned Racing Calendars) (MPAKAGAA)
- akta.pro secondary industries
- Motorsports Leagues & Series (MPAKAAAH), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD)
Keywords
Drift Masters business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Event Ticketing: Revenue generated from spectator tickets to live drift competition events held across European venues and stadium settings.
- Media Rights and Broadcasting: Content distribution through Red Bull TV and other media platforms with Polish commentary available for rounds.
- Sponsorship and Partnership Deals: Partnership arrangements with sponsors including primary partner Budmat, strategic partner Valino, and technical partners including ORLEN OIL, MOZA Racing, FMIC.EU, and Pulsar Turbo Systems.
- Merchandise and Shop: Online merchandise store (shop.dm.gp) selling Drift Masters branded products.
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Drift Masters product offering
Product offeringCore offering
Drift Masters Grand Prix organizes and operates a multi-round professional drifting championship held across European venues, featuring the world's best drivers competing in tandem twin-battles on custom-built drift circuits and stadium arenas. The series includes qualifier rounds, knockout battles, and a finale event, with broadcasts distributed globally through Red Bull TV and supplementary merchandise, virtual racing, and media services.
Product overview
Drift Masters Grand Prix is the world's #1 drifting series, operating as a live event and broadcast product featuring professional tandem drifting competitions. The portfolio centers on the core live events held across European venues, supplemented by Red Bull TV broadcasts, the MOZA Racing sim racing experience zones at each event, a media application portal for accreditation, an online merchandise shop, the Virtual VDM platform, and driver regulations documentation. The 2026 season spans 7 rounds from Italy through Poland, with the Grand Finale at PGE Narodowy in Warsaw featuring Formula 1 car demonstrations.
Differentiator
Problem solved
Functional benefit
Brands
- Drift Masters Virtual: Virtual drifting platform/game associated with Drift Masters.
- Red Bull Drift Pursuit
- Drift Masters Application Portal
Products and services
- Drift Masters Grand Prix Championship Professional drifting championship featuring 7 rounds annually across European venues (Italy, Spain, Ireland, Finland, Latvia, Germany, Poland) with 37 elite drivers competing in tandem twin-battles. The 2026 season culminates in a Grand Finale at PGE Narodowy stadium in Warsaw featuring Formula 1 car demonstrations.
- Drift Masters Shop Official online merchandise store at shop.dm.gp selling branded Drift Masters apparel and accessories to fans and consumers worldwide.
- Virtual Drift Masters (VDM)
- Red Bull Drift Pursuit Additional competition format associated with Drift Masters where non-grid drivers compete for a chance to enter the Top 32 main competition, debuted at the Ireland 2026 round.
- Drift Masters Media Application Portal
Quantifiable outcome
- Drift Masters 2023 finale at PGE Narodowy sold out
- +2 more outcomes
Companies that use Drift Masters
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles3 records
Drift Masters technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature1 record
Drift Masters partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered technical, primary, strategic and contextual.
- ORLEN OILtechnicalCompany within the ORLEN Group specializing in production and distribution of high-quality lubricants to over 80 countries across four continents. Products tested under extreme drifting conditions including extreme temperatures, sustained high-rpm driving, and sudden load changes.
- FMIC.EUtechnicalEurope's largest distributor of Pulsar turbochargers. Tuning store that has supported Drift Masters since the very beginning of the league. Provides wide range of tuning parts with delivery across EU within 24 hours. Top drivers including Conor and Jack Shanahan win using FMIC.EU tuning parts and Pulsar turbochargers.
- Pulsar Turbo SystemstechnicalHigh-quality turbochargers engineered with perfection and endless boost for true champions. Distributed in Europe exclusively through FMIC.EU.
- MOZA RacingtechnicalFounded in 2012 by automotive engineers and simulation enthusiasts, MOZA Racing is a global leader in sim racing and flight simulation hardware. Partners with world-renowned names including Automobili Lamborghini, Porsche, Mercedes-Benz, and MotoGP. Provides sim racing experience zones at Drift Masters events.
- BudmatprimaryPrimary partner of Drift Masters. Budmat creates products that help provide safety, time and cost savings, and freedom for customers to live a courageous life. Provides primary sponsorship branding across the championship.
- ValinostrategicStrategic partner. Designed and developed in Japan with close collaboration with top Japanese drifters, Valino Tires provides tires designed specifically for the drifting world.
- 4FtechnicalTechnical partner offering high-end sportswear and accessories. Combines quality, technology, and fashionable materials with modern design for training and everyday wear.
- Budmat SteeltechnicalFounded in 1996, Budmat Steel is a European leader specializing in production and processing of steel materials, cold-formed profiles, and steel window reinforcements.
- Red Bull TVcontextualContextual partner providing broadcast platform. Red Bull TV gives front row access to live events, action sports, and thrilling videos. Home to Drift Masters broadcasts and the Red Bull Drift Pursuit format.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Drift Masters competitors and assessment
Company assessmentEmerging players
- American Drift Series: American Drift Series is a smaller US-based drifting competition series operating at the regional level. It is an emerging peer in the drifting category that shares format and audience overlap but at a smaller scale than Drift Masters' European stadium-led production.
Direct peers
- Formula Drift: Formula Drift is the largest professional drifting championship in North America, operating a multi-round judging-based tandem format closely paralleling Drift Masters' competition structure. It is the most direct global peer for driver talent, broadcast rights, and motorsport sponsorship budgets.
- Drift Allstars: Drift Allstars is a European drifting series that directly overlaps with Drift Masters in geography and audience. The two compete for European venues, drivers, and the same pool of drift-specific sponsorships, making it the closest regional peer.
- King of Europe: King of Europe is another European drifting series that has historically competed in similar venues and driver segments. It is comparable in format and target market, representing an alternative series for sponsors and drivers evaluating championship platforms.
- D1 Grand Prix: D1 Grand Prix is Japan's premier professional drifting series and a direct competitor in the global drifting category. It shares the tandem battle judging format and competes with Drift Masters for the same international driver pool and automotive sponsorships.
Broad incumbents
- Formula E: Formula E is a multi-round international single-seater championship running events across major global cities. It is comparable as a broad motorsport series pursuing premium sponsorships, ticketing, and broadcast deals in the same European and global motorsport ecosystem.
- World Rally Championship (WRC): The FIA World Rally Championship is a multi-round, multi-country motorsport series operating across Europe and globally. It is a broader-incumbent comparable for series-format event operations, broadcast partnerships, and sponsor economics in European motorsport.
- NASCAR: NASCAR is a major North American stock car racing series with a multi-round event calendar. It is comparable as a broad-incumbent motorsport series competing for sponsorships, broadcast rights, and fan attention across the global motorsport landscape.
- IndyCar Series: IndyCar is a North American open-wheel motorsport championship operating a multi-round event calendar. While distinct in vehicle category, it is comparable as a sanctioned racing series pursuing sponsorships, ticketing, and broadcast deals in the global motorsport ecosystem.
- FIA Motorsport Games: FIA Motorsport Games is a broader multi-discipline international motorsport event run under FIA sanctioning. It is comparable as a sanctioned, multi-nation motorsport property competing for sponsorship and broadcast dollars, but at a different scale and category scope.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Drift Masters social profiles
Digital presenceDrift Masters financial estimates
Financial estimateRevenue estimate
Valuation estimate
Drift Masters leadership team
Management profileNumber of profiles
Profiles2 records
Drift Masters funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Drift Masters M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Drift Masters
What does Drift Masters do?
Drift Masters Grand Prix organizes and operates a multi-round professional drifting championship held across European venues, featuring the world's best drivers competing in tandem twin-battles on custom-built drift circuits and stadium arenas. The series includes qualifier rounds, knockout battles, and a finale event, with broadcasts distributed globally through Red Bull TV and supplementary merchandise, virtual racing, and media services.
Is Drift Masters a public or private company?
Drift Masters is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Drift Masters founded?
Drift Masters was founded in 2014. It employs 1 to 10 people.
How does Drift Masters make money?
Four revenue lines are on record. Event Ticketing is the primary driver. The others are media Rights and Broadcasting, sponsorship and Partnership Deals and merchandise and Shop.
Who are Drift Masters's main competitors?
American Drift Series is listed as an emerging player. Direct peers are Formula Drift, Drift Allstars, King of Europe and D1 Grand Prix. Broad incumbents are Formula E, World Rally Championship (WRC), NASCAR, IndyCar Series and FIA Motorsport Games.
Does Drift Masters have an API?
No public API is recorded for Drift Masters.
What industry is Drift Masters in?
Drift Masters's product category is Professional Motorsports / Drifting Championship. Its primary akta.pro industry code is MPAKAGAA, Motorsports Series & Championships (Sanctioned Racing Calendars), with a secondary code of MPAKAAAH, Motorsports Leagues & Series. Its NAICS code is 711212 and its SIC code is 7948.