DNPs of Color

What DNPs of Color does

DNPs of Color (DOCs) is a 501c3 nonprofit nursing organization founded in 2018 by Dr. Danielle McCamey and headquartered in Alexandria, Virginia. The organization's mission is to increase diversity in doctoral studies, clinical practice, and leadership for nurses, with a defined target constituency of Doctor of Nursing Practice (DNP)-prepared nurses of color in the United States. Its core offering is a membership community providing peer networking, mentorship, advocacy, scholarship opportunities, and professional development, anchored by an annual conference (running since 2022), a member portal at members.dnpsofcolor.org, virtual commencement celebrations, and recognition awards. The organization was recognized as a national voice for DNP nurses of color, with National DNPs of Color Day established in October 2024 to commemorate its founding.

The organization operates a small set of revenue-generating channels beyond donations: the DOC Shop, an e-commerce storefront selling branded merchandise (apparel, drinkware, accessories, home goods) at prices ranging from $4 to $60 across approximately 43 SKUs; conference registration and sponsorship packages for the annual conference (with a 2026 prospectus published); and donations accepted through PayPal, Venmo, and Amazon Smile. Strategic partnerships extend member benefits and programmatic capacity: VisualDx (Feb 2025, discounted clinical decision support subscriptions), The DAISY Foundation (Mar 2025, recognition and advocacy), NPHub (Sept 2024, nurse practitioner education diversity), the Institute for Functional Medicine (Sept 2024, scholarships), and FIGS (May 2025, $5,000 donation). The organization does not operate proprietary technology beyond its website and member portal, and is not a technology product company.

Go-to-market is community-led and event-driven, supported by a multi-channel presence across Facebook, X, Instagram, LinkedIn, email newsletters, blog/content marketing, and PR/earned media. The organization has expanded into federal advocacy, joining a coalition of over 120 medical societies in a January 2026 letter to the House Energy and Commerce Committee on TSCA, and issuing public statements on graduate nursing education policy in 2026. Headcount is approximately 14, the legal entity is DNPs of Color, Inc. (Virginia), and the organization is founder-led with Dr. McCamey as President and CEO and Dr. Marshall H. Blue, Sr. serving as Interim Vice Chair for the remainder of the 2025 term.

Name

DNPs of Color

Legal name

DNPs of Color, Inc.

Website

https://dnpsofcolor.org

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

DNPs of Color is a 501c3 nonprofit membership organization founded in 2018 that serves Doctor of Nursing Practice nurses of color in the United States through peer networking, mentorship, scholarships, advocacy, and an annual conference, supplemented by a merchandise storefront and strategic partnerships.

Ownership category

akta.pro rank

Headquarters

HQ city

Alexandria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others, Technology or R&D

Revenue model

1. Donations and Contributions: DNPs of Color accepts monetary donations through PayPal, Venmo, and Amazon Smile. The organization received a $5,000 donation from FIGs in May 2025. Donations support scholarships, mentorship programs, and organizational initiatives.
2. Merchandise Sales: The DOC Shop sells branded merchandise including apparel, drinkware, accessories, and home goods. Products range from $4-$60, with items like hoodies ($60), t-shirts ($25-$29), mugs ($17-$20), and tote bags ($35).
3. Conference and Event Revenue: Annual conferences generate revenue through registration fees and sponsorship partnerships. The 2026 conference prospectus outlines sponsorship opportunities at various levels.
4. Membership Dues: The organization has a member login portal at members.dnpsofcolor.org, suggesting membership programs with potential dues or subscription components for access to exclusive resources and networking.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

DNPs of Color is a 501c3 nonprofit professional nursing association that serves Doctor of Nursing Practice (DNP) nurses of color through peer networking, mentorship, scholarship programs, advocacy, and an annual conference. It also operates the DOC Shop branded merchandise storefront, a job opportunities board, and a virtual commencement celebration for DNP graduates.

Product overview

DNPs of Color is a 501c3 nonprofit membership organization serving Doctor of Nursing Practice professionals of color. The organization operates as a unified platform combining membership services with a merchandise shop (DOC Shop), annual conferences, scholarship programs, and career resources. The core offering is the membership community providing networking, mentorship, and advocacy, supplemented by branded merchandise through the DOC Shop, annual conferences, virtual commencement celebrations, and scholarship/award programs. The organization does not operate as a technology product company.

Differentiator

Problem solved

Functional benefit

Products and services

• DNPs of Color Membership Organization A 501c3 nonprofit nursing membership community for Doctor of Nursing Practice (DNP) professionals of color, providing networking, mentorship, advocacy, scholarship opportunities, and access to exclusive member resources.
• DOC Shop Online merchandise storefront selling branded apparel, accessories, drinkware, and home goods (hoodies, t-shirts, mugs, tote bags, journals) for DNP graduates and supporters.
• Annual DNPs of Color Conference Annual in-person conference delivering education, networking, awards, and professional development for DNP-prepared nurses of color, with registration and tiered sponsorship packages.
• Virtual Commencement Ceremony Virtual ceremony celebrating newly graduated DNP nurses with keynote speakers, recognition, and networking components.
• Scholarships and Awards Program Annual scholarship and awards program recognizing DNP students and nurse leaders, including partnerships such as the 2025 Institute for Functional Medicine (IFM) Scholarship.
• Job Opportunities Board Online job board connecting DNPs of Color members with employment opportunities in healthcare leadership, clinical practice, and academic positions.
• DOC Graduation Stole Specialty graduation stole for DNP graduates to wear during commencement ceremonies and celebrate their academic achievement.

Quantifiable outcome

• Founded in 2018, the organization has grown to serve as the premier organization for DNP-prepared nurses of color nationwide
• +1 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Five partnerships are on record, tiered core and minor.

• Over 120 Medical Societies and Health OrganizationscoreStrategic or Co-development Partner · 22 January 2026DNPs of Color joined over 120 medical societies and health organizations in calling on the EPA to protect the endangerment finding under TSCA. Coalition signatories include major nursing organizations, public health associations, and environmental health groups.
• The DAISY FoundationcoreStrategic or Co-development Partner · 13 March 2025DNPs of Color and The DAISY Foundation announced collaboration to celebrate and support diverse nurse leaders. The partnership aims to amplify the impact of diverse DNP leaders through recognition, storytelling, and advocacy, reinforcing their essential contributions to patient outcomes, health policy, and workforce transformation.
• VisualDxcoreTechnology or Integration · 20 February 2025DNPs of Color partnered with VisualDx, a clinical decision support platform, to provide members with exclusive discounted subscriptions. This partnership equips nursing professionals with tools to improve healthcare outcomes for diverse populations and address healthcare inequities at the point of care.
• NPHubminorStrategic or Co-development Partner · 30 September 2024NPHub partnered with DNPs of Color to enhance diversity and representation in nursing. The collaboration represents a significant milestone in advancing the nursing profession through increased diversity in nurse practitioner education and practice.
• Institute for Functional Medicine (IFM)minorStrategic or Co-development Partner · 4 September 2024IFM partnered with DNPs of Color to expand scholarship programs that provide access to functional medicine training. The scholarship program aims to lower barriers to functional medicine education and bring this care approach to more communities.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Sigma Theta Tau International (Sigma Nursing): Global honor society for nursing with research grants, leadership programming, and chapter networks — comparable to DOCs' scholarship and recognition vehicles but operating at materially larger scale with academic institutional ties.
• American Association of Colleges of Nursing: The accreditation and policy body for US nursing schools — cited as a recognized endorser of DOCs; competes for academic-institution partnerships, faculty engagement, and diversity scholarship funding that DOCs also pursues.
• American Nurses Association: The largest US nursing professional association with broad membership, policy influence, and established DEI initiatives — referenced as recognizing DOCs; overlaps with DOCs across advocacy and credentialing but serves all nurses at national scale.
• National Student Nurses Association: 501c3 prelicensure nursing student association with conventions, scholarships, and career resources — adjacent member funnel for DNP-track students and a conference programming peer.

Direct peers

• Asian American/Pacific Islander Nurses Association: Ethnic-minority nursing membership organization with annual conferences, scholarships, and advocacy paralleling DOCs' model for AAPI doctoral-prepared nurses and students.
• Philippine Nurses Association of America: 501c3 ethnic-nursing membership organization with conferences, mentorship, and advocacy directly comparable to DOCs' programming — overlapping in membership recruitment and corporate sponsorship funnels.
• National Association of Hispanic Nurses: 501c3 nursing membership association serving Hispanic/Latino nurses with networking, mentorship, and annual conference programming — a peer in mission and structure serving a parallel racial/ethnic constituency.
• National Black Nurses Association: Long-standing 501c3 nursing membership organization serving Black/African American nurses with a comparable triad of conferences, scholarships, and advocacy — operating in DOCs' adjacent demographic niche and competing for member mindshare and corporate sponsorships.
• National Coalition of Ethnic Minority Nurse Associations: An umbrella coalition of ethnic-minority nursing associations — DOCs participates in similar coalition advocacy (e.g., TSCA letter with 120+ medical societies) and competes for the same limited diversity-in-nursing funding and policy influence.

Emerging players

• The DAISY Foundation: Nursing recognition nonprofit and DOCs' March 2025 Core strategic partner; operates awards, scholarships, and storytelling programs — directly comparable in mission overlap and a potential co-funding channel for DOCs' scholarship offerings.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/DNPsofColor
• Facebookfacebook.com/DNPsofColor
• LinkedInlinkedin.com/company/dnps-of-color
• Instagraminstagram.com/DNPsofColor

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

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M&A

Investments

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Frequently asked questions about DNPs of Color