DOBMAC Agricultural Machinery
DOBMAC Agricultural Machinery is a family-owned Australian firm, founded in 1983 and headquartered in Tasmania, that designs, manufactures, distributes, and services specialized agricultural equipment for the root crop vegetable industry across Australia, New Zealand, and international markets, holding exclusive ANZ agency rights for 20-plus international equipment brands.
- Company typePrivate
- Founded1983
- HeadquartersUlverstone, Australia
- Headcount1–10
- GTM typeB2B
- OfferingHardware or Manufacturing
What DOBMAC Agricultural Machinery does
DOBMAC Agricultural Machinery (formerly Dobson's Vegetable Machinery) is a family-owned Australian specialist in the design, manufacture, distribution, and servicing of agricultural equipment for the root crop vegetable industry. Founded in 1983 by Philip and Judith Dobson and headquartered in Ulverstone, Tasmania, the company operates from a single 36-38 Industrial Drive site with a 25+ staff headcount and is currently led by second-generation General Manager Mark Dobson. Its proprietary product line is anchored by the signature Dobmac Clamp Potato Planter, featuring an adjustable spring-loaded clamp mechanism for damage-free seed handling, and the configurable Dobmac Cup Potato Planter available in 2, 3, and 4-row configurations with GPS speed control and Topcon Rate controller integration.
The firm's commercial model blends first-party manufacturing of Dobmac-branded machinery (planters, bunker trailers, an excavator hog, and application tanks) with exclusive Australian and New Zealand distribution rights for more than 20 international OEM brands spanning potato field equipment (AVR, Lockwood, Standen, IMAC, Harriston, Milestone), vegetable grading and packing systems (Tong Engineering, Nicholson, Eqraft, M&P), bulk handling (WIFO, Mayo, Milestone), soil preparation (Lemken, Standen), and chemical application (Team Sprayers). Distribution is direct from the Ulverstone HQ supplemented by regional sales coverage across ANZ, with international sales on the Dobmac planter line.
Revenue is generated across five streams: new equipment sales (proprietary and distributed), used equipment resale, a comprehensive spare parts department (described as stocking the largest range of genuine and non-genuine rollers for potato and onion equipment in Australia), turnkey consultancy and project management for grading, processing and packaging systems, and ongoing after-sales service and maintenance. Equipment is publicly priced on the website (typically A$22,000-A$97,500 inc-GST per unit), with finance options facilitated through Lemken at rates from 2.00% to 3.50%. The target customer base spans Australian, New Zealand, and international root crop vegetable growers (potatoes, onions, carrots, garlic, leeks), agricultural contractors, and vegetable processing operations requiring grading, processing, and packaging turnkey solutions.
DOBMAC Agricultural Machinery firmographics
Firmographics- Name
- DOBMAC Agricultural Machinery
- Legal name
- Dobmac Agricultural Machinery
- Website
- https://dobmac.com.au
- Company type
- Private
- Founded year
- 1983
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DOBMAC Agricultural Machinery is a family-owned Australian firm, founded in 1983 and headquartered in Tasmania, that designs, manufactures, distributes, and services specialized agricultural equipment for the root crop vegetable industry across Australia, New Zealand, and international markets, holding exclusive ANZ agency rights for 20-plus international equipment brands.
- Ownership category
- akta.pro rank
DOBMAC Agricultural Machinery industry classification
Industry- Product category
- Agricultural Machinery
- NAICS
- Farm Machinery and Equipment Manufacturing (333111), Agricultural Implement Manufacturing (33311), Agriculture, Construction, and Mining Machinery Manufacturing (3331)
- SIC
- Farm Machinery & Equipment (3523), Agricultural Services (700)
- akta.pro primary industry
- Tillage, Seeding & Planting Equipment (IMAHACAB)
Keywords
Where DOBMAC Agricultural Machinery is headquartered
LocationHeadquarters
- HQ city
- Ulverstone
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
DOBMAC Agricultural Machinery business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Agricultural Machinery Sales: Sale of new specialized agricultural equipment including potato planters, harvesters, vegetable grading machines, bulk handling equipment, and soil preparation machinery. Both proprietary Dobmac products and international brands.
- Used Equipment Sales: Sale of pre-owned agricultural machinery including potato planters and grading equipment.
- Spare Parts: Comprehensive spare parts department stocking rollers, webs, chain, bearings, hydraulic parts, and accessories for various agricultural machinery brands. Also distributes Island Batteries and Bare-Co parts.
- Consultancy and Project Management: Turnkey solutions service for grading, processing and packaging needs. From project conception through design, installation, and commissioning with employee training and safety briefings.
- Service and Maintenance: Ongoing product support, after-sales service, and system upgrades to maintain equipment operations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Celli Scorpio F320DD Mulcher - $34,785 + GST |
| One time/ perpetual license | Pay-as-you-go | Tong Swift Lift 45L 4.5m Elevator - $24,500 + GST |
| One time/ perpetual license | Pay-as-you-go | Tong Swift Lift 60L 6.0m Elevator - $26,500 + GST |
| One time/ perpetual license | Pay-as-you-go | Lemken Karat 9/300 Cultivator - $29,700 inc GST |
| One time/ perpetual license | Pay-as-you-go | Jones Engineering Field Topper - $36,500 + GST |
| One time/ perpetual license | Pay-as-you-go | Lemken Karat 9/350 Stubble Cultivator - $38,500 inc GST |
| One time/ perpetual license | Pay-as-you-go | IMAC OD 1400 Onion Lifter - from $35,000 + GST |
| One time/ perpetual license | Pay-as-you-go | Dobmac 4 Row Clamp Potato Planter 34" - $97,500 inc GST |
| One time/ perpetual license | Pay-as-you-go | KUHN 3.5MTR Power Harrow & Air Seeder Combo - $60,500 inc GST |
| One time/ perpetual license | Pay-as-you-go | EDP Grading Machinery - $22,000 + GST |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
DOBMAC Agricultural Machinery product offering
Product offeringCore offering
DOBMAC Agricultural Machinery designs, manufactures, supplies, and services specialised agricultural machinery for the root crop vegetable industry. Its offering includes proprietary Dobmac-branded equipment such as the Dobmac Clamp Potato Planter and Dobmac Cup Potato Planter, alongside an extensive portfolio of distributed international brands spanning planters, harvesters, windrowers, onion lifters, soil preparation machinery, vegetable grading systems, weighing and packing lines, and bulk handling equipment, supported by a comprehensive spare parts department and turnkey consultancy and project management services for grading, processing, and packaging systems.
Product overview
Dobmac Agricultural Machinery is a specialized agricultural equipment company that designs, manufactures, and distributes potato and vegetable machinery. The product portfolio consists of two main categories: proprietary Dobmac-manufactured products (including the signature Dobmac Clamp Potato Planter and Dobmac Cup Potato Planter, Dobmac Bunker Trailers, Dobmac Excavator Hog, and Dobmac Application Tanks) and an extensive range of distributed international brands. The distributed portfolio includes potato field equipment (AVR, Lockwood, Standen, IMAC, Harriston, Milestone harvesters, planters, windrowers, and diggers), vegetable grading systems (Tong EasyFill box fillers, UniFill bag fillers, care takers, graders, and conveyors; Nicholson Onion Top Tailers; Eqraft optical graders and weighing equipment; M&P onion peelers; Mayo bulk bag fillers), soil preparation equipment (Lemken cultivators and power harrows, Standen bed formers and destoners), bulk handling equipment (Milestone stingers, conveyors, pilers; WIFO box tippers; Mayo equipment), weighing and packing solutions (Eqraft combination scales, Baxmatic systems, SYMACH palletisers, Cratematic fillers), chemical applicators (Team Sprayers systems), and garlic/onion field equipment. The company also provides spare parts services and turnkey consultancy/project management for grading, processing, and packaging systems.
Differentiator
Problem solved
Functional benefit
Products and services
- Dobmac Clamp Potato Planter DOBMAC's signature clamp-style potato planter with an adjustable spring-loaded clamp mechanism designed for reliable pick-up and release of round or cut potato seeds without damage. Features a hydraulic drive system with in-cab controls for seed and fertilizer rate adjustment. Designed for potato growers and contractors operating in heavy soil conditions.
- Dobmac Cup Potato Planter High-capacity potato planter with stainless steel seed and fertiliser hoppers, available in 2, 3, and 4 row models. Features fold-back seed hopper, sliding fertiliser hopper, hydraulic in-cab shaker adjustment, GPS speed control, and Topcon Rate controller. Designed for contractors and large-scale potato planting operations.
- Dobmac Bunker Trailers Agricultural trailers designed for transporting harvested crops as part of Dobmac's potato field equipment portfolio.
- Dobmac Excavator Hog Bulk handling attachment designed for use with excavators in material handling operations.
- Dobmac Application Tanks Chemical application tanks designed for agricultural sprayers and applicators.
- AVR Potato Harvesters Single, two, and four row AVR potato harvesters including trailing and self-propelled models with automated depth control, efficient crop separation, and custom canopies for on-machine sorting. Distributed exclusively by DOBMAC in Tasmania.
- Lockwood Potato Equipment Range Distributed Lockwood range covering potato planters (4, 6, and 8 row models with radar-controlled hydraulic drive and GPS capabilities), potato harvesters (2 and 4 row models with extra-wide digging throats and heavy-duty components), and windrowers (2 and 4 row models with adjustable axle and variable speed hydraulic drive), imported from Fargo, USA.
- Standen Potato Systems Distributed Standen potato systems including the T2XS two-row trailed harvester with 15% increased separation area and Pro-Clean / OMEGA separator options, the QM compact two-row harvester with GALAXY star separation system, and bed formers and soil preparation equipment.
- IMAC Potato and Onion Field Equipment Distributed IMAC range covering Italian-crafted potato diggers (SPP 50V and SPL 100), disc ridge formers (VRD series), bedformers (VRVB and VRDB), and onion lifters (OD 1400/1650/1900), serving potato, carrot, garlic, leek, and onion operations across Australia and New Zealand.
- Tong Engineering Vegetable Equipment Distributed Tong Engineering range covering box fillers (EasyFill, UniFill, MonstaFill), box tippers, graders and screen modules (Caretaker, Easy Grade), soil separators (EasyClean), hopper cleaners (StoreMaker), mobile elevators, Swift Lift elevators (45L 4.5m and 60L 6.0m), and weighing equipment for vegetable grading and packing operations.
- Eqraft Weighing and Packing Solutions Distributed Eqraft range covering combination scales, Baxmatic sew systems, bin handling solutions, check weighers, big bag fillers, optical onion graders, and onion toppers for weighing and packing operations in vegetable processing facilities.
- Lemken Soil Preparation Range Distributed Lemken range covering cultivators (Karat 9/300, Karat 9/350, Kristall 9/350), power harrows, and air seeder combinations with ISOBUS terminal compatibility. DOBMAC is the Lemken dealer for Tasmania.
- Celli Scorpio F320DD Mulcher Distributed heavy-duty fixed Celli Scorpio F320DD mulcher for tractors from 60-180hp with universal 10mm Y-shaped flails for straw, grass, and scrub mulching, dual drive transmission and 320cm cutting width. Priced at $34,785 + GST.
- M&P Onion Peelers Distributed M&P Engineering onion peeling equipment for vegetable processing operations.
- Nicholson Onion Top Tailers Distributed Nicholson Machinery onion top tailers with patented cleaning technology featuring variable speeds and pitches suitable for onions, beetroot, and select garlic varieties with outputs from 2 to 30 tonnes per hour.
- WIFO Garlic and Box Handling Equipment Distributed WIFO range covering specialised garlic planters, forward rotating box tippers (K95), and tipping box rotators (K75) for telehandlers. DOBMAC is the Australian and NZ importer for WIFO equipment.
- Milestone Bulk Handling Equipment Distributed Milestone range covering seed cutters, dirt eliminators, unloading stingers (24-42 inches widths, 10-12 feet lengths), scale conveyors with integrated weighing, pilers, and conveyors for potato processing and handling operations.
- Mayo Bulk Handling Equipment Distributed Mayo range covering stingers, scooper hogs, and bulk bag fillers for material handling in vegetable and agricultural operations.
- Jones Engineering Field Topper Distributed Jones Engineering heavy-duty field topping equipment for onion and vegetable operations with gearbox drive system, timed blade system, and PTO drive, supplied with 12-month warranty.
- SYMACH Palletiser Equipment Distributed SYMACH robotic palletising equipment for vegetable packing operations. DOBMAC is the Australian importer for SYMACH equipment.
- Team Sprayers Chemical Applicators Distributed Team Sprayers range covering the ACA injection system for precision agricultural spraying, the Compact 90 MkII compact sprayer, and the 250L front mounted applicator.
- Harriston Potato Planting Equipment Distributed Harriston potato planting equipment under DOBMAC's national agency for Harriston products in Australia.
- Agriweld Toolbar and Transport Equipment Distributed Agriweld ASL 4 metre folding low disturbance toolbar with 8 legs and auto-reset legs, plus Agriweld transport boxes designed to fit standard front linkages.
- Scotts Haulm Toppers Distributed Scotts haulm toppers including the 22B Trinity Haulm Topper for vegetable field preparation.
- Farmgard Grader Blades Distributed Farmgard contractor and industrial grader blades for agricultural land preparation, including the Contractor 560 and Industrial 450 models.
- Industrial Ventilation Inc Equipment Distributed Industrial Ventilation Inc (IVI) equipment for agricultural processing facilities. DOBMAC is the Australian importer for IVI industrial ventilation equipment.
- Used Equipment Sales Sale of pre-owned agricultural machinery including potato planters and grading equipment offered alongside new equipment, including used Lemken Karat 9/350 Stubble Cultivator with 2-year warranty.
- DOBMAC Spare Parts Department Comprehensive spare parts offering stocking the largest range of genuine and non-genuine rollers, webs, chain, bearings, hydraulic parts, and accessories for potato and onion equipment in Australia. Also distributes Island Batteries and is the preferred supplier of Bare-Co parts.
- Consultancy and Project Management Turnkey solutions service for grading, processing and packaging needs covering project conception, design, customised system integration, installation, commissioning, employee training, and safety briefings for vegetable packhouses and processing operations.
- After-Sales Service and Maintenance Ongoing product support, after-sales service, and system upgrades to maintain equipment operations for customers across Australia and New Zealand.
Companies that use DOBMAC Agricultural Machinery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
DOBMAC Agricultural Machinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
DOBMAC Agricultural Machinery partnerships and signals
Strategic signalPartnerships
26 partnerships are on record, tiered core and minor.
- Tong EngineeringcoreDobmac is the Australian importer for Tong Engineering vegetable equipment including box fillers, graders, elevators, and bin handling solutions.
- Harriston Potato MachinerycoreDobmac distributes Harriston potato planting equipment. National agency for Harriston products in Australia.
- Industrial Ventilation InccoreDobmac is the Australian importer for IVI industrial ventilation equipment.
- HesselscoreDobmac is the Australian importer for Hessels equipment.
- WIFOcoreDobmac is the Australian and NZ importer for WIFO agricultural equipment including garlic planters, box tippers, and bulk handling solutions.
- EqraftcoreDobmac is the Australian importer for Eqraft weighing and packing solutions including combination scales, bag systems, and optical graders.
- StandencoreDobmac is the Australian importer for Standen potato systems including harvesters, bed formers, and soil preparation equipment.
- Nicholson MachinerycoreDobmac distributes Nicholson Machinery onion top tailers and field equipment.
- Noffsinger ManufacturingcoreDobmac is the Australian importer for Noffsinger Manufacturing equipment.
- SYMACHcoreDobmac is the Australian importer for SYMACH palletiser equipment.
- Milestone EquipmentcoreDobmac is the Australian importer for Milestone seed cutters, dirt eliminators, unloading stingers, scale conveyors, pilers, and conveyors.
- Jones EngineeringcoreDobmac is the Australian importer for Jones Engineering onion toppers and field equipment.
- Top AircoreDobmac distributes Top Air onion harvesters.
- Mayo ManufacturingcoreDobmac distributes Mayo bulk handling equipment including stingers, scooper hogs, and bulk bag fillers.
- Lockwood ManufacturingcoreDobmac imports and distributes Lockwood potato planters, harvesters, and windrowers from Fargo, USA.
- IMACcoreDobmac is the Australian and NZ importer for IMAC potato and onion equipment including diggers, bedformers, ridge formers, and onion lifters.
- ScottscoreDobmac distributes Scotts haulm toppers.
- LemkencoreDobmac is the Lemken dealer in Tasmania only, distributing cultivators, power harrows, and seed drills.
- AVRcoreDobmac is the exclusive AVR dealer for Tasmania, providing sales, service, and spare parts for AVR potato harvesters.
- CellicoreDobmac distributes Celli mulchers including the Scorpio F320DD model.
- M&P EngineeringcoreDobmac distributes M&P Engineering onion peelers.
- BroekemaminorDobmac distributes Broekema conveyor belts.
- Ronald McDonald House CharityminorDobmac sponsors Ronald McDonald House Charity as part of community involvement.
- UTAS Science and Engineering DepartmentminorDobmac supports the University of Tasmania Science and Engineering Department.
- Island BatteriesminorDobmac is a distributor of Island Batteries.
- Bare-CominorDobmac is the preferred supplier of Bare-Co parts.
Scale indicators5 records
Recent moves3 records
Expansion highlights5 records
DOBMAC Agricultural Machinery competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DOBMAC Agricultural Machinery social profiles
Digital presenceDOBMAC Agricultural Machinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
DOBMAC Agricultural Machinery leadership team
Management profileNumber of profiles
Profiles1 record
DOBMAC Agricultural Machinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DOBMAC Agricultural Machinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DOBMAC Agricultural Machinery
What does DOBMAC Agricultural Machinery do?
DOBMAC Agricultural Machinery designs, manufactures, supplies, and services specialised agricultural machinery for the root crop vegetable industry. Its offering includes proprietary Dobmac-branded equipment such as the Dobmac Clamp Potato Planter and Dobmac Cup Potato Planter, alongside an extensive portfolio of distributed international brands spanning planters, harvesters, windrowers, onion lifters, soil preparation machinery, vegetable grading systems, weighing and packing lines, and bulk handling equipment, supported by a comprehensive spare parts department and turnkey consultancy and project management services for grading, processing, and packaging systems.
Is DOBMAC Agricultural Machinery a public or private company?
DOBMAC Agricultural Machinery is a private company. It is classified as family owned and is currently operating.
When was DOBMAC Agricultural Machinery founded?
DOBMAC Agricultural Machinery was founded in 1983. It employs 1 to 10 people.
Where is DOBMAC Agricultural Machinery based?
DOBMAC Agricultural Machinery is headquartered in Ulverstone, Australia, in the Oceania region.
How does DOBMAC Agricultural Machinery make money?
Five revenue lines are on record. Agricultural Machinery Sales are the primary driver. The others are used Equipment Sales, spare Parts, consultancy and Project Management and service and Maintenance.
Does DOBMAC Agricultural Machinery have an API?
No public API is recorded for DOBMAC Agricultural Machinery.
What industry is DOBMAC Agricultural Machinery in?
DOBMAC Agricultural Machinery's product category is Agricultural Machinery. Its primary akta.pro industry code is IMAHACAB, Tillage, Seeding & Planting Equipment. Its NAICS code is 333111 and its SIC code is 3523.