Docenti.it

What Docenti.it does

Docenti.it, operated by Start To Fly S.r.l. and headquartered in Serravalle, San Marino, is a vertical consumer platform serving the Italian teacher and school personnel market. The company helps aspiring teachers, current substitutes, and ATA (administrative, technical, auxiliary) staff navigate Italy's complex public school placement system — including MAD (Messa a Disposizione) spontaneous applications, automated monitoring of school-issued interpelli, and GPS ranking optimization across provinces. Its core products include Interpelli (real-time monitoring and auto-submission of candidate applications to school vacancy notices), MAD (transactional application service priced from €22), InCattedra (a premium career planning protocol with multi-province GPS analysis), Valutazione Piano di Studi (study plan eligibility assessment), and a tutoring marketplace with 3,000+ registered tutors.

The platform combines proprietary technology with human consultant support. The automated interpelli monitoring system and YourPlace positioning software form the technological core, while the Elenco Nazionale dei Supplenti — a national substitute database accessible to public and private schools — creates two-sided network value. Distribution is multi-channel: a self-serve website, native iOS/Android apps, WhatsApp and phone support, and a nationwide Ambassador (Ambasciatori) network spanning all Italian regions. Partnerships with accredited universities (eCampus) and certification bodies (EIPASS) extend the offering into formal qualification services.

Revenue is generated through a diversified mix of low-ticket transaction fees (MAD at €22+ per submission), annual subscriptions (Interpelli at €32-74/year, tutoring at €41/year), premium one-time protocols (InCattedra at €97), and professional training/certification revenue. The company reports 986,000+ teachers served cumulatively, operates with approximately 15 employees, and is founder-controlled (Giuseppe Lo Russo) with no disclosed external funding rounds. All operations are Italy-domestic.

Name

Docenti.it

Legal name

Start To Fly S.r.l.

Website

https://docenti.it

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Docenti.it is a San Marino-headquartered vertical platform serving Italian teachers and school staff, automating MAD applications, interpelli monitoring, and GPS ranking optimization across provinces, supported by consultants and a nationwide ambassador network.

Ownership category

akta.pro rank

Product category

Teacher Placement Services

NAICS

Educational Support Services (611710), Exam Preparation and Tutoring (611691), Professional and Management Development Training (61143)

SIC

Services-Educational Services (8200), Services-Prepackaged Software (7372)

akta.pro primary industry

Application Planning, Document Management & Submission Tools (EDAFAMAC)

akta.pro secondary industry

Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Teacher placement services
• School substitute matching
• GPS ranking optimization
• MAD submission platform
• Education job placement

Headquarters

HQ city

Serravalle

HQ country

San Marino

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. MAD (Messa a Disposizione) Service: One-time fee service for sending spontaneous applications to schools. Prices vary by number of provinces and education levels selected. Basic package starts at €22 for 1 province and 1 grade.
2. Interpelli Management Service: Annual subscription service for automated monitoring and response to interpelli throughout the school year. Prices range from €32-74 depending on province size and number of provinces.
3. InCattedra Protocol: Premium career planning service with personalized roadmap for becoming a tenured teacher. Originally priced at €297, offered at €97 for limited time. Includes analysis, GPS positioning report across 6 provinces, and 3 bonus webinars.
4. Tutoring Marketplace (Ripetizioni): Annual subscription for tutors to create profiles and receive student requests. Priced at €36/year with €5 administrative fee. Platform takes no commission on tutor earnings.
5. Training Courses and Certifications: Revenue from TFA Sostegno preparation courses, university master's programs, IT and language certifications, and GPS courses. Partnered with accredited universities for certification issuance.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Docenti.it is a digital platform that helps aspiring and current Italian teachers and ATA school personnel secure substitute and permanent teaching positions through a combination of automated Interpelli monitoring, MAD (Messa a Disposizione) submission services, GPS ranking analysis, personalized career planning via the proprietary InCattedra protocol, accredited training courses, and a tutoring marketplace. The platform integrates with the national Elenco Nazionale dei Supplenti database and is supplemented by dedicated tutor consultants and a nationwide Ambassador network.

Differentiator

Problem solved

Functional benefit

Brands

• Academy by Concorsando: A preparation platform for public competitions, offered as part of Docenti.it's service offerings.

Products and services

• MAD (Messa a Disposizione) One-time spontaneous candidacy submission service for teachers and ATA personnel to apply for substitute positions across Italian schools, with consultant verification and management of MAD applications.
• Interpelli Monitoring and Response Service Subscription service that automatically monitors Italian school interpelli (vacancy notices) in real time and submits the candidate's application when a matching opportunity is detected, with coverage available from single-province to all-Italy tiers.
• InCattedra Protocol Personalized career-planning protocol that uses the proprietary YourPlace software to analyze candidate positioning in national rankings across six provinces and produce a custom roadmap to become a tenured teacher.
• Tutoring Marketplace (Ripetizioni) Online marketplace where qualified teachers and tutors create profiles and receive student requests for private lessons across primary, middle, high school, and university levels.
• Accredited Training Courses and Certifications Catalog of teacher qualification courses including TFA Sostegno preparation, GPS preparation courses, university master's programs, IT certifications (via EIPASS), and language certifications, delivered with accredited universities and training bodies.
• Academy by Concorsando Preparation platform for Italian public competitions, offered as a sub-brand to support candidates competing for public-sector teaching and administrative positions.

Quantifiable outcome

• Over 90% of InCattedra subscribers reduce waiting time for permanent teaching position by at least 2 years
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Diritto.itminorGTM or Marketing PartnerLegal information portal partnership. Diritto.it is a legal information website that collaborates with Docenti.it for educational content and brand visibility.
• Concorsando.itminorGTM or Marketing PartnerCompetition preparation platform partnership. Concorsando.it specializes in public competition preparation and works with Docenti.it for complementary educational services.
• Skuola.netminorGTM or Marketing PartnerItalian educational portal partnership. Skuola.net is a popular school and university portal collaborating with Docenti.it for student and teacher outreach.
• OrizzonteScuolaminorGTM or Marketing PartnerEducation news portal partnership. OrizzonteScuola is a recognized Italian education news source collaborating with Docenti.it for content and visibility.
• EIPASScoreStrategic or Co-development PartnerEIPASS is a certification body for IT and digital skills. Docenti.it partners with EIPASS to offer recognized IT certifications that increase teacher qualifications and GPS rankings.
• eCampus UniversitycoreStrategic or Co-development PartnerPartnership with eCampus University for university master's programs and professional development courses recognized by MIM and MUR (ex MIUR).
• Ti ConsigliominorGTM or Marketing PartnerReview and recommendation platform partnership. Ti Consiglio is an Italian review platform collaborating with Docenti.it for brand credibility.
• Accredited Universities and Training BodiescoreStrategic or Co-development PartnerDocenti.it operates in close partnership with universities and training bodies accredited by MIM (Ministry of Education and Merit). Certifications are issued directly by these accredited partners, ensuring full validity for GPS updates and competitions.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Skuola.net: Established Italian education portal serving students, teachers, and families with news, resources, and tools. Comparable to Docenti.it in audience reach across the Italian education ecosystem and in serving aspiring teachers — though it operates as a broader horizontal portal rather than a placement-focused platform.
• Superprof: Large international tutoring marketplace with a strong Italian presence. Comparable to Docenti.it's tutoring marketplace on business model and target audience, but a broader incumbent player operating across many subjects and countries rather than focused on the Italian education vertical.
• Preply: Global online tutoring marketplace with language and academic tutoring. Comparable as a marketplace-style tutoring platform business model, though Preply is significantly broader geographically and not focused on teacher placement or the Italian education system.
• OrizzonteScuola: Recognized Italian education news and information portal with deep reach among teachers and school staff. Comparable because it serves the same target audience (Italian teachers, ATA, and aspirants) and is a trusted information source for the regulations Docenti.it's services operationalize — a logical adjacent competitor or content partner.
• LinkedIn Learning: Global professional development and certification platform. Comparable as a broader incumbent in the professional development and certification space — relevant to Docenti.it's course and certification offerings (TFA Sostegno, master's, IT/language certifications) at a much larger scale and different distribution model.

Direct peers

• Ripetizioni.it: Italian tutoring marketplace connecting students with private tutors. Directly comparable to Docenti.it's Ripetizioni (tutoring) product line — same business model (tutor profiles, student-tutor matching, subscription-based access), same domestic market, and same target customers (students and parents seeking academic support).
• Concorsando.it: Italian competition preparation platform focused on public-sector and teaching exams. Highly comparable to Docenti.it: overlapping user base of aspiring teachers, complementary service offerings (both in MAD, GPS, and concorso prep), and an existing partnership relationship documented in the data.

Regional players

• eCampus University: Italian online university offering master's programs, bachelor degrees, and teacher-qualification courses. Comparable as a provider of teacher qualification and continuing education content — and an existing strategic partner of Docenti.it, reflecting overlap in the teacher upskilling value chain.
• EIPASS: Italian certification body for IT and digital skills, widely used by teachers to add GPS ranking points. Comparable as a partner in the Italian teacher-certification ecosystem and a complementary product for the same end customer (Italian teachers seeking GPS ranking improvements).

Others

• Diritto.it: Italian legal information portal that partners with Docenti.it. Adjacent rather than directly competitive, but comparable in serving the Italian public sector information needs that intersect with teacher placement (e.g., Ricorsi Scuola, appeals).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCBnmTW-bbKYGlVJNNrA9v_A
• Facebookfacebook.com/docenti.it
• Instagraminstagram.com/docenti.it
• LinkedInlinkedin.com/company/docenti-it

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Docenti.it