Dóchas Psychological Services Inc.

What Dóchas Psychological Services Inc. does

Dóchas Psychological Services Inc. is a privately held, founder-owned mental health practice headquartered in Spruce Grove, Alberta, delivering multi-disciplinary clinical services through a single physical office and a province-wide telehealth channel. The core service offering comprises individual, couples, and group therapy covering depression, anxiety, trauma (including EMDR), grief and loss, self-esteem, food issues, and hypnosis, with credentialed specialization in first-responder/veteran trauma and adolescent mental health. Complementary clinical work includes psychoeducational assessments for children (cognitive, academic, and social/emotional functioning), MBSR-trained mindfulness work, and the Strong Interest Inventory.

The technology stack is conventional for a modern private practice: the JaneApp online booking system for scheduling, a telehealth video platform for virtual sessions, a WordPress website with a content marketing engine (blog and YouTube), email newsletter, and active social channels on Facebook and Instagram. Layered on top are three proprietary digital products that extend the practice beyond billable clinical hours — the Dóchas Compass therapist-matching quiz, the free LifeJacket App for between-session emotional regulation, and the Dóchas Education Hub offering self-paced online courses. The Dóchas Resilience Foundation is positioned as a community-funded subsidised-care initiative (not yet operating with charitable status), and community referral partnerships exist with Family Support for Children with Disabilities and Spruce Grove Recreation and Culture.

The business model is professional services billing for therapy and assessment hours, supplemented by Education Hub course revenue and donations routed through the Foundation. Pricing is quote-based and not publicly disclosed; client acquisition combines community-led content marketing and direct-to-consumer booking through JaneApp, phone, and email. The team of 13 employees spans registered psychologists, social workers, counseling therapists, a client care facilitator, and a practicum intern, with founder Kim Long anchoring the clinical leadership.

Name

Dóchas Psychological Services Inc.

Legal name

Dóchas Psychological Services Inc.

Website

https://dochaspsych.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dóchas Psychological Services is a founder-owned mental health practice in Spruce Grove, Alberta delivering therapy, psychoeducational assessments, and digital wellness tools to individuals, couples, families, first responders, and veterans across Alberta via in-person and telehealth services.

Ownership category

akta.pro rank

Product category

Mental Health Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Mental Health Counseling & Psychotherapy Services (EDALAFAB)

akta.pro secondary industries

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA), Grief, Trauma & PTSD-Focused Teletherapy Platforms (HLALAEAL), Behavioral Health & Neurocognitive Therapeutics (Digital) (HLACANAI)

Keywords

• Psychological therapy services
• Psychoeducational assessments
• Mental health counseling
• Trauma therapy
• Telehealth counseling

Headquarters

HQ city

Spruce Grove

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Therapy Sessions: Individual, couples, and group therapy sessions provided in-person at the Spruce Grove office or via telehealth to clients across Alberta. Revenue is generated through billable session hours at standard rates.
2. Psychological Assessments: Comprehensive psychoeducational assessments for children and adults, including cognitive functioning, academic achievement, and social/emotional/behavioral evaluations. These are specialized professional services with separate pricing.
3. Educational Programs: The Dóchas Education Hub offers self-paced online courses for mental health education and stress management, providing additional revenue stream.
4. Foundation Donations: The Dóchas Resilience Foundation accepts community donations to provide subsidized mental health services and break down financial barriers to care. Note: At this time, they do not have charitable status and cannot provide charitable deduction receipts.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dóchas Psychological Services Inc. is a multi-disciplinary mental health practice providing individual, couples, and group therapy in-person at its Spruce Grove clinic and via telehealth across Alberta, along with psychoeducational assessments for children and adults. The practice supplements clinical services with proprietary digital tools including the Dóchas Compass therapist-matching quiz, the free LifeJacket mental wellness app, and self-paced courses through the Dóchas Education Hub. Therapeutic modalities include EMDR, hypnosis, cognitive behavioral approaches, trauma-informed care, and Mindfulness-Based Stress Reduction.

Product overview

Dóchas Psychological Services Inc. is a mental health practice offering a unified portfolio of clinical services and digital products. The core offering consists of in-person therapy at their Spruce Grove office and telehealth across Alberta, covering conditions such as depression, anxiety, trauma, PTSD, ADHD, and relationship issues. Supporting digital products include the Dóchas Compass (therapist matching quiz), the free LifeJacket App (mental wellness support), and the Education Hub (self-paced courses). The Dóchas Resilience Foundation provides financial accessibility. Additional services include psychoeducational assessments for children and specialized offerings like EMDR, hypnosis, and the Strong Interest Inventory.

Differentiator

Problem solved

Functional benefit

Brands

• Dóchas Resilience Foundation: A foundation dedicated to breaking down financial barriers to compassionate, high-quality mental health care through community support and subsidized services.
• LifeJacket App
• Dóchas Compass
• Hub for Hope
• Dóchas Education Hub

Products and services

• Therapy Services
• Online Counselling / Telehealth
• Psychoeducational Assessments
• Dóchas Compass
• LifeJacket App
• Dóchas Education Hub
• Dóchas Resilience Foundation

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered minor.

• Family Support for Children with Disabilities (FSCD)minorStrategic or Co-development PartnerDóchas social workers connect clients with Family Support for Children with Disabilities (FSCD) funding and resources. The practice helps families navigate the application process and access available support.
• Spruce Grove Recreation and CultureminorStrategic or Co-development PartnerDóchas refers clients to community resources including peer groups and recreation programs offered through Spruce Grove's Community and Protective Services department.
• Alberta Health ServicesminorStrategic or Co-development PartnerMindfulness-Based Stress Reduction (MBSR) courses are available through Alberta Health Services, with Dóchas practitioners trained in this evidence-based approach.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BetterHelp: Large-scale teletherapy platform offering on-demand virtual counseling across North America. Comparable as a direct competitor in the Alberta telehealth therapy market, though it operates at vastly greater scale and brand recognition.
• Talkspace: National online therapy platform providing video, audio, and text-based sessions with licensed therapists. Competes with Dóchas for Alberta clients seeking virtual mental health care, with deeper insurance and EAP integration.

Emerging players

• 7 Cups: Online emotional support service combining peer listeners, licensed therapists, and self-help resources. Adjacent peer given Dóchas's LifeJacket App and Education Hub push into app- and self-serve-delivered support.
• Woebot Health: Digital therapeutics company delivering AI-guided mental health interventions. Comparable as an adjacent digital behavioral health entrant whose app-based model parallels Dóchas's LifeJacket App positioning.

Direct peers

• MindBeacon: Canadian mental health platform providing therapist-guided internet cognitive behavioral therapy and live therapy. Competes with Dóchas for digitally delivered, evidence-based therapy in Canada, including Alberta.
• Inkblot Therapy: Canadian virtual therapy platform connecting clients with registered therapists across provinces. Directly comparable as a Canada-based mental health practitioner marketplace competing for the same Alberta telehealth demand.

Regional players

• Calgary Counselling Centre: Non-profit counselling centre serving Calgary and Alberta with individual, couples, and family therapy. Comparable as an Alberta-based multi-modality outpatient mental health practice with subsidized access programs, similar to Dóchas.
• Family Services of Greater Edmonton: Edmonton-area social services and counselling provider. Regional peer delivering outpatient counselling and psychoeducational support to Alberta residents, overlapping with Dóchas's client segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UC5CAoZodpib8vPm7T5n-azw
• Facebookfacebook.com/DochasPsych
• Instagraminstagram.com/dochaspsych
• LinkedInlinkedin.com/company/dochas-psych

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dóchas Psychological Services Inc.