Rooza Online Marketing

What Rooza Online Marketing does

dofollow BV, formerly operating as Rooza Online Marketing, is a Dutch full-service online marketing bureau headquartered in Arnhem, Gelderland. The firm delivers managed online marketing services across eight core pillars: online strategy, SEO, Google Ads (SEA), social media marketing, AI-driven marketing, conversion optimization, dashboarding and analytics, and a full-service "Totaalpakket" engagement model that positions dofollow as an outsourced marketing department. It serves a horizontal mix of B2B, B2C, e-commerce, and ANBI-registered non-profit clients across the Netherlands and internationally.

The technology stack is anchored by two proprietary assets: itClicked, an in-house A/B and multivariate testing platform proven on high-traffic websites, and Digit, a Dutch-language AI marketing agent that answers natural-language questions against connected client data sources (Google Ads, Google Analytics, HubSpot, Copernica, Shopify, Stripe, BigQuery, Snowflake, SEMrush, Moz and others) and is bundled into client partnerships. dofollow complements these tools with custom branded dashboards, AI-driven marketing workflows (including N8N + AI automations), and a dedicated "Ranken in AI" service for visibility in ChatGPT, Google AI Overviews, and Perplexity.

The firm operates a quote-based managed services revenue model with no publicly disclosed pricing; Digit carries an implied standalone value of approximately €349 per month but is included at no extra cost in client partnerships. Go-to-market is consultative and content-led, combining a Dutch-language knowledge base, webinars (e.g., Online Marketing Nerddag), organic social, and Google Partner-credentialed direct sales via website, phone, email, and WhatsApp. dofollow is a founder-owned private limited company with no disclosed external funding, nine employees, and a single Arnhem office.

Name

Rooza Online Marketing

Legal name

dofollow BV

Website

https://dofollow.nl

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

dofollow (formerly Rooza Online Marketing) is a Dutch full-service online marketing bureau in Arnhem offering managed SEO, Google Ads, social, conversion optimization, and AI-driven marketing to B2B, B2C, e-commerce, and non-profit clients via proprietary tools Digit and itClicked.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (54181), Marketing Consulting Services (541613)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

akta.pro secondary industry

Conversational Marketing & Chat Lead Capture (Chatbots, Live Chat) (BPAFAKAJ)

Keywords

• Online marketing services
• Search engine optimization
• Conversion optimization
• Digital marketing agency
• AI marketing solutions

Headquarters

HQ city

Arnhem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Online Marketing Professional Services: dofollow provides comprehensive online marketing services including SEO, Google Ads management, social media marketing, conversion optimization, dashboarding and analytics, and AI-driven marketing solutions. Services are delivered as managed service engagements where dofollow acts as the client's dedicated online marketing department.
2. Online Marketing Total Package: Full-service outsourced online marketing engagement where dofollow manages the entire online marketing function for clients including strategy, SEO, social media, Google Ads, analytics, and conversion optimization. Suitable for B2B, B2C, non-profit, and e-commerce clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Rooza Online Marketing (operating as dofollow) is a Dutch online marketing bureau that provides full-service outsourced digital marketing for B2B, B2C, non-profit, and e-commerce clients. Core services span Online Marketing Strategy, SEO, Google Ads (SEA), Social Media Marketing, Conversion Optimization, AI-Driven Marketing, and Dashboarding & Analytics, with the entire portfolio also available as a bundled 'Online Marketing Totaalpakket'. The agency is differentiated by two proprietary tools: Digit, an AI marketing agent that answers plain-language questions in Dutch against live client data, and itClicked, an in-house A/B testing platform.

Product overview

Rooza Online Marketing (now dofollow) is a Dutch online marketing bureau offering a comprehensive suite of digital marketing services. The core offering consists of eight main service pillars: Online Marketing Strategie, Zoekmachine Optimalisatie (SEO), Google Ads (SEA), AI Gedreven Marketing, Social Media Marketing, Conversie Optimalisatie, Dashboarding & Analytics, and the full-service Online Marketing Totaalpakket. These are complemented by specialized add-on products including Digit (AI marketing agent), itClicked (proprietary A/B testing software), Google Ad Grants Management for non-profits, and niche services like Zoekwoord Onderzoek, Website Migratie, and Ranken in AI. The company positions itself as a full-service partner with proprietary tools and AI expertise, serving B2B, B2C, non-profit, and e-commerce clients.

Differentiator

Problem solved

Functional benefit

Brands

• Digit: AI marketing agent that provides real-time answers about website statistics, search results, campaigns and other marketing data.
• itClicked

Products and services

• Online Marketing Strategie Development of online marketing strategies that help clients chart a clear route from their current position to their desired goals. Includes market analysis, competitor research, and strategic roadmaps. Targeted at organizations seeking strategic direction for their digital marketing.
• Zoekmachine Optimalisatie (SEO) Search engine optimization services to improve organic online visibility. Includes technical SEO, on-page optimization, link building, and SEO audits for sustainable organic traffic growth. Targeted at organizations seeking continuous relevant website traffic from search engines.
• Google Ads (SEA) Search engine advertising services including Google Ads campaign creation, management, and optimization. Delivered as a certified Google Partner agency. Targeted at organizations wanting efficient and effective paid search campaigns.
• AI Gedreven Marketing AI-powered marketing solutions leveraging artificial intelligence to make marketing faster, better, and more efficient. Includes AI workflows, automations, and intelligent campaign optimization. Targeted at organizations seeking to leverage AI in their marketing operations.
• Social Media Marketing Social media advertising and management services across LinkedIn, Facebook, Instagram, Pinterest, TikTok, and YouTube. Includes lead generation, content creation, and campaign optimization. Targeted at organizations seeking to grow on social platforms.
• Conversie Optimalisatie Conversion rate optimization (CRO) services to improve website performance and increase conversions without additional advertising costs. Uses data-driven hypotheses and A/B testing with the proprietary itClicked platform. Targeted at organizations wanting to improve website and ad ROI.
• Dashboarding & Analytics Custom dashboard creation and analytics implementation services. Connects data from multiple platforms (CRM, email, website, social media) into unified reporting views available online or as PDF reports. Targeted at organizations requiring multi-channel performance visibility.
• Het Online Marketing Totaalpakket Comprehensive full-service online marketing package encompassing strategy, SEO, social media, Google Ads, analytics, and conversion optimization. Functions as a complete outsourced marketing department. Targeted at B2B, B2C, non-profit, and e-commerce clients seeking end-to-end online marketing outsourcing.
• Ranken in AI Service to make brands visible in ChatGPT, Google AI Overviews, and Perplexity. Generates new customers and builds authority that also works in traditional search engines. Targeted at organizations seeking visibility in next-generation AI-driven search and answer platforms.
• Digit (AI Marketing Agent) AI marketing agent serving as a digital colleague that knows everything about client websites, visitors, and campaigns. Users ask questions in Dutch and receive real-time answers with current data. Included in client partnerships (valued at €349/month separately). Targeted at existing dofollow clients seeking self-service access to marketing intelligence.
• itClicked (A/B Testing Platform) Proprietary in-house developed A/B testing software for running and managing conversion optimization tests. Successfully deployed on high-traffic websites with full adaptability to client situations. Targeted at organizations running CRO on high-traffic websites requiring adaptive testing infrastructure.
• Google Ad Grants Management Specialized service for non-profit organizations to apply for, set up, and manage Google Ad Grants accounts. Includes free $10,000 USD monthly advertising credit for ANBI-registered non-profits. Targeted at ANBI-registered charities seeking to maximize advertising reach with limited budgets.

Named customers15 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration31 records

AI capability4 records

Feature3 records

Scale indicators2 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• Upgrade: Dutch digital agency offering SEO, content, and performance marketing. Comparable mid-sized Dutch peer with similar managed-service positioning.
• Seeders: Dutch online marketing agency with strong SEO and link-building focus. Overlaps with dofollow on SEO, SEA, and content marketing services for Dutch SMEs.
• OrangeValley: Dutch digital marketing agency specializing in SEO, SEA, data, and marketing technology (MarTech). Comparable to dofollow on full-service scope and Dutch enterprise/SMB client mix.
• Adwise: Dutch full-service digital marketing agency offering SEO, paid media, social, and conversion optimization. Closest comparable to dofollow in terms of size, Dutch-market focus, and managed-service model.
• Traffic Builders: Dutch performance marketing agency focused on SEO, Google Ads, and conversion optimization. Highly comparable in service portfolio and target mid-market Dutch clients.
• We Are Blossom: Dutch digital marketing agency offering SEO, paid media, social, and content. Comparable boutique peer serving Dutch mid-market and SMB clients.
• Yourzine: Dutch marketing agency focused on data-driven online marketing and marketing automation. Overlaps with dofollow on dashboarding, analytics, and HubSpot-driven engagements.

Broad incumbents

• Merkle: Global performance marketing agency and part of dentsu. Competes with dofollow in analytics, dashboards, and multi-channel campaign management for enterprise clients.
• Dept Agency: One of the largest Dutch digital agencies with global presence spanning creative, marketing, and technology. Competes with dofollow for large enterprise brands but operates at much greater scale.
• iO (formerly Intracto): Large Benelux digital agency with end-to-end marketing, technology, and content services. Broader incumbent that competes with dofollow for mid-market and enterprise Dutch clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dofollownl
• Instagraminstagram.com/dofollow.nl

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rooza Online Marketing