Dog A.I.D. (Assistance In Disability)
Dog A.I.D. is a UK registered charity that coaches physically disabled people to train their own pet dogs as accredited Assistance Dogs, delivered through a volunteer trainer network across multiple UK regions.
- Company typePrivate
- Founded-
- HeadquartersShrewsbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dog A.I.D. (Assistance In Disability) does
Dog A.I.D. (Dog Assistance in Disability) is a UK-based registered charity (charity number 1178719) headquartered in Shrewsbury that coaches physically disabled people to train their own pet dogs as accredited Assistance Dogs. Its core product is the Owner-Trained Assistance Dog Programme, which uses positive, rewards-based techniques delivered through three progressive assessment levels culminating in a public access test, with annual reassessments required to maintain Assistance Dogs International (ADI) accreditation. The programme is delivered through a UK-wide network of skilled volunteer dog trainers who provide one-to-one in-person coaching to client-trainer partnerships, geographically matched to within roughly 30 minutes travel time of the client. The charity does not charge clients for the training programme.
The organisation is funded entirely outside of government sources. Revenue streams comprise individual and corporate donations (collected via JustGiving, PayPal Giving Fund, direct debit, bank transfer, and cheque), the Lucky Paws weekly lottery run in partnership with Unity Lotteries (UK£1 per entry, UK£25,000 jackpot), a merchandise shop despatched on a fortnightly cadence, and legacy giving facilitated through The GoodWill Partnership. Additional commercial ties include an Introducer Appointed Representative agreement with Agria Pet Insurance, which is FCA-authorised.
Governance is provided by a board of trustees chaired by Louise Doran and supported by patrons including Roger Jefcoate CBE DL, Steve Leonard, and Sandra Fraser. The charity is accredited by ADI and the International Guide Dogs Federation (IGDF), is a member of Assistance Dogs UK (ADUK) and the Assistance Dogs Europe (ADEU) chapter, and is registered with the UK Fundraising Regulator. Dog A.I.D. is one of a small set of assistance-dog organisations globally that operates an owner-training model rather than supplying pre-trained dogs, and it claims this method leverages the existing bond between owner and pet.
Dog A.I.D. (Assistance In Disability) firmographics
Firmographics- Name
- Dog A.I.D. (Assistance In Disability)
- Legal name
- Dog Assistance in Disability
- Website
- https://dogaid.org.uk
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dog A.I.D. is a UK registered charity that coaches physically disabled people to train their own pet dogs as accredited Assistance Dogs, delivered through a volunteer trainer network across multiple UK regions.
- Ownership category
- akta.pro rank
Dog A.I.D. (Assistance In Disability) industry classification
Industry- Product category
- Disability Assistance Services
- NAICS
- Pet Care (except Veterinary) Services (81291), Educational Support Services (611710)
- SIC
- Services-Social Services (8300), Services-Educational Services (8200)
- akta.pro primary industry
- Service & Emotional Support Animal (ESA) Accommodations Management (EDALAGAK)
- akta.pro secondary industry
- Training-Integrated Dog Daycare (Day Training) (HSANAFAE)
Keywords
Where Dog A.I.D. (Assistance In Disability) is headquartered
LocationHeadquarters
- HQ city
- Shrewsbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dog A.I.D. (Assistance In Disability) business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Donations and Fundraising: Dog A.I.D. receives donations from individuals, communities and businesses. The charity does not receive government funding. Donations are accepted via JustGiving, PayPal Giving Fund, direct debit, bank transfer (CAF Bank, Account Number 00018390, Sort Code 40-52-40), and cheque.
- Lucky Paws Lottery: A weekly lottery draw run by Unity Lotteries on behalf of Dog A.I.D. Players pay £1 per week with £25,000 weekly jackpot up for grabs.
- Merchandise Shop: The charity sells merchandise through its online shop. Items are despatched once a fortnight.
- Legacy Giving: The charity receives gifts left in wills by supporters. Dog A.I.D. is partnered with The GoodWill Partnership to facilitate will writing with discounted rates for supporters who mention the charity.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Weekly | Lucky Paws Lottery entry |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Dog A.I.D. (Assistance In Disability) product offering
Product offeringCore offering
Dog A.I.D. is a UK registered charity that coaches physically disabled individuals to train their own pet dogs into accredited Assistance Dogs using positive, rewards-based force-free training techniques. The programme progresses through three assessment levels culminating in a public access test and is accredited by Assistance Dogs International (ADI), with annual reassessments to maintain standards. The service is delivered free to clients through a UK-wide network of skilled volunteer dog trainers.
Product overview
Dog A.I.D. operates as a single programme charity offering its core Assistance Dog Training Programme, which coaches physically disabled people to train their own pet dogs into accredited Assistance Dogs. The charity supplements its core service with a Volunteer Trainer Network (providing skilled volunteer trainers for 1-2-1 client support), a Charity Merchandise Shop, and a Lucky Paws Lottery fundraising product. All services are delivered through the Dog A.I.D. branded programme, with trainers available across multiple UK locations.
Differentiator
Problem solved
Functional benefit
Products and services
- Assistance Dog Training Programme
Companies that use Dog A.I.D. (Assistance In Disability)
Customer profileNamed customers5 records
Segments2 records
Ideal customer profiles3 records
Dog A.I.D. (Assistance In Disability) technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Dog A.I.D. (Assistance In Disability) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Agria Pet InsurancecoreDog A.I.D. is an Introducer Appointed Representative of Agria Pet Insurance Ltd. Agria is authorised and regulated by the Financial Conduct Authority. Dog A.I.D. offers exclusive discounts on pet insurance products to clients and volunteers.
- The GoodWill PartnershipminorDog A.I.D. partnered with The GoodWill Partnership to provide a free home-visit appointment service for Will writing across England and Wales. Supporters receive a discounted rate when quoting Dog Assistance in Disability.
- Unity LotteriescoreUnity Lotteries runs the Lucky Paws Lottery Weekly Draw on behalf of Dog A.I.D., a weekly lottery with £25,000 jackpot available to play for £1 per week.
- Assistance Dogs UK (ADUK)coreDog A.I.D. is a member of Assistance Dogs UK, a voluntary coalition of Assistance Dog organisations. All members have been accredited by Assistance Dogs International (ADI) and the International Guide Dogs Federation (IGDF).
- JustGivingcoreJustGiving platform used for online donations to Dog A.I.D.
- PayPal Giving FundminorPayPal Giving Fund used for online donations to Dog A.I.D.
- Reech AgencyminorReech agency chose Dog A.I.D. as their Charity of the Year in 2024 and created a promotional video showcasing Dog A.I.D. Assistance Dog partnerships.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dog A.I.D. (Assistance In Disability) competitors and assessment
Company assessmentEmerging players
- Pets as Therapy: UK charity delivering animal-assisted interventions in hospitals, schools, and care settings. Adjacent mission (animal-assisted human support) and similar volunteer-driven delivery model.
- Medical Detection Dogs: UK charity training medical alert and detection dogs, co-founded by Dog A.I.D. patron Roger Jefcoate CBE DL. Overlaps in the canine assistance ecosystem and shares access to the same volunteer training community.
Others
- International Guide Dogs Federation (IGDF): Global umbrella body accrediting assistance dog organisations, of which Dog A.I.D. holds membership. Standards body rather than competitor, but shapes the regulatory environment in which Dog A.I.D. operates.
- Dogs Trust: Largest UK dog welfare charity focused on rescue, rehoming, and dog owner education. Not a direct assistance dog peer but operates in the same UK dog welfare donor market and competes for charitable giving.
- Assistance Dogs UK (ADUK): Voluntary coalition of ADI/IGDF-accredited UK assistance dog organisations, of which Dog A.I.D. is a member. Industry body rather than competitor, but central to Dog A.I.D.'s accreditation and policy positioning.
Broad incumbents
- Guide Dogs (UK): Largest UK assistance dog charity, focused on guide dogs for the visually impaired. Operates in the same ADUK/ADI ecosystem with significantly greater scale, brand recognition, and fundraising infrastructure.
Direct peers
- Hearing Dogs for Deaf People: UK charity training hearing assistance dogs for deaf and hearing-impaired individuals. Comparable ADUK membership, ADI/IGDF accreditation, and volunteer-supported delivery.
- Dogs for Good: UK charity training assistance dogs for people with disabilities, including autism and physical disability. Comparable ADUK membership, donor-funded model, and beneficiary segments.
- Canine Partners: UK registered charity that trains assistance dogs for people with physical disabilities. Closely comparable mission, beneficiary base, and ADI/IGDF accreditation status, though Canine Partners primarily breeds and trains dogs centrally rather than owner-training.
- Support Dogs: UK charity training assistance dogs for epilepsy, physical disability, and autism. Comparable ADUK/ADI accreditation and disability-focused mission.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dog A.I.D. (Assistance In Disability) social profiles
Digital presenceDog A.I.D. (Assistance In Disability) compliance and trust
Trust signalCompliance6 records
Dog A.I.D. (Assistance In Disability) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dog A.I.D. (Assistance In Disability) leadership team
Management profileNumber of profiles
Profiles15 records
Dog A.I.D. (Assistance In Disability) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dog A.I.D. (Assistance In Disability) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dog A.I.D. (Assistance In Disability)
What does Dog A.I.D. (Assistance In Disability) do?
Dog A.I.D. is a UK registered charity that coaches physically disabled individuals to train their own pet dogs into accredited Assistance Dogs using positive, rewards-based force-free training techniques. The programme progresses through three assessment levels culminating in a public access test and is accredited by Assistance Dogs International (ADI), with annual reassessments to maintain standards. The service is delivered free to clients through a UK-wide network of skilled volunteer dog trainers.
Is Dog A.I.D. (Assistance In Disability) a public or private company?
Dog A.I.D. (Assistance In Disability) is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dog A.I.D. (Assistance In Disability) founded?
Dog A.I.D. (Assistance In Disability) was founded in -1. It employs 11 to 50 people.
Where is Dog A.I.D. (Assistance In Disability) based?
Dog A.I.D. (Assistance In Disability) is headquartered in Shrewsbury, United Kingdom, in the Europe region.
How does Dog A.I.D. (Assistance In Disability) make money?
Four revenue lines are on record. Donations and Fundraising is the primary driver. The others are lucky Paws Lottery, merchandise Shop and legacy Giving.
Who are Dog A.I.D. (Assistance In Disability)'s main competitors?
Emerging players on record are Pets as Therapy and Medical Detection Dogs. Others are International Guide Dogs Federation (IGDF), Dogs Trust and Assistance Dogs UK (ADUK). Guide Dogs (UK) is listed as a broad incumbent. Direct peers are Hearing Dogs for Deaf People, Dogs for Good, Canine Partners and Support Dogs.
Does Dog A.I.D. (Assistance In Disability) have an API?
No public API is recorded for Dog A.I.D. (Assistance In Disability).
What industry is Dog A.I.D. (Assistance In Disability) in?
Dog A.I.D. (Assistance In Disability)'s product category is Disability Assistance Services. Its primary akta.pro industry code is EDALAGAK, Service & Emotional Support Animal (ESA) Accommodations Management, with a secondary code of HSANAFAE, Training-Integrated Dog Daycare (Day Training). Its NAICS code is 81291 and its SIC code is 8300.