Dog Dog Daycare

What Dog Dog Daycare does

Dog Dog Daycare, operated by T & T Pet Care Services, is a single-location dog daycare facility at 1201 N Sherman Ave, Madison, WI 53704, founded in 2017. The business serves individual pet-owning households in the Madison metropolitan area, offering two core service products: Full Day daycare at $35 per dog and a Quick Visit option at $20 for stays of up to four hours, with tiered discounts for multi-dog households (e.g., $57 for two dogs, $79 for three, $99 for four). Operating hours are Monday through Friday, 6am to 6pm. The company employs approximately 10 people and maintains an industry affiliation as an IBPSA Active Member.

The technical layer is built on a third-party pet care management software platform that provides a client portal, online enrollment, scheduling, and photo/report-card updates — standard function-level digitization rather than proprietary technology. There is no mobile app, no public API, and no disclosed AI/ML capability. COVID-era operational protocols (sanitation, health screening, controlled access) were formalized to preserve continuity during 2020 demand disruption.

The business model is straightforward service-based retail: pay-per-visit revenue from a distributed base of individual SMB consumers (pet owners), with no enterprise contracts, no subscription layer, and no disclosed ancillary revenue lines such as grooming, training, or retail. Customer acquisition is driven by website presence, Google reviews, and word-of-mouth. With no outside funding, no acquisitions, no partnerships, and a single fixed-location footprint, unit economics rather than scaling capital define the operating posture.

Name

Dog Dog Daycare

Legal name

Dog Dog Daycare

Website

https://dogdogmadison.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Dog Dog Daycare is a single-location dog daycare facility in Madison, Wisconsin, serving local pet-owning households with full-day and short-visit daycare services, multi-dog household pricing, and a client portal for scheduling and photo updates.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (81291)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Full-Day Dog Daycare (HSANAFAA)

akta.pro secondary industry

Half-Day & Hourly Dog Daycare (HSANAFAB)

Keywords

• Dog daycare services
• Pet care services
• Dog socialization
• Supervised dog play
• Pet boarding alternatives

Headquarters

HQ city

Madison

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Dog Daycare Services: Daily dog daycare services charged on a per-visit basis. Customers pay per dog per day with tiered pricing for multiple dogs from the same household. Quick visits (4 hours or less) available at a flat rate. No subscription or membership required.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Dog Dog Daycare provides supervised daytime daycare services for dogs at a single Madison, Wisconsin facility under T & T Pet Care Services. The business offers full-day drop-in daycare and short "quick visit" options (under 4 hours), with every dog individually evaluated and matched into a playgroup based on size and personality. Each dog receives over 50 square feet of running room, and pet parents receive regular photo updates and report cards during the visit.

Product overview

Dog Dog Daycare is a single-service dog daycare provider offering two core products: Full Day Doggy Daycare and Quick Visit (under 4 hours). The service includes evaluation-based playgroup matching, supervised play with trained staff, photo report cards for pet parents, and structured daily routines with rest periods. No modular platform or add-on products exist.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Day Doggy Daycare Full-day supervised dog daycare (4+ hours) featuring evaluation-based playgroup matching by size and personality, meals, rest periods, photo report cards, and over 50 square feet of running room per dog. Tiered per-visit pricing is available for one, two, or three dogs from the same household, with no subscription required. Targeted at working pet owners in Madison, WI.
• Quick Visit Short-term dog daycare option for visits of 4 hours or less, charged at a flat rate of $20 per dog. Designed for owners needing brief supervised play or shorter daytime care windows. Targeted at Madison-area pet owners needing flexible drop-in care.

Quantifiable outcome

• Over 50 square feet of running room per dog
• +1 more outcomes

Named customers5 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Camp Bow Wow: Largest U.S. franchise dog daycare and boarding network. Directly comparable as a multi-location dog daycare serving similar working-pet-owner customers with similar supervised-play, small-group, and photo-update offerings.
• Pet Suites: Multi-location pet resort offering daycare, boarding, and grooming. Directly comparable business model and customer use cases to a single-site daycare.
• Dogtopia: National franchise specializing in dog daycare with webcams and report cards. Closely comparable in product, target customer, and tech-enabled reporting model.
• Central Bark: Franchised dog daycare focused on enrichment-based playgroups. Directly comparable in personalized playgroup matching and small-group play positioning.
• K9 Resort & Spa: Upscale dog daycare, boarding, and spa provider with webcams and playgroups. Comparable in service tier, structured-playgroup positioning, and pet-parent reporting features.

Others

• Wag!: On-demand dog walking and pet care app. Adjacent service competing for the same customer wallet on convenience rather than facility-based daycare.
• Rover: Marketplace connecting pet owners with in-home pet sitters and dog walkers. Not a daycare facility, but competes for the same working-pet-owner discretionary spend via an alternative service model.

Broad incumbents

• Best Friends Pet Hotel: Established multi-service pet care chain offering daycare, boarding, grooming, and training. Overlapping daycare product aimed at the same working-pet-owner segment but with broader service breadth.
• PetSmart Doggie Day Camp: Incumbent pet retail giant operating in-store dog day camps. Comparable offering but as part of a broader retail portfolio rather than a focused daycare specialist.

Regional players

• Doggie Spa & Daycare (regional chains): Various mid-size regional dog daycare operators serving individual metros with similar supervised-play and report-card models.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dog-dog-daycare

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Dog Daycare