Dog Life

What Dog Life does

Dog Life (Собачья Жизнь), operated by the Russian limited liability company OOO "Барселона," is a multi-service pet care business headquartered at ul. Tavricheskaya 27 in Saint Petersburg. The company runs three integrated business lines under a single brand: an e-commerce boutique selling pet products (apparel, accessories, carriers, beds, food, toys, grooming tools) with free Russia-wide delivery for prepaid orders via SPSR-Express; a professional grooming salon offering hygienic care, breed-standard and Asian-style haircuts, and SPA programs for dogs and cats; and a 24/7 veterinary clinic offering consultations, therapy, microchipping, surgery, ophthalmology, and emergency care supported by European diagnostic analyzers (Catalist One and LaserCyte Dx). A dedicated educational blog (blog.dog-life.com) supplements the operations with content marketing on pet care topics.

The underlying technology is conventional: the e-commerce site runs on the Bitrix CMS, and salon appointments are managed through an online booking system. There is no proprietary platform, mobile application, or AI-driven functionality disclosed. Revenue is generated through unit-priced retail purchases, pay-as-you-go grooming sessions (for example, 3,200-4,700 RUB for Japanese Chin grooming), and professional veterinary services billed per procedure (for example, 1,000 RUB for microchipping, 1,500 RUB for a comprehensive examination package). The company employs roughly 16 staff, including eight individually listed groomers with certifications and competition credentials, an administrator, and additional support roles.

The business serves individual dog and cat owners across Russia for product purchases and concentrates its in-person services on the Saint Petersburg and Leningrad Oblast catchment area. The go-to-market combines a direct-to-consumer e-commerce channel with a single physical location, supported by content marketing via the blog, Instagram contests, and customer review culture. There is no disclosed external funding, no parent company, and no enterprise or B2B customer segment.

Name

Dog Life

Legal name

ООО "Барселона"

Website

https://dog-life.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dog Life (Собачья Жизнь) is a Saint Petersburg-based Russian multi-service pet care company operating an e-commerce boutique with Russia-wide delivery, a professional dog and cat grooming salon, and a 24/7 veterinary clinic, serving individual pet owners.

Ownership category

akta.pro rank

Product category

Pet Care Services

NAICS

Pet Care (except Veterinary) Services (812910), Veterinary Services (541940), Pet and Pet Supplies Retailers (45991)

SIC

Services-Personal Services (7200)

akta.pro primary industry

Pet Services (Grooming, Training, Daycare) (CRALAIAJ)

akta.pro secondary industries

Companion Animal Veterinary Clinics & Hospitals (AFAEANAA), Online Veterinary Pharmacies & E-commerce Retailers (HLAMAIAF)

Keywords

• Pet grooming services
• Veterinary clinic services
• Pet supplies retail
• Pet care center
• Pet e-commerce

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. E-commerce pet product sales: Online boutique selling a wide range of pet products including clothing, accessories, food, toys, grooming tools, carriers, beds, and exclusive items for dogs and cats. Revenue from one-time product purchases with delivery across Russia.
2. Grooming salon services: Professional dog and cat grooming salon providing hygienic care, breed-standard haircuts, Asian-style cuts, SPA programs, and specialized services for various dog breeds. Services priced per session (e.g., Japanese Chin grooming from 3200 to 4700 rubles).
3. Veterinary clinic services: Full-service veterinary clinic offering consultations, therapy, microchipping, surgical operations, ophthalmology, and 24-hour emergency care. Includes biochemical and clinical analysis using European analyzers (Catalist One and LaserCyte Dx). Revenue from professional veterinary services.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Dog Life operates an integrated pet care center consisting of an online boutique for pet products (clothing, accessories, food, toys, grooming tools, carriers, beds), a professional grooming salon for dogs and cats, and a 24/7 veterinary clinic offering consultations, therapy, microchipping, surgery, ophthalmology, and laboratory diagnostics. The boutique ships across Russia via courier while the salon and clinic serve walk-in and appointment customers in Saint Petersburg.

Product overview

Dog Life (Собачья жизнь) is a multi-service pet company operated by OOO «Барселона», headquartered in Saint Petersburg, Russia. The company operates three core business lines: (1) an online boutique (Интернет-бутик) — a full-featured e-commerce pet supply store offering accessories, apparel, bags, bowls, exclusive and budget-friendly products; (2) a grooming salon (Салон) — a professional grooming facility for dogs and cats with modern equipment, offering hygienic care, breed-standard haircuts, Asian-style cuts, and spa programs; and (3) a veterinary clinic (Ветеринарная клиника) — a 24/7 clinic equipped with advanced diagnostic equipment offering consultations, therapy, microchipping, ophthalmology, laboratory analyses, and surgery. The company also maintains an educational blog as a companion resource. The three pillars are closely cross-referenced across the site, with salon services promoting clinic services and blog articles referencing both boutique products and salon services.

Differentiator

Problem solved

Functional benefit

Products and services

• Online pet products boutique (Интернет-Бутик «Собачья жизнь»)
• Grooming salon (Салон «Собачья жизнь»)
• Veterinary clinic (Ветеринарная клиника «Собачья жизнь»)

Quantifiable outcome

• Hygienic care recommended at least once per month for optimal pet coat health

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Petco: US specialty pet retailer with full-service veterinary hospitals (Petco Vet) and grooming salons. Directly comparable integrated retail + vet + grooming thesis, though at much larger scale and with a public-company footprint.
• PetSmart: Largest North American specialty pet retailer, with in-store grooming salons and partner veterinary clinics. Operates a similar integrated retail-plus-services model at far greater scale and serves as a benchmark for what a multi-service pet platform can become.
• Zooplus: Pan-European online pet retailer with the broadest assortment in the region. Comparable as a pure-play online pet retailer competing for the same customers Dog Life reaches via its e-commerce boutique.
• Chewy: Leading US online pet retailer with growing veterinary (Chewy Pharmacy) and insurance services. Major competitor in the e-commerce arm; comparable as a national online pet storefront with adjacent veterinary capability.

Direct peers

• Pets At Home: The UK's largest integrated pet care company, combining pet retail, in-store grooming salons (Groom Room), and veterinary services (Vets4Pets) under one brand. Closest international analog to Dog Life's three-pillar model of e-commerce + grooming + vet.
• Petshop.ru: One of the largest Russian online pet retailers, with a broad assortment of food, accessories, and supplies for dogs and cats. Directly competes with Dog Life's e-commerce boutique across Russia and is the strongest domestic pure-play e-commerce comparable.
• MasterZoo: Russian omni-channel pet retailer operating both physical stores and online. Closest domestic competitor combining retail with service-adjacent activity, and a direct competitor for category share in Russia.
• Petstory: Russian pet care ecosystem combining retail, veterinary services, and digital tools. The closest Russian 'integrated pet platform' competitor and a direct benchmark for the integrated model Dog Life has built.
• Best Vet (Лучший Ветеринар): Russian multi-clinic veterinary chain offering consultations, surgery, diagnostics, and grooming. Most direct domestic competitor to Dog Life's 24/7 veterinary clinic and adjacent grooming services.

Emerging players

• Rover: Global marketplace for pet services including grooming, sitting, and walking. Not a direct grooming operator but competes for the same discretionary pet-services wallet and represents the marketplace/aggregator model that could disrupt stand-alone salons.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/dog_life_com
• LinkedInlinkedin.com/company/dog-life

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dog Life