PETSTORY

What PETSTORY does

Petstory is a private-label brand of pet food and treats for cats and dogs, exclusively distributed through Mondou, a Canadian pet supply retailer headquartered in Montreal, Quebec. The brand's product portfolio spans 60+ SKUs including dry kibble foods (salmon and chicken varieties for adult and senior cats), wet food in pâté and shredded formats featuring proteins such as chicken, turkey, tuna, salmon, beef, and lamb, and a broad treats range including meat sticks, crunchy treats, dental health treats, and dual-texture tender and crunchy bites. Products are manufactured in Canada/Quebec and target specific health needs including dental care, hairball control, digestion, and urinary care.

The business model centers on exclusive distribution through Mondou's physical retail stores and e-commerce platform (mondou.com), with pricing ranging from $1.69 for individual wet food cans to $30.99 for 5.44kg dry food bags. Revenue is generated through unit pricing on core products and a subscription-based automatic delivery option offering 20% savings on the first order. The brand is integrated into Mondou's Club Câlin loyalty program, where customers earn 2x points on Petstory purchases, and is promoted through Mondou's email newsletters, promotional circulars, and seasonal sales events. A sub-brand, Petstory Carnitas, offers specialized meat-based formulations.

Petstory serves individual pet owners in Canada, with cat owners as the primary customer segment and dog owners as a secondary segment. The brand positions itself as a quality, Canadian-made alternative to national premium pet food brands, with health-specific formulations as its primary differentiation. All distribution, marketing, and customer acquisition is intermediated through Mondou, making the retailer both the sole channel and the primary commercial relationship.

Name

PETSTORY

Legal name

Petstory

Website

https://petstory.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Petstory is a Canadian private-label pet food brand exclusively distributed through Mondou, offering 60+ dry food, wet food, and treat products for cats and dogs manufactured in Quebec and sold across Canada via Mondou's retail and e-commerce channels.

Ownership category

akta.pro rank

Product category

Pet Food

NAICS

Dog and Cat Food Manufacturing (311111), Animal Food Manufacturing (31111)

SIC

Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro primary industry

Dry Pet Food (Kibble) (AFADAFAA)

akta.pro secondary industries

Pet Treats & Chews (AFADAFAF), Functional & Veterinary Diet Pet Food (CRADAFAF)

Keywords

• Private label pet food
• Cat and dog nutrition
• Pet food manufacturing
• Pet treats and snacks
• Dental pet products

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel

Revenue model

1. Pet food and treats sales: Petstory generates revenue through the sale of dry food, wet food, and treats for cats and dogs through Mondou retail stores and online platform. Products are sold at various price points ranging from $1.69 to $30.99 per item.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Petstory is a private-label brand of pet food and treats for cats and dogs, sold exclusively through Mondou retail stores and e-commerce platform in Canada. The portfolio includes dry food, wet food (pâté, shredded, stew formats), meat stick treats, crunchy treats, dental health treats, and tender and crunchy dual-texture treats, across multiple protein options and life stages. Products are manufactured in Quebec/Canada and priced from $1.69 to $30.99 per item, with an automatic delivery subscription offering 20% savings on the first order.

Product overview

Petstory is Mondou's private-label brand of pet food and treats for cats and dogs. The product portfolio includes dry kibble foods in salmon and chicken varieties for adult and senior cats, wet food options in pâté and shredded formats featuring proteins such as chicken, turkey, tuna, salmon, beef, and lamb. The treat line encompasses meat stick treats, crunchy treats, dental health treats, and tender & crunchy dual-texture treats available in various protein flavors. Petstory products are manufactured in Quebec and Canada, targeting cats and dogs across different life stages including adults, kittens, and all ages.

Differentiator

Problem solved

Functional benefit

Brands

• Petstory Carnitas: Product line within the Petstory brand offering cat and dog food

Products and services

• Petstory Dry Cat Food Dry kibble food for adult and senior cats, featuring salmon or chicken as the primary protein, packaged in 5.44 kg bags (priced around $30.99). For cat owners seeking balanced daily nutrition.
• Petstory Wet Cat Food Moisture-rich wet food for cats, available in pâté, shredded, and meal formats with proteins including chicken, turkey, tuna, salmon, beef, and lamb. Priced from $1.69 to $3.19 per unit, with bulk deals available. For cat owners seeking variety in protein and texture.
• Petstory Cat Treats Treats for cats spanning meat sticks, crunchy chicken and cheese, dental health treats, and tender-and-crunchy dual-texture bites for hairball control and catnip. Priced from $1.99 to $5.49 per item. For cat owners seeking reward, dental, or functional treats.
• Petstory Wet Dog Food Wet food for dogs in beef and lamb stew, chicken with vegetables and turkey, and duck meal formats. For dog owners seeking moisture-rich complete meals.
• Petstory Dog Treats Meat stick treats for dogs in lamb, duck, and beef flavors, plus mini chicken biscuits. Priced from $3.39 to $5.49 per item. For dog owners seeking reward or training treats.
• Petstory Carnitas Line A sub-brand product line within Petstory offering carnitas-style meat-based pet food and treats for cats and dogs.
• Automatic Delivery Subscription (Livraison automatique) Subscription service that delivers Petstory dry food, wet food, and treats on a recurring monthly basis, with 20% off the first order. For pet owners who want scheduled replenishment of pet food.

Quantifiable outcome

• Products available in 60+ formulations across food, wet food, and treats

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

One partnership is on record.

• MondoucoreChannel Partner/ Reseller/ DistributorPetstory is an exclusive private label brand sold through Mondou retail stores and e-commerce platform. Mondou serves as the primary distribution channel, providing physical retail presence across Canada and an online shopping platform with automatic delivery subscription options.

Scale indicators2 records

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Blue Buffalo: General Mills-owned natural pet food brand emphasizing wholesome ingredients and life-stage formulas. Comparable as a broad-line functional nutrition brand competing for the same health-conscious pet owner segment.
• Acana: Champion Petfoods' super-premium Canadian-made brand with regionally-sourced ingredients. Comparable as a Canadian-origin, premium-positioned competitor leveraging 'made in Canada' provenance.
• Purina Pro Plan: Nestlé Purina's performance-focused pet nutrition brand with veterinary formulations. Comparable as a high-spending, science-backed competitor in the same functional premium segment.
• Royal Canin: Global super-premium pet food brand owned by Mars, with a strong veterinary and life-stage nutrition focus. Comparable as the dominant premium/functional pet food brand Petstory competes against on Mondou shelves.
• Hill's Science Diet: Veterinary-recommended pet nutrition brand (Colgate-Palmolive) with strong therapeutic-diet positioning. Comparable as a premium incumbent Petstory's health-functional products must differentiate against.
• Wellness Pet Food: Natural and grain-free pet food brand owned by WellPet. Comparable as a mid-premium competitor in the natural/functional pet nutrition category.
• Orijen: Champion Petfoods' flagship biologically-appropriate raw-meat-based brand. Comparable as a high-end Canadian-made competitor offering premium protein-focused nutrition.

Direct peers

• Vetdiet: Canadian pet food brand also sold through Mondou, offering nutrition-focused formulas for cats and dogs. Directly comparable as a national-market Canadian pet food brand competing on the same shelves as Petstory.
• PureBites: Canadian-origin freeze-dried and natural pet treat brand also sold through Mondou. Comparable as a fellow Canadian-made single-ingredient-focused pet brand sharing the same retail shelf.
• Almo Nature: Premium natural pet food brand also distributed through Mondou. Comparable as a competing non-Mondou-owned brand sharing the same retail distribution channel in Canada.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/petstory

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PETSTORY