Dogness Group
Dogness Group designs, manufactures, and sells IoT-enabled smart pet products — including GPS trackers, app-controlled feeders, HD pet cameras, motion-activated water fountains, and treat dispensers — alongside traditional pet traction accessories, serving global pet owners through direct-to-consumer e-commerce and mobile apps.
- Company typePrivate
- Founded2003
- HeadquartersDongguan, Guangdong, China
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Dogness Group firmographics
Firmographics- Name
- Dogness Group
- Legal name
- Dogness (International) Co., Ltd.
- Website
- https://dogness.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dogness Group designs, manufactures, and sells IoT-enabled smart pet products — including GPS trackers, app-controlled feeders, HD pet cameras, motion-activated water fountains, and treat dispensers — alongside traditional pet traction accessories, serving global pet owners through direct-to-consumer e-commerce and mobile apps.
- Ownership category
- akta.pro rank
Dogness Group industry classification
Industry- Product category
- Smart Pet Products
- NAICS
- Pet and Pet Supplies Retailers (45991)
- SIC
- Electric Housewares & Fans (3634)
- akta.pro primary industry
- Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers) (HSAPAQAL)
- akta.pro secondary industries
- Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners) (HLAMAFAL), Remote Monitoring & Connected Pet Care (Wearables, IoT, Chronic Care Programs) (HLAMAGAL)
Keywords
Where Dogness Group is headquartered
LocationHeadquarters
- HQ city
- Dongguan, Guangdong
- HQ country
- China
- HQ region
- Asia
Offices1 record
Markets served
Dogness Group business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel
Revenue model
- Smart Pet Products Sales: Sale of smart pet devices including feeders, cameras, trackers, and water fountains through direct e-commerce and retail channels
- Traction Products Sales: Sale of traditional pet products including retractable leashes, dog traction gear, ID tags, cat leashes, and cat traction products
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Dogness Group product offering
Product offeringCore offering
Dogness Group manufactures and sells smart pet technology products including GPS trackers, app-enabled feeders, HD cameras, treat dispensers, and motion-activated water fountains, alongside traditional pet accessories such as retractable leashes, harnesses, ID tags, and cat traction products. The smart devices are controlled through companion smartphone apps on Android and iOS, enabling remote pet monitoring, feeding, and location tracking.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Tracker GPS-based location device providing pinpoint accuracy for tracking pet location. Designed for pet owners who want real-time monitoring of their pets' whereabouts.
- Dogness Wide-view Cam Feeder Smart pet feeder with HD 1080P live video streaming, photo capture, and video recording capabilities accessible via smartphone. Designed for pet owners who want to monitor and feed their pets remotely.
- Dogness Cube App Feeder Smart pet feeder enabling meal management and monitoring from anywhere via smartphone application. Designed for pet owners needing automated feeding schedules.
- Dogness Smart Sensor Portable Water Fountain Motion-activated water fountain using infrared sensors to automatically dispense water when pet motion is detected. Designed for pet owners concerned about pet hydration.
- Dogness Smart Cam Treater Smart camera device that dispenses treats, enabling remote pet interaction and monitoring. Designed for pet owners seeking to interact with pets from remote locations.
- Pet Bluetooth Anti-lost Tag Series Bluetooth-based proximity tags to help locate pets within short range. Designed for pet owners needing local-area pet identification and tracking.
- Retractable Leash Series Retractable leashes providing extended walking radius for dogs with flexible length control. Designed for dog owners needing controlled outdoor walking.
- Dog Traction Series Dog harnesses and traction gear made from neoprene material for free movement and anti-burst safety. Designed for dog owners seeking safe walking harnesses.
- Cat Traction Series Cat harnesses and traction gear for safe outdoor control. Designed for cat owners seeking safe outdoor control products.
Companies that use Dogness Group
Customer profileSegments1 record
Ideal customer profiles1 record
Dogness Group technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
Dogness Group competitors and assessment
Company assessmentEmerging players
- Wagz: Smart pet collar company offering GPS tracking, health monitoring, and activity data. Emerging player with overlapping IoT pet tracking ambitions to Dogness.
- SureFlap (Sure Petcare): Connected pet door and microchip feeder company now owned by Mars. Comparable in IoT pet category positioning to Dogness but focused on access/feeding rather than cameras or GPS.
Direct peers
- Furbo (Tomofun): Taiwanese smart pet camera company offering treat-dispensing HD cameras with dog-activity alerts. Directly comparable to Dogness's Smart Cam Treater and Wide-view Cam Feeder.
- Pawtrack: UK-based GPS cat collar company offering cellular subscription-based location tracking. Directly comparable to Dogness's Smart Tracking Series for cats and dogs.
- Whistle (Mars Petcare): Direct peer offering GPS pet trackers and health monitors with cellular subscription models. Whistle is a near-perfect comparable to Dogness's Smart Tracking Series but operates at significantly greater scale and is now owned by Mars Petcare.
- Petcube: Direct competitor offering Wi-Fi pet cameras with treat dispensing and two-way audio. Comparable product line to Dogness's camera and treater products, with subscription add-ons.
- Tractive: Austria-based direct competitor offering real-time cellular GPS pet trackers on a subscription model. Closely comparable to Dogness's Smart Tracker and Bluetooth Anti-lost Tag products, with a stronger recurring-revenue structure.
Regional players
- Catlink: China-based smart pet products company offering smart litter boxes, feeders, and water fountains. Most direct regional comparable to Dogness in the Chinese market with overlapping smart feeder/fountain categories.
Broad incumbents
- PetSafe (Radio Systems): Major pet products manufacturer offering a wide range of smart and traditional pet accessories including feeders, fountains, and containment. Comparable broad incumbent to Dogness's traditional and smart categories.
- Garmin (Alpha & Astro series): Established GPS and wearable technology company with dedicated dog-tracking handhelds and collars. Larger incumbent competing in the same GPS pet tracking category as Dogness.
Market position
Customer concentration
Dogness Group social profiles
Digital presenceDogness Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogness Group leadership team
Management profileNumber of profiles
Profiles1 record
Dogness Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogness Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogness Group
What does Dogness Group do?
Dogness Group manufactures and sells smart pet technology products including GPS trackers, app-enabled feeders, HD cameras, treat dispensers, and motion-activated water fountains, alongside traditional pet accessories such as retractable leashes, harnesses, ID tags, and cat traction products. The smart devices are controlled through companion smartphone apps on Android and iOS, enabling remote pet monitoring, feeding, and location tracking.
When was Dogness Group founded?
Dogness Group was founded in 2003. It employs 11 to 50 people.
Where is Dogness Group based?
Dogness Group is headquartered in Dongguan, Guangdong, China, in the Asia region.
How does Dogness Group make money?
Two revenue lines are on record. Smart Pet Products Sales are the primary driver. The others are traction Products Sales.
Who are Dogness Group's main competitors?
Emerging players on record are Wagz and SureFlap (Sure Petcare). Direct peers are Furbo (Tomofun), Pawtrack, Whistle (Mars Petcare), Petcube and Tractive. Catlink is listed as a regional player. Broad incumbents are PetSafe (Radio Systems) and Garmin (Alpha & Astro series).
Does Dogness Group have an API?
No public API is recorded for Dogness Group.
What industry is Dogness Group in?
Dogness Group's product category is Smart Pet Products. Its primary akta.pro industry code is HSAPAQAL, Pet Care & Consumer Tracking IoT (Feeders, Pet Doors, GPS Trackers), with a secondary code of HLAMAFAL, Animal Identification & Tracking Devices (Microchips, RFID, Tags, Scanners). Its NAICS code is 45991 and its SIC code is 3634.