Dogs on the Streets
UK-registered charity (No. 1182323) founded in 2016 by Michelle Clark, delivering free street outreach, a mobile veterinary surgery, and a foster sanctuary for dogs belonging to homeless and vulnerable owners across London and other UK cities.
- Company typePrivate
- Founded2016
- HeadquartersEnfield, Middlesex, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dogs on the Streets does
Dogs on the Streets (DOTS) is a UK-registered charity (Charity No. 1182323) and company limited by guarantee, founded in 2016 by Michelle Clark to deliver 24/7 support for dogs belonging to homeless and vulnerable owners. Headquartered in Enfield, Middlesex, the organisation operates weekly street outreach stations — principally on The Strand in London on the first Sunday of each month — plus additional stations in other UK cities, and runs a foster sanctuary in Essex. Its beneficiary segment is narrow and clearly defined: rough sleepers and vulnerable individuals in the UK who own dogs and cannot access mainstream veterinary or pet-supply channels.
The core service bundle combines street-based distribution of free dog food, harnesses, leads, training, and grooming with a mobile veterinary surgery vehicle that provides on-site immunisations, chronic-condition medications (e.g., heart disease treatment), emergency care, and diagnostics such as hip x-rays. Supporting services include a volunteer foster care program, Amazon/Pet Connection wishlist donations, and a text-to-donate SMS channel (£1/£3/£5/£10 increments tied to VETCARE and foster campaigns). Media products — a 'Year of the Dog' documentary and founder-authored books 'Poppy the Street Dog' and 'Please Don't Leave Me Alone' — function partly as awareness and partly as fundraising vehicles.
The business model is entirely donation- and contribution-based; no fees are charged to beneficiaries. Revenue streams span online card/PayPal giving, SMS micro-donations, easyfundraising.org.uk shopping referral, branded merchandise, book sales, legacy wills, fundraising events, and in-kind product partnerships with pet brands (Butcher's Dog Food, Forthglade, Beco Pets, Mikki Pet, Nood, Noochy Poochy, Pawdaw of London, Pet Remedy, ML Accessories, ProTrainings UK). Distribution relies on earned media across Sky News, ITV London, The Guardian, Mirror, Big Issue, HuffPost, Metro and others; organic social (@dotslondon across Facebook, Instagram, Twitter, YouTube); email newsletter; community word-of-mouth; and direct street engagement. The team is small — six employees — with annual veterinary expenditure disclosed at £94,000 for a prior (2021) year and no consolidated revenue disclosed.
Dogs on the Streets firmographics
Firmographics- Name
- Dogs on the Streets
- Legal name
- Dogs On The Streets
- Website
- https://dogsonthestreets.org
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- UK-registered charity (No. 1182323) founded in 2016 by Michelle Clark, delivering free street outreach, a mobile veterinary surgery, and a foster sanctuary for dogs belonging to homeless and vulnerable owners across London and other UK cities.
- Ownership category
- akta.pro rank
Dogs on the Streets industry classification
Industry- Product category
- Animal Welfare and Homeless Support Services
- NAICS
- Veterinary Services (54194), Individual and Family Services (6241), Community Food and Housing, and Emergency and Other Relief Services (6242)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Veterinary Charity Clinics & Medical Aid (BPAGAIAD)
- akta.pro secondary industries
- Animal Shelters & Adoption Services (BPAGAIAA), Low-Cost & Community Veterinary Clinics (HLAMAAAE)
Keywords
Where Dogs on the Streets is headquartered
LocationHeadquarters
- HQ city
- Enfield, Middlesex
- HQ country
- United Kingdom
- HQ region
- Europe
Offices3 records
Markets served
Dogs on the Streets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Supply Chain, Marketing or Sales, Infrastructure
Revenue model
- Individual Donations: The charity relies on donations from supporters via credit card, debit card, PayPal, and direct debit. UK taxpayers can Gift Aid their donations to increase impact.
- Text/SMS Donations: Text-to-donate service allowing supporters to contribute specific amounts (£1, £3, £5, £10) via SMS for specific campaigns like VETCARE and foster sanctuary.
- Fundraising: Various fundraising activities and events to generate donations and support for the charity's operations.
- Merchandise Sales: Sale of branded merchandise including personalised clothing items.
- Book Sales: Michelle Clark's books 'Poppy the Street Dog' and 'Please Don't Leave Me Alone' generate proceeds for the charity.
- Legacy Gifts: Charity accepts gifts left in wills as a way for supporters to leave a lasting legacy.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
Dogs on the Streets product offering
Product offeringCore offering
DOTS is a UK charity that provides free, 24/7 support to homeless and rough-sleeping individuals who own dogs. Its core services include weekly street-based outreach stations (food, harnesses, leads, training, grooming), a fully equipped mobile veterinary surgery vehicle offering on-site immunisations, medication, and x-rays, and a foster sanctuary in Essex for temporarily housing rescue dogs. All services are provided at no cost to beneficiaries, funded entirely through donations, fundraising, merchandise, book sales, and legacy gifts.
Product overview
Dogs on the Streets is a multi-award winning UK charity offering a unified set of support services for dogs belonging to homeless and vulnerable community members. The core offering combines street outreach services (providing free food, harnesses, training, and grooming) with a mobile veterinary surgery offering 24/7 medical care. Supporting services include a foster care program for rescue dogs, text-to-donate capabilities, and wishlist-based donations via Amazon and Pet Connection. The charity also produces media content including the 'Year of the Dog' documentary and books authored by founder Michelle Clark.
Differentiator
Problem solved
Functional benefit
Products and services
- Street Outreach Services Weekly street-based outreach programme providing free essential items, food provisions, harnesses, leads, training, and grooming sessions for dogs belonging to homeless and vulnerable individuals in the UK. Operated at fixed street station locations including The Strand, London, with plans to expand to other major UK cities.
- Mobile Veterinary Surgery A fully equipped mobile veterinary surgery vehicle that delivers free veterinary care including immunisations, medications, and x-rays directly to dogs belonging to homeless and vulnerable owners at street locations, removing access barriers associated with traditional clinics.
- Foster Care Program Temporary foster care service placing DOTS rescue dogs with volunteer foster carers in a settled family environment, providing relief from street conditions and supporting rehoming efforts. Operated from an Essex-based sanctuary.
- Poppy the Street Dog Book Book written by founder Michelle Clark about Poppy, the street dog whose story inspired the founding of DOTS. Sold via retail channels with proceeds directed to the charity.
- Year of the Dog Documentary Documentary film about Dogs on the Streets' work supporting homeless individuals and their dogs, distributed via the charity's YouTube channel.
Quantifiable outcome
- Full vet costs funded for dogs, including hip x-rays and treatments for conditions like heart disease
- +2 more outcomes
Companies that use Dogs on the Streets
Customer profileNamed customers5 records
Segments1 record
Ideal customer profiles2 records
Dogs on the Streets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
Dogs on the Streets partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered minor.
- Pawdaw of LondonminorProduct partner whose logo appears on the partners page. Trustworthy partner whose products have been tried and tested by DOTS.
- Pet RemedyminorProduct partner supplying pet-related products to support DOTS operations.
- Mikki PetminorProduct partner providing pet products for DOTS beneficiaries.
- ForthglademinorPet food partner providing products for dogs supported by DOTS.
- Noochy PoochyminorPet food partner with logo displayed on partners page.
- Nood Pet FoodminorPet food partner supporting DOTS with products.
- ML Accessories (Knightsbridge)minorPet accessories partner supplying products for DOTS operations.
- Butcher's Dog FoodminorDog food brand partner supporting DOTS with food provisions for homeless dog owners.
- ProTrainings UKminorProfessional pet training organisation partnering with DOTS.
- Beco PetsminorEco-friendly pet products partner supporting DOTS.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Dogs on the Streets competitors and assessment
Company assessmentBroad incumbents
- Blue Cross: UK pet charity providing veterinary care, rehoming, and pet bereavement support. Comparable to DOTS through its clinical veterinary services and animal welfare mission, though at much larger scale and broader beneficiary base.
- Dogs Trust: Largest UK dog welfare charity operating rehoming centres, veterinary services, and education programmes nationwide. Comparable in animal welfare/dog focus and broad veterinary service delivery, though serving general dog-owning population rather than DOTS' homeless niche.
- Mayhew: London-based animal welfare charity providing veterinary care, rehoming, and community education programmes. Comparable to DOTS in geographic focus (London), veterinary service delivery, and dog welfare mission.
- RSPCA: UK's largest animal welfare charity offering veterinary treatment, rehoming, and rescue services. Comparable to DOTS through its veterinary and animal welfare activities, though operating at national scale and across all animal species.
- Battersea Dogs & Cats Home: Major UK animal rehoming charity with veterinary facilities and foster programmes. Comparable to DOTS in dog welfare, foster care operations, and clinical vet services, with significantly larger infrastructure and brand reach.
Direct peers
- StreetVet: UK charity providing free veterinary care and support to the pets of homeless people through volunteer vets. Directly comparable to DOTS in mission (homeless pet welfare), target population, and service model (mobile/pop-up outreach).
- All Dogs Matter: London-based dog rescue and rehoming charity with foster care programs. Comparable to DOTS in animal welfare mission, foster sanctuary operations, and UK dog-focused nonprofit model.
- Street Paws: UK-based charity supporting the health and welfare of pets belonging to homeless and vulnerably-housed individuals. Closely comparable to DOTS in beneficiary segment (homeless pet owners) and service offering (veterinary and welfare support).
Emerging players
- Hope for Pets (homeless support subsegment): Smaller UK charity supporting pets of vulnerable and homeless owners through welfare assistance. Comparable to DOTS in niche homeless-pet focus but operating with a smaller service footprint and limited veterinary infrastructure.
Others
- The Big Issue Foundation: Charitable arm of The Big Issue supporting vendors (many of whom experience homelessness). Comparable to DOTS in serving the UK homeless population and operating in shared geographies, though focused on vendor support rather than pet welfare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Dogs on the Streets social profiles
Digital presenceDogs on the Streets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dogs on the Streets leadership team
Management profileNumber of profiles
Profiles1 record
Dogs on the Streets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dogs on the Streets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dogs on the Streets
What does Dogs on the Streets do?
DOTS is a UK charity that provides free, 24/7 support to homeless and rough-sleeping individuals who own dogs. Its core services include weekly street-based outreach stations (food, harnesses, leads, training, grooming), a fully equipped mobile veterinary surgery vehicle offering on-site immunisations, medication, and x-rays, and a foster sanctuary in Essex for temporarily housing rescue dogs. All services are provided at no cost to beneficiaries, funded entirely through donations, fundraising, merchandise, book sales, and legacy gifts.
Is Dogs on the Streets a public or private company?
Dogs on the Streets is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dogs on the Streets founded?
Dogs on the Streets was founded in 2016. It employs 1 to 10 people.
Where is Dogs on the Streets based?
Dogs on the Streets is headquartered in Enfield, Middlesex, United Kingdom, in the Europe region.
How does Dogs on the Streets make money?
Six revenue lines are on record. Individual Donations are the primary driver. The others are text/SMS Donations, fundraising, merchandise Sales, book Sales and legacy Gifts.
Who are Dogs on the Streets's main competitors?
Broad incumbents on record are Blue Cross, Dogs Trust, Mayhew, RSPCA and Battersea Dogs & Cats Home. Direct peers are StreetVet, All Dogs Matter and Street Paws. Hope for Pets (homeless support subsegment) is listed as an emerging player. The Big Issue Foundation is listed as an others.
Does Dogs on the Streets have an API?
No public API is recorded for Dogs on the Streets.
What industry is Dogs on the Streets in?
Dogs on the Streets's product category is Animal Welfare and Homeless Support Services. Its primary akta.pro industry code is BPAGAIAD, Veterinary Charity Clinics & Medical Aid, with a secondary code of BPAGAIAA, Animal Shelters & Adoption Services. Its NAICS code is 54194 and its SIC code is 8300.