What Immobiliària Dolça Llar does

Immobiliària Dolça Llar is a privately held Barcelona-based residential real estate brokerage founded in 1999 by Pedro Matías, with the Dolça Llar brand launched in 2007. The company operates a network of 12 street-level walk-in offices across the Barcelona metropolitan area (including Sant Andreu, Clot, Sagrera, Nou Barris, Meridiana, Maragall, Felip II, Santa Coloma de Gramenet, L'Hospitalet de Llobregat, and Poblenou), each structured as an autonomous entity with its own legal society and AICAT (Catalan real estate association) registration. The firm employs more than 60 property advisors delivering personalized end-to-end service across property sales, purchases, and rentals.

The core offering spans Servicios al Vendedor (seller services), Servicios al Comprador (buyer services), and Alquileres (rental management), supplemented by Asesoría Financiera (financial advisory) and Gestión de Comunidades de Vecinos (homeowner association management). The platform integrates La Closca del Cargol's instant property valuation technology, enabling free 2-minute online valuations as a lead-generation tool, alongside a public-facing mortgage simulator for variable- and fixed-rate scenarios. Distribution combines the physical office network with listings on Spain's three major real estate portals (idealista, fotocasa, habitaclia), social media presence on Facebook, Instagram, and YouTube, and a high-volume offline direct mail operation distributing 60,000+ brochures per month.

The business model is transaction-based with publicly published flat-fee and percentage pricing: €5,000 + VAT for properties ≤€200,000 and 3% + VAT above €201,000 for seller services; a fixed €5,000 + VAT fee for buyer services regardless of property value; €3,500 for mortgage management; and recurring service fees for rental property management enhanced by guaranteed-rent insurance partnerships. Revenue is supported by a network of professional partners including architects (bs2r consultoría d'arquitectura since 2013), financial advisors, insurance providers, gestoría, notaries, and law firms that deliver certificates, legal advisory, and mortgage processing as part of the transaction lifecycle.

Name

Immobiliària Dolça Llar

Legal name

Dolça Llar

Website

https://dolcallar.es

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

Immobiliària Dolça Llar is a Barcelona-based residential real estate brokerage operating 12 walk-in offices and 60+ property advisors across the Barcelona metro area, serving individual buyers, sellers, landlords, and tenants with full-service sales, purchase, rental, and mortgage advisory since 1999.

Ownership category

akta.pro rank

Product category

Real Estate Brokerage Services

NAICS

Offices of Real Estate Agents and Brokers (531210), Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industry

Residential Investment Property Brokerage (SFR/Small Multifamily) (BPAJAAAE)

Keywords

• Real estate brokerage
• Property sales
• Rental management
• Residential property
• Property advisory

Headquarters

HQ city

Barcelona, Barcelona

HQ country

Spain

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Property Sales Commission: Commission-based revenue from property sales. For properties up to 200,000€, fixed fee of 5,000€ + VAT. For properties over 201,000€, commission of 3% + VAT. Seller services include full transaction management, marketing, and legal/financial advisory.
2. Buyer Services: Fixed fee service for property buyers: 5,000€ + VAT regardless of property value. Includes property search, viewings, legal and financial advisory, and full support through notarial signing.
3. Mortgage Management: Financial advisory and mortgage management services for clients. Listed at 3,500€ for mortgage management services.
4. Rental Management Services: Rental property management services including tenant screening, rent collection with payment guarantees (via insurance), property marketing, and full administrative management. Revenue from landlord service fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Immobiliària Dolça Llar is a residential real estate brokerage operating in the Barcelona metropolitan area. The company intermediates property sales, purchases, and rentals for individual consumers, supported by a network of branch offices and licensed property advisors. Complementary financial advisory services assist clients with mortgage selection and property financing.

Product overview

Dolça Llar is a real estate brokerage operating since 1999, structured as a franchise network of 12 autonomous walk-in offices across the Barcelona metropolitan area. The core offering is a unified service covering both property sales (Servicios al Comprador and Servicios al Vendedor) and rentals (Alquileres), supplemented by financial advisory, a third-party AI-powered property valuation tool (La Closca del Cargol), and a vetted network of professional partners (lawyers, architects, notaries, gestoría). The company publishes all listings across major Spanish property portals (Fotocasa, Idealista, Habitaclia) and operates a guaranteed-rent insurance product. Each office functions as an independent AICAT-registered entity under a single brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Sales Brokerage
• Property Purchase Brokerage
• Rental Brokerage
• Mortgage & Financial Advisory

Quantifiable outcome

• Property sales completed within 72 hours in optimal conditions
• +1 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• bs2r consultoría d'arquitecturacoreImplementation/ SI/ Consulting Partner · 1 January 2013Architecture consultancy established in 2012 with focus on sustainable development. Provides energy certifications, habitability certificates, solidity certificates, rehabilitation projects, and feasibility studies for property promotions. Collaboration since 2013.
• La Closca del CargolcoreTechnology or IntegrationTechnology partnership providing instant property valuation tool. La Closca del Cargol's technology enables Dolça Llar to offer 2-minute property valuations without cost, generating leads and demonstrating transparency to potential sellers.
• Gestoría RamellsminorImplementation/ SI/ Consulting PartnerAdministrative management partner providing tax advice, purchase-sale expense calculations, and capital gains calculations for property transactions.
• Various Law Firms (Bufetes)minorImplementation/ SI/ Consulting PartnerPartnership with multiple law firms depending on case requirements. Provides inheritance advisory services and judicial authorization advisory for cases involving owner impediments.
• Various Notaries (Notarías)minorImplementation/ SI/ Consulting PartnerWorking relationship with multiple notary offices for notarial powers, inheritance processing (free when property is listed for sale), deeds, and charge cancellations.
• Financial Advisors (Asesores Financieros)coreGTM or Marketing PartnerPartnership with various financial advisors to provide clients with current mortgage market information and complete mortgage processing services. Enables delivery of special buyer advisory services including mortgage advice.
• Insurance ProviderscoreGTM or Marketing PartnerPartnership with insurance companies to offer guaranteed rent payment services for landlords. Clients receive monthly payments regardless of whether tenant pays or not, providing 100% tranquility and 0% default risk.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Coldwell Banker España: International franchise network offering residential brokerage services across Spain including Barcelona; shares the same franchise-style multi-office model, AICAT-equivalent compliance, and reliance on local advisors.
• RE/MAX España: One of the largest international franchise networks operating in Spain with a Barcelona-area presence; comparable in offering residential buyer and seller representation, rentals, and mortgage referrals through affiliated advisors.
• Don Piso: Spanish national real estate franchise with offices across Catalonia and a comparable franchise-style multi-branch model serving residential sellers, buyers, and landlords; directly competitive in mid-market Barcelona neighborhoods.
• Tecnocasa España: Italian-origin franchise heavily concentrated in Spanish urban residential markets including Barcelona; competes for the same first-time buyer and small-investor segments with a high-density branch network and similar commission-driven model.
• Century 21 Spain: Large international real estate franchise with significant presence in Barcelona residential sales and rentals; directly comparable multi-office franchise footprint, listing portal strategy, and advisor-based delivery model.

Broad incumbents

• Engel & Völkers Barcelona: International brokerage with a Barcelona office covering premium and mid-market residential sales, rentals, and buyer representation across the same metro geography as Dolça Llar; competes directly for the same seller and buyer pool.
• Gilmar Real Estate: Spanish brokerage with a Madrid-Costa del Sol-Barcelona footprint serving residential sales and rentals; comparable in providing full advisory, mortgage support, and end-to-end transaction management to upper-mid and luxury segments.
• Lucas Fox International Properties: Spain-headquartered international brokerage with a strong Barcelona office covering premium and mid-premium residential; competes for the same expat and investor buyer segments targeted by Dolça Llar's investor segment in transformation zones.

Regional players

• Vivanatura: Local Barcelona-based real estate agency serving residential sales and rentals in the same metropolitan geography; comparable in scale and target customer profile with a similar local-expert positioning.

Emerging players

• Barnes Spain: International luxury brokerage with a growing presence in Barcelona; competes for the same high-end residential and investment segments, particularly in transformation neighborhoods where Dolça Llar targets investors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks3 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOpZZXu-4e41NK_NOl1TaQw
• Facebookfacebook.com/dolcallar.dolcallar
• Instagraminstagram.com/dolcallar
• LinkedInlinkedin.com/company/dolca-llar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Immobiliària Dolça Llar