Tecnocasa España

What Tecnocasa España does

Tecnocasa España (legal entity: Franchising Ibérico Tecnocasa S.A., CIF A60592367) is the Spanish master franchisor of the Tecnocasa real-estate brand, headquartered at C/ Pallars 1-3, Parque de Negocios Mas Blau II in El Prat de Llobregat, Barcelona. Founded in 1994 and privately held, the company operates a three-brand franchise ecosystem: Tecnocasa (the primary residential franchise network), Tecnorete (a secondary real-estate franchise brand), and Kiron (a sister mortgage-intermediation brand). Across these channels the network lists more than 7,600 properties for sale or rent, supported by physical franchise offices in at least 20 major Spanish cities (Madrid, Barcelona, Valencia, Sevilla, Málaga, Bilbao, Zaragoza, Alicante, Murcia, Valladolid, Tenerife, and others) and a national digital property-search portal at tecnocasa.es.

The platform's technology layer is conventional web portal infrastructure: a self-serve property-listing and search site, a 'Mi Tecnocasa' personal account for saved listings and saved searches with Apple/Facebook/Google social-login, a dedicated seller microsite (vender-piso.tecnocasa.es) with city-specific landing pages and a property-valuation tool (Tasación Vivienda), an online real-estate magazine (periodico.tecnocasa.com), and a content blog (blog.tecnocasa.es). Analytics and marketing-automation stack is built on Google Analytics, Google Ads remarketing, Facebook cookies, Criteo retargeting, and YouTube embeds. There is no disclosed proprietary technology, AI/ML capability, or public/partner API.

The business model is a transaction-fee intermediation franchise. The published standard commission is 3% plus 21% VAT (or 7% IGIC in the Canary Islands) charged to buyers on property sales, and one month's rent plus taxes on non-housing rentals, while housing-rental tenants pay no intermediation fee. The franchisor earns franchise fees and royalties from independently owned agencies that carry out the actual transactions. Customer segments are individual property buyers, sellers, renters, and mortgage seekers, all addressed through a horizontal segmentation approach. The company holds GDPR (RGPD) and CCPA-compliant privacy and cookie practices, and is part of the international Tecnocasa Group, which also operates in Italy, Hungary, Mexico, Poland, France, Germany, Tunisia, Thailand, and San Marino.

Name

Tecnocasa España

Legal name

Franchising Ibérico Tecnocasa S.A.

Website

https://tecnocasa.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Tecnocasa España is a Spanish real-estate franchise franchisor operating the Tecnocasa, Tecnorete, and Kiron brands, providing residential property sales, rentals, and mortgage intermediation to individual buyers, sellers, and renters through a nationwide network of independently owned agencies and a digital portal listing over 7,600 properties.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Teams & Agent Networks (Team-Based Brokerage) (BPAJAAAL)

Keywords

• Real estate brokerage
• Property sales services
• Rental intermediation
• Property valuation
• Mortgage intermediation

Headquarters

HQ city

El Prat De Llobregat

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Intermediation Commissions: Tecnocasa generates revenue through intermediation fees charged to buyers and, in non-housing rental cases, to tenants. For property sales, the standard fee is 3% plus VAT (21%) or IGIC (7% in Canary Islands) of the sale price. For non-housing rentals, fees equal one month's rent plus applicable taxes. Housing rental tenants do not pay any intermediation fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Tecnocasa España operates a real estate franchise network providing intermediation services for the sale, rental, and valuation of residential properties across Spain. Through its network of independently owned franchise agencies, the company lists over 7,600 properties for sale or rent, assigns dedicated professional agents to sellers, and offers complementary mortgage intermediation via the Kiron brand.

Product overview

Tecnocasa España operates a multi-platform real estate ecosystem consisting of three main brands: Tecnocasa (the primary franchise network for property sales and rentals), Tecnorete (a secondary franchise network brand), and Kiron (a mortgage intermediation service). The core Tecnocasa platform offers property listings for over 7,600 homes across Spain, supported by value-added services including property valuation (Tasación Vivienda), a dedicated selling service (Vender Piso), and a personal account system (Mi Tecnocasa/Mi Tecnorete) for saving listings and searches. The ecosystem is complemented by a real estate magazine (Revista Tecnocasa) and a blog (Blog Tecnocasa) providing market content. Tecnocasa operates as a franchise-based business model where each agency is independently owned.

Differentiator

Problem solved

Functional benefit

Products and services

• Tecnocasa Real Estate Brokerage Residential property sales and rental intermediation services delivered through a network of independently owned franchised agencies in Spain, connecting buyers, sellers, and renters with over 7,600 listings.
• Tecnorete Real Estate Brokerage Secondary real estate franchise network under the Tecnocasa Group providing property sales and rental intermediation services as a separate brand in Spain.
• Kiron Mortgage Intermediation Mortgage intermediation service that helps customers find and compare mortgage products, including 100% mortgages, and provides calculators to determine loan affordability and monthly payments.
• Property Valuation (Tasación Vivienda) Professional residential property valuation service providing homeowners with assessments of property values to help determine accurate listing prices, available in Barcelona, Madrid, Valencia, and Zaragoza.
• Vender Piso (Dedicated Selling Service) Dedicated property selling service that assigns a dedicated professional agent to manage the entire sales process exclusively for property owners, available for Barcelona, Madrid, Valencia, and Zaragoza.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• KironcoreGTM or Marketing PartnerKiron is a related brand under the Tecnocasa Group that provides mortgage intermediation services. Tecnocasa refers customers seeking mortgages to Kiron through links on its website. Kiron offers services including best mortgage comparisons, 100% mortgages, and mortgage calculators.
• TecnoretecoreChannel Partner/ Reseller/ DistributorTecnorete is another brand in the Tecnocasa franchise network, identified as a distinct network of real estate intermediaries. Both Tecnocasa and Tecnorete operate as separate but related franchise networks under Franchising Ibérico Tecnocasa S.A.
• Tecnocasa Group (International)minorStrategic or Co-development PartnerInternational presence through Tecnocasa Group with operations in Italy, Hungary, Mexico, Poland, France, Germany, Tunisia, Thailand, and San Marino. Shares best practices and brand standards across the international network.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Regional players

• Alfa Inmuebles: Spanish real estate agency network with intermediation and management services. Comparable operating model to Tecnocasa franchises though with smaller national footprint, making it a regional-style direct competitor.

Direct peers

• Engel & Völkers Spain: International franchise real estate brand with Spanish offices. Runs a comparable master-franchise / local-agency model serving residential buyers and sellers, with intermediation commissions and a recognizable multi-country brand.
• Coldwell Banker Spain: Global real estate franchise with Spanish offices and a similar agency / intermediation commission business model, focused on residential sales and rentals across major Spanish cities.
• Don Piso: Spanish residential real estate franchise network. Directly comparable to Tecnocasa in mass-market Spanish intermediation, physical-office distribution, and intermediation-fee economics.
• RE/MAX Spain: Global franchise real estate network with a Spanish affiliate of independently owned brokerages. Closest model to Tecnocasa: franchise master structure, intermediation fees, multi-city physical offices paired with a digital portal, and a well-known international brand.
• Casaktua: Spanish real estate franchise chain offering intermediation for buying, selling and renting. Same franchise-based go-to-market and consumer-facing brand positioning as Tecnocasa.
• Century 21 Spain: International franchise network with Spanish franchises; competes with Tecnocasa for franchisees in the mass-market residential segment using a similar intermediation-fee revenue model and physical-office distribution.

Broad incumbents

• Idealista: Dominant Spanish property listings portal that controls much of the search and lead-generation layer in Spanish residential real estate. Not a direct commission-based intermediary in the Tecnocasa sense, but a primary channel through which Tecnocasa franchisees source demand and a benchmark competitor for consumer mindshare.
• Fotocasa: Major Spanish property listings portal owned by Adevinta/Schibsted. Overlaps with Tecnocasa as a top-of-funnel search destination for buyers and renters across Spain, complementing the franchise intermediation layer.

Emerging players

• Pisos.com: Spanish residential property listings portal. Adjacent to the franchise intermediation business model of Tecnocasa but leans more toward portal-driven lead generation; relevant because it competes for the same buyer/seller audience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/grupotecnocasa
• LinkedInlinkedin.com/company/grupo-tecnocasa
• Instagraminstagram.com/tecnocasa_espana

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tecnocasa España