DOMAINE DE SURIANE

What DOMAINE DE SURIANE does

Domaine de Suriane is a privately-held Provençal wine and olive oil producer established in 1884, operating as an SCEA (Société Civile d'Exploitation Agricole) from a single estate at Saint-Chamas between the limestone hills and the Étang de Berre in the Bouches-du-Rhône. The property comprises approximately 40 hectares of vineyards split between AOC Coteaux d'Aix-en-Provence and IGP Méditerranée appellations, plus an olive grove of roughly 1,000 trees. Marie-Laure Merlin, the fourth-generation winemaker, leads a team of seven employees and personally signs the M Prestige cuvée (white and red, oak-aged). Core production is supplemented by resale of regional specialties (Maison Telme terrines, Toupine et Cabesselle and Timon & Sourrieu tartinables, Bell'Anesse donkey milk cosmetics) and curated gift baskets.

The business model is exclusively direct-to-consumer: an on-site caveau de vente open year-round, plus a WordPress/WooCommerce e-commerce storefront shipping domestically via La Poste (1-12 bottles) and Henri DUCROS (bulk). Pricing is unit-based across wines, olive oils, and gift baskets, with free shipping above €200. A monetized wine tourism program (thematic tastings, discovery walks, apéro evenings, winemaker dinners) is ticketed via Yurplan and contributes a distinct revenue line. Marketing is lean: Facebook and Instagram presence plus the owned website.

Commercial reach is domestic France only, with English-language website support suggesting modest accommodation of international visitors. Awards (Gold Medal at Concours Général Agricole de Paris, Coup de Cœur at Guide Hachette, Gold at Concours des Vins d'Aix-en-Provence) are concentrated on the M Prestige cuvée. The company has no disclosed revenue, no external funding, no parent entity, and no institutional investors; the SCEA structure with €30,489.80 social capital confirms its status as a closely-held family operation.

Name

DOMAINE DE SURIANE

Legal name

SCEA DOMAINE DE SURIANE

Website

https://domainedesuriane.fr

Company type

Private

Founded year

1884

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine de Suriane is a fourth-generation, family-owned Provençal estate producing AOC Coteaux d'Aix-en-Provence wines and olive oils, selling exclusively direct-to-consumer via an on-site caveau, a WordPress/WooCommerce e-commerce site, and a year-round wine tourism event program.

Ownership category

akta.pro rank

Product category

Winery and Olive Oil Production

NAICS

Beer, Wine, and Liquor Retailers (4453)

akta.pro industry

PRIMARYTHAFALAE

Wineries & Vineyards (Tasting Rooms)

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Breweries, Wineries & Distilleries (Taprooms/Tasting Rooms)

SECONDARYTHAJAGAD

Wine Tastings & Vineyard/Winery Tours

Travel & Hospitality/Tours, Attractions & Experiences/Food & Drink Experiences (Culinary Tours, Tastings, Cooking Classes)

Keywords

• Provence wine production
• Estate-bottled wines
• Olive oil manufacturing
• Wine tourism experiences
• AOP Coteaux d'Aix-en-Provence

Headquarters

HQ city

Saint-Chamas

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Wine Sales: Direct sales of AOC Coteaux d'Aix-en-Provence wines (rosé, red, white) and IGP Méditerranée wines through estate boutique and e-commerce. Key cuvées include M Prestige (aged in oak barrels), 1884, and Merveilles.
2. Olive Oil Sales: Direct sales of Provence olive oils including Goût Intense, Huile Prestigieuse, and Saveur d'Antan varieties.
3. Gourmet Products and Gifts: Resale of regional specialty products including terrines (Maison Telme), tartinables (Toupine et Cabesselle, Timon & Sourrieu), gift baskets (paniers gourmands), and donkey milk cosmetics (Bell'Anesse en Provence).
4. Events and Experiences: Revenue from themed tastings, discovery walks and workshops, aperitif evenings, and winemaker meals hosted at the estate throughout the year.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Domaine de Suriane is a family-owned Provençal estate producing and selling AOP Coteaux d'Aix-en-Provence wines (rosé, red, white, vin cuit) and Provençal olive oils directly to consumers through its on-site boutique and e-commerce website. The estate also resells regional terroir products (terrines, tartinables, gift baskets) and donkey milk cosmetics, and hosts wine tourism events including tastings, discovery walks, and winemaker dinners.

Product overview

DOMAINE DE SURIANE is a Provence wine and olive oil producer established in 1884, offering direct sales through its estate boutique. The product portfolio centers on two core products: AOP/IGP wines (rosé, red, white, and vin cuit) and artisan olive oils (Goût Intense, Huile Prestigieuse, Saveur d'Antan). The estate also resells complementary terroir products including Maison Telme terrines (8 varieties), Toupine et Cabesselle and Timon & Sourrieu spreadable products (11 varieties), six gourmet gift basket configurations, and Bell'Anesse donkey milk cosmetics. The e-commerce platform is built on WordPress/WooCommerce.

Differentiator

Problem solved

Functional benefit

Brands

• Cuvée 1884: Signature rosé, white, and red wines from Coteaux d'Aix-en-Provence AOP, named after the year the cave was established.
• M Prestige
• Cuvée Merveilles

Products and services

• Vins (Wines) Range of Provençal wines including AOP Coteaux d'Aix-en-Provence (rosé, red, white, vin cuit) and IGP Méditerranée varieties, featuring signature cuvées M Prestige, 1884, and Merveilles for individual consumers and wine tourists.
• Huiles d'olive (Olive Oils) Provence olive oils in three varieties — Goût Intense, Huile Prestigieuse, and Saveur d'Antan — produced from the estate's olive grove and sold direct to consumers.
• Terrines (Artisanal Terrines) Eight varieties of artisanal terrines from Maison Telme (founded 1947 in Oraison), including morille, cèpes, citron confit de Menton, canard aux figues, sanglier au romarin, Taureau AOC de Camargue, Pastis de Provence, and morilles et foie gras, resold by Domaine de Suriane to consumers.
• Tartinables (Spreadable Products) Eleven spreadable Provençal specialties including caviar d'artichauts à la truffe, crème de cèpes à la truffe, tapenade d'olives vertes, tapenade au citron confit, and caviar de tomates séchées, sourced from partner houses Toupine et Cabesselle and Timon & Sourrieu and resold by Domaine de Suriane.
• Paniers gourmands (Gourmet Gift Baskets) Six curated gourmet gift basket configurations (FARANDOLE €54.00, DÉLICATE ATTENTION €29.50, TERROIR PRESTIGE €40.90, DOUCE PROVENCE €36.50, AUTOUR DE L'OLIVE €43.80, ENTRE AMIS €38.50) targeted at gift buyers combining estate and regional products.
• Cosmétiques (Donkey Milk Cosmetics) Five donkey milk-based cosmetic products from Bell'Anesse en Provence including hand cream with organic aloe vera (€7.60), Petit Âne soap (€6), body milk (€12.90), and two shower gels, resold by Domaine de Suriane.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered minor.

• Maison TelmeminorOthersArtisanal conserves house founded in 1947 in Oraison, recognized for terrines with original recipes from family expertise. Domaine de Suriane resells their terrine products including morille, sanglier au romarin, canard aux figues, pastis de Provence, citron confit de Menton, and taureau de Camargue AOC.
• Toupine et CabesselleminorOthersProvençal house honoring Southern flavors through authentic recipes inspired by Mediterranean tradition. Supplies tartinables including caviar d'artichauts à la truffe, crème de cèpes à la truffe, tapenade d'olives vertes, and caviar de tomates séchées.
• Timon & SourrieuminorOthersProvençal house created from friendship between Michelin-starred Marseille chef Guillaume Sourrieu and cousins Timon-David. Creates original recipes inspired by Provence and Mediterranean flavors with playful names from Marseille dialect. Supplies products including torgnole d'amandes, fatche de truffes, esquiché de crevettes, figure de poulpe, and sardinade des Fadas.
• Bell'Anesse en ProvenceminorOthersArtisanal house valorizing organic donkey milk benefits through natural care products inspired by Provençal expertise. Supplies cosmetics including donkey milk shower gel, hand cream with organic aloe vera, and donkey milk body lotion.
• La PosteminorOthersStandard shipping partner for orders of 1-12 bottles via Colissimo tracked service with signature.
• Henri DUCROSminorOthersTransport carrier handling shipments of more than 12 bottles for orders requiring freight shipping.
• WP-ServeurminorOthersWeb hosting service provider (SARL, 7 rue de la Cité Foulc, 30000 Nîmes) maintaining the company website.
• Trait SimpleminorOthersDigital agency (CB&CO SaS, 100 Boulevard Vauban, 13006 Marseille) responsible for website development and design.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Emerging players

• Maison Saint Aix: Coteaux d'Aix-en-Provence AOP producer focused on single-estate rosé with international DTC distribution. Direct sub-AOC peer; comparable on terroir, single-cuvée focus, and export-oriented DTC.
• Château de Berne: Provence wine estate with cellar tours, tasting experiences, and on-site hospitality. Comparable on wine tourism GTM and Provence AOP portfolio, though larger scale and more developed experiential offering.

Direct peers

• Château Minuty: Major Provence rosé producer (Côtes de Provence) with strong international distribution and on-site tasting experiences. Comparable on AOC pedigree, range of rosé/red/white cuvées, and DTC estate experience.
• Château d'Esclans: Iconic Provence rosé producer (Whispering Angel, Whispering Angel, The Pale) operating in the same AOC Provence region with a comparable DTC-plus-distribution mix. The clearest category leader and the benchmark any small Provence estate is benchmarked against on pricing and tourism.
• Domaine Tempier: Bandol-based, multi-generation family estate known for rosé and red wines with on-site tasting. Comparable on multi-generation family ownership, premium artisan positioning, and estate tasting experience.
• Maison Mirabeau: Provence rosé house operating in the Coteaux d'Aix-en-Provence area with DTC e-commerce and tourism. Strongly comparable on geography (same sub-AOC), DTC model, and rosemary/garrigue-led premium positioning.
• Château Sainte-Marguerite: Family-owned Provence wine estate producing organic AOP Côtes de Provence wines with tasting room and estate visits. Highly comparable family-owned, DTC-oriented, estate-experience model.
• Domaines Ott: Long-established Provence rosé and red producer with multiple AOC estates, premium pricing, on-site tasting room and tourism. Directly comparable to Domaine de Suriane on AOC certification, estate-visit GTM, and premium positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/domainedesurianepage
• Instagraminstagram.com/domainedesuriane
• LinkedInlinkedin.com/company/scea-du-domaine-de-la-suriane

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DOMAINE DE SURIANE