Domaine du Dragon

What Domaine du Dragon does

Domaine du Dragon is a privately held French vineyard and winery founded in 1991 and located in Draguignan, in the Provence-Alpes-Côte d'Azur region of France. The estate produces three core wines — Rosé (positioned as the Provençal signature), Rouge (elegant and structured), and Blanc (vivid and balanced) — and markets them under a heritage narrative rooted in the local legend of Saint Hermentaire and a water dragon, which the winery cites as the origin of its terroir and identity.

The company operates with a workforce of approximately 8 employees and runs its own direct-to-consumer online boutique on domainedudragon.com, where wines are sold by category (reds, rosés, whites). Beyond wine production, Domaine du Dragon offers ancillary services including Œnotourisme (wine tourism and estate visits) and a Gîte & Location holiday rental at the Draguignan property, providing an experiential layer to the core wine business.

Its operating footprint is local/regional, serving wine consumers, wine tourists, and holiday renters primarily within France. No third-party distribution partnerships, no disclosed revenue figures, no funding activity, no M&A, and no AI/technology stack were identified in the source materials; the operating model is best characterized as a small, traditional estate business with DTC commerce and on-site hospitality.

Name

Domaine du Dragon

Legal name

Domaine du Dragon

Website

https://domainedudragon.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Domaine du Dragon is a privately held Provençal vineyard founded in 1991 in Draguignan, France, producing Rosé, Rouge, and Blanc wines and offering wine tourism and gîte accommodation to consumers and visitors through its own website boutique.

Ownership category

akta.pro rank

Product category

Winery and Vineyard Production

NAICS

Tour Operators (561520)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Fine Wine & Luxury Spirits Retail (CRANABAE)

Keywords

• Provençal wine production
• Rosé wine
• Red wine
• White wine
• Wine tourism

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Distribution channels1 record

Marketing channels2 records

Core offering

Domaine du Dragon is a Provençal winery and vineyard estate located in Draguignan, France, that produces and sells three core wines — Rosé, Rouge, and Blanc — alongside wine tourism (œnotourisme) experiences and on-site gîte accommodation. The estate sells directly to consumers via its own online boutique and through visits to the property.

Product overview

Domaine du Dragon is a traditional winery and vineyard estate located in Draguignan, Provence, France. The estate produces three core wine products: Rosé (fresh and luminous), Rouge (elegant and structured), and Blanc (vivid and balanced). The company also offers wine tourism experiences and gite accommodations. The wines are sold through an online boutique with categories for reds, rosés, and whites.

Differentiator

Problem solved

Functional benefit

Products and services

• Rosé A fresh, delicate and luminous rosé wine from Domaine du Dragon, positioned as the signature Provençal style of the estate. Sold to individual wine consumers through the online boutique and on-site at the vineyard.
• Rouge An elegant and structured red wine from Domaine du Dragon, balancing fruit flavors with depth. Sold to individual wine consumers through the online boutique and on-site at the vineyard.
• Blanc A vivid and balanced white wine from Domaine du Dragon, embodying the freshness and purity of the Provence terroir. Sold to individual wine consumers through the online boutique and on-site at the vineyard.
• Œnotourisme Wine tourism services offered at the Domaine du Dragon vineyard, allowing visitors to experience the estate, its heritage, and its wines in person. Targeted at individual travelers and wine enthusiasts visiting Provence.
• Gîte & Location Gîte accommodation and holiday rental services at the Draguignan property of Domaine du Dragon, providing rural Provençal lodging to travelers visiting the region.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights3 records

Direct peers

• Château de Berne: Provence wine estate in the Var that bundles wine production with on-site hospitality (hotel, restaurant, spa). Highly comparable to Domaine du Dragon's combined wine + gîte offering, demonstrating an established model for the same business thesis.
• Domaine Ott: Iconic Provence rosé producer with estate in Draguignan-adjacent areas, producing rosé, red, and white wines. Closely comparable on product mix and regional terroir, with much broader international recognition.
• Château d'Esclans: Provençal rosé producer (Whispering Angel, Rock Angel) based in the Var, directly comparable to Domaine du Dragon in region, product focus, and D2C positioning. Differentiated by significantly larger scale and global distribution.
• Château Minuty: Leading Provence rosé estate with established global distribution and premium positioning. Comparable to Domaine du Dragon on product category (rosé-led portfolio) and regional terroir, but operates at substantially larger scale.
• Domaine de la Citadelle: Family-owned Provençal wine estate in the Luberon offering rosé, red, and white, plus gîte accommodation. Closely comparable to Domaine du Dragon on scale, ownership structure, multi-product portfolio, and tourism-adjacent business model.
• Miraval: Provence rosé producer in the Var, marketed globally through the Perrin family and formerly associated with Brad Pitt. Comparable on regional terroir, rosé-led product line, and trajectory of premium brand-building.
• Domaine Tempier: Bandol-based Provence producer with rosé, red, and white wines and a strong terroir-led identity. Comparable to Domaine du Dragon on product mix and family-estate structure, with deeper cult following in fine wine.

Broad incumbents

• Moët Hennessy (LVMH): Luxury conglomerate whose Wines & Spirits division owns multiple Provençal and broader French wine estates. Comparable as a large incumbent shaping the premium French wine category in which Domaine du Dragon competes.
• Pernod Ricard: Global wine and spirits group with significant French wine holdings (e.g., Mumm, Perrier-Jouët, Ricard). Comparable as a broad incumbent whose scale and distribution shape the same French wine market.

Others

• GetYourGuide: Online marketplace for tours, activities, and experiences including wine tourism. Comparable as an enabling platform for the wine tourism (Œnotourisme) component of Domaine du Dragon's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/domaine-du-dragon

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domaine du Dragon