Domaine Masson
Domaine Masson is a family-owned organic winery in Provence producing AOP Côteaux Varois en Provence rosé, white, and red wines across a core and premium "Étude" range, selling direct-to-consumer via its e-commerce site, cellar door, and on-site tastings.
- Company typePrivate
- Founded2002
- HeadquartersBrue-Auriac, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Domaine Masson does
Domaine Masson is a family-owned organic winery (domaine) located in Brue-Auriac, in the Var department of Provence, France. The estate spans 20 contiguous hectares of clay-limestone terroir at 350 meters altitude, on the edge of the Bessillon forest, and is cultivated under organic (agriculture biologique) methods with manual destemming and a low yield of 55 hl/ha. Six grape varieties are planted (Grenache, Syrah, Cabernet-Sauvignon, Carignan, Cinsault, and Rolle), and all wines carry the Côteaux Varois en Provence AOP designation.
The estate produces two tiers of wine: a core range of rosé, blanc, and rouge cuvées (priced €11.60–€12.30 per bottle) and a premium "Étude" range of oak-aged exception cuvées (€14.20–€16.90 per bottle). Winemaking is led by owner-gérant Gilles Masson, a 30-year rosé wine specialist formerly at the Centre du Rosé, with vinification overseen by oenologist Nathalie. Production technology combines traditional methods (old vines, parcel-by-parcel vinification, manual destemming, night harvesting) with temperature-controlled fermentation and oak or acacia barrel aging for premium cuvées.
Domaine Masson operates a direct-to-consumer model. Sales are conducted through an owned e-commerce website (minimum 12-bottle order, free shipping, mix-and-match 6-bottle cartons, 3–5 day delivery) and a cellar door (cave) in Brue-Auriac open Wednesday through Saturday. Secondary revenue comes from on-site wine tastings at €10 per person. Marketing is conducted via organic social channels (Facebook, Instagram), a downloadable brochure, and word-of-mouth, with 32 Google reviews supporting an "Excellent" rating. The operation is bootstrapped and family-controlled, with no external investment or trade distribution disclosed.
Domaine Masson firmographics
Firmographics- Name
- Domaine Masson
- Legal name
- Domaine Masson
- Website
- https://domainemasson.fr
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Domaine Masson is a family-owned organic winery in Provence producing AOP Côteaux Varois en Provence rosé, white, and red wines across a core and premium "Étude" range, selling direct-to-consumer via its e-commerce site, cellar door, and on-site tastings.
- Ownership category
- akta.pro rank
Where Domaine Masson is headquartered
LocationHeadquarters
- HQ city
- Brue-Auriac
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Domaine Masson business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Operations, Supply Chain, Personnel, Marketing or Sales
Revenue model
- Direct Wine Sales (E-commerce): Direct-to-consumer online sales of estate wines with minimum 12-bottle orders, free shipping, and mix-and-match carton options. Orders shipped within 3-5 days.
- Winery Tastings and Visits: On-site cave visits and wine tastings at €10 per person, led by Gilles Masson
- Cellar Door Sales: On-site wine purchases at the cave during opening hours (Wednesday-Saturday)
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Standard wines (Rosé, Blanc, Rouge) |
| Unit Pricing | Pay-as-you-go | Étude premium wines (exception cuvées) |
| Unit Pricing | Pay-as-you-go | Winery Visit and Tasting |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Domaine Masson product offering
Product offeringCore offering
Domaine Masson is a family-owned organic winery located in Provence, France, producing rosé, white, and red wines under the Côteaux Varois en Provence AOP designation. The estate also produces premium reserve cuvées under the "Étude" label and sells directly to consumers through an e-commerce site and on-site cellar visits with paid tastings.
Product overview
Domaine Masson is a family-owned organic winery in Provence producing three tiers of wines: core appellation wines (Rosé, Blanc, Rouge) under the Coteaux Varois en Provence AOP, and premium 'Étude' reserve cuvées (Rosé, Rouge, Blanc) featuring oak aging and exceptional quality. All wines are organically certified, medal-winning, and produced from estate-grown grapes cultivated at 350m altitude on clay-limestone terroir.
Differentiator
Problem solved
Functional benefit
Brands
- Étude: Premium wine line (Cuvée d'Exception) including Étude Blanc, Étude Rouge, and Étude Rosé, with oak aging and more complex vinification.
Products and services
- Domaine Masson Rosé Rosé wine produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes, sold direct-to-consumer.
- Domaine Masson Blanc White wine produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes, sold direct-to-consumer.
- Domaine Masson Rouge Red wine produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes, sold direct-to-consumer.
- Domaine Masson Étude Rosé Premium reserve rosé cuvée from the Étude range, produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes.
- Domaine Masson Étude Rouge Premium reserve red cuvée from the Étude range, produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes.
- Domaine Masson Étude Blanc Premium reserve white cuvée from the Étude range, produced under the Côteaux Varois en Provence AOP from estate-grown organic grapes.
- Winery Visit and Tasting On-site wine tasting and cellar visit experience at the estate, priced at €10 per person.
Companies that use Domaine Masson
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Domaine Masson technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Domaine Masson partnerships and signals
Strategic signalScale indicators5 records
Recent moves6 records
Expansion highlights4 records
Domaine Masson competitors and assessment
Company assessmentDirect peers
- Château de Berne: Provence wine estate combining vineyard production with a developed wine-tourism and cellar-door business, very similar in combining on-site tastings with DTC e-commerce.
- Domaine Ott: Iconic Provençal rosé, white, and red producer with organic practices and high cellar-door tourism — closely comparable in product mix, organic positioning, and Provence DTC orientation.
- Château d'Esclans: Major Provence rosé producer behind Whispering Angel and Rock Angel, operating in the same AOP ecosystem with DTC, hospitality, and export distribution. Directly comparable category leader though at materially larger scale.
- Mirabeau Wines: Provence rosé producer focused on international DTC and wine tourism, sharing Domaine Masson's premium AOP positioning and family-run narrative.
- Ultimate Provence: Provence rosé brand with estate production and DTC focus, comparable in scale ambition, packaging-led branding, and Provence AOP positioning.
- Maison Saint Aix: Provence rosé specialist with strong DTC e-commerce presence and 12-bottle case model — directly comparable on product, GTM motion, and DTC logistics to Domaine Masson.
- Domaine de la Réaltière: Small organic Provence estate producing rosé and red wines under a single-family operation with DTC sales — closely comparable in family-run organic model and Côteaux Varois / Côtes de Provence geography.
- Château Sainte Marguerite: Côtes de Provence family-owned estate with organic certification, premium cuvées, and DTC distribution — directly comparable in appellation strategy and product mix.
Broad incumbents
- Estandon Coopérative: Large Provence wine cooperative and brand house encompassing multiple appellations including Côteaux Varois en Provence — a broader incumbent in the same region and AOP family.
Regional players
- Provence Rosé Group / Wine Tourisme Provence: Regional aggregator and competitor for wine-tourism visitors in Provence; relevant as a same-geography channel competitor for cellar-door traffic and DTC tourist conversion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Domaine Masson social profiles
Digital presenceDomaine Masson compliance and trust
Trust signalCompliance2 records
Domaine Masson financial estimates
Financial estimateRevenue estimate
Valuation estimate
Domaine Masson leadership team
Management profileNumber of profiles
Profiles2 records
Domaine Masson funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Domaine Masson M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Domaine Masson
What does Domaine Masson do?
Domaine Masson is a family-owned organic winery located in Provence, France, producing rosé, white, and red wines under the Côteaux Varois en Provence AOP designation. The estate also produces premium reserve cuvées under the "Étude" label and sells directly to consumers through an e-commerce site and on-site cellar visits with paid tastings.
Is Domaine Masson a public or private company?
Domaine Masson is a private company. It is classified as family owned and is currently operating.
When was Domaine Masson founded?
Domaine Masson was founded in 2002. It employs 1 to 10 people.
Where is Domaine Masson based?
Domaine Masson is headquartered in Brue-Auriac, France, in the Europe region.
How does Domaine Masson make money?
Three revenue lines are on record. Direct Wine Sales (E-commerce) is the primary driver. The others are winery Tastings and Visits and cellar Door Sales.
Who are Domaine Masson's main competitors?
Direct peers on record are Château de Berne, Domaine Ott, Château d'Esclans, Mirabeau Wines, Ultimate Provence, Maison Saint Aix, Domaine de la Réaltière and Château Sainte Marguerite. Estandon Coopérative is listed as a broad incumbent. Provence Rosé Group / Wine Tourisme Provence is listed as a regional player.
Does Domaine Masson have an API?
No public API is recorded for Domaine Masson.