What Dominance MMA does

Dominance MMA is a privately held athlete management and representation firm founded by Ali Abdelaziz and headquartered in Las Vegas, Nevada, with a secondary office in New York City. The firm represents professional mixed martial arts fighters competing at the highest levels of the sport, including athletes signed with the UFC, Professional Fighters League (PFL), Bellator, and ONE Championship. Its disclosed roster includes multiple championship-level competitors such as Khabib Nurmagomedov, Henry Cejudo, Kamaru Usman, Cody Garbrandt, Kayla Harrison, Justin Gaethje, Frankie Edgar, and Fabricio Werdum, among others. The firm differentiates through a 'family-like' culture, with the founder actively training on the mats with clients, and through the personal relationships Ali Abdelaziz has cultivated across promotions, sponsors, and media over more than 15 years.

The firm generates revenue on a commission-based professional services model, taking a percentage of the fight contracts it negotiates with promotion organizations and of the sponsorship and endorsement deals it brokers for its athletes. It does not sell software, platforms, or technology products; its primary technology footprint is a content/marketing website. Distribution is relationship-driven: the firm places fighters directly with major promotions and pursues sponsor partnerships across endemic categories (fight gear, beverages, supplements) and increasingly non-endemic premium categories (luxury watches, technology). Sponsorship partners disclosed include Everlast, Reebok, Performance Standard, BodyArmor, Monster Energy, Modelo Especial, MetroPCS, and Virtustream, with a high-profile 2020 luxury endorsement negotiated for Khabib Nurmagomedov with Jacob & Co.

The company operates as a standalone private business with no parent, subsidiaries beyond its Brazil operation, or disclosed institutional investment. International expansion is signaled through a President of International Development role and the establishment of Dominance MMA Brazil under former UFC fighter Rafael 'Sapo' Natal. Founder Ali Abdelaziz maintains an active public profile through recurring appearances on ESPN MMA, TMZ Sports, and Joe Rogan Experience, which functions as the firm's principal brand-building channel. No revenue, headcount, or financial figures are publicly disclosed.

Name

Dominance MMA

Legal name

Dominance MMA

Website

https://dominancemma.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Dominance MMA is a privately held Las Vegas-based athlete management firm representing elite professional mixed martial arts fighters across UFC, PFL, Bellator, and ONE Championship, earning commissions on fight contracts and sponsorships negotiated for championship-level clients.

Ownership category

akta.pro rank

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations

Revenue model

1. Athlete Management and Commission: Dominance MMA generates revenue through managing professional MMA fighters and earning commissions on their fight contracts and sponsorship deals. The company specializes in negotiating maximum-value contracts for fighters with organizations like UFC, PFL, Bellator, and ONE.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Dominance MMA is a professional athlete management firm that represents elite mixed martial arts fighters competing in major organizations such as UFC, PFL, Bellator, and ONE Championship. The company negotiates maximum-value fight contracts on behalf of its athlete clients, secures sponsorship and endorsement deals, manages their careers and personal brands, and provides media representation. Revenue is generated primarily through commissions earned on contracted fight deals and sponsorship agreements.

Product overview

Dominance MMA is an MMA (Mixed Martial Arts) fighter management company, not a technology product company. It provides athlete management services including fighter representation, contract negotiations with organizations such as UFC, PFL, Bellator, and ONE, sponsorship acquisition and brand partnership development, and media representation. The company represents a roster of professional fighters and does not offer software products, platforms, or technology services.

Differentiator

Problem solved

Functional benefit

Products and services

• Athlete Representation and Management

Named customers16 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered minor.

• Jacob & CominorGTM or Marketing Partner · 12 October 2020Luxury watchmaker partnership with Khabib Nurmagomedov - Custom Epic X Chrono watch designed by Jacob Arabo. Partnership represents high-value personal endorsement for Khabib.
• EverlastminorOthersSponsorship brand - Everlast provides fight gear and equipment sponsorship to Dominance MMA fighters. Everlast is a major boxing and MMA equipment brand.
• ReebokminorOthersOfficial fight gear sponsor - Reebok provides apparel sponsorship to UFC fighters managed by Dominance MMA through UFC's official outfitting deal.
• Performance Standard (PS)minorOthersSponsorship brand partnership providing supplements or athletic products to fighters.
• BodyArmorminorOthersSports drink sponsor providing hydration and beverage products to Dominance MMA athletes.
• Monster EnergyminorOthersEnergy drink sponsor providing sponsorship to fighters for events and promotions.
• VirtustreamminorOthersTechnology sponsor providing cloud services support to the company.
• MetroPCSminorOthersMobile carrier sponsorship supporting fighter communications and brand partnerships.
• Modelo EspecialminorOthersOfficial beer of UFC - Frankie Edgar Fighting Spirit campaign presented by Modelo Especial. Sponsorship content featuring Dominance MMA athletes.

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• SuckerPunch Entertainment: MMA athlete management and brand-building agency that secures fight contracts and sponsorships for professional fighters, directly competing in the same representation niche.
• Authentic Sports Management: Independent MMA athlete management agency that negotiates fight contracts and sponsorships for professional fighters across major promotions, offering a comparable service to Dominance's roster.
• Curtis Management International (CMI): Long-standing combat-sports management agency representing professional MMA and boxing talent, comparable in service offering and revenue model to Dominance MMA.
• Rep1 Sports Management: MMA-focused management firm representing professional fighters with organizations including the UFC; competes for the same pool of mid- and top-tier talent.
• Paradigm Sports Management: Multi-sport talent agency with an active MMA division that represents UFC and PFL fighters, directly competing with Dominance MMA for elite clients on a commission-based representation model.

Broad incumbents

• TKO Group Holdings (Endeavor / WME): Owner of UFC and related athlete representation arms; a much larger incumbent that sits on the promoter side of the same fighter-manager value chain Dominance MMA operates in.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dominance-mma

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dominance MMA