Domino's Pizza Perú

What Domino's Pizza Perú does

Domino's Pizza Perú is a pizza delivery franchise operating in Peru under the global Domino's brand, headquartered in Lima and founded in 2016. The company serves individual consumers and families seeking convenient pizza delivery and carryout options through a direct-to-consumer business model anchored by an online ordering platform at dominos.com.pe. With a headcount of 35 employees and a single-country operational footprint, the entity functions as a localized franchise operation rather than an independent restaurant chain, relying on the branding, operating standards, and product identity of Domino's Pizza Inc. (NYSE: DPZ).

The franchise generates revenue through transactional food sales — pizzas and related menu items — ordered online for home or office delivery. As a franchisee, it does not develop proprietary technology, and no AI/ML capabilities, integrations, or data assets are disclosed in available sources. The marketing and distribution strategy is executed through the dominos.com.pe website, which functions simultaneously as the primary transaction channel and consumer touchpoint.

The entity's strategic posture is that of a franchise operator executing a standard Domino's playbook in the Peruvian market rather than an innovator. No funding rounds, M&A activity, partnerships, leadership changes, or product launches are documented in the available material, indicating a maintenance-mode operation. Customer engagement is horizontal — segmented broadly as individual consumers and families — with no enterprise, B2B, or specialized segment exposure.

Name

Domino's Pizza Perú

Website

https://dominos.com.pe

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domino's Pizza Perú is a Lima-based pizza delivery franchise, founded in 2016, serving individual consumers and families across Peru through direct-to-consumer online ordering via dominos.com.pe.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant / Pizza Delivery

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

Keywords

• Pizza delivery service
• Quick service restaurant
• Food delivery franchise
• Online food ordering
• Pizza restaurant chain

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Pizza and food product sales: Domino's Pizza Perú generates revenue through direct food sales to consumers via online ordering and delivery. As a pizza franchise, revenue is derived from customer transactions for prepared food products.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Domino's Pizza Perú is a pizza delivery and quick-service restaurant franchise operating in Lima, Peru. It sells pizzas and complementary food items directly to consumers through an online ordering website that supports home and office delivery, as well as carryout and dine-in at local franchise outlets. The operation is carried out under the global Domino's Pizza brand and franchise system, leveraging standardized menu items, preparation processes, and delivery logistics.

Differentiator

Problem solved

Functional benefit

Products and services

• Pizza delivery service

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves2 records

Expansion highlights1 record

Direct peers

• Pizza Hut Perú: Pizza Hut operates a comparable pizza delivery and dine-in franchise business in Peru under the global Yum! Brands portfolio, competing directly for the same occasions and consumer segments.
• Papa John's Perú: Papa John's runs a direct pizza delivery franchise model in Peru with comparable online ordering and delivery service, making it a head-to-head competitor in the premium pizza category.

Broad incumbents

• Burger King Perú: Burger King operates a QSR franchise network in Peru with delivery and dine-in, competing with Domino's for delivery-driven QSR occasions among urban consumers.
• KFC Perú: KFC operates a large QSR footprint in Peru via delivery and dine-in, competing for share-of-stomach and delivery occasions in the same urban consumer segments.
• McDonald's Perú: McDonald's is a major QSR incumbent in Peru with broad menu, delivery, and digital ordering capabilities, competing for the same consumer occasions and delivery occasions as Domino's.
• Starbucks Perú: Starbucks is a foodservice incumbent in Peru operating dine-in and digital ordering, indirectly competing for the same urban consumer food and beverage occasions as Domino's.

Regional players

• Bembos: Bembos is a leading Peruvian-owned QSR burger chain with delivery and dine-in service across Lima and other cities, providing a regional alternative competing for similar quick-meal occasions.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/domino-s-pizza-per-

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Perú