Domino's Pizza Russia

What Domino's Pizza Russia does

Domino's Pizza Russia is the licensed operator of the Domino's brand in the Russian market, legally organized as LLC 'Tverdy Znak' (ООО «Твердый знак»), registered in Saint Petersburg under OGRN 1207800080377 and INN 7805767186, and operating under the registered Domino trademark №971471. The company's operating footprint is narrowly limited to Moscow, where it provides pizza and complementary food delivery between 08:00 and 05:00 daily, with its legal headquarters located separately in Saint Petersburg.

The core offering is a pizza-centric delivery menu spanning classic thin-crust pizzas (28cm), Roman-style pizza, combo bundles, lunch items (including pasta), snacks (rolls, sandwiches, oven-baked potatoes, nuggets), drinks, coffee, desserts, and sauces, with pizza prices ranging from 349₽ (Margherita) to 795₽ (Roman beef-and-vegetables). Ordering is digital-first: customers transact through the website dominopizza.ru or via native mobile apps distributed on iOS, Android, RuStore, and AppGallery. The monetization model is transaction-based, with revenue generated per order; promotional mechanics include a 40% first-order discount in the mobile app and volume-based 'more pizza = more discounts' pricing. The customer base is described as a single horizontal segment of individual consumers (individuals, families, groups) seeking quick meal delivery in Moscow, served via direct home delivery rather than dine-in or aggregator-channel partnerships.

The parent-franchisor relationship with Domino's Pizza International is not disclosed in the available data, and the registered legal entity dates to 2020, suggesting a re-registration rather than a 1998 founding date. The organization is unusually lean at 18 employees, and the active website displays 'Временно не доставляем' (Temporarily not delivering) on multiple menu items, indicating live operational disruption. Overall the business is a single-city, digital-channel, transaction-fee QSR delivery operator relying on the global Domino's brand asset.

Name

Domino's Pizza Russia

Legal name

Общество с ограниченной ответственностью «Твердый знак» (ООО «ТЗ»)

Website

https://dominospizza.ru

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Domino's Pizza Russia, operated by LLC 'Tverdy Znak', is a Moscow-only pizza and complementary-food delivery service running under the global Domino's brand and trademark, transacting digitally through dominopizza.ru and mobile apps on iOS, Android, RuStore, and AppGallery for individual consumers in Moscow.

Ownership category

akta.pro rank

Product category

Quick Service Restaurant — Pizza Delivery

NAICS

Accommodation and Food Services (72)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Pizza QSR (THAFAAAB)

akta.pro secondary industries

Restaurant Direct Delivery (In-House Fleet) (TLAAAHAB), Restaurant Meal & Prepared Food Delivery (CRAFAFAB)

Keywords

• Pizza delivery service
• Quick service restaurant
• Food delivery
• Pizza chain operations
• Restaurant franchise

Headquarters

HQ city

Saint Petersburg

HQ country

Russia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Food Delivery Sales: Direct sale of pizzas, sides, drinks, and other food items through delivery. Customers order via website or mobile app with delivery to their address. Revenue is generated through one-time transaction fees at point of sale.
2. Mobile App Transactions: Sales generated through mobile applications with in-app ordering capabilities. App-specific promotions and pricing are offered to drive mobile adoption.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Domino's Pizza Russia operates a pizza delivery business in Moscow under the Domino's Pizza brand, preparing and delivering pizzas and related menu items to individual consumers. Orders are accepted via the company's branded mobile applications and online website, with delivery service available from 08:00 to 05:00 daily. The operation is run by LLC "Tverdy Znak" (OOO "TZ") and is conducted under trademark №971471.

Product overview

Domino's Pizza Russia operates a food delivery service offering a unified product portfolio centered on pizza with supplementary food categories. The core offering includes Pizzas (various styles including Roman Pizza), Combos (meal bundles), Lunch items (including pasta), Snacks (rolls, sandwiches, potatoes, nuggets), Drinks, Coffee, Desserts, and Sauces. A mobile application enables direct ordering with promotional discounts. Operating hours are 08:00 to 05:00 daily with delivery service in Moscow.

Differentiator

Problem solved

Functional benefit

Products and services

• Domino's branded pizza and menu delivery in Moscow Core offering of Domino's Pizza Russia: pizzas and related menu items prepared and delivered to consumers in Moscow under the Domino's brand, ordered through the company's website or mobile apps with delivery available from 08:00 to 05:00.
• Domino's branded mobile order application Branded mobile application published on iOS, Android, RuStore, and AppGallery that allows Moscow customers to browse the menu, place delivery orders, and access promotional pricing.
• First-order and bundle promotional pricing offers Promotional pricing programs such as a 40% discount on the first order and volume-based bundle offers that apply to Moscow delivery orders placed through the website or mobile app.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Il Patio / Pizza Mania (Rosinter Restaurants): Russian-operated multi-brand casual dining chain (Il Patio, Pizza Mania) with sit-down and delivery in Moscow. Comparable Italian-pizza delivery offering and Moscow metro footprint.
• Dodo Pizza: Russian-origin pizza QSR and delivery chain with strong digital-first ordering and aggressive Moscow/Russia footprint. Directly comparable product category, delivery model, and target consumer, and is the most relevant homegrown competitor to Domino's Pizza Russia.
• Pizza Hut Russia: Global pizza QSR brand operating in Russia with dine-in and delivery. Comparable on menu structure, delivery model, and brand-led positioning; competes for the same Moscow pizza-delivery consumer.
• Papa John's Russia: International pizza QSR franchise operating delivery in Russia. Directly comparable on product (pizza-led menu), digital ordering, and delivery-centric business model.

Regional players

• Yandex Eda: Russia's leading restaurant meal delivery aggregator. Not a direct competitor in production, but is the dominant demand channel for restaurant meal delivery in Moscow and shapes pricing/customer acquisition economics for Domino's Pizza Russia.
• Delivery Club (VK / O2O): Major Russian restaurant delivery aggregator. Comparable as a Moscow meal-delivery channel that competes for the same end customer; not a product peer but a key distribution/competitive force.

Broad incumbents

• Domino's Pizza Enterprises (DPZ / master franchisor): Global Domino's Pizza master franchisors and Domino's Pizza, Inc. Comparable as the parent brand ecosystem defining menu, technology, and brand standards that Domino's Pizza Russia operates under.

Emerging players

• Mister Lavash / Mr. Lavash (Lunch pizza): Russian fast-food / casual chain with delivery operations in Moscow, including pizza-adjacent SKUs. Comparable as a Moscow delivery QSR competitor with overlapping target customer.

Market position

Strengths3 records

Weaknesses3 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/domino's-pizza-russia

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Domino's Pizza Russia