Dom Museum
Dom Museum Wien is a Vienna museum operated by the Archdiocese of Vienna that presents 1,000 years of sacred art alongside contemporary works, serving families, school groups, tourists, and accessibility-focused visitors through exhibitions, educational programs, and digital tools.
- Company typePrivate
- Founded1933
- HeadquartersVienna, Austria
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Dom Museum does
Dom Museum Wien is a private cultural institution operated by the Erzdiözese Wien (Archdiocese of Vienna) at Stephansplatz 6, 1010 Vienna, directly adjacent to St. Stephen's Cathedral. Founded in 1933 and rebranded from 'Dom- und Diözesanmuseum' following a comprehensive renovation that culminated in its 2017 reopening, the museum presents a dialogue between more than 1,000 years of sacred art and contemporary works. Its holdings comprise the Domschatz St. Stephan (medieval treasuries including the 3/4 portrait of Rudolf IV and his gold-silk burial shroud), the Diözesane Sammlung, the ~3,000-work Sammlung Otto Mauer of Viennese Expressionism and postwar avant-garde, and the OM Contemporary extension. The museum was awarded the Österreichischer Museumspreis 2020, Austria's highest state museum honor.
The museum operates a hybrid physical-digital service: visitors access ticketed exhibitions, a multilingual web-based Mediaguide (German, English, French, Italian, Russian, Spanish, Austrian Sign Language), the MuseumStars mobile app for gamified learning, on-site workshops for kindergartens, schools, and families, children's birthday parties, the Dom Atelier educational space, a retail shop (catalogs, books, special editions with Manner, Polz, and Schönbichler), and a growing library of podcasts and Director's Tours. Accessibility is a distinguishing operational pillar, including 3D tactile relief sculptures of artworks produced with VRVis.
Commercially, the institution does not disclose revenue. Its economics combine ticket admissions, modest educational-program fees (e.g., €5.50–€7 per child for kindergarten workshops, €295 for a 10-child birthday party), shop and publication sales, Mediaguide device rentals (€3.50/person/day, with a free web-app alternative), and corporate sponsorship (Wiener Städtische). Its primary customer segments are families with children, kindergarten and school groups, adult culture enthusiasts and tourists, and visitors with disabilities; the marketing mix spans the website, social channels (Facebook, Instagram, X, YouTube), newsletters, podcasts, press relations, and partnerships with schools and cultural foundations.
Dom Museum firmographics
Firmographics- Name
- Dom Museum
- Legal name
- Dom Museum Wien
- Website
- https://dommuseum.at
- Company type
- Private
- Founded year
- 1933
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Dom Museum Wien is a Vienna museum operated by the Archdiocese of Vienna that presents 1,000 years of sacred art alongside contemporary works, serving families, school groups, tourists, and accessibility-focused visitors through exhibitions, educational programs, and digital tools.
- Ownership category
- akta.pro rank
Dom Museum industry classification
Industry- Product category
- Art Museum
- NAICS
- Museums, Historical Sites, and Similar Institutions (712)
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Art Museums (THAJADAA)
- akta.pro secondary industry
- History Museums (THAJADAB)
Keywords
Where Dom Museum is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- Austria
- HQ region
- Europe
Offices1 record
Markets served
Dom Museum business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Admission Tickets: Entry fees for museum visitors to permanent collection and temporary exhibitions. Current admission includes access to 'Alles in Arbeit' exhibition (Oct 2025 - Aug 2026) and permanent collection.
- Museum Shop Sales: Retail sales of exhibition catalogs, art books, postcards, art prints, paper goods, jewelry, and design products. Special editions developed with Manner (wafers), Weingut Polz (wine), and Theehandlung Schönbichler (tea).
- Publication Sales: Sale of exhibition catalogs and books including 'Kunst, Kirche Gesellschaft' (€19.95), 'Family Matters' (€18.95), 'Alles in Arbeit' (€21.95), and other titles ranging €9.95-€21.95.
- Educational Programs: Fee-based workshops for kindergartens (€5.50/child for 1.5hr, €7/child for 2hr), children's birthday parties (€295 for 10 children), and school programs. Revenue supports art education initiatives.
- Mediaguide Rental: Rental of mobile devices with pre-loaded museum guide content at €3.50 per person per day. Alternative free access via web app.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Per booking | Kindergarten workshops 1.5 hours |
| Unit Pricing | Per booking | Kindergarten workshops 2 hours |
| Unit Pricing | Per booking | Children's birthday party package |
| Usage-based | Pay-as-you-go | Mediaguide device rental |
| One time/ perpetual license | One time/ perpetual license | Exhibition catalogs and books |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Dom Museum product offering
Product offeringCore offering
Dom Museum Wien is a museum and cultural institution that presents permanent collections and rotating thematic exhibitions spanning 1,000 years of sacred art and contemporary art, including the Domschatz St. Stephan treasury, Diözesane Sammlung, and the Sammlung Otto Mauer collection of approximately 3,000 works of Viennese avant-garde. The museum generates revenue from admission tickets, on-site and online shop sales of publications and merchandise, paid educational workshops for schools and kindergartens, children's birthday party packages, Mediaguide rentals, and special events and tours.
Product overview
Dom Museum Wien is a museum institution (not a technology company) offering visitor experiences combining historical ecclesiastical art with contemporary art. The museum operates a main physical exhibition space at Stephansplatz in Vienna, enhanced by digital products including the Mediaguide web app for audio/video tours, the MuseumStars mobile app for gamified learning, and the 'Dom Museum Wien From Home' digital content platform. Core offerings include temporary thematic exhibitions (such as 'Alles in Arbeit,' 'In aller Freundschaft,' 'Sterblich sein'), a permanent collection featuring the Domschatz St. Stephan and Otto Mauer Collection, and educational services through the Dom Atelier workshop space. The museum provides ancillary services including a retail shop, publications program, and event programming. The Mediaguide web app serves as the primary digital accessibility and content delivery tool, while the MuseumStars app (built with Fluxguide) extends engagement to mobile users.
Differentiator
Problem solved
Functional benefit
Brands
- Dom Atelier: Creative workshop space for educational programs and children's activities within the museum.
- Sammlung Otto Mauer
- Domschatz St. Stephan
- Diözesane Sammlung
Products and services
- Admission Tickets Entry tickets to the Dom Museum Wien, providing access to permanent collections (Domschatz St. Stephan, Diözesane Sammlung, Sammlung Otto Mauer) and rotating temporary exhibitions such as "Alles in Arbeit" (October 2025 - August 2026). Targeted at general public visitors, tourists, and families.
- Museum Shop On-site and online retail shop offering exhibition catalogs, art books, postcards, prints, paper products, jewelry, and design products including exclusive collaborations with Manner (wafers), Weingut Polz (wine), and Theehandlung Schönbichler (tea). Serves museum visitors and online customers globally.
- Exhibition Publications Extensive catalog and book program documenting museum exhibitions in bilingual German/English editions, including exhibition catalogs such as "Kunst, Kirche Gesellschaft" (EUR 19.95), "Family Matters" (EUR 18.95), "Alles in Arbeit" (EUR 21.95), and other titles ranging EUR 9.95-EUR 21.95.
- Mediaguide Web App Free web-based interactive multimedia guide providing audio and video tours through collections and exhibitions, available in German, English, French, Italian, Russian, Spanish, and Austrian Sign Language (ÖGS), optimized for screen readers (TalkBack, VoiceOver). Accessible globally at guide.dommuseum.at.
- MuseumStars App Interactive mobile application built with Fluxguide, offering gamified learning tasks and educational content about art, culture, and history for children, youth, school groups, and adults.
- Dom Atelier Education Workshops On-site workshop space within the museum offering creative programs for families, school groups, kindergarten groups, and children's birthday parties. Programs include guided tours, hands-on art activities, and curriculum-aligned workshops.
- Children's Birthday Parties Celebration packages for children ages 6-12 priced at EUR 295 for up to 10 children (additional children at EUR 18 each, maximum 15), including museum exploration, creative workshops in Dom Atelier, gallery tour, and 2.5 hours of hosting.
- DOMerstagabend Event Series Evening events and lectures (typically Thursdays) accompanying current exhibitions, featuring artist talks, curator tours, and special presentations for adult audiences.
- Director's Tour Virtual and in-person guided tours led by museum director Johanna Schwanberg, presenting personal perspectives on artworks from special exhibitions and the permanent collection. Available online and through social media channels.
- Dom Museum Wien From Home Digital Content Platform Virtual museum experience platform offering Director's Tours, art education from home content, creative DIY instructions, and online events including DOMerstagabend recordings and digital games.
Quantifiable outcome
- Over 1,000 years of art and church history documented and accessible to public
- +2 more outcomes
Companies that use Dom Museum
Customer profileNamed customers7 records
Segments5 records
Ideal customer profiles4 records
Dom Museum technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Dom Museum partnerships and signals
Strategic signalPartnerships
Ten partnerships are on record, tiered core and minor.
- Erzdiözese WiencoreParent organization and legal entity (public law corporation) that operates the Dom Museum Wien. Provides institutional framework, collections access, and mission alignment for the museum.
- Boris PodreccaminorArchitect who led the 2013-2016 renovation and redesign of the museum. Created transparent, flowing spaces that open the museum to Stephansplatz, using 'figura serpentinata' spiral concept to connect two floors.
- SAMMLUNG VERBUNDminorArt collection that has provided loans to the museum. Notably provided 'Hochhaus (Nr. 1)' by Renate Eisenegger (1974/2022) for the 'Alles in Arbeit' exhibition.
- MannerminorAustrian confectionery company with whom the museum collaborated to develop special products including souvenir boxes and chocolate tablets for the museum shop.
- Weingut Erich & Walter PolzminorAustrian winery that collaborated with the museum to create a special edition of white and red wine for the museum shop.
- Theehandlung SchönbichlerminorAustrian tea merchant that partnered with the museum to create a Special Tea Edition for the museum shop.
- AHS KenyongasseminorVienna secondary school that collaborates with the museum on educational projects including the QuizQuest digital art education series, with students developing quiz content for museum's media guide.
- Jugend am Werk (Bildungs:Raum)minorVocational training organization that partners with the museum on apprentice programs including workshops for Goldschmied*innen (jewelers), Technische Zeichner*innen (technical drawers), and Karosseriebautechniker/Lackierer (bodywork technicians).
- Galerie KrinzingerminorVienna gallery representing artist Lois Weinberger whose works 'Die Erde halten' (2010) have been featured in museum exhibitions.
- treat.agencyminorDigital agency that conducted accessibility evaluation and created the accessibility statement for the museum's website, based on expert evaluations.
Scale indicators5 records
Recent moves10 records
Expansion highlights6 records
Dom Museum competitors and assessment
Company assessmentDirect peers
- Albertina: Premier Vienna museum combining historic (Dürer, Bruegel) and modern (Picasso, Monet) art. Comparable as a centrally located Vienna museum blending historical and modern collections.
- Deutsches Historisches Museum: Berlin's national history museum covering 2,000 years of German history. Comparable as a thematic historical museum with strong educational programming and central urban location.
- Belvedere: Vienna's signature art museum housing Austrian art from Middle Ages to contemporary, including Klimt's Kiss. Most direct same-city comparable for visitor base, programming depth, and Austrian art positioning.
- mumok (Museum moderner Kunst Stiftung Ludwig Wien): Vienna's contemporary and modern art museum with a strong program of temporary exhibitions. Comparable in focus on contemporary art discourse and thematic exhibition programming in Vienna's MuseumsQuartier.
- Vatican Museums: The world's preeminent sacred-art museum under Vatican governance. Closest comparable for church-affiliated museum operations, sacred-art collection focus, and religious institutional governance model.
- Leopold Museum: Vienna museum focused on Austrian Modern art (Schiele, Klimt, Kokoschka). Most direct overlap with Dom Museum's Otto Mauer Collection focus on Viennese Expressionism and Secessionism.
- Kunsthistorisches Museum Wien: World-class Vienna art-historical museum with Habsburg collections spanning antiquity to early modern. Comparable in historical sacred-art holdings and central Vienna tourist catchment.
- Wien Museum: Vienna's city museum covering local history, art, and culture. Comparable as a public-facing Viennese cultural institution with thematic exhibitions and city-wide educational programming.
Broad incumbents
- Städel Museum: Major German art museum with collections spanning 700 years (Medieval to contemporary). Comparable in art-historical depth and thematic exhibition programming, but at a significantly larger scale.
- Museo del Prado: Spain's national art museum with world-class historical collection. Comparable in combining historical masterpieces with temporary thematic exhibitions, though vastly larger in scale and budget.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
Dom Museum social profiles
Digital presenceDom Museum financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dom Museum leadership team
Management profileNumber of profiles
Profiles3 records
Dom Museum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dom Museum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dom Museum
What does Dom Museum do?
Dom Museum Wien is a museum and cultural institution that presents permanent collections and rotating thematic exhibitions spanning 1,000 years of sacred art and contemporary art, including the Domschatz St. Stephan treasury, Diözesane Sammlung, and the Sammlung Otto Mauer collection of approximately 3,000 works of Viennese avant-garde. The museum generates revenue from admission tickets, on-site and online shop sales of publications and merchandise, paid educational workshops for schools and kindergartens, children's birthday party packages, Mediaguide rentals, and special events and tours.
Is Dom Museum a public or private company?
Dom Museum is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Dom Museum founded?
Dom Museum was founded in 1933. It employs 1 to 10 people.
Where is Dom Museum based?
Dom Museum is headquartered in Vienna, Austria, in the Europe region.
How does Dom Museum make money?
Five revenue lines are on record. Admission Tickets are the primary driver. The others are museum Shop Sales, publication Sales, educational Programs and mediaguide Rental.
Who are Dom Museum's main competitors?
Direct peers on record are Albertina, Deutsches Historisches Museum, Belvedere, mumok (Museum moderner Kunst Stiftung Ludwig Wien), Vatican Museums, Leopold Museum, Kunsthistorisches Museum Wien and Wien Museum. Broad incumbents are Städel Museum and Museo del Prado.
Does Dom Museum have an API?
No public API is recorded for Dom Museum.
What industry is Dom Museum in?
Dom Museum's product category is Art Museum. Its primary akta.pro industry code is THAJADAA, Art Museums, with a secondary code of THAJADAB, History Museums. Its NAICS code is 712 and its SIC code is 7990.