Hotel Domus Pacis Assisi

What Hotel Domus Pacis Assisi does

Hotel Domus Pacis Assisi is a park hotel located at Piazza Porziuncola 1 in Santa Maria degli Angeli (Assisi), Italy, owned and operated by the Provincia Serafica di S. Francesco O.F.M. — the Franciscan Friars Minor of Umbria — as a nonprofit religious hospitality operation. The property sits steps from the UNESCO World Heritage Basilica della Porziuncola and carries an 800-year Franciscan tradition of welcoming pilgrims. Core offerings consist of recently renovated guest rooms reflecting Franciscan simplicity, a restaurant serving Umbrian cuisine with locally sourced ingredients, an extensive surrounding park, and a conference center with 16 halls accommodating 20 to 400 attendees. Supporting services include spiritual hospitality programming and initiatives linked to affiliated Franciscan ministries (Youth Guidance Service, Pastoral Care with Families).

The property operates with a multilingual digital presence in eight languages — Italian, English, German, Spanish, French, Portuguese, Chinese, and Korean — delivered via a WordPress + WPML website integrated with an Isidorosoftware online booking system. Underlying proprietary infrastructure is oriented toward sustainability rather than software differentiation: well-water irrigation for the park, a photovoltaic canopy over the parking area, and biocompostable materials in daily operations, with sustainability practices reported under GRI standards in partnership with UnionCamere. The 2018 POR FESR 2014/2020 grant under Activity 3.3.1 funded internationalization activities to strengthen export competitiveness. Distribution is direct-to-consumer through the proprietary booking system and walk-in guests, with marketing concentrated on organic social (Facebook, Instagram) and the multilingual website.

The business model is a hybrid of three revenue streams: accommodation services for individual travelers, families, and groups; restaurant services; and conference/event hosting for B2B clients. Pricing is quote-based and not publicly disclosed. Customer segments are structured around three personas — spiritual pilgrims and religious travelers (primary), families (secondary), and conference/meeting groups (secondary) — with the pilgrim segment structurally tied to the Porziuncola site's religious tourism cycles. Proceeds from guest stays are directed to support Franciscan charitable works in Italy and abroad, formation of young friars, and care for infirm friars, framing the commercial operation as a mission-subsidizing rather than profit-maximizing venture.

Name

Hotel Domus Pacis Assisi

Legal name

Provincia Serafica di S. Francesco O.F.M.

Website

https://domuspacis.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Hotel Domus Pacis Assisi is a nonprofit park hotel owned by the Franciscan Friars Minor of Umbria, offering recently renovated rooms, Umbrian cuisine, and 16 conference halls near the UNESCO Basilica della Porziuncola to pilgrims, families, and conference groups.

Ownership category

akta.pro rank

Product category

Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Hospitality services
• Hotel accommodation
• Conference venue
• Spiritual tourism
• Umbrian cuisine

Headquarters

HQ city

Santa Maria degli Angeli (Assisi)

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain

Revenue model

1. Accommodation Services: Hotel rooms for individual travelers, families, and groups. Recently renovated rooms reflecting Franciscan simplicity and comfort.
2. Restaurant Services: Restaurant serving traditional Umbrian cuisine with locally sourced ingredients, fresh products from nearby farms.
3. Conference and Event Hosting: 16 conference halls accommodating 20 to 400 seats for meetings, conferences, and special events.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Hotel Domus Pacis Assisi is a Franciscan-owned park hotel offering accommodation, restaurant, and conference/event services in Assisi, Italy. The property provides recently renovated rooms, an on-site restaurant serving traditional Umbrian cuisine, and 16 conference halls accommodating 20 to 400 people, set within an extensive park near the Basilica della Porziuncola. Guest stays support the Franciscan Friars Minor of Umbria's charitable and formation activities.

Product overview

Hotel Domus Pacis Assisi is a park hotel owned by the Friars Minor of Umbria, offering a unified portfolio of hospitality services centered around Franciscan spirituality. The core offerings include: Camere (hotel rooms recently renovated in Franciscan simplicity), Il Ristorante (restaurant serving Umbrian cuisine with local products), Il Parco (extensive park for relaxation), and Congressi (16 conference rooms accommodating 20-400 people for meetings and events). Supporting services include Territory exploration (showcasing Assisi and Umbria's spiritual, historical, and natural attractions), Gallery, and spiritual hospitality experience where guest stays support the Minor Friars' charitable mission. The hotel is positioned as a serene refuge near the Basilica della Porziuncola, UNESCO World Heritage site, catering to families, individual travelers, groups, and conference attendees seeking spiritual and cultural experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Camere (Hotel Rooms) Recently renovated guest rooms reflecting Franciscan simplicity and sobriety, offering comfortable, welcoming accommodation for individual travelers, families, and groups visiting Assisi.
• Il Ristorante (Restaurant) On-site restaurant serving traditional Umbrian cuisine with locally sourced ingredients, fresh products from nearby farms, and innovative menus offering traditional dishes and beverages.
• Congressi (Conference and Congress Center) Conference and meeting facility featuring 16 versatile halls accommodating 20 to 400 people, equipped for corpor

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Provincia Serafica di S. Francesco O.F.M (Frati Minori dell'Umbria)coreStrategic or Co-development PartnerThe hotel is owned and operated by the Franciscan Friars Minor of Umbria. Guest stays support the friars' charitable works including charity in Italy and abroad, studies and formation of young friars, and care for infirm friars.
• Youth Guidance Service (fratisog.it)minorStrategic or Co-development PartnerConnected service providing youth orientation and guidance, aligned with Franciscan mission of supporting young people.
• Pastoral Care with Families (pastoraleconlefamiglie.org)minorStrategic or Co-development PartnerConnected Franciscan organization providing family pastoral services, aligned with the hotel's mission of serving families and faith-based travelers.
• UnionCamereminorStrategic or Co-development PartnerPartner for sustainability reporting initiatives; hotel adopts GRI (Global Reporting Initiative) standards for sustainability practices.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Valle di Assisi: Full-service hotel in the Assisi area with rooms, restaurant and event/conference space. Competes for both leisure and corporate clients visiting the Basilica and Umbrian region.
• Hotel San Francesco Assisi: Hotel located close to the Basilica di San Francesco, offering accommodation and group/conference services. Directly comparable as an Assisi heritage-tourism and pilgrim-focused property.
• Castello di Petrata: Heritage castle-hotel outside Assisi offering rooms, restaurant and conference/banquet facilities. Comparable as a destination Umbria property mixing heritage positioning with MICE capacity.
• Grand Hotel Assisi: 4-star full-service hotel in Assisi with multiple conference rooms and wellness facilities. Closest direct comp on full-service hospitality plus MICE scale in the same destination.
• Fonte Cesia Assisi: Boutique hotel in central Assisi offering accommodation and event hosting. Competes for the heritage-tourism and small-conference segments served by Domus Pacis.
• Borgo dei Conti Resort: Umbrian resort property with rooms, F&B and event facilities. Comparable as a regional Italian destination property competing for inbound tourism and conference business.
• Hotel Giotto Assisi: Long-established 3-star hotel in central Assisi offering accommodation, restaurant and conference facilities. Comparable in product mix (rooms, F&B, MICE) and target segments (tourists, pilgrims, small corporate groups).
• Hotel Cenacolo Assisi: Franciscan-affiliated hotel also located in Santa Maria degli Angeli, Assisi, near the Porziuncola. Directly competes for the same spiritual-pilgrimage and Assisi-heritage leisure segment with similar conference capabilities.

Emerging players

• Monastero di Cortona Hotel & Spa: Italian monastery-turned-hospitality property. Comparable as a religious-heritage lodging concept with spiritual positioning, though in a different Tuscan/Umbrian border market.

Broad incumbents

• NH Assisi Piazza: International chain presence in Assisi providing standardized 4-star accommodation and small MICE facilities. Comparable at the destination level but with broader brand, distribution and loyalty reach than the Franciscan-owned property.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/domuspacisassisi
• Instagraminstagram.com/hoteldomuspacis
• LinkedInlinkedin.com/company/hotel-domus-pacis-assisi

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Domus Pacis Assisi