DONA FLORIPA LTDA
- Company typePrivate
- Founded2015
- HeadquartersFlorianópolis, Brazil
- Headcount1–10
- GTM typeB2C
- OfferingServices
DONA FLORIPA LTDA firmographics
Firmographics- Name
- DONA FLORIPA LTDA
- Legal name
- DONA FLORIPA LTDA
- Website
- https://donafloripa.com.br
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
DONA FLORIPA LTDA industry classification
Industry- Product category
- Hospitality / Vacation Rental Accommodation
- NAICS
- Traveler Accommodation (7211)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000)
- akta.pro primary industry
- Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)
Keywords
Where DONA FLORIPA LTDA is headquartered
LocationHeadquarters
- HQ city
- Florianópolis
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
DONA FLORIPA LTDA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Accommodation Rental: Primary revenue from nightly and weekly rental of suites, studios, lofts, and apartments. Reservations confirmed with 50% deposit; balance due at check-in. Accepts debit and credit cards. Offers seven accommodation types across 20 units with varying capacity (2-6 guests per unit).
- Tourism Services Referrals: Partner referrals to local tour operators and activity providers including surf lessons, boat tours, buggy excursions, and adventure activities. The pousada serves as a concierge point, directing guests to partners like Surfe De Bem (surf school with 20 years experience).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Children aged 0-5 years stay free |
| Unit Pricing | Pay-as-you-go | Children aged 6-14 years pay 50% of additional guest rate |
| Unit Pricing | Pay-as-you-go | Adult rate applies to guests aged 15 and older |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DONA FLORIPA LTDA product offering
Product offeringCore offering
Dona Floripa is a boutique inn (pousada) in Barra da Lagoa, Florianópolis, Brazil, operating 20 accommodation units across seven configurations — suites, studios, lofts, and one- and two-bedroom apartments — for leisure travelers. All units feature modern furnishings, Wi-Fi, air conditioning, Smart TV, and fully equipped kitchens, with a shared garden and gourmet BBQ space. The pousada also acts as a concierge, providing partner referrals to local tour operators for surf lessons, boat tours, buggy excursions, and adventure activities across Santa Catarina Island.
Product overview
Dona Floripa is a small inn (pousada) located in Barra da Lagoa, Florianópolis, Brazil, offering 20 accommodation units across seven types including suites, studios, lofts, and apartments with one or two bedrooms. The property features modern, minimalist décor with quality linens, Wi-Fi, air conditioning, Smart TVs, and equipped kitchens. Common amenities include a garden and gourmet space with BBQ facilities. The inn also serves as a hub for tourism activities, offering partnerships with local providers for island tours, water sports, adventure activities, and guided excursions throughout Santa Catarina Island.
Differentiator
Problem solved
Functional benefit
Products and services
- Suíte Superior com Sacada Suite with balcony featuring a queen-size bed or two single beds, equipped with a compact kitchen including minibar, microwave, and dining counter. Accommodates 2 guests.
- Suíte Superior Plus
- Suíte Térrea
- Suíte Romântica
- Estúdio Superior
- Estúdio Superior com Sacada
- Loft Superior com Sacada
- Apartamento Superior 1 Dormitório
- Apartamento Térreo 1 Dormitório
- Apartamento Superior 2 Dormitórios
- Apartamento Térreo 2 Dormitórios
- Jardim e Espaço Gourmet
Quantifiable outcome
- 200 meters from beach, eliminating need for car transportation to beach
Companies that use DONA FLORIPA LTDA
Customer profileSegments4 records
Ideal customer profiles3 records
DONA FLORIPA LTDA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
DONA FLORIPA LTDA partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor and core.
- Surfe De BemminorSurf school partnership providing lessons to guests at Barra da Lagoa beach. The surf school has 20 years of experience with certified instructors holding Physical Education degrees. Classes last up to 2 hours, separated by age and skill level, with all equipment provided including wetsuits and appropriate boards.
- DesbravadorcoreOnline reservation platform partner (reservas.desbravador.com.br) that handles booking management, payment processing, and reservation confirmations for the pousada. All 'Reserve Agora' CTAs on the website redirect to this partner platform.
Scale indicators3 records
Recent moves6 records
Expansion highlights3 records
DONA FLORIPA LTDA competitors and assessment
Company assessmentDirect peers
- Tropical Executive Hotel: A mid-scale hotel in Florianópolis serving business and leisure travelers. Comparable to Dona Floripa in its Florianópolis lodging market overlap and short-term stay focus, though operating at a larger and more corporate-leaning scale.
- Pousada Casa do Mar: A boutique beachfront pousada operating in a comparable format with suites and apartments for couples and families. Represents the small, design-led Brazilian lodging segment that competes with Dona Floripa on personalized hospitality, room quality, and beach proximity.
- Hotel Boutique Quinta das Videiras: A boutique inn in Florianópolis offering curated accommodations in a heritage setting. Directly comparable to Dona Floripa as a small, design-led lodging property on Santa Catarina Island targeting leisure travelers seeking a more intimate alternative to large hotels.
- Pousada Praia do Rosa: A boutique pousada in Praia do Rosa, a comparable beach destination in Santa Catarina. Operates with a similar model — short-stay accommodations targeting leisure travelers to the region's beaches — making it a closely aligned peer in customer profile and operating model.
Broad incumbents
- Selina: A multi-country hostel and boutique hotel chain with properties across Latin America, including Brazil. Comparable to Dona Floripa in targeting experiential leisure travelers and offering multi-format accommodations (suites, shared rooms, social spaces) at beach destinations.
- Airbnb: The dominant global short-term rental and alternative accommodation platform. Comparable as the primary substitute channel for leisure travelers to Florianópolis and a key indirect competitor shaping pricing expectations in the boutique lodging category.
- Booking.com: The world's largest online travel agency, which competes with and complements Dona Floripa's own Desbravador booking partner. Relevant peer for distribution dynamics, commission economics, and discoverability in the small-lodging category globally.
- Costão do Santinho Resort: A large all-inclusive resort on the northern end of Santa Catarina Island. Comparable as a beachfront lodging competitor in Florianópolis but operates at much greater scale with full-service amenities, representing a broader incumbent option rather than a boutique alternative.
Regional players
- Jurerê Internacional Boutique Houses: A boutique-style accommodation operator in the upscale Jurerê Internacional area of Florianópolis. Comparable as a peer in the Florianópolis boutique lodging market but serves a higher-end/nightlife segment relative to Dona Floripa's family-oriented beach positioning.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat2 records
Key risks5 records
Key highlights6 records
Customer concentration
DONA FLORIPA LTDA social profiles
Digital presenceDONA FLORIPA LTDA financial estimates
Financial estimateRevenue estimate
Valuation estimate
DONA FLORIPA LTDA leadership team
Management profileNumber of profiles
DONA FLORIPA LTDA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DONA FLORIPA LTDA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DONA FLORIPA LTDA
What does DONA FLORIPA LTDA do?
Dona Floripa is a boutique inn (pousada) in Barra da Lagoa, Florianópolis, Brazil, operating 20 accommodation units across seven configurations — suites, studios, lofts, and one- and two-bedroom apartments — for leisure travelers. All units feature modern furnishings, Wi-Fi, air conditioning, Smart TV, and fully equipped kitchens, with a shared garden and gourmet BBQ space. The pousada also acts as a concierge, providing partner referrals to local tour operators for surf lessons, boat tours, buggy excursions, and adventure activities across Santa Catarina Island.
Is DONA FLORIPA LTDA a public or private company?
DONA FLORIPA LTDA is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DONA FLORIPA LTDA founded?
DONA FLORIPA LTDA was founded in 2015. It employs 1 to 10 people.
Where is DONA FLORIPA LTDA based?
DONA FLORIPA LTDA is headquartered in Florianópolis, Brazil, in the Latin America region.
How does DONA FLORIPA LTDA make money?
Two revenue lines are on record. Accommodation Rental is the primary driver. The others are tourism Services Referrals.
Who are DONA FLORIPA LTDA's main competitors?
Direct peers on record are Tropical Executive Hotel, Pousada Casa do Mar, Hotel Boutique Quinta das Videiras and Pousada Praia do Rosa. Broad incumbents are Selina, Airbnb, Booking.com and Costão do Santinho Resort. Jurerê Internacional Boutique Houses is listed as a regional player.
Does DONA FLORIPA LTDA have an API?
No public API is recorded for DONA FLORIPA LTDA.
What industry is DONA FLORIPA LTDA in?
DONA FLORIPA LTDA's product category is Hospitality / Vacation Rental Accommodation. Its primary akta.pro industry code is THAGAAAD, Resort-Area Full-Service Hotels (Non–All-Inclusive). Its NAICS code is 7211 and its SIC code is 7000.