What Doneer Effectief does

Doneer Effectief (legal entity: Stichting Effectief Doneren) is a Dutch non-profit foundation founded on 24 February 2022 and headquartered at Van Diemenstraat 92, Amsterdam. The organization operates an evidence-based charitable donation platform that aggregates contributions from Dutch and Belgian individual donors, high-net-worth donors and family funds, and corporate donors, and routes 100% of those funds to scientifically evaluated, high-impact global charities. Donors select from four thematic funds — Poverty & Health, Climate, Animal Welfare & Food Transition, and Women's Emancipation — each rebalanced quarterly toward the top-performing charities as ranked by independent evaluators including GiveWell, Giving Green, Animal Charity Evaluators, Founders Pledge, and Happier Lives Institute. The foundation holds ANBI status (RSIN: 8636 80 252), which provides Dutch tax advantages to donors.

The platform is built on WordPress with a Next.js-based Campaign Platform module supporting event-based fundraising campaigns, integrated with payment providers for one-time and recurring direct debit donations (monthly cap €5,000, annual cap €5,000). A secured donor portal (Mijn Doneer Effectief) provides dashboards for managing recurring donations, viewing tax documents, and adjusting fund allocations. Additional products include an interactive Online Keuzehulp guidance tool, a Helpdesk for personalized advisory, a Campaign Platform for third-party fundraisers, a bequest/legacy planning service, and an impact calculation display that translates donations into concrete outcomes (e.g., malaria nets financed, tonnes of CO2 avoided). The technology stack is purposefully lean: the foundation operates with five paid staff plus a large pro bono contributor network across development, marketing, and research functions.

Doneer Effectief's revenue model is a 100% pass-through donation mechanism: donors pay no fees, and operational costs are funded separately by grants primarily from Open Philanthropy (now Coefficient Giving) and ASML Foundation. Since inception the platform has facilitated over €34 million in donations across more than 329,260 individual donation transactions to charities operating in 40+ countries. Go-to-market combines self-serve digital donation flows (community-led via ambassador program and the Tien Procent Club), high-touch philanthropy advisory for large donors handled by advisor Jan Anne Amelink, and corporate giving programs. Marketing is content-driven: a blog, LinkedIn presence, newsletter, podcast appearances by director Bram Schaper, an ambassador program (Doe Meer), and earned media coverage in Dutch national press (De Volkskrant, NRC, Trouw, Het Parool, De Correspondent).

Name

Doneer Effectief

Legal name

Stichting Effectief Doneren

Website

https://doneereffectief.nl

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Doneer Effectief is a Dutch non-profit foundation operating an evidence-based donation platform that channels 100% of contributions from individual, high-net-worth, and corporate donors to scientifically evaluated, high-impact global charities across four thematic funds.

Ownership category

akta.pro rank

Product category

Charitable Giving Services

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211)

SIC

Services-Social Services (8300)

akta.pro primary industry

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF)

akta.pro secondary industries

Philanthropy & Foundations Advisory (Donor-Advised Funds, Endowments) (FSAAABAH), Federated Giving Organizations (e.g., United Way-type) (BPAGAKAG)

Keywords

• Effective altruism giving
• Charitable donation platform
• Evidence-based philanthropy
• Thematic donation funds
• Philanthropy advisory services

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Operational Funding: Doneer Effectief is financed by direct donations from private individuals and gifts from philanthropic institutions. The organization's largest supporters are Open Philanthropy (now Coefficient Giving) and ASML Foundation. These funds cover organizational and platform maintenance at no cost to donors. The organization never charges fees for advisory or information services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Doneer Effectief operates a free, fee-free donation platform that channels individual donations to globally evaluated, evidence-based charities across four thematic funds (Poverty & Health, Climate, Animal Welfare & Food Transition, and Women's Emancipation). Donations are routed to charities independently evaluated by GiveWell, Giving Green, Animal Charity Evaluators, Founders Pledge, and the Happier Lives Institute, with quarterly rebalancing to ensure funds always go to currently top-rated organizations. The foundation also provides free personalized philanthropy advisory for high-net-worth donors, tax-optimized giving support, and bequest/legacy planning services.

Product overview

Doneer Effectief is a charitable donation platform structured as a foundation with four pooled thematic funds (Armoede & Gezondheid, Klimaat, Dierenwelzijn & Voedseltransitie, and Vrouwenemancipatie), each quarterly allocated to top-performing global charities evaluated by independent research institutions (GiveWell, Founders Pledge/Giving Green, Animal Charity Evaluators). The core platform supports one-time and recurring donations, supplemented by an Online Keuzehulp guidance tool, a personal Mijn Doneer Effectief donor portal, a Next.js-based Campaign Platform for third-party fundraising events, and a Helpdesk providing free independent advisory services. A book titled 'Het beste wat je met je geld kunt doen' authored by director Bram Schaper further extends the organization's educational reach. The platform passes 100% of donations through to charities and is ANBI-registered in the Netherlands.

Differentiator

Problem solved

Functional benefit

Products and services

• Doneer Effectief Donation Platform A free, fee-free donation platform that enables individual donors in the Netherlands and Belgium to give to evidence-based, scientifically evaluated charities across four thematic funds (Poverty & Health, Climate, Animal Welfare & Food Transition, Women's Emancipation). 100% of donations pass through to selected charities, with monthly and annual recurring caps of €5,000.
• Doneer Effectief Fonds Armoede & Gezondheid A pooled donation fund that channels contributions to the most cost-effective poverty and health interventions (e.g., malaria nets, vitamin A supplementation, vaccination incentives), quarterly allocated based on GiveWell's independent evaluations.
• Doneer Effectief Fonds Klimaat A pooled donation fund targeting climate solutions, with quarterly allocations guided by Founders Pledge and Giving Green research to maximize CO2 impact per euro.
• Doneer Effectief Fonds Dierenwelzijn & Voedseltransitie A pooled donation fund supporting animal welfare and food system transition, guided by Animal Charity Evaluators' research to identify the highest-impact interventions in farmed animal welfare and alternative proteins.
• Doneer Effectief Fonds Vrouwenemancipatie A pooled donation fund focused on women's emancipation, supporting evidence-based interventions evaluated by independent research institutions for reproductive health, economic participation, and gender equality.
• Personal Philanthropy Advisory A free, high-touch advisory service for high-net-worth donors and family foundations, providing personalized guidance on giving strategy, tax optimization, and large gift transaction support.
• Bequest / Legacy Planning Services A free advisory service helping donors structure bequests and legacy gifts to Doneer Effectief, working with notaries for testamentary arrangements to maximize social impact and tax efficiency.
• Campaign Platform A fundraising campaign platform built on Next.js that allows supporters to create and manage donation campaigns for events (birthdays, weddings, runs, marathons) to raise money for effective charities through the Doneer Effectief platform.
• Helpdesk A free, independent advisory service available via email and phone, offering personalized guidance on donation strategies, tax benefits, bequests, and large gifts to existing and prospective donors.

Quantifiable outcome

• Top charities can be 100x more effective than average charities working on the same problem
• +3 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Development Innovation Lab (DIL) / Michael KremercoreStrategic or Co-development Partner · 1 July 2025Collaboration with Nobel Prize-winning economist Michael Kremer and his Development Innovation Lab at the University of Chicago. DIL develops and scales evidence-based innovations in agriculture, health, education, water, and climate. The partnership enables Doneer Effectief to channel research-backed effective interventions to donors, strengthening the organization's scientific credibility.
• University of Amsterdam (UvA)minorStrategic or Co-development PartnerThe UvA endorses the importance of using scientific research for evaluating charity effectiveness. The two organizations also collaborate on a research lab studying the effectiveness of charitable organizations.
• Open UniversiteitminorStrategic or Co-development PartnerPartnership to help Dutch charities increase their impact. Combines academic research with practical philanthropy guidance to strengthen the effective giving ecosystem in the Netherlands.
• GiveWellcoreStrategic or Co-development PartnerIndependent, scientific research institution that evaluates and ranks global health charities based on proven effectiveness, cost-effectiveness, growth potential, and transparency. Doneer Effectief relies on GiveWell's research to select top charities in the poverty & health theme area.
• Giving GreencoreStrategic or Co-development PartnerIndependent climate-focused evaluator that assesses and recommends the most cost-effective organizations working on climate change mitigation. Doneer Effectief uses Giving Green's research to select climate charities. Giving Green became fully independent as a standalone non-profit during the period covered.
• Animal Charity Evaluators (ACE)coreStrategic or Co-development PartnerIndependent evaluator of animal welfare charities. ACE assesses organizations working on farmed animal welfare and alternative proteins based on four criteria: proven effectiveness, cost-effectiveness, room for more funding, and transparency. Doneer Effectief uses ACE's research to select animal welfare charities.
• Founders PledgecoreStrategic or Co-development PartnerResearch organization that evaluates climate and health charities. Doneer Effectief consults Founders Pledge alongside GiveWell and Giving Green for charity recommendations, particularly for climate-focused organizations.
• Happier Lives InstituteminorStrategic or Co-development PartnerResearch organization providing additional independent evaluations of charity effectiveness. Consulted alongside the main three evaluators for supplementary charity recommendations.
• Effektiv Spenden (Germany)minorStrategic or Co-development PartnerGerman sister organization promoting effective giving. Doneer Effectief gratefully acknowledges Effektiv Spenden for generously sharing experiences and materials, which helped build the Dutch organization's approach.
• Tien Procent Club (10% Club)minorGTM or Marketing PartnerCommunity of people committed to giving at least 10% of their income to effective causes. Doneer Effectief collaborates on events and awareness campaigns. One in four donors discovers Doneer Effectief through friends, colleagues, or family.
• School for Moral AmbitionminorGTM or Marketing PartnerOrganization founded by Rutger Bregman that encourages ambitious people to dedicate their careers to the most urgent challenges. Shares a community and mission alignment with Doneer Effectief. Ambassador Rutger Bregman is co-founder.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• GiveWell: The original and most influential effective giving evaluator. GiveWell is the gold standard for evidence-based charity recommendations and operates the All Grants Fund, which directly pools and grants donor funds to top charities — directly comparable to Doneer Effectief's Poverty & Health fund rebalancing model.
• Giving Green: Independent climate-focused evaluator that recommends the most cost-effective climate organizations. Doneer Effectief uses Giving Green's research to allocate its Klimaat fund — making them a direct methodology peer and channel partner.
• Founders Pledge: Effective giving community that helps tech founders pledge a portion of proceeds to high-impact charities. Overlaps with Doneer Effectief on climate and health donations and represents a comparable evidence-based giving model, albeit with a different donor persona (founders vs. Dutch general public).
• Happier Lives Institute: Research organization that evaluates charities based on well-being impact. Consulted by Doneer Effectief for supplementary charity recommendations and operates in the same EA-aligned giving research space.
• Animal Charity Evaluators (ACE): Independent evaluator of animal welfare charities. Doneer Effectief's Dierenwelzijn & Voedseltransitie fund is built on ACE's research, making them a direct upstream methodology peer and partner.

Broad incumbents

• Open Philanthropy / Coefficient Giving: Major institutional funder of Doneer Effectief and one of the largest effective altruism grantmakers globally. Operates as a broad incumbent in the same effective giving space, making large-scale grants to high-impact organizations worldwide — overlapping with Doneer Effectief on funding targets and methodology.
• Charities Aid Foundation (CAF): UK-based charity providing donor-advised funds, giving accounts, and charity advisory services to individuals and corporations. Operates as a broader incumbent in the philanthropy infrastructure space with comparable DAF-style pooling and grantmaking services, though spanning a wider cause portfolio than Doneer Effectief's evidence-based focus.

Regional players

• Effektiv Spenden: The German sister organization that promoted effective giving in Germany. Doneer Effectief explicitly acknowledges Effektiv Spenden for sharing materials and approach to help build the Dutch organization — making them a direct regional comparable serving a different national market.
• Gi Effektivt: Norwegian effective giving organization directly comparable to Doneer Effectief. Operates in the adjacent Scandinavian market with the same evidence-based giving model and is staffed in part by people who also support Doneer Effectief's financial administration.

Emerging players

• 80,000 Hours: Effective altruism organization that helps people use their careers to solve pressing problems. While focused on career guidance rather than donations, it shares the EA donor community and value framework that underpins Doneer Effectief's donor base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@doneereffectief
• LinkedInlinkedin.com/company/doneereffectief

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles25 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doneer Effectief