What Gi Effektivt does

Gi Effektivt is a Norwegian nonprofit donation intermediary that channels contributions from Norwegian donors to internationally vetted, cost-effective global health and poverty alleviation programs. Founded in 2016 originally as Stiftelsen Effekt and rebranded to Gi Effektivt in 2019, the organization operates under Stiftelsen Gi Effektivt with Effektiv Altruisme Norge (EA Norway) as the operating entity. Its core product is Topplista, an evidence-ranked list of recipient charities derived from GiveWell's cost-effectiveness research, supplemented by Smart Fordeling, an automated allocation feature that routes donations to whichever vetted recipient has the most urgent funding gap. The platform has processed cumulatively 150M NOK across 12,000+ donors since inception, with 2,581 unique donors and 710 monthly recurring donors in 2022, and reportedly processed 50M NOK in the most recent reported year.

The platform is built on Google Cloud infrastructure with a payment surface spanning Vipps, MasterCard, PayPal, AvtaleGiro, Facebook donations, and (since 2021) cryptocurrency. A donor portal, Min Side, provides personalized donation history, impact metrics, and Norwegian tax deduction (skattefradrag) management, with the tax deduction pathway enabled by the operational partnership with Effektiv Altruisme Norge. Additional products include Filantropisk Rådgivning (philanthropic advisory for high-net-worth donors), Prosentløftet (a percentage-pledge campaign targeting students and young professionals), Gavekort (gift cards), an Innsamlingsguide (fundraising guide), and a Rikdomskalkulator (wealth calculator). Recommended recipient organizations include Against Malaria Foundation, GiveDirectly, SCI, Malaria Consortium, New Incentives, Helen Keller Intl, and IRC.

Gi Effektivt's business model is a 100% pass-through structure: all donor contributions are forwarded to recommended recipient charities, with no fees deducted by the platform itself. Transaction costs and all operating expenses are funded externally by the Bill & Melinda Gates Foundation, Coefficient Giving, Norwegian moms compensation (momskompagasjon), and private donors. The organization operates with 1–10 staff augmented by volunteers; Kari Kjørholt serves as daglig leder (general manager) from 2023, supported by philanthropic advisors Kristine B. Fredriksen and Karl Olav G. Sørensen. Customer segments include Norwegian individual donors in the effective altruism community, students and young professionals via Prosentløftet, high-net-worth donors receiving free advisory, and corporate donors.

Name

Gi Effektivt

Legal name

Effektiv Altruisme Norge

Website

https://gieffektivt.no

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Gi Effektivt is a Norwegian nonprofit donation intermediary founded in 2016 that channels Norwegian donor contributions to cost-effective global health and poverty alleviation programs vetted via GiveWell's research, passing 100% of donations to recommended recipient organizations.

Ownership category

akta.pro rank

Product category

Charitable Donation Platform

NAICS

Grantmaking and Giving Services (81321), Grantmaking Foundations (813211)

akta.pro primary industry

International Grantmaking & Development Foundations (BPAGAKAH)

akta.pro secondary industries

Donor-Advised Fund (DAF) Sponsors (BPAGAKAF), Grantmaking & Philanthropic Funds (Institutional Donors) (BPADAOAB)

Keywords

• Effective altruism donations
• Online donation platform
• Nonprofit fundraising services
• Global aid recommendations
• Philanthropic advisory services

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Platform Operations Funding: Gi Effektivt does not charge fees for its services. The organization is fully funded by external donors and foundations including Coefficient Giving, the Bill & Melinda Gates Foundation, VAT compensation (momskompensasjon), and private donors who contribute to the organization's operations. The organization covers all transaction costs for donors so that 100% of donations reach the recommended organizations.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels7 records

Core offering

Gi Effektivt operates a Norwegian nonprofit donation platform at gieffektivt.no that channels individual donors' contributions to a curated set of independently-evaluated, cost-effective global health and anti-poverty organizations. The platform recommends specific charities based on GiveWell's research and forwards 100% of donations to those organizations with no fees charged to donors, while offering Norwegian tax deduction benefits. Complementary services include a personalized donor dashboard (Min Side), automated Smart Fordeling allocation, philanthropic advisory for major donors, and a percentage-of-income pledge program (Prosentløftet).

Product overview

Gi Effektivt operates a unified digital donation platform at gieffektivt.no that serves as an intermediary between Norwegian donors and internationally vetted charitable organizations. The core offering centers on Topplista (a ranked list of cost-effective organizations based on GiveWell research) and Smart Fordeling (an automated fund allocation service). The platform is supplemented by Min Side, a personalized donor portal for tracking history and tax benefits, and free Filantropisk Rådgivning advisory services for major donors. Additional services include Prosentløftet (a pledge program), Gavekort (gift cards), Innsamlingsguide (fundraising tools), and Skattefradrag (tax deduction facilitation). The platform supports donations via Vipps, bank transfer, AvtaleGiro, and cryptocurrency, with 100% of funds forwarded to chosen organizations and Norwegian tax deductions enabled through a partnership with Effektiv Altruisme Norge.

Differentiator

Problem solved

Functional benefit

Products and services

• Topplista (Topp-lista) A curated list of recommended charitable organizations ranked by cost-effectiveness, based on GiveWell's independent evaluations. Norwegian donors browse the list and choose specific organizations to support with their donations.
• Smart Fordeling (Smart Distribution) Automated donation allocation that directs contributions to whichever recommended organization can best utilize additional funds at any given time, based on ongoing assessments of funding gaps and organizational capacity.
• Min Side (My Page) Personalized donor portal letting users view their donation history, manage recurring donation agreements, track the impact of their contributions, and access Norwegian tax deduction information.
• Filantropisk Rådgivning (Philanthropic Advisory) Free, no-obligation advisory service for donors giving larger amounts, helping them maximize the positive impact of their charitable giving through strategic planning and organizational recommendations.
• Prosentløftet (The Percent Pledge) Commitment program where participants pledge to donate a percentage of their income to effective charitable causes, with optional visibility on a public list of pledgemakers.
• Gavekort (Gift Cards) Charitable gift cards that allow recipients to direct donation funds to Gi Effektivt's recommended organizations, enabling donors to give the gift of effective philanthropy.
• Innsamlingsguide (Fundraising Guide) Step-by-step guide and tools for organizing charitable fundraising campaigns through the Gi Effektivt platform, supporting campaign creators in collecting and managing donations.
• Skattefradrag (Tax Deduction Service) Norwegian tax deduction service for donations made through Gi Effektivt, enabling both individuals and organizations to claim tax benefits on their charitable contributions up to a specified annual limit.

Quantifiable outcome

• Over 12,000 donors have donated 150 million NOK through Gi Effektivt since 2016, with 50 million NOK in the most recent year.
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Effektiv Altruisme Norge (EA Norge)coreStrategic or Co-development Partner · 23 October 2019Effektiv Altruisme Norge (Effective Altruism Norway) runs Gi Effektivt on behalf of Stiftelsen Gi Effektivt. The partnership, which took effect on October 23, 2019, enables Gi Effektivt to offer tax deductions for donations and reduces administrative burden. EA Norge processes all donations on behalf of Gi Effektivt and covers transaction costs. Both organizations have their accounts audited by a certified auditor.
• GiveWellcoreStrategic or Co-development PartnerGiveWell is an international aid evaluator that conducts extensive research on the cost-effectiveness of aid organizations. Gi Effektivt bases all of its recommendations on GiveWell's evaluations and research. GiveWell identifies the most effective organizations based on evidence, cost-effectiveness, transparency, and growth potential. Gi Effektivt makes it easy for Norwegian donors to give to GiveWell's recommended organizations with Norwegian tax deduction benefits.
• Against Malaria FoundationcoreOthersAgainst Malaria Foundation is one of Gi Effektivt's top-recommended organizations. Donations through Gi Effektivt fund mosquito net distribution in developing countries. AMF was approved for Norwegian tax deductions at the beginning of 2018.
• GiveDirectlyminorOthersGiveDirectly is a recommended organization that provides direct cash transfers to extremely poor households. Gi Effektivt facilitates Norwegian donations to GiveDirectly.
• Helen Keller InternationalminorOthersHelen Keller International provides vitamin A supplements to children and is recommended by Gi Effektivt based on GiveWell's evaluations.
• New IncentivesminorOthersNew Incentives provides cash transfers to parents in Nigeria conditional on vaccinating their children through the public vaccination program. Recommended by Gi Effektivt.
• Malaria ConsortiumminorOthersMalaria Consortium provides seasonal malaria chemoprevention. Recommended by Gi Effektivt.

Scale indicators9 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• GiveWell: US-based charity evaluator that performs the underlying cost-effectiveness research Gi Effektivt's recommendations are built on. Not a donor intermediary itself but a strategic partner and capability incumbent whose Top Charities list is the platform's core product input.
• Open Philanthropy: US-based research-driven grantmaker that funds many of the same global health and poverty organizations Gi Effektivt channels donations to. Comparable in research-backed approach to high-impact giving but operates as a private foundation at materially larger scale.

Emerging players

• EA Funds: Run by the Centre for Effective Altruism, EA Funds pools donations and allocates them across high-impact cause areas and recommended charities. Comparable as a global pooled-giving alternative for EA-aligned donors but with a global rather than single-country footprint.

Direct peers

• Founders Pledge: US/global donor intermediary that helps founders and HNW individuals pledge a portion of proceeds to vetted high-impact charities. Closest direct peer to Gi Effektivt: same zero-fee or low-fee pass-through model, same research-backed recommendations, same HNW philanthropic-advisory motion.
• The Life You Can Save: Global nonprofit founded by Peter Singer that curates and promotes highly cost-effective charities for individual donors. Closely comparable to Gi Effektivt's Topplista and Smart Fordeling functions, with a broader international footprint.
• Giving What We Can: UK-based pledge organization encouraging members to commit a percentage of income to cost-effective charities. Directly comparable: shares the Prosentløftet pledge model, GiveWell-anchored recommendations, and community-driven donor acquisition that Gi Effektivt operates in Norway.
• One for the World: US-based organization that encourages students and young professionals to pledge 1% of future income to highly effective charities. Closely mirrors Gi Effektivt's Prosentløftet product and its primary donor segment of students and young professionals.

Others

• Effektiv Altruisme Norge: Norwegian effective altruism organization that operationally runs Gi Effektivt and processes its donations. Not a competitor but the closest ecosystem participant — its brand, volunteer base, and community engagement directly drive Gi Effektivt's acquisition funnel.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/gieffektivt
• LinkedInlinkedin.com/company/gieffektivt
• Instagraminstagram.com/gieffektivt

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gi Effektivt