동아대학교

What 동아대학교 does

Dong-A University is a private, non-profit comprehensive university founded in 1946 in Busan, South Korea, operating three campuses (Seunghak main, Gudeok, and Bumin) under the Dong-A Foundation (동아학원). The university serves approximately 14,000+ students across 14 undergraduate colleges and 8 graduate schools spanning humanities, sciences, engineering, business, medicine, nursing, law, social welfare, and arts, including 2,531 international students from 54 countries. Its product offering is traditional higher-education delivery supported by an internal technology stack: a Learning Management System (eclass.donga.ac.kr), Integrated Information System (dx.donga.ac.kr), Groupware, cloud services, and the nationally unique DA-ITDAA real-time alumni-student mentoring platform, alongside a government-designated Software-Centric University program (dauswcenter.com).

Revenue is generated from four primary streams: (1) recurring semester-based tuition and fees from undergraduate and graduate students, with a 4-installment payment plan; (2) multi-year Korean government research grants covering the G-LAMP atomic science hub (25 billion KRW over 5 years), the Busan RISE regional innovation program (179.4 billion KRW annually), the Glocal University 30 initiative with Dongseo University (~1 trillion KRW over 5 years), and LINC 3.0 industry-academia cooperation; (3) donations funding the 663+ billion KRW scholarship endowment (ranked #1 in Busan-Ulsan-Gyeongnam, #9 nationwide); and (4) continuing education via the Real Estate Graduate School and lifelong learning programs. The go-to-market is direct-to-consumer student recruitment through dedicated admission portals (ent.donga.ac.kr, about.donga.ac.kr) plus event-driven outreach at metropolitan-area recruitment fairs in Seoul's Gangnam district and a Global Office managing international admissions.

The university currently operates under President Lee Hae-woo (17th president, since 2024) and has undergone notable 2024 restructuring: closing redundant student-support centers, establishing the Glocal University Promotion Team at the presidential level, creating the Real Estate Graduate School, and launching three new Industry-Academia-Research Alliance research centers (Advanced Ultra-Low Temperature Materials, Human Care R&D Innovation Support, and Next-Generation Power Semiconductor). Named industry partners include Daewoo Shipbuilding & Marine Engineering, Korean Air, CJ CheilJedang, Hana Bank, and Korea Land and Housing Corporation, alongside the affiliated Dong-A University Hospital.

Name

동아대학교

Legal name

동아대학교 (Dong-A University)

Website

https://donga.ac.kr

Company type

Private

Founded year

1946

Operating status

Operating

Headcount range

101–250 employees

Short description

Dong-A University is a private non-profit comprehensive university in Busan, South Korea, founded in 1946, serving undergraduate and graduate students across 14 colleges and 8 graduate schools, including 2,531 international students from 54 countries, with revenue from tuition, government research grants, and scholarships.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (611310)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Comprehensive Doctoral Research Universities (Multi-Disciplinary) (EDAHABAA)

Keywords

• Higher education services
• Undergraduate programs
• Graduate schools
• University research
• Continuing education

Headquarters

HQ city

부산광역시

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Others

Revenue model

1. Tuition and Fees: Semester-based tuition payments from undergraduate and graduate students. Registration fees for 2026 2nd semester include tuition and miscellaneous fees, payable through Busan Bank virtual accounts or NH Bank
2. Government Research Grants: Major government-funded projects including G-LAMP (250 billion KRW over 5 years), RISE (179.4 billion KRW annually), Glocal University initiative (1 trillion KRW over 5 years), and various research grants through industry-academia cooperation
3. Scholarship Endowment: 663+ billion KRW in scholarships paid (ranked #1 in Busan-Ulsan-Gyeongnam region, #9 nationwide per 2025 university disclosure). Revenue from development fund donations
4. Continuing Education Programs: Real estate education courses, lifelong education programs, and professional development programs through Future Life University and various graduate schools

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Dong-A University is a private comprehensive university that provides undergraduate education across 14 colleges, graduate education through 8 graduate schools, and continuing education programs to domestic and international students. The university also conducts government-funded research and industry-academia cooperation through designated programs including G-LAMP, RISE, and the Glocal University 30 initiative, supported by a network of affiliated research centers and an affiliated hospital.

Product overview

동아대학교 operates as a traditional university offering educational services across multiple colleges and graduate schools. Its technology infrastructure includes internal systems such as a Learning Management System (LMS), Integrated Information System, Groupware, and Cloud Services. The university has a Software-Centered University initiative but does not offer a commercial SaaS product or platform for external customers. All identified products are internal institutional systems serving students, faculty, and staff.

Differentiator

Problem solved

Functional benefit

Products and services

• Undergraduate Education Programs Four-year undergraduate degree programs across 14 colleges at Dong-A University, designed for Korean high school graduates and international students seeking comprehensive higher education in the Busan region.
• Graduate School Programs Master's, doctoral, and professional degree programs across 8 graduate schools: General Graduate School, International Professional Graduate School, Law School, Business School, Graduate School of Education, Social Welfare Graduate School, Law and Business Graduate School, and Real Estate Graduate School.
• Real Estate Graduate School Programs Real estate graduate and professional education programs including real estate asset management, appraisal, and tax procedures, targeting working professionals seeking specialized credentials in the real estate sector.
• Software-Centered University Initiative Government-designated software-focused university initiative providing SW education, innovation programs, and industry partnerships for students across departments, with a dedicated Software Innovation Center and the 2026 3rd National University SW Achievement Sharing Forum.
• Learning Management System (LMS) Online learning platform providing course delivery, assignment submission, and online learning management services for Dong-A University students and faculty.
• Dong-A Cloud Services Cloud services platform provided by Dong-A University for students and faculty to support academic and administrative activities.
• DA-ITDAA Real-time Employment/Startup Mentoring Platform Nation's only real-time employment and startup mentoring platform connecting current Dong-A University students with alumni mentors for career support and entrepreneurship guidance.

Quantifiable outcome

• 60.0% employment rate (2023, 2024 disclosure standard)
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Science and Technology Information and Communication Ministry / IITPcoreOthers · 1 August 2026Joint hosts of 2026 3rd National University SW Achievement Sharing Forum
• Chiang Mai University (Thailand)minorStrategic or Co-development Partner · 1 July 2026International academic exchange agreement for academic cooperation
• Ministry of Employment and LaborcoreOthers · 1 June 2026Co-sponsor of HR Innovation Forum with major corporations and public institutions
• Busan Metropolitan CitycoreOthers · 1 June 2026Co-sponsor of HR Innovation Forum and regional development initiatives including RISE project
• Osaka Gakuin University (Japan)minorStrategic or Co-development Partner · 1 April 2026International academic exchange agreement for educational cooperation
• University of Minho (Portugal)minorStrategic or Co-development Partner · 1 April 2026International academic exchange agreement for joint educational programs
• BINUS University (Indonesia)minorStrategic or Co-development Partner · 1 April 2026Academic exchange agreement extension for continued partnership
• Universidad de Alicante (Spain)minorStrategic or Co-development Partner · 8 March 2026International academic exchange agreement signed in March 2024
• University of IndonesiaminorStrategic or Co-development Partner · 1 March 2026Academic exchange agreement extension for continued cooperation
• University of Georgia (USA)minorStrategic or Co-development Partner · 13 February 2026International academic exchange agreement for educational and research cooperation
• Leuphana University Luneburg (Germany)minorStrategic or Co-development Partner · 1 February 2026International academic exchange agreement signed in February 2024
• Fenerbahce University (Turkey)minorStrategic or Co-development Partner · 1 February 2026International academic exchange agreement for student and faculty exchange
• Teesside University (UK)minorStrategic or Co-development Partner · 1 February 2026Academic exchange agreement renewal or new partnership
• National University of Modern Languages (Pakistan)minorStrategic or Co-development Partner · 1 February 2026International academic exchange agreement for academic cooperation
• University of Hertfordshire (UK)minorStrategic or Co-development Partner · 21 January 2026Academic exchange agreement renewal extending partnership
• Hong Bang International University (Vietnam)minorStrategic or Co-development Partner · 17 January 2026International academic exchange agreement signed for student exchange, faculty collaboration, and joint research programs
• Yanan University (China)minorStrategic or Co-development Partner · 1 January 2026International academic exchange agreement for educational cooperation
• Dongseo University (Glocall University Alliance)coreStrategic or Co-development Partner · 1 August 2025Glocal University alliance to establish integrated industrial complex-based open alliance university model, jointly selected for Glocal 30 initiative receiving 1 trillion KRW support
• Jingdezhen Ceramic University (China)minorStrategic or Co-development Partner · 1 August 2025Academic exchange for art and ceramics programs at international art exhibition
• Akita Public University of Art (Japan)minorStrategic or Co-development Partner · 1 August 2025International exchange for contemporary art programs
• Kewelilla Art Museum (Germany)minorStrategic or Co-development Partner · 1 August 2025International exchange for experimental art programs at 80th anniversary exhibition
• Busan Metropolitan City / Busan Rise Innovation CentercoreStrategic or Co-development Partner · 1 May 2025RISE project partnership for regional innovation focusing on secondary batteries, energy tech, and bio-health sectors

Scale indicators13 records

Recent moves18 records

Expansion highlights6 records

Regional players

• Changwon National University: Changwon National University is a public university in the broader Gyeongnam region with industry-linked science, engineering, and regional-development programs. It compares with Dong-A's regional innovation focus, while serving a different immediate geography.
• Yeungnam University: Yeungnam University is a large private research university in the Gyeongnam region with broad undergraduate and graduate offerings. Dong-A's participation with Yeungnam in the four-university GeLC consortium provides a specific technology and e-learning comparison.
• Gyeongsang National University: Gyeongsang National University is a broad public research institution with campuses in the Gyeongnam region and an emphasis on local innovation. It is comparable to Dong-A in research scale, industry collaboration, and regional talent development, though not in the same city.

Direct peers

• Pukyong National University: Pukyong National University is a public research university in Busan with substantial science, engineering, marine, and technology programs. It overlaps with Dong-A's science, engineering, and research-oriented student and funding markets.
• Silla University: Silla University is another private university headquartered in Busan with broad academic offerings and industry-oriented education. It competes with Dong-A for undergraduate students, graduate enrollment, employer relationships, and local brand relevance.
• Tongmyong University: Tongmyong University is a private Busan institution offering undergraduate and specialized professional education. Its local recruitment base and private higher-education model make it a relevant direct peer, although it operates at a smaller scale.
• Pusan National University: Pusan National University is a major public research university in Busan. It competes directly with Dong-A for local students, faculty, research funding, and industry partnerships while operating across a similarly broad range of disciplines.
• Kyungsung University: Kyungsung University is a private university serving the Busan market with multiple colleges and professional programs. Its local student base, campus footprint, and private-university operating model make it a direct regional admissions and positioning peer.
• Dongseo University: Dongseo University is a comprehensive private university in Busan with overlapping undergraduate, graduate, and professional education markets. Its alliance with Dong-A under the Glocal University 30 initiative further strengthens the comparison in regional enrollment and program strategy.

Broad incumbents

• Konkuk University: Konkuk University is an established private research university with a broad academic portfolio and national recruitment reach. Its scale and combination of education, research, and industry engagement are comparable, but its Seoul-centric footprint makes it a broader incumbent rather than a local competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@DongAUniversity1946
• LinkedInlinkedin.com/company/%EB%8F%99%EC%95%84%EB%8C%80%ED%95%99%EA%B5%90

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 동아대학교