What ESCADA Turkey does

ESCADA Turkey is the trade name of Donna Giyim Sanayi ve Ticaret A.Ş., a privately held Turkish joint-stock company (Anonim Şirket) founded in 1991 and headquartered in Beşiktaş, Istanbul. The company operates as the authorized Turkish online retailer for a portfolio of European luxury fashion houses: ESCADA and its contemporary sub-line ESCADA GIRLS, Akris Punto, Talbot Runhof, and Barbara Bui. Its primary commercial surface is the e-commerce platform donnagiyim.com, which retails women's clothing, outerwear, knitwear, dresses, trousers, and accessories at price points ranging from approximately ₺11,000 to ₺82,000 (VAT-inclusive). The customer base is affluent Turkish women seeking authentic, premium international designer fashion.

The platform is built on Ticimax e-commerce infrastructure, with standard catalog management, shopping cart, user membership, integrated payments, and order tracking, supplemented by KVKK-compliant data handling under Turkish Personal Data Protection Law. The company operates entirely online — no mobile app, no physical retail footprint in the data — and ships domestically via contracted couriers with free shipping and a 14-day withdrawal right. Marketing is driven by a Turkish-language blog (fashion tips, brand spotlights, seasonal guides), organic SEO, and newsletter capture; the company is active on Instagram as @donnagiyim and maintains WhatsApp-based customer support.

The business model is direct-to-consumer retail of third-party luxury brands: Donna Giyim purchases inventory from the brands and resells at retail with VAT included, capturing a retail margin on each transaction. The company has no disclosed funding, no parent company, no subsidiaries, and a deliberately small team of 7 employees, consistent with a lean, owner-operated specialty retailer. The core economic exposure is the durability of its authorized-distributor relationships with the European luxury houses and the purchasing power of Turkish luxury consumers in the face of lira volatility.

Name

ESCADA Turkey

Legal name

DONNA GİYİM SANAYİ VE TİCARET ANONİM ŞİRKETİ

Website

https://donnagiyim.com

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

Donna Giyim, trading as ESCADA Turkey, is the authorized Turkish online retailer of European luxury fashion brands (ESCADA, Akris Punto, Talbot Runhof, Barbara Bui), serving affluent Turkish women via its e-commerce platform donnagiyim.com.

Ownership category

akta.pro rank

Product category

Luxury Fashion Retail

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)

akta.pro primary industry

Apparel, Footwear & Accessories Omnichannel (CRAFAEAA)

Keywords

• Luxury fashion retail
• Designer women's apparel
• Online fashion store
• Authorized luxury retailer
• Premium clothing e-commerce

Headquarters

HQ city

Istanbul

HQ country

Türkiye

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Infrastructure, Others

Revenue model

1. Luxury Fashion Retail: Revenue generated through direct retail sales of luxury fashion products including clothing, accessories, shoes, and bags from internationally recognized brands. Products are sold at retail prices with VAT included, serving Turkish consumers through online storefront.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

ESCADA Turkey (Donna Giyim) is the authorized Turkish online retailer for international luxury fashion brands including ESCADA, ESCADA GIRLS, Akris Punto, Talbot Runhof, and Barbara Bui. It sells luxury women's clothing and accessories directly to Turkish consumers through the donnagiyim.com e-commerce platform, with a discounted OUTLET section. Products are offered at VAT-inclusive Turkish Lira retail prices with free shipping and a 14-day withdrawal policy.

Product overview

Donna Giyim operates an online luxury fashion retail platform featuring multiple internationally recognized brands. The product portfolio includes five primary luxury fashion brands: ESCADA and its contemporary line ESCADA GIRLS, AKRIS PUNTO, TALBOT RUNHOF, and BARBARA BUI. These brands offer women's clothing including shirts/blouses, T-shirts/sweatshirts, sweaters/cardigans, pants, skirts/shorts, dresses/jumpsuits, jackets/outerwear, and accessories. The company also maintains an OUTLET section for discounted items. The platform is built on the Ticimax e-commerce infrastructure and provides online retail services for luxury fashion products in Turkey.

Differentiator

Problem solved

Functional benefit

Products and services

• ESCADA Brand Collection Authorized Turkish retail of the German luxury fashion brand ESCADA (established 1978), offering sophisticated women's clothing including elegant dresses, iconic trench coats, stylish pants, and high-quality accessories fabricated with premium materials like silk and cashmere. Targeted at affluent female consumers in Turkey.
• ESCADA GIRLS Collection Contemporary lifestyle line under the ESCADA brand targeting modern women who seek elegant yet accessible fashion pieces for everyday sophistication, sold through the authorized Turkish retailer.
• Akris Punto Brand Collection Authorized Turkish retail of the Akris Punto luxury fashion brand, featuring modern cuts, sharp lines, fluid forms, and impeccable craftsmanship in blouses, dresses, knitwear, and outerwear that redefine modern women's power dressing.
• Talbot Runhof Brand Collection Authorized Turkish retail of the Talbot Runhof luxury fashion house, offering elegant and sophisticated dresses and evening wear with modern cuts, vibrant colors, and lightweight textures suitable for both day and evening occasions.
• Barbara Bui Brand Collection Authorized Turkish retail of the Barbara Bui fashion brand, blending French elegance with Asian exotic influences. The collection features blazer jackets, slim-fit pants, leather details, and quality fabrics such as silk, cashmere, leather, and wool.
• Luxury Fashion OUTLET Section Discounted and sale items across all product categories (shirts, dresses, skirts, T-shirts, pants, sweaters, jackets, shoes, and accessories) from the carried luxury fashion brands, offering reduced-price entry to the same curated brands.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ESCADAcoreChannel Partner/ Reseller/ DistributorESCADA Turkey (Donna Giyim) operates as the authorized Turkish retailer and online sales channel for ESCADA luxury fashion products including main collection and ESCADA Sport line. Products include women's clothing, accessories, and fashion items from the German luxury brand established in 1978.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• NetWork: Turkish multi-brand luxury fashion retailer with strong omnichannel presence including e-commerce. Overlaps with Donna in targeting affluent Turkish consumers with a mix of international and proprietary luxury brands.
• Beymen: Turkey's leading multi-brand luxury retailer operating both physical stores and a major e-commerce site. Most directly comparable to Donna Giyim because both sell an overlapping roster of international luxury brands (including ESCADA) to affluent Turkish consumers via omnichannel retail.
• İpekyol: Turkish premium womenswear brand and multi-brand retailer with retail stores and e-commerce. Comparable customer base (affluent Turkish women) and product mix (women's apparel and accessories), though more brand-owner than authorized distributor.
• Vakko: Iconic Turkish luxury fashion house and multi-brand luxury department store with its own e-commerce site. Comparable as a domestic premium retailer serving the same affluent Turkish customer with curated international brands and own-label collections.

Broad incumbents

• Boyner: Major Turkish department store group with strong e-commerce. Comparable as a multi-category Turkish retailer touching the same affluent customer, though broader (not luxury-specialist) and includes non-fashion categories.
• Mytheresa: Global luxury e-commerce multi-brand platform carrying ESCADA and similar designer brands. Competes with Donna for cross-border Turkish luxury e-commerce demand and operates at vastly greater scale, including Turkey-relevant shipping.

Regional players

• Ounass: GCC-based luxury multi-brand e-commerce platform. Comparable business model (curated luxury multi-brand e-tailer targeting affluent female consumers in a single regional market) but operates in the Middle East rather than Turkey.
• Koton: Large Turkish fashion retailer with strong omnichannel presence. Comparable in operating model (Turkish-origin multi-brand/multi-category fashion retailer with own e-commerce) but addresses a much broader, more mass-market segment than Donna.
• Sarar: Turkish fashion retailer with formalwear, suiting and luxury positioning across stores and e-commerce. Comparable as a domestic premium fashion brand/retailer serving Turkish consumers, though with stronger menswear focus.
• Armine: Turkish womenswear brand and retailer with omnichannel operations. Comparable as a domestic Turkish women's apparel player, though more fast-fashion-trend-led than Donna's curated luxury positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Instagraminstagram.com/donnagiyim
• LinkedInlinkedin.com/company/escadaturkey

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ESCADA Turkey