What donna hay does

Donna Hay is an Australian food media and lifestyle brand operating since 1993 under DONNA HAY HOME PTY LTD, headquartered in Sydney, NSW. The company serves home cooks and gift/recipe consumers in Australia and New Zealand through a portfolio of cookbooks (most recently "Sunshine, Lemons and Sea Salt," 2026), the Donna Hay magazine, and a direct-to-consumer e-commerce store on donnahay.com that sells baking mixes, kitchen tools, napery, and curated hampers.

The business generates revenue across four primary lines: cookbook and book-product sales, magazine subscriptions, direct-to-consumer merchandise, and content licensing and streaming. The April 2026 launch of "Coastal Celebrations" on Disney+ is the most significant recent distribution event, placing the brand on a global premium streaming platform and extending reach beyond its historical owned channels of website, newsletter, and print magazine. Operationally the company is lean at 11 employees, indicating a high-revenue-per-employee model that relies on the founder's personal brand, a small in-house creative team, and licensing/retail partnerships rather than a large internal production workforce.

Name

donna hay

Legal name

DONNA HAY HOME PTY LTD

Website

https://donnahay.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Donna Hay is an Australian food media and lifestyle brand founded in 1993, serving home cooks in Australia and New Zealand through cookbooks, a magazine, e-commerce merchandise (baking mixes, kitchen tools, napery, hampers), and a 2026 Disney+ streaming series.

Ownership category

akta.pro rank

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Marketing or Sales, Supply Chain, Operations, Technology or R&D

Revenue model

1. Book Sales: Sale of cookbooks and recipe books through the online store and retail partners
2. Magazine Subscriptions and Sales: Donna Hay magazine sold through digital platforms (Apple Newsstand, Google Play, Zinio) and print subscriptions
3. E-commerce Product Sales: Sale of proprietary products including baking mixes, kitchen tools, napery, and gift hampers through the online store
4. Content Licensing and Streaming: Television and streaming content including Donna Hay Coastal Celebrations series on Disney+

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Donna Hay is a food and lifestyle media brand that sells cookbooks, baking mixes, kitchen tools, napery, and gift hampers through its online store, and distributes recipes, cooking education (School of DH), a daily newsletter (DH Daily), digital and print magazines, and original television programming (including Donna Hay Coastal Celebrations on Disney+). The brand monetizes a large recipe and editorial library built since 1993 through product sales, subscriptions, and content licensing.

Product overview

Donna Hay is a food and lifestyle brand offering a multi-platform experience centered around recipes, cooking education, and food-related products. The core offering includes an online recipe database, an online cooking school (School of DH), video content streaming, and a content/newsletter platform (DH Daily). The e-commerce component offers physical products including cookbooks, baking mixes, kitchen tools, napery, hampers, and Donna's Favourites curated collection. Magazine subscriptions are available through digital platforms. Content is distributed via Disney+ streaming for television programming.

Differentiator

Problem solved

Functional benefit

Brands

• School of DH: Cooking school and educational content platform
• DH Daily
• DH Magazine

Products and services

• Cookbooks Cookbooks authored by Donna Hay, including the new 'Sunshine, Lemons and Sea Salt' title, sold through the online store and select retailers for home cooks and food enthusiasts.
• Baking Mixes Pre-packaged baking mix products sold through the Donna Hay online store for convenient home baking.
• Kitchen Tools Kitchen utensils and tools curated by Donna Hay for home cooking and baking, sold through the online store.
• Napery Table linens and napery products sold through the Donna Hay online store for dining and entertaining.
• Hampers Gift hampers featuring curated food products and Donna Hay branded items for gifting occasions.
• Donna's Favourites Curated collection of Donna Hay's favorite products and kitchen essentials sold through the online store.
• Magazine Subscriptions Digital and print magazine subscriptions distributed under the Donna Hay brand via Apple Newsstand, Google Play, and Zinio.
• School of DH Online cooking school offering educational content for learning cooking techniques and recipes from Donna Hay.
• DH Daily Newsletter Regular newsletter delivering new recipes, product announcements, and behind-the-scenes content to subscribers of the Donna Hay brand.
• Donna Hay Coastal Celebrations Original 4-part television series streaming exclusively on Disney+ featuring Donna Hay's coastal celebrations-themed food and lifestyle content.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Disney+coreGTM or Marketing Partner · 1 April 2026Disney+ serves as the exclusive streaming home for Donna Hay's original television content, including the 4-part series 'Donna Hay Coastal Celebrations' which began streaming in April 2026. This partnership extends the brand's reach to Disney+'s subscriber base in Australia and provides a premium distribution platform for video content.

Recent moves4 records

Expansion highlights4 records

Direct peers

• Jamie Oliver: Jamie Oliver is a celebrity chef brand with cookbooks, restaurants, kitchen products, and media. Direct peer with a similar business model of monetizing a chef persona across content, products, and licensing worldwide.
• Barefoot Contessa (Ina Garten): Ina Garten operates as a celebrity chef brand with cookbooks, TV shows, and product lines. Direct peer in the celebrity chef content + products space targeting home entertaining enthusiasts.
• Food52: Food52 is a food media and consumer products brand selling curated kitchenware, cookbooks, and food products. It is a direct peer with a similar content-to-commerce model and target audience of home cooks and entertaining enthusiasts.
• Nigella Lawson: Nigella Lawson is a celebrity chef brand with cookbooks, TV shows, and digital content. Direct peer as a celebrity chef brand monetizing a personal brand across content, publishing, and licensing.
• Yotam Ottolenghi: Ottolenghi is a celebrity chef brand offering cookbooks, restaurants, delis, and consumer products. Direct peer as a global celebrity chef brand with a similar content + product mix and home cook audience.
• Taste.com.au: Taste.com.au is a leading Australian food media platform with recipes, videos, and digital content. Direct peer in the Australian food media market with a similar home cook audience and content-led model.
• Delicious Magazine: Delicious is a major Australian food magazine and digital platform. Direct peer competing in the same Australian food media market with overlapping recipe, magazine, and content offerings.
• Martha Stewart Living: Martha Stewart Living is a direct peer as a multi-platform food, lifestyle, and home brand offering content, products, and media. Both brands monetize through cookbooks, branded products, digital content, and television programming across a similar home cook audience.
• King Arthur Baking Company: King Arthur Baking Company is a baking products brand with retail mixes, recipes, and educational content. Direct peer with baking mix products, educational cooking school, and recipe database monetization.

Broad incumbents

• Bon Appétit: Bon Appétit is a major food media brand by Condé Nast. Broad incumbent in food media with similar content offerings including recipes, videos, and editorial coverage targeting home cooks.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/donnahay
• YouTubeyoutube.com/user/donnahaycom
• LinkedInlinkedin.com/company/donna-hay
• Instagraminstagram.com/donnahay

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about donna hay