Door Decor

Name

Door Decor

Legal name

Universal Hardware Supplies Ltd

Website

https://doordecorandmore.co.uk

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Architectural Hardware Retail

NAICS

Architectural Services (541310)

SIC

Retail-Furniture Stores (5712)

akta.pro primary industry

Architectural Hardware & Door Controls (Hinges, Locks, Closers, Panic Devices) (IMADAIAI)

Keywords

• Architectural hardware supplies
• Door hardware fittings
• Window furniture and fittings
• Cabinet hardware
• Ironmongery products

Headquarters

HQ city

Swansea

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: Revenue generated from sale of architectural hardware, UPVC fittings, maintenance products, and builders hardware. Product categories include door, window, and cabinet fittings. One-time purchase model for hardware products with various finishes available.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels4 records

Core offering

Door Decor (legal entity Universal Hardware Supplies Ltd) is a Swansea-based distributor and retailer of architectural hardware, UPVC fittings, maintenance products, and builders' hardware, supplying door furniture, window furniture, cabinet handles, locks, hinges, cylinders, fire-control seals, and related fittings through an online storefront, a Trade Centre, and an appointment-only showroom. The business also offers ironmongery scheduling, quotation, and consultancy services to architects, specifiers, and contractors to meet building regulations.

Product overview

Door Decor operates as a sub-brand and showroom division of Universal Hardware Supplies Ltd, a family-run independent hardware supplier with nearly 30 years of experience serving Wales. The company offers a comprehensive portfolio of door hardware products organized into distinct categories: Front Door Furniture (knockers, knobs, letterplates, bells), Multi-Point Door Handles (Balmoral, Windsor, Avocet, Atlanta, London), Door Handles on Rose (Indiana, Colorado, Texas, Malta, Durham), Door Handles on Back Plate (extensive range including Saturn, Ambassador, Astoria, Verona, Algarve, Savoy, Windsor, Sorrento series), Complete Door Packs (Zenith, Hawk, Aztec, Metro, Sintra, Tavira), Mortice Locks & Latches, Nightlatches, Cabinet Handles & Knobs, Window Hardware (casement, sash, UPVC fittings), Hinges, Cylinders, Intumescent & Fire Control products, Door Closers, and Panic Hardware. The business serves both retail consumers and trade professionals (carpenters, joiners, facilities maintenance) through their showroom and trade centre, offering ironmongery scheduling and consultancy services for architects, specifiers, and contractors.

Differentiator

Problem solved

Functional benefit

Products and services

• Front Door Furniture Comprehensive range of front door hardware including door knockers, centre door knobs, letterplates, door bells, cylinder latch pulls, spyholes, chains, and nightlatches, available in multiple finishes for trade professionals and DIY consumers.
• Multi-Point Door Handles Handles engineered for multi-point locking systems including Balmoral, Windsor, Avocet Affinity, Atlanta, and London series, offered in various finishes.
• Complete Door Packs Pre-configured door hardware packages including Zenith, Hawk, Aztec, Metro, Sintra Latch Pack, and Tavira door packs with matching handles and fittings supplied as a single unit.
• Locks, Latches & Security Mortice locks and latches, nightlatches, multi-point mechanisms, euro and rim cylinders, and security hardware for residential and commercial door and window applications.
• Window Hardware Window fitting solutions including casement stays and fasteners, sash fasteners and lifts, sash stops and rings, window pulleys, sash cord, friction hinges, and UPVC window hardware such as espag handles and tilt/turn handles.
• Cabinet Handles & Knobs Cabinet and furniture hardware including cup handles, pull handles, and knobs across styles such as George, Sheffield, Annecy, Kingston, Georgia, Corbusier, Malvern, Monmouth, Marlborough, Calgary, and Mosaic.
• Hinges Door and window hinges including butt, counterflap, backflap, parliament, spring action, concealed, rising butt, piano/continuous, and UPVC-specific flag hinges.
• Intumescent & Fire Control Fire safety sealing products including intumescent fire seals (10mm, 15mm, 20mm), fire and smoke seals, intumescent letterboxes, and acoustic-rated bottom door seals for fire-door compliance.
• Door Closers Door control hardware including overhead door closers, transom door closers, and electro-magnetic door closers for commercial and controlled-access environments.
• Panic Hardware Emergency exit hardware including panic furniture meeting EN1125 standards and outside access devices for controlled emergency egress.
• Ironmongery Scheduling & Consultancy Service Specialised consultation service for architects, specifiers, and contractors delivering ironmongery schedules, quotations, and compliance advice to meet current building standards and regulations.
• Tools & Accessories Tools and accessories stocked alongside the main hardware range for trade and DIY installation work.
• Consumables & Fixings Consumables and fixings stocked to support door, window, and cabinet hardware installations.
• Signs, Safety & Workwear Site signage, safety products, and workwear sold alongside hardware for trade and construction buyers.
• Home Accessories Home accessory products including internal doors from PM Mendes, lighting, post boxes, and electrical accessories offered through the Door Decor & More range.

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PM MendesminorOthersSupplier of internal doors offered alongside Door Decor and More hardware products. Products available for viewing in the Swansea showroom. This is a product supply relationship rather than formal partnership.

Scale indicators2 records

Recent moves3 records

Expansion highlights2 records

Direct peers

• From The Anvil: Welsh-based manufacturer and retailer of architectural hardware, door furniture, window furniture, and cabinet fittings with a strong trade and consumer catalogue. The closest like-for-like peer to Door Decor given shared Wales base, product categories (handles, hinges, knockers, cabinet hardware), and UK distribution focus.
• Eurospec Hardware: UK supplier of architectural ironmongery and a Carlisle Brass brand with deep trade and specification-side service offerings. Overlaps with Door Decor on ironmongery scheduling/specification services and broad trade product range.
• Frelan Hardware: UK designer, importer, and distributor of architectural hardware covering levers, knobs, hinges, cabinet fittings, and accessories. Comparable in product range, finish variety, and trade-channel focus to Door Decor's portfolio.
• Ironmongery Direct: One of the UK's largest online architectural ironmongery retailers, selling door, window, cabinet, and security hardware to trade and consumer customers. Directly comparable in product range and online trade-channel focus, but operating at far greater national scale.
• Zoo Hardware: UK-based supplier of architectural ironmongery including door handles, locks, cylinders, hinges, and access hardware. Comparable as a UK trade-and-retail ironmongery distributor with overlapping product depth.

Broad incumbents

• Yale / ASSA ABLOY UK: Major UK lock, cylinder, and security hardware brand owned by global access-solutions giant ASSA ABLOY. A key supplier competitor to Door Decor's locks, cylinders, and nightlatch categories across both trade and consumer channels.
• Smith & Locke (SAA): A long-standing ironmongery brand under Pendle Hardware Group serving UK trade with broad architectural hardware, signage, and fixings. Comparable as a broader hardware trade supplier with national scale.
• Häfele UK: Global architectural hardware, furniture fittings, and electronic access control supplier with a strong UK direct-sales presence. Highly comparable on door/cabinet hardware range and specification support, though operating at much larger scale with international backing.
• Toolstation: UK national trade and DIY hardware retailer with thousands of SKUs covering door/window hardware, locks, hinges, and fixings. Competes directly with Door Decor's e-commerce and trade-counter offer via click-and-collect and next-day delivery, although architectural ironmongery is a subset of a much broader range.
• Carl Kammerling International (CKI): UK-based branded supplier of hardware, security, and ironmongery products including own-brand locks, handles, and fixings. Comparable across product categories (locks, handles, hinges) with broader product portfolio and larger scale than Door Decor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/door-decor

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Door Decor