HOTEL CARTAGENA PLAZA

What HOTEL CARTAGENA PLAZA does

Organización Hotelera Dorado Plaza, doing business as Hoteles Dorado Plaza, is a privately held Colombian hotel chain founded in 1973. It operates six properties totaling more than 584 rooms across three destination types: four Cartagena assets (Bocagrande, historic center, Getsemaní, and the Baru island area), one Barranquilla property, and a second Getsemaní property. The Dorado Plaza brand serves three customer segments: leisure travelers, corporate and social event clients (weddings, conferences, MICE), and day-use visitors through its day-pass product. Distribution is direct-to-consumer via the corporate website and the 'Dorado Plaza Virtual Concierge' mobile app, supplemented by OTAs including Despegar.

The product portfolio comprises accommodation (room rentals), all-inclusive packages (Plan Todo Incluido / Plan Todo Incluido Premium), multi-property bundled plans (Plan Combinado), day passes, event and corporate services, and maritime transfers for guests of the Baru island property. The technology stack is conventional hospitality infrastructure: a branded booking website, a mobile concierge app, and digital systems supported by partner Smartinfo S.A.S. Operational certifications include RNT (National Tourism Registry) registrations across all properties, ISO 9001:2008 at the Alto Prado property, and a Despegar Excellence distinction.

The revenue model is multi-streamed: per-night room rentals as the core, complemented by all-inclusive premium pricing, day-pass revenue from non-overnight visitors, event and corporate venue rentals, and ancillary services such as maritime transfers. The chain operates with a lean 57-employee headcount across six properties, suggesting significant outsourcing of housekeeping, F&B, and front-of-house operations. The company is family-owned, with no disclosed institutional funding, M&A activity, or public-market event.

Name

HOTEL CARTAGENA PLAZA

Legal name

Organización Hotelera Dorado Plaza

Website

https://doradoplaza.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Privately held Colombian hotel chain (since 1973) operating six Dorado Plaza properties with 584+ rooms across Cartagena, Barranquilla, and Baru island, serving leisure travelers, MICE/event clients, and day-pass visitors via direct booking, mobile app, and OTA channels.

Ownership category

akta.pro rank

Product category

Hotel and Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111), Hotels (except Casino Hotels) and Motels (721110), Traveler Accommodation (7211), All Other Traveler Accommodation (721199)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Beachfront & Coastal Full-Service Hotels (THAGAAAI)

akta.pro secondary industries

Resort Convention Hotels (THAGALAC), Luxury Private Island Resorts (THAGACAL), Hotel & Resort Restaurants (THAFACAH), Hotel & Resort Convention Venues (Convention Hotels) (THAHAAAC)

Keywords

• Hotel accommodations
• Hospitality services
• Event banqueting
• All-inclusive stays
• Caribbean resorts

Headquarters

HQ city

Cartagena

HQ country

Colombia

HQ region

Latin America

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Hotel Accommodation: Room rentals across 6 properties with various room categories (Standard, Superior, Deluxe, Ocean View, Junior Suite, Suite). Accommodations offered with different meal plans (breakfast only, all-inclusive). Revenue generated through nightly rates varying by season, room type, and meal plan.
2. All-Inclusive Packages: Premium all-inclusive plans (Todo Incluido) offering accommodation, unlimited meals (breakfast, lunch, dinner), open bar, recreational activities, entertainment shows, and beach/pool access. Available at Bocagrande (24-hour) and Punta Arena properties.
3. Day Passes (Pasadías): Day-use access to hotel facilities including pool, beach, dining, and recreational activities. Popular at Punta Arena beachfront property. Revenue from guests not staying overnight.
4. Event and Corporate Services: Rental of event halls and meeting spaces for corporate events, weddings, social gatherings. Includes AV equipment and catering services. Hotel Dorado Plaza Alto Prado offers 7 halls with capacity up to 300 persons.
5. Maritime Transfer Services: Boat transfers to Punta Arena island property (Tierra Bomba) coordinated by hotel. Separate charges apply for dock fees and maritime transport per port authority regulations.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Hotel Cartagena Plaza / Hoteles Dorado Plaza operates six hotel properties across Cartagena (Bocagrande beachfront, Punta Arena on Tierra Bomba island, Centro Histórico, Calle del Arsenal, Getsemaní) and Barranquilla (Alto Prado), totaling 584+ rooms. The fundamental offering is overnight accommodation services complemented by all-inclusive meal plans, combined multi-property stay packages, day-use "Pasadía" packages, on-site food and beverage venues, and dedicated banquet/event facilities for weddings, corporate meetings, and social celebrations. The portfolio is supported by a proprietary Virtual Concierge mobile app and direct online booking infrastructure.

Product overview

Hoteles Dorado Plaza (Organización Hotelera Dorado Plaza) is a Colombian hotel chain founded in 1973 with over 50 years of experience. The company operates a portfolio of five distinct properties across three destinations: Cartagena de Indias (Bocagrande, Centro Histórico, Calle del Arsenal), the islands of Tierra Bomba (Punta Arena), and Barranquilla (Alto Prado). The properties range from 16 to 320 rooms and offer various accommodation plans including Todo Incluido (all-inclusive) and breakfast-only options. The flagship Hotel Dorado Plaza Bocagrande features the 24-hour Todo Incluido Tradicional and Premium plans, while Hotel Dorado Plaza Punta Arena is the only property on Tierra Bomba offering all-inclusive stays. Additional offerings include combined destination packages, day-use experiences, and a mobile concierge application.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotel Dorado Plaza Bocagrande (Hotel Cartagena Plaza) Flagship beachfront property located at Carrera 1 No. 7-12 in Cartagena's Bocagrande tourist district, providing overnight accommodation, on-site dining, pool, and event facilities under the Dorado Plaza brand. Targeted at leisure travelers and corporate guests visiting Cartagena.
• Hotel Dorado Plaza Punta Arena Island hotel located on Tierra Bomba island, accessible by sea, featuring pool, restaurant, and beach access for an island getaway experience in Cartagena. Targeted at leisure travelers seeking an island destination.
• Hotel Dorado Plaza Centro Histórico Hotel located inside Cartagena's UNESCO-listed Walled City (Centro Histórico) at Calle del Cuartel No. 36-77, with on-site dining, pool, and dedicated event spaces for weddings and corporate events. Targeted at heritage-tourism leisure guests and event clients.
• Hotel Dorado Plaza Calle del Arsenal Boutique hotel located on the Calle del Arsenal inside Cartagena's Walled City, offering accommodation plus on-site dining and event service. Targeted at leisure travelers and small-group event clients who want a heritage-city stay.
• Hotel Dorado Plaza Getsemaní Boutique hotel located in Cartagena's Getsemaní neighborhood, positioned near the Walled City, with restaurant, pool, and accommodation tailored to guests seeking a local-neighborhood experience. Targeted at leisure travelers seeking a non-mainstream neighborhood stay.
• Hotel Dorado Plaza Alto Prado Hotel located in the Alto Prado business district of Barranquilla, Colombia, providing accommodation, restaurant, and event facilities outside the Cartagena core. Targeted at business travelers and corporate clients visiting Barranquilla as well as group bookings.
• Dorado Plaza Virtual Concierge (Mobile App) Proprietary mobile application published by Hotel Dorado Plaza (or one of its subsidiaries), available on Apple App Store and Google Play, enabling guests to book rooms, manage reservations, request services, view digital menus and vouchers, and engage with the hotel group across all six properties. Targeted at guests of any Dorado Plaza property seeking a digital concierge experience.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Hotel San Pedro de Majagua: Smaller boutique resort on Tierra Bomba Island near Cartagena offering an island beach experience. Directly comparable to Dorado Plaza Punta Arena in island destination and target experience, though with smaller scale.

Direct peers

• GHL Hotels: Large Colombian hotel operator with multi-property portfolio across business and leisure destinations including Cartagena and Barranquilla. Comparable as a domestically owned multi-property chain competing for the same corporate and leisure demand.
• Decameron Hotels & Resorts: Colombian-headquartered all-inclusive resort chain operating multiple beachfront and island properties across Colombia and the Caribbean. Closely comparable to Dorado Plaza's all-inclusive beach/island model at Bocagrande and Punta Arena, with similar mid-market positioning and Colombian Caribbean focus.
• Movich Hotels: Boutique-oriented Colombian hotel chain operating in Cartagena and other Colombian cities. Comparable in multi-property domestic portfolio strategy and mid-to-upper full-service positioning.
• Hotel Estelar: Colombian hotel chain with beachfront and city properties including in Cartagena. Comparable multi-property domestic competitor targeting overlapping leisure and corporate segments with similar full-service positioning.
• Casa San Agustín Hotel Boutique: Colonial boutique hotel within Cartagena's walled city targeting luxury heritage tourism. Comparable to Dorado Plaza Centro Histórico and Calle del Arsenal in location and heritage positioning, though at a higher price tier.
• Hotel Almirante Cartagena: Established Colombian beachfront hotel in Cartagena with MICE facilities and all-inclusive plans. Directly comparable to Dorado Plaza Bocagrande in product offering, location, and target segments.

Broad incumbents

• Hyatt Regency Cartagena: Large international convention-focused hotel in Bocagrande with extensive MICE facilities. Comparable in targeting the same corporate event and leisure demand in Cartagena but with global brand scale and resources.
• Hilton Cartagena: International full-service beachfront hotel in Cartagena competing for similar leisure and MICE demand. Comparable in product offering (full-service hotel with event facilities) but with significantly greater brand reach and loyalty infrastructure as a global incumbent.
• Sonesta Hotels Colombia: International hotel group with multiple properties across Colombian destinations including beach and city hotels. Comparable as a multi-property competitor for both leisure and corporate demand but with broader geographic and brand reach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hoteleldoradoctg
• Facebookfacebook.com/hoteldoradoplaza.cartagena
• Instagraminstagram.com/hoteldoradoplazactg
• TikToktiktok.com/@hotelesdoradoplazacol?_t=ZS-8tE29HS84UU&_r=1
• LinkedInlinkedin.com/company/hotel-cartagena-plaza

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HOTEL CARTAGENA PLAZA