Movich Hotels

What Movich Hotels does

Movich Hotels operates a portfolio of seven hotel properties across Colombia's principal commercial and tourism destinations, structured under the legal entity Global Operadora Hotelera S.A.S. (NIT: 900.521.807-7). The headquarters and Buró 26 property sit within Bogotá's Buró 26 business center, with additional properties in Medellín (operated under IHG's InterContinental brand), Cartagena de Indias, Barranquilla (Buró 51), Rionegro (Las Lomas), Cali (Casa del Alférez), and Pereira. Ancillary brands span Movich Dreams (points-based loyalty), Movich Gastronomy (multi-concept restaurant platform including Ébano, Alyzia, and Fogon de Piedra), Kua Spa, Movich Cycling (specialized bike services at Las Lomas), Explore and Travel (tourism intermediary), and Movich Wingbeats (experiences platform).

The business runs a hybrid accommodation-and-experiences model with multiple revenue streams: nightly room rentals, event and conference hall rentals (capacities from small meeting rooms to the Antioquia Grand Hall's 1,000+ attendee venue), on-site F&B, spa services, and curated tourism packages. Pricing is denominated in Colombian pesos and varies by property and booking type — refundable and non-refundable room rates coexist with all-inclusive romantic packages ranging from roughly COP $890,000 to $2,560,000. Distribution combines direct booking (website, WhatsApp, phone) with IHG's global platform for the Medellín InterContinental and partner loyalty flows via LifeMiles and Puntos Colombia. Corporate governance is formalized through a published código de ética, anticorrupción policy, anti-bribery policy, and public-sector relations policy, suggesting institutional-grade compliance posture.

Movich serves three primary customer segments: corporate and business travelers (conferences, executive stays, incentive trips handled via dedicated on-property sales teams), domestic and international leisure tourists (tour packages bundled through Explore and Travel), and event hosts (weddings, social celebrations, and corporate functions). The chain is privately held with no disclosed parent company, investors, or financial backers in the available data, and operations are exclusively domestic across Colombia's major population and tourism hubs.

Name

Movich Hotels

Legal name

Global Operadora Hotelera S.A.S.

Website

https://movichhotels.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Movich Hotels is a Colombian hotel chain operating seven mid-to-upscale properties across Bogotá, Medellín, Cartagena, Barranquilla, Rionegro, Cali, and Pereira, serving business travelers, leisure tourists, and event hosts with accommodations, event venues, dining, spa, and curated tourism packages.

Ownership category

akta.pro rank

Product category

Hotel & Hospitality Services

NAICS

Hotels (except Casino Hotels) and Motels (72111)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Business & Corporate Full-Service Hotels (THAGAAAE)

akta.pro secondary industry

Resort-Area Full-Service Hotels (Non–All-Inclusive) (THAGAAAD)

Keywords

• Hotel accommodation services
• Event venues Colombia
• Hospitality chain
• Spa wellness services
• Conference and banqueting

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Accommodation Services: Room rentals across 7 properties in Colombia, including standard rooms, suites, and premium accommodations. Revenue generated from nightly stays with check-in at 3:00 PM and check-out at 1:00 PM.
2. Event and Conference Services: Rental of event halls and conference facilities across all properties, including weddings, corporate events, and social gatherings. Multiple venues with varying capacities from intimate meeting rooms to grand halls accommodating over 1,000 people.
3. Food and Beverage: On-site restaurants, bars, room service, and catering services at all hotel properties. Includes branded dining concepts like Ébano Restaurante, Alyzia, and various bars.
4. Spa and Wellness Services: Spa treatments and wellness services available at most properties, including massage therapies, facial treatments, and wet area access.
5. Tourism and Experience Packages: Tour packages and experiences offered through Explore and Travel partnership, including city tours, day trips, and cultural experiences in Colombian destinations.
6. Loyalty Program Benefits: Movich Dreams loyalty program where members accumulate points for stays that can be redeemed for free nights or express benefits.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels5 records

Core offering

Movich Hotels operates a portfolio of seven owned/operated hotel properties across major Colombian cities (Bogotá, Medellín, Cartagena, Barranquilla, Rionegro, Cali, Pereira) providing nightly accommodation in standard rooms and suites, on-site restaurants and bars, full-service spa and wellness, and large-scale event and conference facilities. The core product is the physical hotel stay bundled with F&B, spa, events, and curated tourism experiences, supported by the Movich Dreams loyalty program and an InterContinental/IHG brand affiliation on the Medellín property.

Product overview

Movich Hotels is a Colombian hotel chain operating seven properties: InterContinental Movich Medellín (IHG-affiliated, 3-star), Movich Cartagena de Indias, Movich Buró 26 (Bogotá), Movich Buró 51 (Barranquilla), Movich Las Lomas (Rionegro), Movich Casa del Alférez (Cali), and Movich Pereira. The portfolio spans luxury accommodations with amenities including pools, spas, restaurants, and event halls. Supporting services include Movich Dreams loyalty program (points-based redemption), Movich Gastronomy restaurant brand, KUA Spa, Movich Cycling specialized bicycle service, and Explore and Travel tourism operations. The chain is operated by Global Operadora Hotelera S.A.S. with corporate governance located at Buró 26 Business Center in Bogotá.

Differentiator

Problem solved

Functional benefit

Brands

• Movich Dreams: Loyalty program allowing guests to accumulate points for hotel nights and redeem for stays or express benefits
• Movich Cycling
• Movich Wingbeats
• Ambientes
• Movich es un Sí a Colombia
• Explore and Travel

Products and services

• InterContinental Movich Medellín
• Movich Cartagena de Indias Luxury beachfront hotel in Cartagena de Indias featuring rooftop 360° views, 180° swimming pool, and luxury restaurant. Targeted at leisure and tourist travelers visiting the Caribbean coast.
• Movich Buró 26 (Bogotá) Hotel in Bogotá's Buró 26 business center offering sauna, jacuzzi, and event facilities. Located at the corporate headquarters of Global Operadora Hotelera S.A.S. Targeted at business travelers and small corporate events.
• Movich Buró 51 (Barranquilla) Business hotel in Barranquilla (Cl. 94 #51B – 43, Atlántico) featuring a Club Lounge, VIP boardroom, event halls including Sapán (up to 320 people), and a 763 m² terrace. Targeted at corporate clients, business travelers, and events.
• Movich Las Lomas (Rionegro) Country-style hotel in Rionegro (Eastern Antioquia) featuring a specialized Movich Cycling bicycle parking and maintenance program, Gran Sapán event hall (300 people capacity), spa, and country atmosphere. Targeted at leisure travelers, cycling enthusiasts, and small-to-medium events.
• Movich Casa del Alférez (Cali) Boutique hotel in Cali featuring concierge services, La María restaurant, and event venues including Samán salon (90 people) and Cedro hall. Targeted at leisure travelers, weddings, and small-to-medium social events.
• Movich Pereira Hotel in Pereira featuring the Sapán convention center (500 people, 434 m²) and multiple smaller meeting rooms, plus pool, restaurants, and day pass offerings. Targeted at business events, conferences, and leisure travelers.
• Movich Dreams Loyalty Program Points-based loyalty program allowing Movich Hotels guests to accumulate points for hotel stays and redeem them for free nights or express benefits across participating properties. Operated by Global Operadora Hotelera S.A.S.
• Movich Gastronomy Culinary brand encompassing on-site restaurants across Movich properties, including Alyzia, Ébano, Fogon de Piedra, Pecai, Pepe Melanzane, La María, Tipsy Bird Bar, Bar Iraka, DeLatte, and Saman Cafe. Open to hotel guests and external diners.
• KUA Spa at Movich Properties Full-service spa brand offering massage therapies, facial treatments, and wellness services at Movich properties including Medellín, Cartagena, Pereira, Buró 26 (Bogotá), and Buró 51 (Barranquilla). Open to hotel guests and external customers.
• Movich Events (Salones) Event organization services offered across all Movich properties, providing modular halls, state-of-the-art technology, catering, and professional event staff. Key venues include the Antioquia Grand Hall in Medellín (1,000 people, 942 m²), Sapán hall in Pereira (500 people, 434 m²), Samán and Cedro halls at Casa del Alférez (Cali), Gran Sapán at Las Lomas (300 people), and Sapán at Buró 51 (320 people, plus 763 m² terrace). Targeted at corporate conferences, weddings, galas, and private events.
• Movich Cycling (Bicycle Service at Las Lomas) Specialized bicycle parking and maintenance service at Movich Las Lomas in Rionegro, offering standard parking plus a premium service that includes assembly, preparation, and daily washing of bicycles. Targeted at cycling enthusiasts staying at the property.
• Explore and Travel (Tourism Packages) Tourism intermediary operated as part of the Movich group, offering private tour packages across Colombian cities (Bogotá, Cartagena, Medellín, Rionegro, Barranquilla, Pereira, Cali), including city tours, day trips, eco-park visits with mangrove planting, and cultural experiences, in partnership with independent local operators. Targeted at hotel guests and external tourists.
• Movich Wingbeats (Adventure/Experience Brand) Adventure and experience brand within the Movich group, referenced as an Explore & Travel partner, offering curated experiences and adventures for guests.
• Movich Box Lunch On-the-go meal solution available from $50,000 COP, featuring sandwiches (arab, mediterranean, spanish, or caribbean), chips, nuts, apple, and a water bottle, served from 6 AM to 10 PM. Targeted at hotel guests needing a portable meal.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eight partnerships are on record, tiered core and minor.

• InterContinental Hotels Group (IHG)coreStrategic or Co-development PartnerIHG branding partnership for InterContinental Movich Medellín property, providing international brand standards and global distribution through IHG booking platforms and loyalty programs.
• LifeMilescoreGTM or Marketing PartnerMiles accumulation program allowing LifeMiles members to earn airline miles when staying at Movich Hotels. Miles credited within 5 business days of checkout.
• Puntos ColombiaminorGTM or Marketing PartnerPoints accumulation partnership allowing Puntos Colombia members to earn and redeem points at Movich Hotels properties.
• Explore and TravelcoreStrategic or Co-development PartnerTourism and experience partner that operates tour packages and activities for Movich Hotels guests. Acts as intermediary coordinating services from independent local operators.
• BancolombiaminorOthersPrimary banking partner for payment processing including bank transfers, QR payments, and payment links for credit card transactions. Beneficiary: Global Operadora Hotelera S.A.S., Account: 29913307419.
• AGL TransportminorChannel Partner/ Reseller/ DistributorAirport transportation service provider for Buró 51 hotel, offering transfer services to/from airport for guests.
• Movich CyclingminorOthersSpecialized bicycle parking and maintenance service for Las Lomas property. Offers standard parking and premium service including assembly, preparation, and daily washing.
• Kua SpaminorOthersSpa service provider at Las Lomas property offering massage and wellness therapies with operating hours 8:30 AM to 7 PM.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hotel Estelar: Major Colombian hotel chain operating multiple full-service and luxury properties across Bogotá, Medellín, Cartagena, and other cities. Directly comparable in product category, geography, and target segments (corporate + leisure) to Movich Hotels.
• GHL Hoteles: Colombian-headquartered hotel operator and management company with properties across Colombia and Latin America. Comparable as a regional full-service chain competing in similar mid-to-upper tier segments and event/conference business.
• Sonesta Hotels Colombia: Operates multiple upper-upscale and luxury hotels in Colombian cities including Bogotá and Cartagena. Directly comparable in tier, market, and customer profile to Movich's core portfolio.
• Decameron Hotels: Colombian-origin hotel group with all-inclusive and resort-style properties across Colombia and Latin America. Comparable for resort/leisure demand capture, especially for Cartagena-style properties in Movich's portfolio.

Broad incumbents

• NH Hotels Colombia: Part of Minor Hotels global portfolio, NH operates several business and urban hotels in Colombia targeting corporate and leisure segments. Comparable as a broader international brand competing in Movich's core urban markets.
• Hilton Colombia: Global hospitality leader with multiple properties in Bogotá, Medellín, and Cartagena under Hilton, Conrad, and Hampton brands. Comparable as an incumbent competitor in the Colombian full-service and luxury segments.
• Marriott Colombia: Operates Marriott, JW Marriott, Courtyard, and other brands across Colombia's main cities. Comparable as an established international competitor targeting business travelers and events — directly overlapping with Movich's core corporate segment.
• InterContinental Hotels Group (IHG): Global hotel group and current franchise/affiliation partner for InterContinental Movich Medellín. Comparable as the broader platform player whose brands compete with Movich's standalone properties in Colombian markets.

Regional players

• Dann Carlton Hoteles: Colombian-owned hotel chain with properties in Bogotá, Medellín, and other cities, focused on business and corporate travelers. Comparable in geography and customer profile to Movich's domestic corporate-leaning portfolio.

Emerging players

• W Bogota / W Hotels: Marriott's lifestyle luxury brand with presence in Bogotá targeting premium leisure and corporate guests. Comparable as a premium-segment competitor in Colombia's main cities, especially relevant to Movich's positioning at the upper tier.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MovichHotels
• Facebookfacebook.com/movichhotels
• LinkedInlinkedin.com/company/movich-hotels?trk=public_profile_topcard_current_company
• Instagraminstagram.com/movichhotels
• TikToktiktok.com/@movichhotels
• Xx.com/movichhotels

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Subsidiaries5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Movich Hotels