Doriani Cashmere

What Doriani Cashmere does

Doriani Cashmere is an Italian luxury menswear brand operating under the legal entity Storm Srl, with a registered office at Via Sant'Andrea 2, Milan. The company designs, produces, and sells premium menswear with a focus on cashmere knitwear, alongside shirts, pique polos, trousers, Bermuda shorts, loafers, swimwear, outerwear, jogging suits, sunglasses, and accessories. It targets affluent male consumers seeking Made in Italy craftsmanship, premium materials (cashmere and fine cotton), and timeless casual-to-semi-formal styling. Pricing spans $125 for swimwear to $650 for cashmere sweaters, with polos at $255-$490, shirts at $290, Bermuda shorts at $140-$310, and loafers at $475.

The business model is direct-to-consumer. Doriani sells through its own Shopify-powered e-commerce site (doriani.com), which supports multi-currency international shipping across at least 10 countries spanning Europe, the United States, Canada, Japan, Singapore, Australia, and the UAE, and through company-operated physical retail stores. Products are also reachable via authorized resellers referenced in the shipping policy, though no third-party retail or wholesale network is detailed. Marketing is conducted through Instagram, Facebook, and email newsletter, with brand collaborations announced on a blog/news section. Payment processing is handled via Shopify and PayPal.

Doriani is privately held by Storm Srl, with the website footer attributing the brand to "Storm 1948." No founding date, headcount, revenue, external funding, ownership transactions, M&A activity, or leadership changes are disclosed in the available source material. The company is actively operating, with current SS26 and FW26 seasonal collections and a dedicated Flannel Line sub-collection live on the storefront at the time of capture.

Name

Doriani Cashmere

Legal name

Storm Srl

Website

https://doriani.it

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Doriani Cashmere is a privately held Italian luxury menswear brand (Storm Srl, Milan) that designs and sells cashmere knitwear, shirts, polos, trousers, shoes, and accessories to affluent male consumers through its own Shopify-powered global e-commerce site and physical retail stores.

Ownership category

akta.pro rank

Product category

Luxury Menswear and Cashmere Apparel

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Luxury Menswear (CRAAAFAF)

akta.pro secondary industry

Luxury Handbags & Leather Goods (CRAAAFAD)

Keywords

• Luxury menswear
• Cashmere knitwear
• Italian apparel
• Premium menswear
• Made in Italy fashion

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Direct Retail Sales: Doriani generates revenue through direct-to-consumer sales of luxury menswear via its e-commerce platform and physical retail stores. Products include cashmere knitwear, polo shirts, shirts, trousers, shoes, and accessories at premium price points ranging from $125 to $650.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Doriani Cashmere designs, manufactures, and retails Made in Italy luxury menswear with an emphasis on cashmere knitwear, alongside polos, shirts, trousers, Bermuda shorts, loafers, swimwear, sunglasses, outerwear, jogging suits, and accessories. Products are sold directly to consumers via the doriani.com e-commerce storefront and company-owned physical retail stores at premium unit prices ranging from $125 (swimwear) to $650 (cashmere sweaters). The brand targets affluent male consumers seeking timeless, Italian-crafted casual and semi-formal apparel.

Differentiator

Problem solved

Functional benefit

Products and services

• Cashmere Knitwear
• Polos & T-Shirts
• Shirts
• Trousers / Bermuda Shorts
• Jeans
• Shoes (Loafers)
• Swimwear
• Sunglasses
• Accessories
• Outerwear
• Jogging Suits

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• ShopifycoreTechnology or IntegrationShopify powers Doriani's e-commerce platform, enabling the online store functionality, payment processing, and order management. Shopify collects and processes personal information about customers and provides the technology infrastructure for the Services.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• Boglioli: Italian luxury menswear brand known for deconstructed jackets, knitwear, and refined casualwear. Comparable price tier and Made-in-Italy positioning with overlapping product categories (knitwear, shirts, trousers, outerwear).
• Brunello Cucinelli: Italian luxury house anchored on cashmere and fine knitwear, with a menswear-led assortment of polos, shirts, trousers, and accessories at ultra-premium price points. Closest direct comp to Doriani's cashmere-led, menswear-focused, Made-in-Italy DTC narrative.
• Ermenegildo Zegna: Italian luxury menswear group spanning tailored clothing, knitwear, casualwear, and accessories. Overlaps Doriani across polos, shirts, trousers, knitwear, and outerwear with comparable premium DTC positioning, though at materially larger scale.
• Canali: Italian luxury menswear maker with a full assortment of suits, knitwear, shirts, trousers, and accessories. Direct match to Doriani's Made-in-Italy positioning and multi-category menswear catalog, distributed globally via DTC and select wholesale.
• Paul & Shark: Italian casual luxury menswear brand covering knitwear, outerwear, shirts, and trousers with strong international DTC. Competes with Doriani for affluent male consumers seeking premium Italian casualwear.
• Caruso: Italian luxury menswear maker producing tailored and casualwear including knitwear, shirts, trousers, and outerwear. Closely aligned with Doriani's heritage-anchored, Made-in-Italy menswear proposition at the upper-premium tier.
• Kiton: Neapolitan luxury menswear brand focused on ultra-premium tailoring and high-end casualwear. Competes in the same affluent male segment with similar Italian craftsmanship and cashmere offerings.
• Corneliani: Italian menswear heritage brand covering suits, knitwear, shirts, trousers, and outerwear at premium price points. Direct overlap with Doriani's menswear focus and Italian craftsmanship positioning.
• Loro Piana: Italian luxury brand synonymous with cashmere, merino wool, and fine fabrics, owned by LVMH. Directly comparable product mix (cashmere knitwear, shirts, trousers, outerwear, accessories) and price points to Doriani, with much greater scale and global reach.

Emerging players

• Incotex: Italian trouser specialist (part of the Slowear group) extending into knitwear, shirts, and casualwear. Comparable to Doriani's Made-in-Italy premium menswear assortment with partial overlap in categories like knitwear and trousers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/dorianiofficial
• Instagraminstagram.com/dorianiofficial
• LinkedInlinkedin.com/company/doriani-cashmere

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Doriani Cashmere