dot donuts
dot donuts is a family-owned, single-location quick-service donut shop in Vancouver, WA, founded in 2008 by Stan and Nyla Wilson. It sells fresh, in-house-made donuts, Stumptown coffee, and baked goods (Confounded Confections) directly to local consumers and small business caterers.
- Company typePrivate
- Founded2008
- HeadquartersVancouver, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What dot donuts does
dot donuts is a privately held, family-owned quick-service donut retailer operating a single physical storefront at 1825 SE 164th Ave #103 in Vancouver, Washington. Founded in September 2008 by Stan and Nyla Wilson — who bring 30 years of combined bakery industry experience, including prior ownership of East Vancouver's first European-style bakery cafe (Villaggio Breads & Pastries) — the business produces donuts fresh on-site every day using non-trans fat frying oil in a nut-free production facility. The product portfolio comprises three core lines: Yeast Raised, Cake, and Traditional Old Fashioned donuts (priced $2.20–$3.25 per unit, $19.99–$34.95 per dozen); Stumptown Coffee Roasters coffee led by the Hair Bender blend plus Cold Brew and Nitro offerings; and an in-house baked goods sub-brand called Confounded Confections (shortbread cookies, cinnamon rolls, seasonal loaf breads).
The company operates a direct-to-consumer retail model with no wholesale, delivery, or franchise channels. It opens at 5:30 AM on weekdays and 6:30 AM on weekends, closing at 1 PM or earlier when product is sold out, implying a seven-hour daily operating window. Customer segments are predominantly local East Vancouver consumers seeking fresh, premium donuts versus frozen alternatives, supplemented by local businesses placing custom orders for meetings and events, and gift card purchasers. Custom orders are accepted by phone by noon the previous day, with a four-dozen Friday limit absent pre-order. Gift cards are sold through Square's online platform. The business has approximately five employees, no institutional funding, no parent company, and a modest Instagram presence (~1,000 followers as of late 2020). There are no AI, API, or proprietary technology components; the underlying "technology" is operational craft and food science (non-trans fat oil, nut-free process).
dot donuts firmographics
Firmographics- Name
- dot donuts
- Legal name
- dot donuts
- Website
- https://dotdonuts.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- dot donuts is a family-owned, single-location quick-service donut shop in Vancouver, WA, founded in 2008 by Stan and Nyla Wilson. It sells fresh, in-house-made donuts, Stumptown coffee, and baked goods (Confounded Confections) directly to local consumers and small business caterers.
- Ownership category
- akta.pro rank
dot donuts industry classification
Industry- Product category
- Retail Bakery / Donut Shop
- NAICS
- Retail Bakeries (311811), Baked Goods Retailers (445291)
- SIC
- Bakery Products (2050)
- akta.pro primary industry
- Donut Shops (THAFAGAE)
- akta.pro secondary industry
- Bread & Pastry Specialty Stores (CRAHAGAC)
Keywords
Where dot donuts is headquartered
LocationHeadquarters
- HQ city
- Vancouver
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
dot donuts business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales
Revenue model
- Retail Donut Sales: Direct retail sales of freshly made donuts to consumers at the physical storefront location. Products include Yeast Raised, Cake, and Traditional Old Fashioned donuts sold individually and in dozens.
- Coffee Sales: Sale of Stumptown Coffee Roasters products including Hair Bender daily house drip, rotating blend, Cold Brew, and Cold Brew Nitro.
- Baked Goods Sales: Sale of in-house baked goods including Traditional Shortbread Cookies, Old-Fashion Cream Cheese or Maple Iced Cinnamon Rolls, and seasonal Loaf Breads.
- Gift Card Sales: Sale of gift cards through Squareup.com platform.
- Custom Orders: Custom orders accepted with advance notice (by noon the previous day) for events or bulk purchases.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Raised, Iced Cake & Old Fashioned donuts |
| Unit Pricing | Pay-as-you-go | Cream, Jelly & Specialty donuts |
| Unit Pricing | Pay-as-you-go | Raised Glazed, Sugar Raised & Cake donuts |
| Unit Pricing | Pay-as-you-go | Donut Dozen (13 donuts) |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
dot donuts product offering
Product offeringCore offering
dot donuts operates a single-location quick-service retail bakery in Vancouver, WA, producing and selling freshly made donuts daily on-site in Yeast Raised, Cake, and Traditional Old Fashioned varieties, alongside Stumptown Coffee Roasters coffee and a line of in-house baked goods (Confounded Confections). Products are fried in non-trans fat oil in a nut-free facility, with custom and bulk orders accepted by phone.
Product overview
dot donuts is a traditional quick-service donut retailer and bakery cafe offering a focused portfolio of three core product lines: freshly made donuts in Yeast Raised, Cake, and Traditional Old Fashioned varieties; Stumptown Coffee Roasters coffee including their Hair Bender blend, Cold Brew, and Cold Brew Nitro; and Confounded Confections, a line of in-house baked goods including shortbread cookies, cinnamon rolls, and seasonal loaf breads. All products are produced on-site daily using non-trans fat oil and nut-free production methods (peanut, almond, and pistachio are artificially flavored).
Differentiator
Problem solved
Functional benefit
Brands
- Confounded Confections: A small baked line of in-house goodies including Traditional Shortbread Cookies, Old-Fashion Cream Cheese or Maple Iced Cinnamon Rolls, and rotating assortment of Loaf Breads.
Products and services
- Donuts Fresh donuts made daily in-house at the Vancouver, WA storefront, offered in three core varieties: Yeast Raised (Glazed Rings, Maple Bars, Cinnamon Twists, Fancy Iced, Apple Fritters), Cake (Plain, Cinnamon, Powdered, Iced, Chocolate Dipped), and Traditional Old Fashioned/Buttermilk Old Fashioned (Glazed, Chocolate Iced, Pumpkin Spiced), plus seasonal specialties and rotating flavors. Sold individually and by the dozen.
- Coffee Premium coffee sourced from Stumptown Coffee Roasters, featuring Hair Bender as the daily house drip, plus rotating blends, Cold Brew, and Cold Brew Nitro, sold at the Vancouver, WA storefront.
- Confounded Confections Baked Goods In-house baked goods line under the Confounded Confections sub-brand, including hand-cut Traditional Shortbread Cookies (available in multi-packs and 18-count boxes), Old-Fashion Cream Cheese or Maple Iced Cinnamon Rolls, and rotating seasonal Loaf Breads.
- Gift Cards Physical and digital gift cards redeemable at the dot donuts storefront, sold through the Square online gift card platform (squareup.com/gift/VFWQ3JSTJMXEV/order).
- Custom and Bulk Orders Custom and bulk orders accepted by phone (360.253.1910) by noon the previous day for events, office meetings, and large group purchases, with dozen-based volume pricing tiers.
Companies that use dot donuts
Customer profileSegments3 records
Ideal customer profiles3 records
dot donuts technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
dot donuts partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- Stumptown Coffee RoasterscorePrimary coffee supplier providing Hair Bender blend for daily house drip coffee, rotating seasonal blends, Cold Brew, and Cold Brew Nitro. Hair Bender is described as their most popular coffee with clarity and complexity from Indonesian, Latin American, and African beans.
- Confounded ConfectionsminorInternal brand for the small baked goods line, producing hand-cut Traditional Shortbread Cookies, Old-Fashion Cream Cheese or Maple Iced Cinnamon Rolls, and seasonal Loaf Breads.
Scale indicators3 records
Recent moves7 records
Expansion highlights4 records
dot donuts competitors and assessment
Company assessmentBroad incumbents
- Shipley Do-Nuts: Regional donut chain with a multi-hundred-location footprint across the South and expanding westward. Comparable on classic donut product mix and counter-service model, though broader and lower-priced than dot donuts.
- Krispy Kreme: National premium donut and coffee chain with a broad retail footprint, factory-store model, and grocery distribution. Competes with dot donuts on category share but operates at a vastly different scale and price/positioning tier.
- Dunkin': National mass-market donut and coffee QSR chain with thousands of U.S. locations. Represents the convenience/price-driven competitive threat against which dot donuts' craft positioning must differentiate.
Direct peers
- Blue Star Donuts: Portland-based premium donut shop founded on a brioche-style recipe and French technique, positioned as an upscale alternative to mass-market donut chains. Direct comparable on craft positioning, single-origin-adjacent menu, and Portland-Vancouver metro geography.
- Coco Donuts: Portland-based craft donut shop offering small-batch, rotating flavors with a similar cafe model. Comparable on product line, freshness story, and PNW market overlap.
- Voodoo Doughnut: Iconic Portland-based premium donut chain with cult-brand positioning, multiple locations, and a craft/artisanal menu directly comparable to dot donuts. Same Pacific Northwest geography, similar target customer, and analogous made-fresh positioning.
- Top Pot Doughnuts: Seattle-based artisanal donut and coffee cafe chain known for vintage branding, fresh daily production, and a handcrafted bakery menu. Comparable on Pacific Northwest geography, made-fresh positioning, and integrated coffee program.
Emerging players
- Duck Donuts: Growing franchise donut concept specializing in made-to-order, warm, customizable donuts. Comparable on fresh-made-on-demand positioning and franchise expansion model, though geographically concentrated on the U.S. East Coast.
Others
- Stumptown Coffee Roasters: dot donuts' primary coffee supplier and a leading specialty coffee roaster. Relevant as a partner and as an indirect peer on the integrated donut-and-coffee cafe experience, though not a direct competitor.
Regional players
- Randy's Donuts: Iconic Southern California donut shop with a single flagship location and cult brand recognition. Comparable on single-location craft positioning, but does not overlap in geography with dot donuts' Vancouver, WA market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
dot donuts social profiles
Digital presencedot donuts financial estimates
Financial estimateRevenue estimate
Valuation estimate
dot donuts leadership team
Management profileNumber of profiles
Profiles2 records
dot donuts funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dot donuts M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dot donuts
What does dot donuts do?
dot donuts operates a single-location quick-service retail bakery in Vancouver, WA, producing and selling freshly made donuts daily on-site in Yeast Raised, Cake, and Traditional Old Fashioned varieties, alongside Stumptown Coffee Roasters coffee and a line of in-house baked goods (Confounded Confections). Products are fried in non-trans fat oil in a nut-free facility, with custom and bulk orders accepted by phone.
Is dot donuts a public or private company?
dot donuts is a private company. It is classified as family owned and is currently operating.
When was dot donuts founded?
dot donuts was founded in 2008. It employs 1 to 10 people.
Where is dot donuts based?
dot donuts is headquartered in Vancouver, United States, in the North America region.
How does dot donuts make money?
Five revenue lines are on record. Retail Donut Sales are the primary driver. The others are coffee Sales, baked Goods Sales, gift Card Sales and custom Orders.
Who are dot donuts's main competitors?
Broad incumbents on record are Shipley Do-Nuts, Krispy Kreme and Dunkin'. Direct peers are Blue Star Donuts, Coco Donuts, Voodoo Doughnut and Top Pot Doughnuts. Duck Donuts is listed as an emerging player. Stumptown Coffee Roasters is listed as an others. Randy's Donuts is listed as a regional player.
Does dot donuts have an API?
No public API is recorded for dot donuts.
What industry is dot donuts in?
dot donuts's product category is Retail Bakery / Donut Shop. Its primary akta.pro industry code is THAFAGAE, Donut Shops, with a secondary code of CRAHAGAC, Bread & Pastry Specialty Stores. Its NAICS code is 311811 and its SIC code is 2050.