DPS Insurance Group
DPS Insurance Group is a family-owned independent insurance agency founded in 2012, distributing personal and commercial insurance products through 13+ carrier partnerships to individuals and small businesses primarily in Massachusetts and select other states.
- Company typePrivate
- Founded2012
- HeadquartersHingham, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What DPS Insurance Group does
DPS Insurance Group is a family-owned independent insurance agency founded in 2012 and headquartered in Quincy, Massachusetts (relocating to Hingham, MA effective July 1, 2026). The agency distributes personal and commercial insurance products on behalf of 13+ carrier partners including Arbella, Safety, Liberty Mutual, Travelers, Chubb, Quincy Mutual, Norfolk & Dedham, Hartford, Selective, Utica National, Safeco, PHLY, and Pure Insurance. Its personal lines offerings include auto, homeowners, flood, umbrella, pet, life, boat, and travel insurance, while its commercial lines include general liability, commercial property, workers' compensation, commercial auto, business owners policy (BOP), commercial umbrella, professional liability/E&O, liquor liability, and business interruption insurance. The agency is led by Dan Sullivan (President) and Debbie Sullivan (Vice President, in the industry since 1995), supported by a small team of approximately 5 employees.
The agency's revenue model is commission-based, earning recurring commissions from carrier partners on policies placed with clients. Pricing is quote-based and not publicly disclosed, with premiums varying by individual risk factors and carrier underwriting. DPS distributes through direct sales (in-person and phone), self-service online quote tools, and a Refer a Friend program. Marketing channels include educational content marketing via a company blog, organic search for online quotes, Google reviews (4.9 stars from 30 reviews), and community engagement through a partnership with Impact Melanoma. The company serves customers primarily in the Massachusetts South Shore region, with stated capability to serve New England, New York, and Florida.
The agency has no proprietary technology platform, no disclosed AI or machine learning capabilities, no API, and no patents. Its competitive position rests on multi-carrier representation, local expertise, long-term customer relationships, and personalized service. The business is privately held with no external investors, parent company, or funding rounds disclosed. Recent strategic actions include the Hingham office relocation and expansion of commercial product lines targeting contractors, restaurants, and retail verticals.
DPS Insurance Group firmographics
Firmographics- Name
- DPS Insurance Group
- Legal name
- DPS Insurance Group, Inc.
- Website
- https://dpsinsurance.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DPS Insurance Group is a family-owned independent insurance agency founded in 2012, distributing personal and commercial insurance products through 13+ carrier partnerships to individuals and small businesses primarily in Massachusetts and select other states.
- Ownership category
- akta.pro rank
Where DPS Insurance Group is headquartered
LocationHeadquarters
- HQ city
- Hingham
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
DPS Insurance Group business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Others
Revenue model
- Insurance Policy Commissions: DPS Insurance Group earns commissions from insurance carriers (Arbella, Safety, Liberty Mutual, Travelers, Chubb, Quincy Mutual, Norfolk & Dedham, Hartford, Selective, Utica National, Safeco, PHLY, Pure Insurance, and others) for policies sold to customers. Revenue is generated through policy premiums placed with partner carriers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Quote-based pricing for all insurance products |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
DPS Insurance Group product offering
Product offeringCore offering
DPS Insurance Group is an independent insurance agency that brokers and services personal and commercial insurance policies for individuals and small businesses in Massachusetts and select other states, earning commissions from partner carriers such as Arbella, Safety, Liberty Mutual, Travelers, Chubb, Quincy Mutual, Norfolk & Dedham, Hartford, Selective, Utica National, Safeco, PHLY, and Pure Insurance. Its core offerings include automobile, homeowners, and business insurance, supplemented by flood, pet, umbrella, life, boat, and travel coverages for personal lines, and general liability, commercial property, workers' compensation, commercial auto, business owners policy, commercial umbrella, professional liability/E&O, liquor liability, and business interruption coverages for commercial lines. The agency distributes through in-person and phone consultations, online self-service quote tools, and a Refer a Friend program.
Product overview
DPS Insurance Group is an independent insurance agency established in 2012, serving clients across Massachusetts and New England. The company operates as a multi-carrier agency offering a comprehensive portfolio of personal and commercial insurance products through partnerships with carriers including Arbella Insurance, Chubb Insurance, Safety Insurance, Travelers Insurance, Liberty Mutual, Norfolk & Dedham, Quincy Mutual Insurance, Hartford Insurance, Selective Insurance, Utica National Insurance, and Safeco Insurance. Their core personal insurance offerings include Automobile Insurance, Homeowners Insurance, and Business Insurance, supplemented by add-on coverages such as Flood Insurance, Pet Insurance (via Safeco), Umbrella Insurance, Life Insurance, Boat Insurance, and Travel Insurance. For commercial clients, they provide General Liability Insurance, Commercial Property Insurance, Workers' Compensation Insurance, Commercial Auto Insurance, Business Owners Policy (BOP), Commercial Umbrella Insurance, Professional Liability Insurance (E&O), Liquor Liability Insurance, and Business Interruption Insurance. The agency also offers industry-specific coverage for contractors, restaurants, retail businesses, professional services, and property owners/landlords.
Differentiator
Problem solved
Functional benefit
Products and services
- Automobile Insurance Auto insurance providing property, liability, and medical coverage for losses related to a covered motor vehicle; many states require this coverage for drivers to be on the roadways. Targeted at individual drivers and families.
- Homeowners Insurance Homeowner's insurance covering repair or replacement of home and belongings damaged by covered perils, plus liability coverage if a visitor is injured at the home. Targeted at individual homeowners and families.
- Business Insurance Business insurance covering property & casualty, business interruption loss, and other categories tailored to businesses needing to mitigate potential loss exposures. Targeted at business owners.
- Flood Insurance Customizable flood insurance policies available for South Shore Massachusetts residents to protect against water damage from flooding. Targeted at homeowners in flood-exposed areas.
- Pet Insurance Affordable, flexible pet insurance plans offered through partnership with Safeco Insurance to help cover unexpected vet bills, accidents, and illnesses. Targeted at pet owners.
- Umbrella Insurance Extra layer of personal liability coverage beyond the limits of home and auto policies, helping protect financial future in the event of a major liability claim. Targeted at individuals and families seeking additional liability protection.
- General Liability Insurance Coverage that helps protect businesses against customer injuries (slip-and-fall accidents), property damage claims, legal defense costs, and advertising-related claims. Targeted at small businesses across multiple industries.
- Commercial Property Insurance
Quantifiable outcome
- Customers can save hundreds of dollars per year by bundling home and auto policies
Companies that use DPS Insurance Group
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles2 records
DPS Insurance Group technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
DPS Insurance Group partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and minor.
- Arbella InsurancecoreInsurance carrier partner represented by DPS Insurance Group. Arbella is a regional insurance carrier providing auto, home, and commercial insurance products.
- Safety InsurancecoreMassachusetts-based insurance carrier specializing in personal lines insurance. Core partner for auto and homeowners coverage in the Massachusetts market. Deep roots in New England with reputation for stability and fair claims handling.
- Liberty MutualcoreNational insurance carrier partner providing auto, home, and business insurance products through DPS Insurance Group.
- Travelers InsurancecoreNational insurance carrier partner providing commercial and personal insurance products through DPS Insurance Group.
- Quincy Mutual InsurancecoreRegional carrier serving Quincy and South Shore Massachusetts communities with property and casualty insurance.
- Chubb InsurancecoreGlobal insurance carrier providing high-value personal and commercial insurance products through DPS Insurance Group.
- Norfolk & Dedham GroupcoreRegional insurance carrier serving Massachusetts with property and casualty insurance products.
- Hartford InsurancecoreNational insurance carrier partner providing business and personal insurance products through DPS Insurance Group.
- Selective InsurancecoreRegional insurance carrier providing commercial and personal insurance products through DPS Insurance Group.
- Utica National InsurancecoreRegional insurance carrier partner providing insurance products through DPS Insurance Group.
- Safeco InsurancecoreInsurance carrier partner for pet insurance products. DPS Insurance partnered with Safeco to offer affordable, flexible pet insurance plans covering unexpected vet bills, accidents, and illnesses.
- Pure InsurancecoreInsurance carrier partner providing high-value home and auto insurance products through DPS Insurance Group.
- PHLY InsurancecoreInsurance carrier partner providing commercial insurance products through DPS Insurance Group.
- Impact MelanomaminorCommunity partnership for melanoma awareness and education. DPS Insurance supports Impact Melanoma's education, prevention, and support programs to fight melanoma, the most serious form of skin cancer.
- Mountaintop Creative GroupminorWebsite development vendor credited for DPS Insurance Group's website design and maintenance.
Scale indicators2 records
Recent moves7 records
Expansion highlights4 records
DPS Insurance Group competitors and assessment
Company assessmentEmerging players
- CoverWallet: Digital insurance platform focused on small business coverage (general liability, BOP, professional liability, workers' comp). Comparable to DPS in targeting SMBs with packaged commercial coverage, but distributes digitally rather than via local agents.
- Policygenius: Online insurance marketplace that lets consumers compare and purchase life, home, auto, and disability coverage from multiple carriers. Comparable to DPS in multi-carrier distribution, but competes via a digital-first model that bypasses traditional agents.
- Lemonade: Direct-to-consumer digital insurance carrier offering home, auto, pet, and life insurance without traditional agents. Adjacent competitor to DPS in personal lines; relevant as a digital disruptor of the independent agent model.
Broad incumbents
- Brown & Brown, Inc. National insurance brokerage distributing property, casualty, and personal lines across multiple carriers. Comparable to DPS as an independent agency model, but with national scope and significantly larger employee base.
- Risk Strategies: National specialty insurance brokerage with personal and commercial lines. Comparable to DPS as an independent agency model with multi-carrier distribution, but with broader geographic footprint and specialty expertise.
- The Hanover Insurance Group: Regional insurance carrier offering personal and commercial lines through independent agents in the Northeast. Comparable to DPS as one of the carrier partners DPS represents; relevant as both a current partner and an adjacent ecosystem participant.
- Marsh McLennan: Global professional services firm offering insurance brokerage and risk management across commercial and personal lines. Comparable to DPS in independent brokerage role, though DPS operates at a far smaller scale and regional focus.
- HUB International: Large global insurance brokerage providing commercial and personal insurance across multiple carrier relationships. Comparable to DPS as an independent agency offering multi-carrier placement, but at vastly greater scale and geographic reach.
- Arthur J. Gallagher & Co. Global insurance brokerage and risk management firm that places commercial and personal lines with multiple carriers. Comparable to DPS in independent brokerage model and multi-line distribution, but at enterprise scale.
- OneDigital: National insurance and financial services brokerage offering personal and commercial insurance through carrier partnerships. Comparable to DPS in independent agent distribution model and multi-line focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
DPS Insurance Group social profiles
Digital presenceDPS Insurance Group financial estimates
Financial estimateRevenue estimate
Valuation estimate
DPS Insurance Group leadership team
Management profileNumber of profiles
Profiles2 records
DPS Insurance Group funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DPS Insurance Group M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DPS Insurance Group
What does DPS Insurance Group do?
DPS Insurance Group is an independent insurance agency that brokers and services personal and commercial insurance policies for individuals and small businesses in Massachusetts and select other states, earning commissions from partner carriers such as Arbella, Safety, Liberty Mutual, Travelers, Chubb, Quincy Mutual, Norfolk & Dedham, Hartford, Selective, Utica National, Safeco, PHLY, and Pure Insurance. Its core offerings include automobile, homeowners, and business insurance, supplemented by flood, pet, umbrella, life, boat, and travel coverages for personal lines, and general liability, commercial property, workers' compensation, commercial auto, business owners policy, commercial umbrella, professional liability/E&O, liquor liability, and business interruption coverages for commercial lines. The agency distributes through in-person and phone consultations, online self-service quote tools, and a Refer a Friend program.
Is DPS Insurance Group a public or private company?
DPS Insurance Group is a private company. It is classified as family owned and is currently operating.
When was DPS Insurance Group founded?
DPS Insurance Group was founded in 2012. It employs 1 to 10 people.
Where is DPS Insurance Group based?
DPS Insurance Group is headquartered in Hingham, United States, in the North America region.
How does DPS Insurance Group make money?
One revenue line is on record: insurance Policy Commissions.
Who are DPS Insurance Group's main competitors?
Emerging players on record are CoverWallet, Policygenius and Lemonade. Broad incumbents are Brown & Brown, Inc., Risk Strategies, The Hanover Insurance Group, Marsh McLennan, HUB International, Arthur J. Gallagher & Co. and OneDigital.
Does DPS Insurance Group have an API?
No public API is recorded for DPS Insurance Group.