What DQ Heating does

DQ Heating, legally Double Quick (Heating) Ltd, is a UK family-owned supplier of designer radiators, heated towel rails, and heating accessories, founded in 2004 by Stewart Double as an evolution of the family-operated Double Quick Anglia plumbing merchant business. The company operates from its headquarters and distribution hub in Thetford, Norfolk, and describes itself as one of the leading UK suppliers in the category with over 25 years of industry presence. Its product range spans mild steel, stainless steel, cast iron, and aluminium radiators and towel rails across column, vertical, horizontal, flat panel, and traditional/luxury handmade formats, with sub-brands including the bestselling Modus laser-welded multi-column range, Cove, Ruvo (100% recycled aluminium), Vela Electric, Tornado, Vulcano, and a Cast Iron Collection.

The core differentiator is an in-house powder coating plant at the Thetford facility, enabling over 250 colour/special finishes, RAL colour-matching, and faster custom-order lead times than outsourced competitors. The business sells through a multi-channel UK distribution model: a network of plumber's merchants, kitchen and bathroom showrooms, and independent retailers supported by regional sales agents, plus a direct-to-consumer e-commerce site offering next-working-day delivery on stocked orders placed before 3:30pm. Pricing is unit-based and ranges from approximately £147 ex VAT for entry-level stock items to over £1,000 ex VAT for premium/larger units, with special-order SKUs carrying up to 50% restocking fees. Smart heating capability is offered via the Vela Electric range with Wi-Fi/Bluetooth control through the Smart Warmth smartphone app.

The company has no external funding, no parent entity, no disclosed subsidiaries, and no public revenue disclosure. Family control is concentrated in Stewart Double (Managing Director) and Emily Double (Finance Director), with James Gorniak as Operations Director and Jody Loram as Commercial Director. The customer base is fragmented across UK residential homeowners and small trade/showroom resellers, and there are no named enterprise accounts. Recent strategic activity has centred on product range expansion (2025 launches), sustainability upgrades (cardboard packaging machinery in 2022 reducing plastic to approximately 5%), and deepening the smart/electric heating proposition.

Name

DQ Heating

Legal name

Double Quick (Heating) Ltd

Website

https://dqheating.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

DQ Heating is a UK family-owned supplier of designer radiators, heated towel rails, and heating accessories, selling via a retailer/showroom network and direct e-commerce to UK homeowners, with in-house powder coating enabling 250+ colour finishes.

Ownership category

akta.pro rank

Headquarters

HQ city

Thetford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Designer Radiator Sales: One-time purchase of designer radiators and towel rails in various materials (mild steel, stainless steel, cast iron, aluminium) with multiple size and finish options. Sales are made through retailer network, showroom partners, and direct website sales to consumers.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

DQ Heating designs, supplies and distributes designer radiators, towel rails and heating accessories in the UK, manufactured from mild steel, stainless steel, cast iron and aluminium. The company operates an in-house powder coating facility with 250+ colour and finish options and sells through a UK retailer and showroom network alongside a direct e-commerce website with next-day delivery on stocked items.

Product overview

DQ Heating is a UK-based supplier of designer radiators, towel rails, and heating accessories offering over 25 years of industry experience. The company operates as a family-owned business with in-house powder coating capabilities providing over 250 colour finishes. The product portfolio is organized into core categories: Radiators (including column, vertical, horizontal, and flat panel designs in mild steel, stainless steel, cast iron, and aluminium), Towel Rails (heated rails and ladders in various finishes), Electric Heating (Wi-Fi and Bluetooth compatible models), Essential (value-oriented collection), and Accessories. Key sub-brands include the bestselling Modus multi-column radiator, Cove heat emitter, Ruvo (100% recycled aluminium), Vela Electric (smartphone app controllable), Tornado, Vulcano, and Cast Iron Collection. Products are available through a network of UK retailers with next-day delivery for stocked items.

Differentiator

Problem solved

Functional benefit

Products and services

• Designer Radiators Designer radiators in mild steel, stainless steel, cast iron, and aluminium, including column, vertical, horizontal, and flat panel designs available in a wide range of sizes and finishes. Targeted at UK homeowners, specifiers, and trade customers renovating or upgrading heating in homes.
• Heated Towel Rails and Ladders Heated towel rails and towel ladders available in chrome, stainless steel, and various RAL colours for bathroom and kitchen use. Intended for UK homeowners and trade buyers installing or refurbishing bathrooms.
• Electric Heating Electric-only radiators and towel rails, including Wi-Fi and Bluetooth compatible models controllable via smartphone app with multiple functions and programmable schedules. For homeowners and installers needing standalone electric heating without plumbing.
• Essential Collection Value-oriented radiator and towel rail collection offering essential heating solutions at competitive price points, including ladder rails and metallic finish options. Targeted at price-sensitive UK homeowners and trade buyers.
• Heating Accessories Heating accessories including valves, brackets, towel bars, and other fixtures for radiators and towel rails. Intended for installers and end customers completing installations of DQ Heating products.
• Cast Iron Radiator Collection Cast iron radiators in traditional Victorian-style designs (Herbie, Loxley, Bronte, Dibley, 4-column, 6-column) for heritage properties and period-style interiors. Targeted at homeowners and specifiers restoring heritage properties or seeking classic aesthetics.
• Modus Electric Column Radiator Electric version of the bestselling Modus laser-welded multi-column radiator, available in horizontal and vertical orientations with over 250 colour finishes. Aimed at UK homeowners wanting the Modus aesthetic without plumbing-in.
• BGO Electric Radiator Electric heating radiator in anthracite finish, part of the company's electric heating range. For homeowners needing standalone electric heating in living spaces.
• In-house Powder Coating Service In-house powder coating service providing over 250 colour finishes including any RAL colour, special finishes, and colour-matching service, with superior resistance to chipping, scratching and wear compared to wet paint. Available to support custom orders for trade and consumer customers.

Quantifiable outcome

• Over 25 years of experience in the UK heating industry
• +2 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• Specialist Radiator Manufacturers (Global)coreStrategic or Co-development PartnerDQ Heating has created partnerships with specialist radiator manufacturers around the globe. Each manufacturer is carefully selected for their commitment to cost control and, above all, quality. All partners manufacture radiators and towel rails in line with the latest technology and environmental awareness.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Vogue UK: UK designer radiator and towel rail brand sold through independent showrooms and merchants. Comparable in product range, finish variety, and UK showroom-channel presence to DQ Heating.
• Carron: UK radiator manufacturer offering column, cast iron, and designer ranges sold through heating merchants and showrooms. Comparable in product categories (column/cast iron radiators) and UK trade distribution.
• Best Heating: One of the largest UK designer radiator and heating retailers, selling multiple brands across radiators, towel rails, and electric heating via DTC e-commerce. Directly comparable on product range, channel mix, and target customer to DQ Heating.
• Reina Design: UK designer radiator and towel rail brand offering a wide range of styles and finishes, sold through retailers and direct. Closely comparable to DQ's product positioning and finish-led differentiation strategy.
• PlumbNation: UK online retailer of plumbing and heating products including a broad radiators and towel rails range. Comparable DTC e-commerce model serving UK homeowners and tradespeople.
• Bisque: UK designer radiator specialist known for distinctive, design-led heating products in multiple finishes. Overlaps directly with DQ's premium designer-radiator positioning and finish customisation.
• The Radiator Centre: UK specialist retailer of designer radiators and towel rails with a broad multi-brand catalogue and DTC website. Comparable in scale, product mix, and customer segment to DQ Heating.
• Radiators Online: UK DTC retailer of designer radiators and towel rails with multi-brand catalogue and trade pricing. Direct competitor for online radiator and towel-rail sales to UK homeowners.

Broad incumbents

• Myson: Established UK heating products manufacturer including radiators and towel warmers sold through merchant and retail channels. Broader incumbent with overlap in product categories and channels.
• Stelrad: Largest UK radiator manufacturer with broad portfolio across designer, column, and panel radiators distributed via merchants. Larger scale incumbent serving similar UK trade and retail channels as DQ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/dqheating
• YouTubeyoutube.com/@dqheating
• Facebookfacebook.com/DqHeating
• LinkedInlinkedin.com/company/dq-heating
• Instagraminstagram.com/dqheating

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DQ Heating