What Draft House Bar & Restaurant does

The Draft House Bar & Restaurant is a single-location bar and restaurant operating at 1010 Enterprise Drive in Verona, Wisconsin. Founded in 2004, the business employs approximately 8 staff and runs as an independent, privately held establishment with no parent company, institutional backing, or public listing. The venue functions as a full-service neighborhood sports bar and casual dining destination, offering a food menu for lunch and dinner, a drink menu with rotating draft beers, wines, and spirits, and a recurring set of daily specials including a Friday fish fry and "Wine Wednesday." The interior is outfitted with 25 televisions and a 15-foot wide HD TV screen used to broadcast NFL Ticket and other sporting events, making sports viewing a central brand pillar.

The Draft House serves three primary customer groups: local Verona residents seeking casual dining, sports viewing, and happy hour; event organizers booking private parties, rehearsal dinners, graduations, and class reunions through one of three tiered packages (private upstairs with a $2,000 food/drink minimum, dining area with a $750 minimum, and late-night dining area with no minimum); and visiting sports tournament attendees seeking quick meals during busy weekend periods. The latter segment is supported by a dedicated event menu designed for rapid service.

The business operates a direct-to-consumer model with two revenue streams: food and beverage sales (dine-in and phone-only carry-out) and private event hosting. Notably, Draft House has chosen not to participate in third-party delivery platforms (DoorDash, Uber Eats, GrubHub), directing carry-out orders through a single phone line instead. Marketing relies on a company website, an Untappd listing for beer enthusiasts, and community engagement features such as soup voting and a comment card. The company has no mobile app, no online ordering system, and no disclosed technology investments beyond standard restaurant operations.

Name

Draft House Bar & Restaurant

Legal name

The Draft House Bar & Restaurant

Website

https://drafthouseverona.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

The Draft House Bar & Restaurant is a single-location bar and restaurant in Verona, Wisconsin, founded in 2004, serving local residents and sports fans with dine-in food, rotating beers, daily specials, and private event hosting across three package tiers.

Ownership category

akta.pro rank

Product category

Sports Bar & Restaurant

NAICS

Drinking Places (Alcoholic Beverages) (7224), Full-Service Restaurants (722511)

SIC

Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Bars & Pubs (Non-Music) (MPAGAIAC)

Keywords

• Sports bar
• Casual dining
• Private parties
• Craft beer
• Fish fry

Headquarters

HQ city

Verona

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and Beverage Sales: Core revenue from food service, beer, and drinks. Includes lunch, dinner, and bar service. Carry-out orders available by phone only.
2. Private Event Hosting: Revenue from hosting private parties, rehearsal dinners, graduation parties, and class reunions. Three party packages available with minimum spend requirements and deposit fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Draft House Bar & Restaurant is a single-location bar and restaurant in Verona, Wisconsin (established 2004) that serves food, draft beer, wines, and spirits for dine-in and phone-based carry-out. The venue features 25 TVs and a 15-foot wide HD TV providing NFL Ticket sports viewing, sells a rotating draft beer menu, daily specials, and a Friday night fish fry, and hosts private events (parties, rehearsal dinners, graduations, class reunions) across three packaged tiers with minimum spend requirements.

Product overview

Draft House Bar & Restaurant is a single-location bar and restaurant operating since 2004, offering a unified hospitality experience centered around food, drinks, and sports entertainment. The core product portfolio consists of a Food Menu, Drink Menu featuring rotating beers on tap, Daily Specials (including Wednesday wine specials and Friday fish fry), an Event Menu for tournament weekends, a Banquet Menu for private catering, and Party Hosting Services with three booking tier options. The establishment emphasizes its sports viewing atmosphere with 25 TVs and a 15-foot HD screen. The company does not offer online ordering through third-party delivery services.

Differentiator

Problem solved

Functional benefit

Products and services

• Food Menu Full lunch and dinner menu featuring homemade appetizers not available elsewhere in Verona, served dine-in and via phone-based carry-out.
• Drink Menu Beverage menu including wines, spirits, and cocktails, served at the bar and with dine-in service.
• Beers on Tap Rotating selection of draft beers available on tap, tracked through the venue's Untappd listing for beer enthusiasts.
• Daily Specials Daily rotating specials featuring selected entrees, soups, and drink specials such as Wine Wednesday ($4.75 house, $5.75 premium, $7 ultra premium) and the Friday night fish fry.
• Event Menu Streamlined menu offered during busy tournament weekends (soccer, hockey, Ironman) with crowd favorites designed for quick preparation so visitors can return to their games.
• Banquet Menu Catering-style menu for private events with customizable options for hosting gatherings, rehearsals, graduations, and reunions.
• Party Hosting Services Private event hosting service offering three packaged options: Private Party ($2,000 food/drink minimum, $500 deposit, full upstairs 5pm-close Fri/Sat), Dining Area ($750 minimum, $100 deposit, before 9pm Fri or 8pm Sat), and Late Night Dining Area (no minimum, $50 deposit, after 9pm Fri or 8pm Sat).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves5 records

Expansion highlights3 records

Direct peers

• Hop Haus Brewing Company: Local Verona, WI brewpub serving rotating craft beer and full food menu. The closest geography- and offering-specific peer to The Draft House, competing for the same Verona bar-and-food occasions with overlapping craft-beer positioning.
• Karben4 Brewing: Madison-area craft brewery with on-site taproom serving food and beer. Comparable to The Draft House in combining rotating craft beer with full food service in the same Madison-metro market, drawing on overlapping local customer base.

Broad incumbents

• Chili's Grill & Bar: Casual-dining chain pairing full menu with bar service and sports viewing. Competes for the same dine-in plus alcohol occasion as The Draft House but with national scale and delivery/loyalty programs.
• Twin Peaks: National 'sports lodge' chain offering full bar service, big-screen sports viewing, and full food menu. Mirrors The Draft House's sports-bar-plus-food model at multi-unit scale with broader marketing reach.
• Hooters: Casual chain combining full bar, sports viewing, and table-service dining. Operates as a broad incumbent in the same sports-bar-plus-food category as The Draft House, though at much larger national scale.
• Buffalo Wild Wings: Large national sports-bar chain focused on wings, beer, and televised sports viewing. Comparable to The Draft House in core concept (sports-centric bar with food) but operates at chain scale with delivery, loyalty, and multi-unit infrastructure The Draft House lacks.
• Applebee's Neighborhood Grill + Bar: National casual-dining chain with full bar program and bar-centric promotions. Comparable to The Draft House in combining full food menu with bar-driven traffic, but with chain-level scale, delivery, and digital ordering.
• TGI Fridays: Casual full-service bar-and-grill chain. Operates in the same dine-in-with-bar-service category as The Draft House with a comparable lunch/dinner/drinks value proposition, but at multi-unit chain scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xtwitter.com/drafthouseverona
• LinkedInlinkedin.com/company/draft-house-bar-&-restaurant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Draft House Bar & Restaurant