DR. AMBROSIUS - Ernährungsberatung

What DR. AMBROSIUS - Ernährungsberatung does

DR. AMBROSIUS - Ernährungsberatung is a privately held German nutrition consulting firm founded in 1986 by Dipl.oec.troph. Dr. Petra Ambrosius, headquartered in Wiesbaden. The firm operates the DR. AMBROSIUS® Baukastensystem, a proprietary structured nutrition framework that classifies all food into five building blocks (fats, beverages, proteins, fruit and vegetables, carbohydrates) and is operationalised through a 5-phase transformation model (Startphase, Gewöhnungsphase, Intensivphase, Leistungsphase, Erhaltungsphase). All consulting programmes, recipes, and the free Ernährungs-Check online tool are built on this methodology.

The company distributes its services through a network of 500+ Beratungsstellen (consulting studios) staffed by approximately 150 qualified nutrition professionals (Ernährungs-Fachkräfte, including PersonalCoaches, Oecotrophologen, and Ernährungsberaterinnen) across Germany, supplemented by the self-serve MyCoach online platform at dr-ambrosius24.de. It serves two primary customer segments: (1) individual consumers seeking either medical nutrition therapy for conditions such as diabetes, allergies, gastrointestinal disease, cancer, or paediatric nutrition needs, or wellness-focused counselling for weight management, stress reduction, and sports nutrition; and (2) corporate and government clients purchasing Betriebliches Gesundheitsmanagement (BGM) services including expert lectures, health days, workshops, and group/individual coaching under §20 SGB V framework agreements, qualifying employer contributions up to €500 per employee as tax-free. Notable enterprise customers include Bundeswehr, Miele, RWE, Compass Group, Eurest, ias Gruppe, and statutory health insurers (BKK Deutsche Bank, Barmer, IKK Südwest).

The business model is professional-services-based: free introductory Infogespräch sessions and a free Ernährungs-Check tool drive top-of-funnel conversion, followed by quote-based multi-session coaching packages (e.g., the 3-Sitzungs-Paket) for individuals and negotiated multi-year contracts for corporate B2B engagements. The firm is a sole proprietorship with no external funding, no parent company, and no public listing, and operates with a small HQ staff of 23 employees supporting the nationwide studio network.

Name

DR. AMBROSIUS - Ernährungsberatung

Legal name

Studio für Ernährungsberatung DR. AMBROSIUS® – Studio für Ernährungsberatung

Website

https://dr-ambrosius.de

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

DR. AMBROSIUS is a German nutrition consulting firm operating Germany's largest network of 500+ consulting studios staffed by ~150 certified nutrition professionals, delivering proprietary Baukastensystem-based medical and wellness nutrition counselling to individual consumers and corporate clients nationwide.

Ownership category

akta.pro rank

Product category

Nutrition Consulting Services

NAICS

Diet and Weight Reducing Centers (812191)

SIC

Services-Misc Health & Allied Services, Nec (8090)

akta.pro primary industry

Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)

akta.pro secondary industry

Corporate/Workplace Nutrition & Weight Management Programs (HSADAFAO)

Keywords

• Nutrition consulting services
• Medical nutrition therapy
• Corporate health management
• Weight management counseling
• Dietary coaching

Headquarters

HQ city

Wiesbaden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Nutrition Consulting Services (B2C): Fee-for-service nutrition consulting sessions delivered by PersonalCoaches at 500+ studio locations across Germany. Services include medical nutrition therapy (e.g., diabetes, allergies, gastrointestinal conditions) and general wellness nutrition counselling (weight management, stress reduction). Customers progress through structured programmes (6-step journey from initial consultation to sustainability phase). Pricing is quote-based; specific fee schedules are not publicly disclosed.
2. Corporate Health Management (B2B): Employer-paid workplace health management services including expert lectures, health days, workshops, group programmes, and individual nutrition coaching for employees. Offered as one-time impulse events or as integrated long-term corporate programmes. Services are §20 SGB V compliant, qualifying them for tax-free employer contributions up to €500 per employee. Revenue is generated through per-event or per-programme fees negotiated with corporate HR/health management buyers.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

DR. AMBROSIUS provides personalized nutrition consulting services delivered through a network of 500+ certified PersonalCoach studios across Germany, supported by ~150 qualified nutrition professionals. The core methodology is the proprietary DR. AMBROSIUS® Baukastensystem, a 5-building-block nutrition framework, combined with a 5-phase transformation journey. Services span medical nutrition therapy (for conditions such as diabetes, allergies, gastrointestinal disease, cancer, and bariatric care), general wellness counselling (weight management, stress, sports nutrition), and corporate health management (Betriebliches Gesundheitsmanagement) for employers.

Product overview

DR. AMBROSIUS® is a German nutritional counseling network offering a unified portfolio centered on its Baukastensystem (modular building block system) methodology and PersonalCoach service. The core offering comprises personalized nutrition counseling through 500+ locations across Germany with 150 advisors, delivered via two primary channels: the PersonalCoach in-person service (with a 6-step methodology) and the MyCoach online platform. The 5-Phasen-Modell guides clients through dietary transformation phases. Services span medical nutrition counseling (for allergies, diabetes, gastrointestinal conditions, cancer, and more) and wellness-focused counseling (stress management, weight loss, sports nutrition). For business clients, the Betriebliches Gesundheitsmanagement provides corporate health services including expert lectures, health days, workshops, and individual coaching. The company was established in 1986 with 30 years of experience in qualified nutrition counseling.

Differentiator

Problem solved

Functional benefit

Products and services

• DR. AMBROSIUS® PersonalCoach Personalized in-person nutrition counseling service delivered by qualified PersonalCoaches (Oecotrophologen and Ernährungsberaterinnen) at 500+ studios across Germany. Follows a 6-step methodology from initial consultation through assessment, analysis, plan creation, routine building, and sustainability planning. Targets individuals seeking medical nutrition therapy or wellness coaching.
• MyCoach Online Coaching Platform Online self-serve nutrition coaching platform at dr-ambrosius24.de that enables users to start their dietary transformation digitally without visiting a physical studio. Built on the DR. AMBROSIUS® Baukastensystem methodology.
• Medizinische Ernährungsberatung Medical nutrition counseling for diagnosed conditions including allergies, food intolerances, gastrointestinal diseases, diabetes, hypertension, kidney disease, rheumatism/osteoporosis, eating disorders, cancer, malnutrition, bariatric surgery pre/post care, and pediatric nutrition needs. Delivered by qualified PersonalCoaches and Oecotrophologen.
• Wohlfühl-Ernährungsberatung Wellness-focused nutrition counseling covering stress management through nutrition, weight loss, sports nutrition, playful weight loss, ideal weight achievement (Wohlfühlgewicht), and healthy nutrition for children.
• Betriebliches Gesundheitsmanagement (Corporate Health Management) Corporate health management services for German employers including expert lectures, health days, workshops, group programs, and individual nutrition coaching for employees. Services are §20 SGB V compliant, qualifying them for tax-free employer contributions up to €500 per employee. Notable clients include BKK Deutsche Bank, Barmer, IKK Südwest, Bundeswehr, Compass Group, Miele, RWE, and Eurest.
• Fachvorträge (Expert Lectures) Expert lecture presentations on nutrition topics including eating while traveling, shift work nutrition, brain nutrition, immune system support, heart health, and obesity management. Delivered at corporate client sites.
• Gesundheitstage (Health Days) Health day events combining information delivery with interactive activities, featuring health checks and demonstrations for corporate clients.
• Workshops Interactive workshop sessions analysing current eating behaviour and developing sustainable nutrition strategies for organisations. Customisable in scope and content.
• Einzelberatungen / Ernährungscoaching (Individual Nutrition Coaching) Individual nutrition coaching sessions for employees, including preventive counselling and medical nutrition consultation, delivered as part of corporate health management engagements.
• Gruppenprogramme (Group Programs) Group program offerings on specific nutrition topics, customisable in scope and content for corporate client needs. Delivered as part of the Betriebliches Gesundheitsmanagement service.
• 3-Sitzungs-Paket (3-Session Package) Pre-packaged 3-session nutrition coaching package for individual consumers. Pricing is quote-based and not publicly disclosed.
• Ernährungs-Check (Free Nutritional Analysis Tool) Free online tool allowing users to analyse their lunch meals using the DR. AMBROSIUS® Baukastensystem methodology. No cost to use; drives engagement and conversion to paid coaching programmes.

Quantifiable outcome

• Multiple documented individual success stories showing significant weight loss (e.g., 13.9 kg reduction in 5 months, 20 kg in 3 months), reduced waist circumference (6 cm reduction), reduction in medication use (gastric tablets reduced from 7 to 3).

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature3 records

Partnerships

One partnership is on record.

• Netzwerk Krankenkassenzertifizierter ErnährungsfachkräfteminorOthersDR. AMBROSIUS is an registered partner (eingetragener Partner) in a broader network of health insurance-certified nutrition professionals. This partnership provides access to the health insurance reimbursement ecosystem for clients and signals regulatory compliance with §20 SGB V standards. The specific network name is not individually identified beyond this description.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Noom: Noom is a global digital health platform delivering behavior-change-based nutrition and weight-loss coaching via a mobile app. It overlaps with DR. AMBROSIUS on weight-management coaching, structured program journeys, and consumer subscriptions, but is digital-first without physical studio presence.
• Nestlé Health Science: Nestlé Health Science is a global consumer-health and medical-nutrition business addressing obesity, diabetes, and gastrointestinal conditions through products and programs. Comparable at a category level (medical nutrition), but operates as a broad incumbent with a product-driven rather than coaching-driven model.
• WW (Weight Watchers): WW is a global weight management and wellness brand operating subscription-based coaching programs. Comparable to DR. AMBROSIUS's general nutrition coaching and weight-management segments, though WW operates a much broader portfolio and digital-first model at international scale.

Direct peers

• ias Gruppe (ias Aktiengesellschaft): ias Gruppe is a major German provider of corporate health management, workplace prevention, and occupational health services — competing for the same B2B HR/health budget pool as DR. AMBROSIUS's Betriebliches Gesundheitsmanagement offering.
• Oviva: Oviva is a digital health company providing evidence-based nutrition therapy for obesity, diabetes, and related conditions across Germany, Switzerland, the UK, and France. It is a direct comparable to DR. AMBROSIUS's medical nutrition therapy services via its digital-first delivery model.
• BodyChange by Dr. med. Petra Bracht: BodyChange is a German direct-to-consumer nutrition and weight-loss coaching program with a structured methodology similar to DR. AMBROSIUS's Baukastensystem approach. Direct competitor in the German D2C nutrition coaching space.
• eatfit: eatfit is a German nutrition counseling and corporate BGM (Betriebliches Gesundheitsmanagement) provider offering individual coaching, group programs, and workplace health services. Directly comparable to DR. AMBROSIUS across both B2C nutrition counseling and B2B corporate health offerings in Germany.

Emerging players

• Fernarzt (DocCheck / Zava Group): Fernarzt is a Germany-based online telehealth platform offering remote consultations including nutrition and diet advice. An emerging digital competitor with overlapping use cases (medical nutrition therapy) and a fundamentally different delivery model (no physical studios).

Others

• AOK Die Gesundheitskasse (BGM services): AOK is Germany's largest statutory health insurer and operates substantial §20 SGB V certified nutrition counseling and BGM programs. Acts as a payer and sometimes provider in the same regulatory ecosystem that DR. AMBROSIUS operates in; relevant as an ecosystem participant rather than a direct competitor.

Regional players

• Healthy People (Gesund & Vital): Healthy People is a German corporate workplace-wellness and BGM provider offering nutrition, fitness, and stress-management programs to employers. Comparable to DR. AMBROSIUS's B2B Betriebliches Gesundheitsmanagement offering, primarily active in DACH-region enterprise contracts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/drambrosius
• LinkedInlinkedin.com/company/drambrosius

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DR. AMBROSIUS - Ernährungsberatung