What EatFit does

EatFit (branded EatFitSA) is a South African sole proprietorship dietitian practice and training provider founded in 2016 by registered dietitian Erica Jankovich and headquartered in Cape Town. The company is built around two intertwined product lines: (1) B2B online training courses for practising dietitians covering IBS management, the low FODMAP diet, gut health, the microbiome and dietary fibre — including the flagship EatFit for IBS curriculum (now in its 5th edition, 60 CEU across two modules, R5,000-R6,000), the Bite Size Sessions short-course series (R500-R600 per episode), and the EatFit Approved Dietitian certification (15-hour curriculum modelled on King's College London); and (2) B2C patient-facing offerings comprising the free EatFit for IBS Self Help online course (eatfitforibs.com), dietitian-led programmes for IBS, gut health and fibre management, and one-to-one consultations (initial 60-90 min at R1,200-R1,500; follow-ups R700).

The underlying technology stack is intentionally lightweight: a WordPress-based educational website (eatfitsa.com) hosting a members area, LMS-style module delivery, WooCommerce-style checkout, and a separate free self-help course platform. A curated EatFit Approved Dietitian network across South Africa and select international locations acts as both the customer base for the training products and the delivery channel for the patient programmes, creating a self-reinforcing two-sided loop. EatFit also offers corporate talks, health writing and clinical research collaboration as a tertiary revenue stream.

The business is founder-led, with no outside investors, no funding rounds and no board; all strategic direction, curriculum development and brand authority sit with Erica Jankovich. Revenue is generated through one-time course purchases, fee-for-service patient consulting and bespoke professional services, with medical-aid-compliant invoicing for patient consultations.

Name

EatFit

Legal name

Erica Jankovich TA EatFit

Website

https://eatfitsa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

EatFitSA is a Cape Town-based sole proprietorship founded in 2016 by registered dietitian Erica Jankovich that sells CEU-accredited online training (low FODMAP, gut health, microbiome) to South African dietitians and delivers IBS, gut-health and fibre patient programmes through its approved-dietitian network, supported by a free self-help course.

Ownership category

akta.pro rank

Product category

Gastrointestinal nutrition services and dietitian continuing education

NAICS

Diet and Weight Reducing Centers (812191)

akta.pro primary industry

Nutrition & Diet Education (Meal Planning, Macros, Healthy Cooking) (EDAAAHAA)

akta.pro secondary industries

General Nutrition Coaching (HSADAFAA), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)

Keywords

• Gastrointestinal nutrition therapy
• Low FODMAP diet training
• IBS dietitian education
• Clinical dietetics consulting
• Gut health programmes

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Dietitian training course sales: One-time paid purchase of online, on-demand continuing education courses for dietitians (EatFit for IBS Module 1 & 2 bundle at R5,000; Bite Size Sessions R600; per-episode courses R500). Courses include recorded lectures, case studies, quizzes and digital resource packs, with optional payment plans.
2. Patient consulting (telehealth/online): Fee-for-service online consultations with Erica Jankovich: 60–90 minute initial consultation at R1,200–R1,500 and 30–45 minute follow-ups at R700; invoices issued for medical aid reimbursement.
3. Corporate talks, health writing and clinical research services: Bespoke paid services for corporates, media and clinical research partners including public speaking, health writing projects and clinical research collaboration; tailored to client needs.
4. Digital product/membership transactions: WooCommerce-style checkout for paid courses and digital downloads via registered customer accounts on eatfitsa.com; receipts issued after appointment/payment.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels9 records

Core offering

EatFit sells evidence-based continuing education for registered dietitians and dietitian-led gastrointestinal health services to patients. Its flagship offerings are the EatFit for IBS Training Curriculum (Module 1 and Module 2, now in the 5th edition, R5,000–R6,000 with 30 CEU per module), the EatFit Bite Size Sessions series (R500–R600 per episode), the free EatFit for IBS Self Help online course, three patient programmes (EatFit for IBS, EatFit for Gut Health, EatFit for Fibre), and one-to-one telehealth consulting at R700–R1,500 per session.

Product overview

EatFit (branded EatFitSA) operates as a specialised South African dietetics and gut-health brand rather than a traditional SaaS product. Its offering is best characterised as a content-and-training platform-plus-services: a free online patient self-help course (EatFit for IBS Self Help), a suite of dietitian-led patient programmes (EatFit for IBS, EatFit for Gut Health, EatFit for Fibre), a portfolio of accredited online training courses for registered dietitians (EatFit for IBS Module 1 and Module 2, plus the EatFit Bite Size Sessions series), one-to-one patient consulting services delivered mostly online, and a FODMAP-friendly recipe library that supports all of the above. The EatFit Approved Dietitian Network is the professional community that delivers the patient programmes and is itself built up via the dietitian training products, making the training courses and the patient programmes mutually reinforcing parts of the same offering.

Differentiator

Problem solved

Functional benefit

Brands

• EatFit for IBS: Patient programme and flagship dietitian training course on the Low FODMAP Diet for IBS, now in its 5th edition (Module 1 R6,000; Module 2 R5,000; total package R5,000 listed on product page).
• EatFit for Gut Health
• EatFit for Fibre
• EatFit Bite Size Sessions
• EatFit for IBS Self Help

Products and services

• EatFit for IBS Self Help Free online, on-demand self-help course for IBS sufferers that lets users record triggers, build a free profile and work through diagnostic questionnaires to identify dietary and lifestyle changes that reduce IBS symptoms; functions as a lead-generation funnel into paid EatFit programmes.
• EatFit for IBS (Patient Programme) Stepwise multidisciplinary patient programme for people with IBS or other functional gut conditions, delivered by EatFit Approved Dietitians over 4–18 weeks. Includes first-line dietary advice, the Low FODMAP Diet elimination, challenge and individualisation phases, diet sheets, meal plans, food lists and recipes.
• EatFit for Gut Health Dietitian-led patient programme for anyone seeking to heal their gut and nurture their gut microbiome, with individualised assessment, guidance on eating better, balancing meals, plant power, fibre manipulation, prebiotics and probiotics, and supporting information sheets, tick lists and sample menus.
• EatFit for Fibre Dietitian-led patient programme for constipation, bloating, diarrhoea and other conditions, providing a full assessment of eating, food choices, bowel habits and lifestyle, a detailed fibre-manipulation discussion, and an individualised step-wise fibre plan supported by information sheets, meal plans and menus.
• EatFit for IBS Dietitian Training – Module 1 Online, on-demand continuing education course for registered dietitians covering IBS overview, first-line dietary advice, consultation Q&A, microbiome therapeutics, fibre management, beyond-diet interventions and the first follow-up. Accredited with 30 CEU and bundled with a digital resource pack of patient forms and flipbooks; listed price R6,000.
• EatFit for IBS Dietitian Training – Module 2 Online, on-demand continuation of the EatFit for IBS course for registered dietitians, focusing on the Low FODMAP Diet: its evolution, current practice, risks, process, managing non-responders and use in other populations. Accredited with approximately 20–30 CEU; listed price R5,000.
• EatFit Bite Size Sessions Series of short online continuing-education episodes for registered dietitians on specialist gastrointestinal topics. Released episodes cover the Gentle Low FODMAP Diet, Childhood IBS & the Low FODMAP Diet, and Mindfulness for clinicians and patients; sold individually at R500–R600 per session.
• EatFit Consulting Services One-to-one dietetic consulting delivered mostly online (with occasional face-to-face visits) by Erica Jankovich and the EatFit Approved Dietitian network. Initial consultation 60–90 minutes at R1,200–R1,500; follow-up 30–45 minutes at R700; receipts issued for South African medical aid submission.
• Corporate Talks, Health Writing and Clinical Research Engagements Bespoke paid engagements for corporates, media outlets and clinical research partners, including nutrition talks, workplace wellness sessions, health writing projects and clinical research collaboration within EatFit's gut-health domain.

Quantifiable outcome

• 76% of patients seeing a FODMAP-trained dietitian reported an improvement in symptoms after being on the diet
• +3 more outcomes

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Five partnerships are on record, tiered flagship methodology reference, foundational research reference, minor co-marketing tie-in, reference body and minor content collaboration.

• King's College London (Low FODMAP Diet course)flagship methodology referenceStrategic or Co-development PartnerEatFit's 15-hour Approved Dietitian certification is explicitly modelled on the King's College London Low FODMAP Diet training (the UK centre for excellence for the low FODMAP diet). EatFit also references completing advanced dietetics study via the British Dietetic Association (BDA).
• Monash University (FODMAP research team)foundational research referenceStrategic or Co-development PartnerMonash University in Melbourne, Australia is repeatedly cited as the originator of the low FODMAP diet (coined by Sue Shepherd and Peter Gibson) and EatFit's training content is built around this body of research.
• National Nutrition Week (nutritionweek.co.za)minor co-marketing tie-inGTM or Marketing PartnerEatFit joined the #NNW2021 campaign and promoted National Nutrition Week messaging alongside its own gut-health content.
• British Dietetic Association (BDA)reference bodyOthersBDA guidelines and Food Fact sheets are used as the basis for first-line dietary advice taught in EatFit for IBS training and promoted via the 'Trust a Dietitian' resource.
• Simplicity Coaching (Julie & Liz)minor content collaborationStrategic or Co-development PartnerEpisode 3 of the EatFit Bite Size Sessions ('Mindfulness for you and your patient') is delivered by Julie and Liz of Simplicity Coaching as a guest content contribution.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Bold Health: Digital therapeutics company building evidence-based programmes for GI conditions including IBS, partnering with healthcare providers and employers. Comparable to EatFit in addressing functional gut disorders, but via digital rather than in-person/dietitian delivery.
• Mahana Therapeutics: Digital therapeutic company (developer of Mahana IBS, an FDA-cleared CBT-based app for IBS) targeting the same IBS patient population EatFit serves, but via a software-delivered, scalable model rather than dietitian-led programmes.
• Mindset Health (Nerva, Claria): Digital therapeutic company offering Nerva (gut-directed hypnotherapy for IBS) and Claria, addressing the same IBS patient segment through an app-based, self-serve approach — a direct alternative delivery model to EatFit's dietitian-led programmes.
• Ayble Health: Digital gut-health programme for IBS and IBD that pairs AI-driven dietary guidance with behavioural support and access to dietitians. Overlaps with EatFit's patient programme model but delivered via app rather than video/dietitian-led care.

Direct peers

• Monash University FODMAP Training: Monash University in Melbourne originated the low FODMAP diet (Sue Shepherd and Peter Gibson) and runs the foundational FODMAP training and accreditation programmes that EatFit's curriculum explicitly builds on. It is the closest content/credibility peer for EatFit's dietitian training offering.
• FODMAP Everyday: FODMAP-focused content, recipe and training brand originally built by US-based FODMAP dietitian Kate Scarlata. Directly comparable to EatFit's combination of FODMAP-specialist content, recipes and dietitian training, though operating at greater scale in the US market.
• King's College London — Low FODMAP Diet Course: King's College London runs the UK 'centre of excellence' Low FODMAP Diet course that EatFit's 15-hour Approved Dietitian certification is explicitly modelled on. Directly comparable as a FODMAP-specialist dietitian training programme.

Broad incumbents

• Vivante Health (now Cylinder): Digital digestive health platform serving employers and health plans, combining nutrition, gut-brain therapy and clinician support. Comparable to EatFit as a comprehensive digital gut-health service targeting IBS and related GI conditions.
• Oshi Health: US-based virtual gastroenterology care platform combining GI specialists, dietitians, behavioural health and care navigation for IBS and IBD patients. Overlaps with EatFit in providing dietitian-led digestive care, but at significantly greater scale and with broader clinical staffing.

Regional players

• The IBS Network: UK-based national charity supporting people with IBS through self-management programmes, dietary guidance and a directory of trained dietitians. Comparable to EatFit's patient-programme and dietitian-network model, but operating as a non-profit in the UK rather than a private practice in South Africa.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/eatfitsa
• Facebookfacebook.com/EatFitProgrammes
• LinkedInlinkedin.com/company/eatfitdietitians

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EatFit