North Atlanta Plastic Surgery

What North Atlanta Plastic Surgery does

North Atlanta Plastic Surgery (NAPS) is a privately held, physician-owned boutique plastic surgery practice headquartered at 3180 North Point Parkway, Suite 530, Alpharetta, Georgia, founded by Dr. Amy K. Alderman (MD, MPH, FACS) and Dr. Aida Joiner after the two met in 2010. The practice operates through a dual-arm model: a surgical division offering breast (augmentation, lift, reduction, implant removal/revision, gender-affirming top surgery), body (mommy makeover, abdominoplasty, liposuction, brachioplasty, thighplasty, labiaplasty), and facial (blepharoplasty, brow lift) procedures; and The Spa at NAPS, a co-located medical spa offering non-surgical treatments including BOTOX/Dysport, dermal fillers (Restylane, Juvéderm, Sculptra, Radiesse, Kybella), body contouring (dual CoolSculpting units), ultrasound skin tightening (Ultherapy), laser and light therapies (BBL HEROic, MOXI), RF microneedling (Vivace, SkinPen), HydraFacial, dermaplaning, PRP, V-Lase vaginal rejuvenation, and laser hair removal. An integrated Shopify storefront sells medical-grade skincare from Revision, SkinCeuticals, Colorescience, EltaMD, Biopelle, Neocutis, and NeoStrata.

The practice employs approximately 20 staff, including three board-certified physicians (Dr. Alderman, Dr. Sarah Kennedy, Dr. Joiner as in-house anesthesiologist), licensed aestheticians, and Georgia Medical Board-certified laser practitioners. Technology architecture centers on FDA-cleared medical devices and the proprietary BBL HEROic + MOXI combination protocol rather than on software platforms. Revenue is generated through per-procedure surgical fees (consultation $150 non-refundable, procedure pricing undisclosed), per-session medspa pricing ($100-$4,000 depending on treatment), and retail skincare sales. Distribution is exclusively direct-to-patient at the Alpharetta location with intake via phone, online consultation request, and walk-in, supplemented by out-of-town patient coordination. Marketing leverages SEO-optimized website content, organic social (Facebook, Instagram, YouTube, Twitter, Yelp), a blog and newsletter, before-and-after galleries, and Dr. Alderman's credential-based authority as Director of the American Board of Plastic Surgery and chair of multiple national aesthetic meetings.

Customer segments are diversified across women seeking post-pregnancy body contouring, men seeking gynecomastia and facial rejuvenation, breast explant patients, non-surgical facial rejuvenation patients, and medspa maintenance patients. Pricing models are pay-as-you-go across surgical and non-surgical services with package pricing available for medspa treatments. There is no disclosed external investment, no parent company, and no evidence of public-market participation; the practice operates as a standalone independent medical practice.

Name

North Atlanta Plastic Surgery

Legal name

North Atlanta Plastic Surgery

Website

https://dramyalderman.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

North Atlanta Plastic Surgery is a physician-owned boutique plastic surgery practice in Alpharetta, Georgia, offering surgical and non-surgical cosmetic procedures through its surgical division and co-located medical spa, The Spa at NAPS, serving women, men, and medspa patients across the Atlanta metro and beyond.

Ownership category

akta.pro rank

Product category

Cosmetic Surgery Services

NAICS

Offices of Physicians (6211), Freestanding Ambulatory Surgical and Emergency Centers (621493), Beauty Salons (812112)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Plastics / Cosmetic & Dermatologic Surgery Centers (HLAFAIAK)

akta.pro secondary industries

Procedural Dermatology (Office-Based Surgery) (HLAKACAG), Detox, Lymphatic & Body Contouring Treatments (Non-Medical) (HSALAFAJ), Body Contouring & Non-Invasive Aesthetic Recovery (e.g., Lymphatic Drainage) (HSADAKAM), Dermaplaning Treatments (HSALADAK)

Keywords

• Cosmetic surgery services
• Plastic surgery procedures
• Medical spa treatments
• Body contouring services
• Nonsurgical aesthetics

Headquarters

HQ city

Alpharetta

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Surgical Plastic Surgery Procedures: The primary revenue stream is from surgical procedures including breast augmentation, breast lift, breast reduction, breast implant removal/revision, mommy makeover, abdominoplasty, liposuction, brachioplasty, thighplasty, lower body lift, labiaplasty, monsplasty, and facial procedures. Revenue is generated on a per-procedure basis with consultation fees of $150 (non-refundable) for surgical consultations. Surgical plans are individually customized to each patient.
2. Medical Spa / Non-Surgical Procedures: The Spa at NAPS generates revenue from injectable treatments (BOTOX, Dysport, dermal fillers, Sculptra, Kybella), laser treatments (BBL HEROic, MOXI, laser skin resurfacing, laser hair removal), body contouring (CoolSculpting), skin tightening (Ultherapy, Vivace RF microneedling), and facials (HydraFacial, dermaplaning, chemical peels, PRP). Medspa consultations are complimentary. Multiple treatment sessions are typically required for optimal outcomes.
3. Medical-Grade Skincare Products: The practice sells medical-grade skincare products through a dedicated Shopify storefront (the-spa-at-naps.myshopify.com), offering products from Revision, SkinCeuticals, Societe, Colorescience, EltaMD, Biopelle, Neocutis, and NeoStrata brands. Patients receive customized at-home regimens.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

North Atlanta Plastic Surgery (NAPS) is a boutique plastic surgery practice that provides elective cosmetic surgical procedures across breast, body, and face, alongside an integrated medical spa (The Spa at NAPS) offering non-surgical aesthetic treatments. Surgical services include breast augmentation/lift/reduction/implant removal/revision, mommy makeover, abdominoplasty, liposuction, blepharoplasty, and gynecomastia surgery. Non-surgical services include BOTOX/Dysport, dermal fillers, Sculptra, Kybella, CoolSculpting, Ultherapy, BBL HEROic, MOXI laser, HydraFacial, Vivace RF microneedling, SkinPen microneedling, PRP, laser hair removal, and V-Lase. The practice also retails medical-grade skincare products via an integrated Shopify storefront.

Product overview

North Atlanta Plastic Surgery (NAPS) is a boutique plastic surgery practice in Alpharetta, GA led by Dr. Amy K. Alderman, board-certified plastic surgeon. The practice offers a unified dual-brand model: the surgical arm provides invasive procedures across breast, body, and face categories (including mommy makeover, breast augmentation, tummy tuck, and gynecomastia), while The Spa at NAPS — the integrated medical spa — delivers non-surgical treatments including injectable neuromodulators (BOTOX/Dysport), dermal fillers (Restylane, Juvéderm, Sculptra, Radiesse, Belotero), body contouring (CoolSculpting), ultrasound skin lifting (Ultherapy), laser and light therapies (BBL HEROic, Forever Young BBL, MOXI laser, Halo laser), RF microneedling (Vivace, SkinPen), laser hair removal (Quanta Evo Light), vaginal rejuvenation (V-Lase), HydraFacial, dermaplaning, PRP, and Kybella. Medical-grade skincare products are sold via a Shopify e-commerce integration. All services are coordinated under one roof at the Alpharetta facility.

Differentiator

Problem solved

Functional benefit

Products and services

• Breast Surgery Services Comprehensive suite of cosmetic breast surgical procedures (augmentation, lift with implants, auto augmentation, reduction, implant removal, implant revision, gender-affirming top surgery) performed by board-certified plastic surgeons at the Alpharetta practice, for women and individuals seeking breast cosmetic enhancement or implant-related revision.
• Body Contouring Surgery Body contouring surgical procedures including mommy makeover, liposuction, abdominoplasty (tummy tuck), brachioplasty, thighplasty, lower body lift, monsplasty, labiaplasty, and post-bariatric body contour, for patients seeking surgical reshaping of body areas after pregnancy, weight loss, or aging.
• Facial Plastic Surgery Facial surgical procedures including upper/lower blepharoplasty (eyelid lift), endoscopic brow lift, lip augmentation, cheek augmentation, and gynecomastia surgery for male patients, performed by board-certified plastic surgeons for individuals seeking facial rejuvenation or male breast reduction.
• Mommy Makeover Customized combination of cosmetic surgical procedures (typically tummy tuck, breast augmentation or lift, and liposuction) performed in a single surgical session to address post-pregnancy body changes, tailored to each patient's needs and goals.
• Injectable Treatments (Neuromodulators and Dermal Fillers) Injectable neuromodulators (BOTOX, Dysport) and dermal fillers (Restylane, Restylane Lyft, Restylane Silk, Refyne, Defyne; Juvéderm, Voluma, Vollure, Volbella; Belotero; Radiesse; Sculptra; Kybella) administered by trained injectors to reduce wrinkles, restore facial volume, and enhance facial contours. Includes the Liquid Facelift combination of fillers and neuromodulators. Dermal fillers start at $600 per syringe; Sculptra vials are $850 each.
• CoolSculpting Body Contouring FDA-cleared non-invasive body contouring using controlled cryolipolysis (fat freezing) to eliminate stubborn fat cells. The Spa at NAPS operates dual CoolSculpting units enabling simultaneous dual-area treatment. Sessions cost $2,000 to $4,000 and eliminate approximately 25% of fat per treatment area.
• Ultherapy Skin Lifting and Tightening FDA-approved non-invasive skin lifting and tightening treatment using focused ultrasound energy to stimulate collagen production in the deep tissues of the face, neck, brow, and décolletage. Treatments start at $450; average upper face $1,500, lower face $3,500, neck $2,500.
• BBL HEROic and MOXI Laser Skin Rejuvenation Combined skin rejuvenation treatment pairing BBL HEROic (Sciton BroadBand Light High Energy Rapid Output) for pigment and sun-damage correction with MOXI non-ablative fractional laser for texture and skin quality improvement, targeting multiple skin layers simultaneously. Forever Young BBL standalone approximately $450 per session.
• HydraFacial and Dermaplaning Patented four-step medical-grade HydraFacial using cleanse, exfoliation, extraction, and serum infusion to improve skin texture, reduce congestion, minimize pores, and enhance hydration. Dermaplaning add-on physically exfoliates the top layer of skin and removes fine vellus hair. Single HydraFacial $175; dermaplaning add-on starts at $50.
• Vivace RF Microneedling and SkinPen Microneedling FDA-approved fractional microneedling devices for skin tightening, contouring, resurfacing, and collagen induction. Vivace combines radiofrequency (RF) energy with LED light (blue for bacteria, red for inflammation and collagen); SkinPen is a mechanical microneedling device for fine lines, wrinkles, acne scars, and sun damage. Vivace starts at $800; SkinPen $350 per session.
• PRP (Platelet-Rich Plasma) Therapy Concentrated platelet-rich plasma injection treatment derived from the patient's own blood, used to supplement microneedling and laser procedures for enhanced skin rejuvenation, healing, and collagen stimulation. When combined with another treatment, averages $350 per session; effects last 12 months to two years.
• Laser Hair Removal (Quanta Evo Light) Laser hair reduction using Quanta Evo Light Laser, suitable for all skin types, eliminating hair from legs, arms, upper lip, underarms, bikini line, and other body areas. Treatments start as low as $100 per area; approximately 6-8 sessions needed for permanent hair reduction.
• V-Lase Vaginal Rejuvenation CO2 laser-based non-invasive vaginal rejuvenation treatment addressing vaginal laxity, dryness, recurring infections, and involuntary bladder leakage. Recommended as a series of three treatments, one every three months; package pricing $2,500.
• Medical-Grade Skincare Products Retail medical-grade skincare products from Revision, SkinCeuticals, Société, Colorescience, EltaMD, Biopelle, Neocutis, and NeoStrata, available for purchase through the integrated Shopify store at the-spa-at-naps.myshopify.com. Products include SPF 30-70 sunscreens, antioxidants (Vitamins C and E), retinoids (Retin-A/Tretinoin/Retinol), and peptide formulations, with patients receiving customized at-home regimens.
• The Spa at NAPS (Integrated Medical Spa) The on-site medical spa integrated with North Atlanta Plastic Surgery, offering non-surgical aesthetic treatments including injectables, laser therapies, facials, body contouring, and skincare products, overseen by Dr. Alderman and staffed by licensed aestheticians. Allows patients to be referred from non-surgical to surgical consultations within the same practice.

Quantifiable outcome

• Over 200 educational lectures delivered nationally
• +9 more outcomes

Named customers3 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature8 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Mark Codner Plastic Surgery: Atlanta-based board-certified plastic surgeon offering surgical and non-surgical aesthetic services in the same metropolitan market, competing for the same patient demographic across breast, body, and facial procedures.
• The Swan Center for Plastic Surgery: Alpharetta/Atlanta-area boutique plastic surgery practice offering comparable breast, body, and facial cosmetic procedures with an integrated medspa. Directly comparable in geography, service mix, and boutique positioning to NAPS.
• Personique: Boutique plastic surgery practice in Austin, Texas with a similar integrated surgical + medspa model, comparable surgeon-led positioning, and parallel premium aesthetic service mix.
• Buckhead Plastic Surgery: Atlanta/Buckhead-located plastic surgery practice with a parallel boutique positioning and surgeon-led model, directly competing for premium cosmetic patients in the same metro as NAPS.
• Atlanta Plastic & Reconstructive Specialists: Multi-surgeon Atlanta plastic surgery practice offering the breast, body, and facial procedure set that overlaps directly with NAPS, including integrated non-surgical aesthetic services.

Broad incumbents

• Sono Bello: National body-contouring chain with significant Atlanta presence. Comparable in non-invasive body contouring and liposuction services, but operates at much larger scale and as a chain rather than a boutique surgeon-led practice.
• LaserAway: National medspa chain offering laser hair removal, BBL, microneedling, and injectables. Comparable in non-surgical device-based services, but competes as a scaled chain rather than as a surgeon-led integrated practice.
• Goals Plastic Surgery: Multi-location aesthetic practice group offering surgical and non-surgical services in the Southeast US. Overlaps with NAPS in breast, body, and injectables, but competes on volume and financing rather than boutique surgeon reputation.

Regional players

• Emory Aesthetic Center: Atlanta-based academic-affiliated aesthetic practice offering surgical and non-surgical cosmetic services. Comparable in metro and service mix, with a different brand positioning tied to a large healthcare system.

Emerging players

• MDSkin Lounge / The Medspa at Emory: Medspa-style aesthetic practice competing for the same non-surgical injectable, laser, and skincare patient base in the Atlanta metro. Comparable in non-surgical offerings but without NAPS's surgical depth.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/AmyKAldermanMD
• YouTubeyoutube.com/channel/UCz3RnOxXhik446ymvmG81KA
• Facebookfacebook.com/FabulousByDrAmy
• Instagraminstagram.com/fabulousbydramy
• LinkedInlinkedin.com/company/northatlantaplasticsurgery

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about North Atlanta Plastic Surgery