Drayton Motors

Name

Drayton Motors

Legal name

Wilson & Co (Motor Sales) Ltd

Website

https://draytonmotors.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Grimsby

HQ country

United Kingdom

HQ region

Europe

Offices6 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure, Others

Revenue model

1. Vehicle Sales: Sale of new and used cars and vans from seven manufacturers (Vauxhall, Kia, Peugeot, Suzuki, OMODA, JAECOO, BYD). Revenue generated through one-time vehicle purchases at dealership showrooms.
2. Aftersales Servicing: Vehicle servicing, MOT, repairs, and parts replacement. Services include accident repair bodyshop, tyres, and service plans.
3. Finance Brokering: Company acts as a credit broker introducing customers to finance lenders. Offers Personal Contract Purchase (PCP), Hire Purchase, and Personal Contract Hire (PCH) options. Commission received from lenders for introductions.
4. Motability Scheme: Partnership with Motability Operations to lease vehicles to disabled customers using their mobility allowance. Revenue generated through vehicle deliveries and aftersales services.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Drayton Motors is a family-owned franchised motor dealership group that sells new and used cars and vans from seven manufacturers (Vauxhall, Kia, Peugeot, Suzuki, OMODA, JAECOO, BYD) across ten physical dealership locations in England. Its offering combines multi-brand vehicle retail with aftersales services such as servicing, MOT testing, accident repair bodyshop work, tyres, parts, finance brokering (PCP, HP, PCH), Motability scheme leasing, vehicle valuations, and home EV charger installation.

Product overview

Drayton Motors is a multi-brand car and van dealership group operating 10 dealerships across Greater Manchester, Lancashire, and Lincolnshire, formerly known as Wilson & Co. The company offers new and used vehicles from seven brands: Vauxhall, Kia, Peugeot, Suzuki, OMODA, JAECOO, and BYD. Its product portfolio spans individual vehicle brands (each with specific model lineups including electric and hybrid variants) alongside complementary services including vehicle servicing, MOT, tyres, parts, accident repair, finance brokering, vehicle valuation, and the Motability Scheme. The group also offers home EV charger installation through partner Rolec. Drayton Motors operates as part of the RJTK Automotive Group and is FCA authorized for consumer credit activities.

Differentiator

Problem solved

Functional benefit

Products and services

• Vauxhall vehicles New and used Vauxhall cars and vans sold at Drayton Motors dealerships in Bolton, Grimsby, and Scunthorpe, targeted at personal and commercial buyers.
• Kia vehicles New and used Kia cars sold at Drayton Motors dealerships in Boston, Louth, Grantham, and Scunthorpe, targeted at individual consumers and Motability customers.
• Peugeot vehicles New and used Peugeot cars and vans sold at Drayton Motors dealerships in Bolton and Grimsby, including commercial vans for business and fleet buyers.
• Suzuki vehicles New and used Suzuki cars sold at the Drayton Motors dealership in Boston, targeted at individual retail buyers.
• OMODA vehicles New and used OMODA cars including OMODA 5, OMODA 5 SHS-H Hybrid, OMODA E5 Electric, OMODA 7, and OMODA 9 SHS sold at Drayton Motors dealerships in Grantham and Louth, with a 7-year/100,000-mile warranty and strong Motability scheme uptake.
• JAECOO vehicles New and used JAECOO cars including JAECOO 5, JAECOO E5 Electric, JAECOO 7, JAECOO 7 SHS Hybrid, JAECOO 7 SHS Black Luxury, and JAECOO 8 Plug-in Hybrid sold at Drayton Motors dealerships in Grantham and Louth.
• BYD vehicles New and used BYD electric and hybrid vehicles including Dolphin Surf, ATTO 2 DM-i, Dolphin G DM-i, ATTO 3, SEAL, and Sealion 7 sold at Drayton Motors BYD dealerships in Bolton and Boston.
• Vehicle servicing and MOT Comprehensive vehicle servicing, MOT testing, and maintenance services delivered across all Drayton Motors dealerships, with service plans and online service booking available.
• Tyres and parts Tyre replacement, balancing, valve replacement, and old tyre disposal with a Tyre Price Promise, alongside parts supply for represented brands.
• Accident repair and bodyshop Accident repair bodyshop services using genuine parts, operated from bodyshops located in Bolton and Grimsby for in-warranty and out-of-warranty vehicles.
• Vehicle finance brokering FCA-authorised (FRN 308650 and FRN 600180) credit broker service introducing customers to finance lenders for Personal Contract Purchase, Hire Purchase, and Personal Contract Hire agreements, with SAF Approved status.
• Motability scheme leasing Partnership with Motability Operations to lease vehicles to disabled customers in exchange for their mobility allowance, with insurance, tax, servicing, and breakdown cover included; over 3,000 customers on the scheme.
• Price Check Guarantee Used-car price promise that refunds the difference if an identical vehicle is found at a competitor dealer within seven days of purchase.
• Vehicle valuation and part-exchange Trade-in valuation service for customers looking to sell or part-exchange their current vehicle against a new or used purchase.
• Home EV charger installation Fully installed QUBEV SMART home EV charger for £799 bundled with the purchase of an electric or plug-in hybrid vehicle, supplied by Rolec and installed by Mr Charger.

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Motability OperationscoreStrategic or Co-development PartnerDrayton Motors participates in the Motability Scheme, a partnership allowing disabled individuals to lease vehicles using their mobility allowance. The company has over 3,000 customers on the scheme.
• Financial Conduct Authority (FCA)coreOthersDrayton Motors is authorised and regulated by the FCA (FRN 308650 and FRN 600180) for consumer credit and insurance distribution activities.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Arnold Clark: UK's largest independently owned car retailer, operating a national network of franchised dealerships across volume and premium brands. Comparable in franchise breadth and aftersales model to Drayton, though materially larger.
• Vertu Motors plc: UK's largest listed automotive retailer operating franchised dealerships nationwide across volume and premium brands. Comparable to Drayton as a multi-brand UK retail group generating revenue from new/used car sales plus aftersales and finance.
• JCT600: Privately owned Yorkshire-headquartered dealer group representing multiple volume and premium brands across the North of England. Highly comparable to Drayton's Northern regional concentration.
• Evans Halshaw: UK franchised motor retailer (part of Constellation Automotive Group) operating multi-brand dealerships across the country. Comparable to Drayton's franchised dealer model and aftersales offering.
• Pendragon plc: Major UK franchised motor retailer that historically operated hundreds of dealerships across volume brands. Directly comparable to Drayton's multi-brand new/used car retail and aftersales model.
• Lookers plc: Major UK listed motor retailer operating volume and premium franchised dealerships with new/used car sales, aftersales and finance. Directly comparable in product mix and customer segments to Drayton.
• Marshall Motor Group: Privately held UK dealer group operating multi-brand franchised dealerships. Comparable in scale and structure to Drayton as a private, multi-brand UK automotive retailer with aftersales.
• Listers Group: Privately owned UK automotive retailer operating franchised dealerships across volume and premium brands. Comparable in structure and product offering to Drayton's multi-brand retail model.
• Sytner Group: UK premium franchised dealer group representing BMW, Audi, Mercedes-Benz and other brands. Comparable to Drayton as a multi-brand UK automotive retailer with strong aftersales.
• Inchcape plc: London-listed international automotive distributor and retailer operating multi-brand franchised dealerships across multiple markets including the UK. Closely comparable to Drayton's multi-OEM retail model across Vauxhall, Kia, Peugeot and others.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/drayton-motors-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Drayton Motors