INTEGRATIVE MEDICAL CENTER OF NEW MEXICO, P.C.

What INTEGRATIVE MEDICAL CENTER OF NEW MEXICO, P.C. does

Integrative Medical Center of New Mexico, P.C. is a private professional medical corporation headquartered in Las Cruces, New Mexico, founded in 1977 by the late Dr. Burton Berkson. The firm operates an integrative medicine practice that combines conventional internal medicine with nutritional supplementation and intravenous alpha-lipoic acid (ALA) protocols, with particular emphasis on supporting patients with complex toxin exposures, autoimmune disease, Lyme disease, and cancer.

The clinical offering is built around extended, individualized consultations (typically two to two-and-a-half hours for new patients), in-clinic intravenous nutrient infusions, and a physician-directed supplement regimen. The practice is the operating vehicle for Dr. Arthur Berkson, who joined in 2010, and was joined in 2025 by Dr. Barbara Cadena, who brings 14 years of prior integrative medicine experience and a fellowship from the University of Arizona's Center for Integrative Medicine. The practice also distributes its protocol through a branded supplement line, Mountain Sage Naturals.

The business model is a direct-to-consumer, cash-pay practice that does not participate in insurance billing. Approximately 50% of patients travel from outside New Mexico, including from other U.S. states and internationally, which both validates premium pricing power and signals demand inelasticity to local demographics. Revenue is generated from consultation fees, in-clinic IV therapy sessions, and supplement sales; the firm is debt-free, privately held, and operates from a single Las Cruces location on Northrise Drive with a headcount of approximately eight employees and three physicians.

Name

INTEGRATIVE MEDICAL CENTER OF NEW MEXICO, P.C.

Legal name

Integrative Medical Center of New Mexico, P.C.

Website

https://drberkson.com

Company type

Private

Founded year

1977

Operating status

Operating

Headcount range

1–10 employees

Short description

Integrative Medical Center of New Mexico is a privately held, cash-pay integrative medicine clinic in Las Cruces, NM, treating complex chronic conditions with intravenous alpha-lipoic acid protocols, extended consultations, and a branded supplement line for individual patients nationwide.

Ownership category

akta.pro rank

Product category

Integrative Medicine

NAICS

Offices of Physicians (except Mental Health Specialists) (621111), Ambulatory Health Care Services (621)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro industry

PRIMARYHLAFAGAA

Independent Primary Care Practices

Healthcare & Life Sciences/Healthcare Providers & Systems/Primary Care & Community Health Providers

SECONDARYHLALAAAA

Primary Care & General Medicine Virtual Care

Healthcare & Life Sciences/Telehealth Platforms/Direct-to-Consumer Virtual Care Platforms

Keywords

• Integrative medicine
• Primary care services
• Chronic disease treatment
• Alpha lipoic acid therapy
• Supplement consultations

Headquarters

HQ city

Las Cruces

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Medical Consultation Services: Fee-for-service medical consultations with payment due at time of service. The practice does not participate directly with insurance plans. They provide detailed receipts (superbills) that patients may submit to their insurance company for possible reimbursement. New patient appointments are 2-2.5 hours with a $50 non-refundable deposit.
2. Supplement Sales: Sale of vitamins and herbal supplements through their online store (Mountain Sage Naturals) and in-office recommendations. Products selected based on 25 years of physician experience.
3. IV Services and Nutritional Therapies: Intravenous services including Alpha Lipoic Acid treatments. Medicare patients are informed that IV services are typically non-covered or would likely be denied. Supplements and nutritional IVs are typically not eligible for insurance reimbursement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Integrative Medical Center of New Mexico, P.C. operates a private medical practice providing whole-person integrative medicine that combines conventional medicine with vitamin and herbal supplements, nutrition, healthy lifestyle practices, and intravenous antioxidant therapies (notably Alpha Lipoic Acid). Services include new patient consultations (2-2.5 hours), family medicine primary care, chronic disease management, IV therapies, and supplement guidance. Patients pay at time of service; the practice does not participate in insurance networks but provides superbills for patient reimbursement.

Product overview

The Integrative Medical Center of New Mexico, P.C. is a medical practice offering integrative medicine services. The core offering is a whole-person approach combining conventional medicine with vitamin and herbal supplements, nutrition, lifestyle practices, and antioxidants (particularly Alpha Lipoic Acid). The practice treats various chronic conditions and offers specialized services including family medicine (Dr. Barbara Cadena), new patient consultations, vitamin/supplement reviews, menopause support, well-woman exams, and healthy gut consultations. The practice also provides supplemental IV services. An external supplement store (Mountain Sage Naturals) is linked from the practice website.

Differentiator

Problem solved

Functional benefit

Products and services

• Integrative Medicine Consultations Whole-person integrative medicine services combining conventional medicine with vitamin and herbal supplements, nutrition, lifestyle practices, and antioxidants like Alpha Lipoic Acid. Treats chronic conditions including cirrhosis, COPD, diabetes, hepatitis C, lupus, MS, rheumatoid arthritis, and peripheral neuropathy. For patients seeking a blend of Western and complementary medicine approaches.
• Family Medicine Primary Care (Dr. Barbara Cadena) Full-scope family medicine primary care including women's health, chronic disease management, acute care visits, wellness exams, preventive screenings, mental health integration, and lifestyle interventions for patients from adolescents (14+) through geriatrics.
• New Patient Appointments Initial 2-2.5 hour consultations including medical records review, comprehensive health discussion, nutrition plans, vitamin and herbal supplement recommendations, and lab test orders. Requires a non-refundable $50 deposit applied toward the first visit balance.
• Intravenous Alpha Lipoic Acid Therapy Intravenous administration of Alpha Lipoic Acid and other antioxidants as part of integrative treatment protocols for conditions including liver disease, hepatitis C, and cancer support. Protocols developed over 40+ years of clinical experience since 1977. Typically not covered by insurance.
• Vitamin and Supplement Review Consultations Specialized consultations reviewing and providing guidance on vitamins, minerals, herbs, and other nutritional supplements tailored to patient health needs.
• Perimenopause and Menopause Support Treatment of genitourinary syndrome of menopause including night sweats, hot flashes, brain fog, osteoporosis, sexual function support, and hormone replacement therapy.
• Well-Woman Exams Comprehensive women's health examinations including pap smears and breast cancer screening.
• Mountain Sage Naturals Supplement Store Online and in-office retail of vitamins and herbal supplements curated by IMC physicians based on 25+ years of clinical experience, selected from over 100,000 products on the market based on quality and potency criteria.

Quantifiable outcome

• Long-term survival of a 46 year old man with pancreatic cancer and liver metastases treated with intravenous alpha lipoic acid and low dose naltrexone
• +3 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Mountain Sage NaturalscoreChannel Partner/ Reseller/ DistributorMountain Sage Naturals is the online supplement store partner of Integrative Medical Center. They offer vitamins and herbal supplements curated based on the physicians' experiences with patients over 25 years. The practice selected products from over 100,000 available supplements based on quality and potency criteria established through clinical experience. This partnership provides patients with access to trusted supplement recommendations.
• Staybridge SuitesminorOthersExtended-stay hotel that offers special rates for IMC patients. Located in Las Cruces area, providing accommodation options for out-of-town patients traveling for treatment. The practice recommends accommodations with full-size kitchens for healthy eating during extended stays.
• New Mexico Primary Care Training ConsortiumcoreStrategic or Co-development PartnerNew Mexico Primary Care Training Consortium featured Dr. Arthur Berkson in their 'Faces of Family Medicine' profile, highlighting his integrative medicine practice. This relationship supports family medicine education and training in New Mexico, positioning IMC as a training ground for future integrative medicine physicians.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Parsley Health: Direct-to-consumer functional and integrative medicine practice offering longer visits, root-cause protocols, and hybrid in-person/telehealth delivery with a membership model. Highly comparable to IMC's model of combining conventional primary care with supplements, nutrition, and lifestyle medicine.
• Whitaker Wellness Institute: Integrative medicine clinic founded by Dr. Julian Whitaker offering IV therapies, supplements, and alternative protocols for chronic disease. Direct competitor in the alternative cancer and chronic disease treatment niche.
• Riordan Clinic: Orthomolecular and integrative medicine clinic in Wichita, KS offering IV nutrient therapies, supplement protocols, and chronic disease management outside conventional insurance. Comparable in treatment modality and patient base to IMC.
• MDVIP: National concierge primary care network where physicians maintain small patient panels with extended visits and personalized care, typically outside insurance. Closest structural analog to IMC's non-participating, longer-visit, fee-at-time-of-service model.
• The UltraWellness Center: Functional and integrative medicine clinic founded by Dr. Mark Hyman, focused on nutrition, supplements, and lifestyle interventions for chronic disease. Highly comparable in clinical philosophy, patient demographic, and out-of-pocket payment model.

Broad incumbents

• One Medical: Membership-based primary care platform (now part of Amazon) offering longer visits, app-based access, and hybrid in-person/telehealth. Broad incumbent with a similar premium primary care positioning but vastly larger scale and capital base than IMC.
• Cleveland Clinic Center for Integrative Medicine: Integrative medicine program within a major academic health system offering acupuncture, supplements, and lifestyle medicine alongside conventional care. Comparable clinical offerings but embedded within a much larger hospital system.

Emerging players

• Forward Health: Tech-enabled preventive primary care membership practice with longer visits, body scanning, and a non-insurance model. Comparable in mission and patient experience model, though more tech-forward and better capitalized than IMC.
• Amen Clinics: Multi-site outpatient practice combining conventional psychiatry with brain imaging, supplements, and lifestyle protocols. Comparable in cash-pay, integrative philosophy and consumer-facing brand, though specialized in brain/mental health.

Others

• Andrew Weil Center for Integrative Medicine (University of Arizona): Academic center where Dr. Arthur Berkson completed his fellowship; trains physicians in integrative medicine and sets the philosophical and clinical standards IMC follows. Ecosystem partner and talent pipeline rather than direct competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/61577007726705
• Instagraminstagram.com/integrativemedicalcenter
• LinkedInlinkedin.com/company/integrative-medical-center-of-new-mexico-p.c.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about INTEGRATIVE MEDICAL CENTER OF NEW MEXICO, P.C.