Jerger Pediatric Dentistry

What Jerger Pediatric Dentistry does

Jerger Pediatric Dentistry is a single-location private pediatric dental practice located at 2101 North Main Street, Decatur, Illinois, founded in 1966 by Dr. Bret Jerger's father and operated since 1995 by Dr. Bret M. Jerger, DDS. The practice is the only pediatric dentist office in Macon County and serves children from infancy through adolescence across Central Illinois communities, including Mount Zion, Forsyth, Chatham, Lincoln, Arthur, and Taylorville. It is a family-owned, privately held firm with six employees and no institutional investors or parent holding company.

The practice delivers a comprehensive suite of pediatric dental services: preventive care (exams, cleanings, fluoride, sealants), early childhood dental care, restorative dentistry, children's orthodontics (traditional braces and Invisalign Teen), laser frenectomies for tongue and lip tie releases, hospital sedation, special needs dentistry, dental emergencies with a 24/7 after-hours line, growth and development monitoring, and behavior guidance using the Tell-Show-Do method. Technical differentiators include laser-based frenectomy technology (minimally invasive, no stitches) and hospital-based sedation capabilities for special-needs and anxious patients. The office is co-located next to Decatur Memorial Hospital with proximity to US Highway 51.

The business model is a fee-for-service professional services practice. Pricing is not publicly disclosed; the practice accepts most dental insurance plans, offers CareCredit financing (including interest-free options for qualifying patients), and accepts mobile payments. Acquisition is driven by community reputation, word-of-mouth referrals, school partnerships, and an active community-engagement program (Give Kids a Smile Day, Candy Buy Back, Coats for Kids, Girl Scout badge programs, a children's museum exhibit). Distribution channels are in-office appointments, phone scheduling, and online booking, with a marketing presence spanning a blog, Facebook, YouTube, Pinterest, Twitter, Yelp, and Google Reviews.

Name

Jerger Pediatric Dentistry

Legal name

Jerger Pediatric Dentistry

Website

https://drbretpedo.com

Company type

Private

Founded year

1966

Operating status

Operating

Headcount range

1–10 employees

Short description

Jerger Pediatric Dentistry is a single-location, family-owned pediatric dental practice in Decatur, Illinois, serving infants through adolescents across Central Illinois as the only pediatric dentist in Macon County. It offers preventive care, orthodontics, laser frenectomies, hospital sedation, and special-needs dentistry.

Ownership category

akta.pro rank

Product category

Pediatric Dentistry

NAICS

Offices of Dentists (62121)

akta.pro primary industry

Pediatric Dentistry Group Practices (HLABAKAD)

akta.pro secondary industries

Special Needs Pediatric Dentistry (HLABAGAD), Pediatric Sedation & Anesthesia Dentistry (HLABAGAC), Pediatric Oral Surgery Services (Minor Surgical Procedures) (HLABAGAI), Emergency Pediatric Dental Clinics (HLABALAG)

Keywords

• Pediatric dental services
• Children's dentistry
• Special needs dentistry
• Laser frenectomy
• Preventive dental care

Headquarters

HQ city

Decatur

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Pediatric Dental Services: Fee-for-service pediatric dental care including preventive exams, cleanings, restorative procedures, orthodontics, and emergency care. Accepts dental insurance and offers financing options through CareCredit. Also accepts mobile payments.
2. Special Programs and Events: Community programs including Give Kids a Smile Day providing free dental care to underserved children, funded through practice donations and community partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels10 records

Core offering

Jerger Pediatric Dentistry is a single-location pediatric dental practice in Decatur, IL providing comprehensive dental care for children from infancy through adolescence. Services include preventive care, special needs dentistry, early childhood dental care, dental emergencies, laser frenectomies, children's orthodontics, growth and development monitoring, hospital sedation, restorative dentistry, and behavior guidance. The practice is the only pediatric dentist office in Macon County with over 50 years of combined experience.

Product overview

Jerger Pediatric Dentistry is a pediatric dental practice offering a comprehensive range of dental services for children from infancy through adolescence. The practice operates as a single-location, family-friendly dental office in Decatur, IL, providing core services including Preventive Dental Care, Special Needs Dentistry, Early Childhood Dental Care, Dental Emergencies, Laser Frenectomies, Children's Orthodontics, Growth and Development evaluation, Hospital Sedation, Restorative Dentistry, and Behavior Guidance. Established in 1966, the practice has been serving Central Illinois families for over 50 years, with Dr. Bret Jerger continuing the tradition started by his father.

Differentiator

Problem solved

Functional benefit

Products and services

• Preventive Dental Care Routine dental checkups, cleanings, fluoride treatments, and dental sealants designed to prevent cavities and maintain children's oral health.
• Special Needs Dentistry Specialized dental care for children with developmental delays, sensory issues, autism, physical requirements, or behavioral impairments, including accommodations for ADD/ADHD, anxiety, asthma, autism, cerebral palsy, cleft lip and palate, Down syndrome, epilepsy, hearing impairment, and sensory processing disorder.
• Early Childhood Dental Care Dental care for infants and young children, including first dental visits as soon as the first tooth erupts, typically prior to the first birthday.
• Dental Emergencies Emergency dental services for knocked-out teeth, facial trauma, decayed or broken teeth, toothaches, abscesses, and facial swelling. Same-day treatment available with after-hours emergency line.
• Laser Frenectomies Minimally invasive laser procedure to release tight lip or tongue ties in babies and children, helping with breastfeeding difficulties and speech development.
• Children's Orthodontics Orthodontic treatments including traditional metal braces, Invisalign Teen, spacers, palatal expanders, and early orthodontic intervention for children and teenagers.
• Growth and Development Monitoring and evaluation of children's dental growth and facial development to identify orthodontic needs early and ensure proper oral development.
• Hospital Sedation Sedation dentistry services performed in a hospital setting for children who require extensive dental work, have dental anxiety, or have special needs that make in-office treatment difficult.
• Restorative Dentistry Restorative treatments including tooth-colored fillings, space maintainers, dental crowns, and other procedures to repair and restore damaged or decayed teeth.
• Behavior Guidance Child-friendly approach to dental care using tell-show-do methods and kid-friendly communication to help children feel comfortable and reduce dental anxiety.

Quantifiable outcome

• 23-30 children treated per Give Kids a Smile Day with $12,000-$19,000 in donated services
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Six partnerships are on record, tiered minor and core.

• Prairieland Service Coordination, Inc. (PSCI)minorOthers · 1 December 2021Dr. Bret Jerger received recognition from PSCI at the Focus on Hope Luncheon for his commitment to caring for persons with disabilities. PSCI is a service coordination organization supporting individuals with developmental disabilities in the community.
• Decatur District Dental SocietycoreStrategic or Co-development Partner · 1 February 2020Annual partnership for Give Kids a Smile Day, a national event providing free dental care to underserved children. The Decatur District Dental Society coordinates local dentists and staff to provide approximately 200 children with dental cleanings, fillings, extractions, and crowns. Practice has participated since 2013.
• Central Illinois Children's MuseumcoreStrategic or Co-development Partner · 1 February 2017Jerger Pediatric Dentistry partnered with the Central Illinois Children's Museum to create an interactive Healthy Mouth exhibit featuring a life-sized mouth with giant toothbrushes. The educational exhibit teaches children the importance of brushing in a fun, game-like environment. Located on the second floor of the children's museum, the exhibit opened in February 2017.
• US Military / Troops OverseasminorOthers · 1 January 2017Candy Buy Back program collects Halloween candy from patients and sends it to troops serving overseas along with handwritten cards from patients. Over 400 pounds collected in 2017.
• Girl Scouts #359minorStrategic or Co-development Partner · 1 January 2016Local Girl Scout troop earned Dental Health Badges and Rosie Petal Badges through the practice's educational program. Troop organized donation of 250 toothbrushes from Jerger Pediatric Dentistry to the Massai village in Kenya through Dr. Ulis' medical mission group.
• American Academy of Pediatric DentistrycoreOthersDr. Bret Jerger serves as Pediatric Dentist Representative on the Illinois Access to Care Committee. Practice participates in Give Kids a Smile program launched by the American Dental Association, part of the AAPD initiative.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Smile Doctors: Largest orthodontic-focused DSO in the U.S., with hundreds of affiliated offices. Comparable because Jerger offers Invisalign Teen and pediatric orthodontics; a Smile Doctors affiliate nearby could capture orthodontic referrals that Jerger currently internalizes.
• Heartland Dental: The largest dental support organization (DSO) in the U.S., supporting thousands of dentists across general and specialty practices including pediatric offerings. Comparable as an established incumbent that could enter Decatur via a partner dentist and reshape the local competitive landscape.
• Dental Care Alliance: Dental support organization with hundreds of affiliated practices including pediatric dentistry. Comparable as an aggregator that could consolidate Decatur-area pediatric dentistry into a single platform, displacing independent operators.
• Pacific Dental Services: Major DSO supporting hundreds of practices across general and specialty dentistry, including pediatric offerings. Comparable as a scale player that could deploy a pediatric-focused office in the Decatur market and pressure a small independent practice on fees and patient experience.
• Benevis (formerly Small Smiles/Kool Smiles): One of the largest DSOs in the U.S. focused on pediatric and family dental care, operating hundreds of affiliated offices and serving Medicaid and underserved populations. Comparable as a scaled pediatric dentistry platform that competes for the same patient demographic with materially greater marketing, recruiting, and operational resources.
• Great Expressions Dental Centers: DSO with hundreds of affiliated offices providing general and specialty dentistry including pediatric services. Comparable as an established multi-region incumbent whose expansion playbook in secondary markets could eventually target Decatur.
• Smile Brands Dental Services: DSO supporting hundreds of affiliated dental offices across general, specialty, and pediatric care under multiple brands. Comparable as a scaled incumbent with the capital and operational infrastructure to enter smaller Midwestern markets.

Direct peers

• Just Kids Dental: Pediatric dental practice operating in Central Illinois (including offices in cities near Decatur such as Lincoln and Springfield), offering the same target market of pediatric patients with preventive, restorative, orthodontic, and special needs services. Closest regional direct competitor by geography and service mix.
• Children's Dental Health Associates: Multi-location pediatric dental group practice serving Pennsylvania and New Jersey with the same specialty pediatric focus (infants through teens), orthodontic services, special needs accommodations, and sedation dentistry. Comparable as a regional pediatric dental group practice operating from multiple offices.

Emerging players

• Pediatric Dental Associates (various independent regional practices): Independent pediatric dental group practices operating in regional clusters with similar service menus (preventive, restorative, sedation, orthodontics, special needs). Comparable as a peer archetype—small, multi-doctor pediatric group practices that share Jerger's growth trajectory and operational profile.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/JergerPediatric
• YouTubeyoutube.com/c/JergerPediatricDentistryDecatur
• Facebookfacebook.com/JergerPediatricDentistryDecatur
• Pinterestpinterest.com/jergerpediatric
• LinkedInlinkedin.com/company/jerger-pediatric-dentistry

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jerger Pediatric Dentistry