Just Kids Dental

What Just Kids Dental does

Just Kids Dental is a 501c3 nonprofit charitable organization founded in 2006 and headquartered in Two Harbors, Minnesota, that delivers preventive dental services and oral health education to underserved children in rural Minnesota and Wisconsin. The organization operates two core programs: a School-Based Sealant Program, in which Registered Dental Hygienists use portable dental equipment to provide on-site oral hygiene instruction, screenings, cleanings, fluoride varnish, sealants, silver diamine fluoride, referral assistance, and case management; and School & Community Oral Health Education Presentations, which deliver age-appropriate 20-30 minute educational sessions at schools and childcare centers. All services are provided free of charge to children who have state insurance or qualify for free/reduced lunch, with no cost to families or school districts.

The organization serves approximately 12,000 school-age children annually across four counties (Lake, St. Louis, Carlton, and Douglas) through partnerships with 10+ school districts, including Lake Superior School District, Proctor Public Schools, Cloquet, Carlton, Wrenshall, Cromwell-Wright, Moose Lake, Barnum, and the Wisconsin-based School District of Superior and School District of Solon Springs. It employs approximately 40 staff and is led by Executive Director Laura Borud, with governance provided by a Board of Directors chaired by Mike Lattery (Western National Bank).

The business model is donation-driven: as a 501c3, Just Kids Dental relies on charitable contributions to cover all program expenses, with consent forms distributed through schools and follow-up reports sent to parents. Revenue is supplemented by a referral partnership with Arrowhead Orthodontics. The company's primary differentiation is its school-based delivery model, which removes cost, time, and transportation barriers that prevent rural, low-income children from accessing dental care - addressing what the organization identifies as the number one preventable disease facing children.

Name

Just Kids Dental

Legal name

Just Kids Dental

Website

https://justkidsdentalinc.org

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Just Kids Dental is a 501c3 nonprofit that provides free, school-based preventive dental services and oral health education to approximately 12,000 underserved children annually across rural Minnesota and Wisconsin via portable equipment and Registered Dental Hygienists.

Ownership category

akta.pro rank

Product category

Pediatric Dental Services

NAICS

Offices of Dentists (6212), Child and Youth Services (62411)

SIC

Services-Social Services (8300)

akta.pro primary industry

Mobile/School-Based Pediatric Dental Clinics (HLABAGAK)

akta.pro secondary industries

School/Community-Based Preventive Dental Programs (HLABAHAM), Preventive & Wellness Pediatric Dentistry (Cleanings/Fluoride/Sealants) (HLABAGAA)

Keywords

• Pediatric dental services
• School-based dental care
• Preventive oral health
• Nonprofit dental outreach
• Community dental hygiene

Headquarters

HQ city

Two Harbors

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Infrastructure

Revenue model

1. Donations and Charitable Contributions: As a 501c3 nonprofit charitable organization, Just Kids Dental relies upon the generosity of donors. Services are provided free of charge to underserved children.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Just Kids Dental provides free, on-site preventive dental services to underserved children directly at partner schools using portable dental equipment, delivered by Registered Dental Hygienists. Services include oral hygiene instruction, screenings, cleanings, fluoride varnish, sealants, silver diamine fluoride, referral assistance, and case management, complemented by oral health education presentations and toothbrush kits at schools and childcare centers.

Product overview

Just Kids Dental operates as a 501c3 nonprofit charitable organization offering two distinct service programs: the School-Based Sealant Program, which provides on-site preventive dental services at schools using portable equipment, and School & Community Oral Health Education Presentations, which deliver educational oral health content to children. These programs work together to serve underserved children in rural areas by removing cost, time, and transportation barriers to dental care.

Differentiator

Problem solved

Functional benefit

Products and services

• School-Based Sealant Program On-site preventive dental services delivered by Registered Dental Hygienists at partner schools using portable dental equipment. Services include oral hygiene instruction, oral health screening, dental cleaning, fluoride varnish, sealants, silver diamine fluoride, referral assistance, case management, and oral health kits. Provided at no cost to eligible children (state insurance or free/reduced lunch) and school districts.
• School & Community Oral Health Education Presentations Age-appropriate 20-30 minute educational presentations delivered by Registered Dental Hygienists teaching proper brushing, flossing, and good nutrition. Every child receives a complimentary toothbrush kit regardless of insurance status. Delivered at partner schools and childcare centers (e.g., Lil' Mariners, New Horizons, Boys & Girls Club Dave Goldberg Branch).

Quantifiable outcome

• Serves 12,000 school-age children across the region each year
• +1 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Lake Superior School DistrictcoreStrategic or Co-development PartnerPartner school district providing space for on-site dental services. JKD delivers preventive dental care at no charge to underserved children in the district.
• Proctor Public SchoolscoreStrategic or Co-development PartnerPartner school district hosting school-based dental services. Superintendent John Engelking has expressed support for the program.
• Cloquet School DistrictcoreStrategic or Co-development PartnerPartner school district providing space for JKD's on-site preventive dental services for underserved children.
• Carlton School DistrictcoreStrategic or Co-development PartnerPartner school district hosting school-based dental services.
• Wrenshall School DistrictcoreStrategic or Co-development PartnerPartner school district providing space for on-site dental services.
• Cromwell-Wright School DistrictcoreStrategic or Co-development PartnerPartner school district hosting school-based dental services.
• Moose Lake Community SchoolcoreStrategic or Co-development PartnerPartner school providing space for JKD's on-site preventive dental services.
• Barnum School DistrictcoreStrategic or Co-development PartnerPartner school district hosting school-based dental services.
• School District of SuperiorcoreStrategic or Co-development PartnerWisconsin partner school district providing space for on-site dental services in Superior and Solon Springs.
• School District of Solon SpringscoreStrategic or Co-development PartnerWisconsin partner school district providing space for school-based dental services.
• Arrowhead OrthodonticsminorStrategic or Co-development PartnerCollaborative partnership with Arrowhead Orthodontics providing referrals and additional dental services for children needing orthodontic care.

Scale indicators3 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• America's ToothFairy (National Children's Oral Health Foundation): National nonprofit focused on expanding access to pediatric dental care and education for underserved children. Comparable mission, target demographic, and nonprofit funding model; operates through affiliate partners rather than direct service delivery.
• Colgate Bright Smiles, Bright Futures: Colgate-Palmolive's global school-based oral-health education and screening program reaching underserved children. Comparable in mission, school-district channel, and emphasis on education plus free dental kits, though delivered as a corporate CSR initiative rather than an independent nonprofit.
• Give Kids A Smile (ADA Foundation): American Dental Association Foundation program providing free dental care and education to underserved children, frequently delivered via school-based events. Directly comparable mission and target population; differs in scale and event-driven versus recurring delivery.
• Smile Programs (a Smile Brands company): Mobile, school-based preventive dental services delivered on-site to children using portable equipment. Most directly comparable operator in the U.S. market, with similar target population (underserved children in schools) and revenue model (billed to Medicaid/districts rather than families).
• Delta Dental of Minnesota Foundation: Foundation arm of Delta Dental of Minnesota that funds pediatric oral-health initiatives across the same state footprint as JKD. Comparable geographic focus, mission, and grant-recipient relationship potential; functions as a funder rather than direct service provider.

Broad incumbents

• Heartland Dental: Large dental support organization providing non-clinical support to affiliated practices nationwide. Comparable as a scaled dental-services platform serving broad patient populations, but with a general-practice (not pediatric- or school-focused) orientation.
• Aspen Dental: Large multi-location dental services organization with a stated focus on breaking down access barriers for underserved patients. Comparable in serving low-income and Medicaid populations, but operates fixed dental offices rather than school-based mobile delivery.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/JustKidsDental
• Instagraminstagram.com/justkids_dental
• LinkedInlinkedin.com/company/justkidsdental

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Just Kids Dental