dr.CAFE International
- Company typePrivate
- Founded1997
- HeadquartersRiyadh, Saudi Arabia
- Headcount11–50
- GTM typeB2C
- OfferingServices
dr.CAFE International firmographics
Firmographics- Name
- dr.CAFE International
- Legal name
- dr.CAFE COFFEE
- Website
- https://drcafe.com
- Company type
- Private
- Founded year
- 1997
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
dr.CAFE International industry classification
Industry- Product category
- Specialty Coffee Retail
- NAICS
- Snack and Nonalcoholic Beverage Bars (722515), Coffee and Tea Manufacturing (31192), Restaurants and Other Eating Places (72251)
- SIC
- Retail-Eating & Drinking Places (5810), Beverages (2080)
- akta.pro primary industry
- Coffee Chains & Franchise Cafes (THAFADAB)
- akta.pro secondary industries
- Specialty Coffee Shops (Single-Origin, Third-Wave) (THAFADAA), Coffee Roasters with Cafe (Roastery Cafes) (THAFADAE), Specialty Coffee & Tea Retail (Beans, Leaves, Accessories) (CRAHAGAI), Beverage Service (Coffee/Tea/Juice) & Refreshment Stations (HSACAGAJ)
Keywords
Where dr.CAFE International is headquartered
LocationHeadquarters
- HQ city
- Riyadh
- HQ country
- Saudi Arabia
- HQ region
- Middle East
Offices5 records
Markets served
dr.CAFE International business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Retail Coffee & Beverage Sales: Physical retail coffee shop sales including hot/cold beverages, food items, and premium specialty coffee
- Franchise Revenue: Revenue from franchise owners who operate dr.CAFE stores under the brand
- Merchandise & Online Store Sales: Sale of branded merchandise including tumblers, mugs, coffee beans, and brewing equipment through drcafestore.com
- Rewards Program: Customer loyalty program where points are earned and redeemed for rewards
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Hot Beverages - Basic coffee drinks starting from 7 SAR |
| Unit Pricing | Pay-as-you-go | Premium Matcha & Specialty Drinks - 25-30 SAR |
| Unit Pricing | Pay-as-you-go | Food Items - Pastry, sandwiches, desserts 6-29 SAR |
| Unit Pricing | Pay-as-you-go | Merchandise - Tumblers, mugs, accessories 35-370 SAR |
| Unit Pricing | Pay-as-you-go | Coffee Beans - Retail beans 40-92 SAR per bag |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
dr.CAFE International product offering
Product offeringCore offering
dr.CAFE International operates a premium specialty coffee retail chain in Saudi Arabia through more than 265 company-owned and franchise stores across Riyadh, Dammam, Qassim, and Jeddah, offering in-store dining, takeaway, drive-thru, and on-site institutional cafés. The core product is the V12 third-wave premium specialty coffee prepared via manual brew methods (Pour Over, Immersion, Pressure, Cold Brew, and Hybrid), complemented by an in-store food and beverage menu, a mobile ordering app with a loyalty rewards program, an online store for coffee beans and merchandise, and a franchise program.
Product overview
dr.CAFE International is a Saudi Arabia-based premium specialty coffee chain operating on a platform-plus-modules architecture. The core offering is the V12 premium specialty coffee concept — a third-wave coffee initiative featuring manual brew methods (Pour Over, Immersion, French Press, AeroPress, Chemex) and hybrid preparations — supported by company-roasted beans across multiple retail SKUs. Adjacent modules include: a consumer-facing mobile ordering app with integrated loyalty rewards (Rewards Program), an e-commerce platform (drcafestore.com) selling retail coffee beans and merchandise, in-store dining across 100+ locations in Saudi Arabia, catering services, franchise opportunities, and operational technologies including a proprietary automated Store Management System. The BETA sub-brand extends the concept into multi-purpose event and training venues. The company positions itself as an integrated coffee lifestyle brand spanning beverage service, retail goods, digital commerce, and franchise growth.
Differentiator
Problem solved
Functional benefit
Brands
- V12: Premium specialty coffee concept representing the '3rd wave' of coffee, featuring manual brewing techniques including Pour Over, Immersion, Cold Brew, and Hybrid methods. V12 symbolizes commitment, pursuit of excellence, and versatility in adapting to change.
Products and services
- V12 Premium Specialty Coffee In-store premium specialty coffee offering under the V12 third-wave concept, featuring manual brew methods (Pour Over, Immersion, Pressure, Cold Brew, Hybrid) and crafted with multi-origin specialty coffee beans. Sold to individual consumers at retail stores across Saudi Arabia.
- dr.CAFE Store Menu (In-Store Dining) Standard in-store food and beverage menu sold across all dr.CAFE store formats, covering hot beverages, cold beverages (frappes, iced drinks, cold brew, mocktails), manual brew and hybrid drinks, food items (pastries, salads, sandwiches, desserts, gelato), and grab-and-go snacks. Sold to walk-in consumers for dine-in, takeaway, and drive-thru.
- dr.CAFE Mobile Ordering App Consumer-facing mobile application for iOS and Android enabling mobile ordering, dr.CAFE Rewards Program point accumulation and redemption, and exclusive promotional offers. Available to individual consumers in Saudi Arabia.
- dr.CAFE Rewards Program Customer loyalty program allowing customers to earn points on purchases and redeem them for rewards across five tiers (25, 50, 100, 250, 500 points), accessible through the mobile app and physical rewards card. Targets individual consumers.
- dr.CAFE Coffee Beans (Retail) Retailed whole bean and ground coffee products including V12 Private Blends, Classic Collection, Microlot limited single origins, Saudi Coffee (Cardamom & Saffron), and Green Bean (ready-to-roast). Sold to consumers through drcafestore.com and retail stores.
- dr.CAFE Online Store (drcafestore.com) E-commerce platform (drcafestore.com) selling coffee beans, branded merchandise (tumblers, mugs, coasters), manual brewing equipment, and accessories directly to consumers in Saudi Arabia.
- dr.CAFE Catering Catering service offering sophisticated product selections and service for events and gatherings, supplied to corporate and individual customers.
- dr.CAFE Franchise Program Franchise opportunity program allowing entrepreneurs to own and operate dr.CAFE Coffee stores under the brand, with access to the company's systems, training, and supply chain.
- BETA by dr.CAFE Coffee Multi-purpose business and entertainment venue for events, training workshops, and recreational activities, caffeinated with dr.CAFE Premium Specialty Coffee. Targets corporate and individual event clients.
- Institutional On-site Café Operations On-site café operations and service provided to institutions and corporations including hospitals, universities, government offices, banks, telecoms, and gas station operators within their facilities.
Quantifiable outcome
- 265 stores operating across Saudi Arabia
- +2 more outcomes
Companies that use dr.CAFE International
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles3 records
dr.CAFE International technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
dr.CAFE International partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and supporting.
- NADEC (National Development Company)coreOne of the biggest suppliers for fresh dairy products. NADEC is a joint stock public company with equity capital of SR 400 million promoted by the Saudi Government, which holds 20% equity while the Saudi public holds the balance equity. NADEC provides dairy products for dr.CAFE's food and beverage offerings.
- Creative SolutionscoreProvides technical consulting and systems integration services including network computing, systems software integration, and enterprise systems management. Supports dr.CAFE's technology infrastructure.
- Globus LogisticssupportingFast-growing supply chain firm formed to fill supply chain requirements in the region. Provides logistics and supply chain services for dr.CAFE operations.
- Global Digital Creative (GDC)supportingIntegrated marketing communications agency that builds brand differentiation through targeted business communications. Provides strategic solutions for brand salience and marketing.
- Executive Contractors Co. (ECC)supportingSpecialized construction company engaged in turnkey projects for Private and Government sector with expertise in construction and project management services. Supports dr.CAFE store construction and buildouts.
Scale indicators5 records
Recent moves6 records
Expansion highlights3 records
dr.CAFE International competitors and assessment
Company assessmentBroad incumbents
- Dunkin': International coffee and donut chain with strong Saudi Arabia presence. Comparable to dr.CAFE on quick-service coffee, drive-thru formats, and franchise-driven store count in the region.
- Caribou Coffee: US-origin specialty coffee chain with international franchise operations including the Middle East. Comparable to dr.CAFE on specialty coffee positioning and franchise-based growth model.
- Costa Coffee: UK-origin coffee chain with established Middle East operations. Comparable to dr.CAFE in retail café format and franchise expansion strategy, though with a broader international footprint.
- Starbucks: Global coffee chain incumbent with significant Saudi Arabia presence. Compares to dr.CAFE on retail coffee shop operations, loyalty program, and mobile ordering, but operates at vastly larger scale and with broader international brand reach.
- Tim Hortons: Canadian coffee chain expanding aggressively across the Middle East including Saudi Arabia. Competes with dr.CAFE in everyday coffee occasions and franchise-driven growth across multiple KSA cities.
Emerging players
- Blue Bottle Coffee: US-origin third-wave specialty coffee chain focused on manual brew and single-origin coffee. Highly comparable to dr.CAFE's V12 third-wave premium positioning and small-format specialty store model.
Regional players
- Caffe Bene: Korean-origin café chain that has expanded into Saudi Arabia and broader Middle East. Comparable to dr.CAFE on café-with-seating format, specialty beverages, and regional expansion strategy in MENA.
Direct peers
- % Arabica: Japan-origin specialty coffee chain known for minimalist design and premium positioning. Comparable to dr.CAFE's V12 third-wave concept and is actively expanding in the Middle East, including Saudi Arabia.
- The Coffee Bean & Tea Leaf: US-origin specialty coffee and tea chain with Middle East operations. Comparable to dr.CAFE on premium beverage menu, retail bean offering, and loyalty/digital engagement.
- Barn's Coffee: Saudi-origin specialty coffee chain with a similar premium positioning and rapidly expanding footprint in KSA. Directly competes with dr.CAFE in the Saudi specialty coffee segment targeting younger, design-conscious consumers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
dr.CAFE International social profiles
Digital presencedr.CAFE International financial estimates
Financial estimateRevenue estimate
Valuation estimate
dr.CAFE International leadership team
Management profileNumber of profiles
dr.CAFE International funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
dr.CAFE International M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about dr.CAFE International
What does dr.CAFE International do?
dr.CAFE International operates a premium specialty coffee retail chain in Saudi Arabia through more than 265 company-owned and franchise stores across Riyadh, Dammam, Qassim, and Jeddah, offering in-store dining, takeaway, drive-thru, and on-site institutional cafés. The core product is the V12 third-wave premium specialty coffee prepared via manual brew methods (Pour Over, Immersion, Pressure, Cold Brew, and Hybrid), complemented by an in-store food and beverage menu, a mobile ordering app with a loyalty rewards program, an online store for coffee beans and merchandise, and a franchise program.
Is dr.CAFE International a public or private company?
dr.CAFE International is a private company. It is classified as unknown and is currently operating.
When was dr.CAFE International founded?
dr.CAFE International was founded in 1997. It employs 11 to 50 people.
Where is dr.CAFE International based?
dr.CAFE International is headquartered in Riyadh, Saudi Arabia, in the Middle East region.
How does dr.CAFE International make money?
Four revenue lines are on record. Retail Coffee & Beverage Sales are the primary driver. The others are franchise Revenue, merchandise & Online Store Sales and rewards Program.
Who are dr.CAFE International's main competitors?
Broad incumbents on record are Dunkin', Caribou Coffee, Costa Coffee, Starbucks and Tim Hortons. Blue Bottle Coffee is listed as an emerging player. Caffe Bene is listed as a regional player. Direct peers are % Arabica, The Coffee Bean & Tea Leaf and Barn's Coffee.
Does dr.CAFE International have an API?
No public API is recorded for dr.CAFE International.
What industry is dr.CAFE International in?
dr.CAFE International's product category is Specialty Coffee Retail. Its primary akta.pro industry code is THAFADAB, Coffee Chains & Franchise Cafes, with a secondary code of THAFADAA, Specialty Coffee Shops (Single-Origin, Third-Wave). Its NAICS code is 722515 and its SIC code is 5810.