Creative Solutions
Creative Solutions is a private Burbank-based holding company that designs, manufactures, and distributes professional broadcast and film production equipment through owned brands including Teradek, SmallHD, Wooden Camera, Litepanels, and Anton/Bauer, serving film, broadcast, and live event professionals globally.
- Company typePrivate
- Founded2017
- HeadquartersBurbank, United States
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Creative Solutions does
Creative Solutions is a private Burbank, California-based holding company that designs, manufactures, and distributes professional broadcast, film, and video production equipment through a portfolio of owned brands. Its product footprint spans the full on-set and broadcast workflow, including wireless HD video transmission (Bolt 3000 XT, Ace), iOS monitoring (Serv), wireless lens and camera control (Teradek RT, ACI), HEVC/H.264 encoders and decoders (Cube, Slice, T-RAX), live web streaming (VidiU Go, Live:Air), wireless on-set color grading (COLR), PTZ robotics (Orbit PTZ), cellular bonding and networking (Link Pro, Link, Bond), and cloud services (Core, ShareLink). The company also distributes complementary professional brands covering audio capture (Audix, JOBY, Rycote), lighting (Litepanels, Quasar Science), mobile power (Anton/Bauer), professional monitors (SmallHD), camera accessories (Wooden Camera), and carrying and support systems (Manfrotto, Gitzo, Lowepro, Sachtler, Avenger, OConnor, Vinten, National Geographic, Colorama, Savage, Superior).
Under the holding structure, the underlying engineering is concentrated in wireless video transmission, low-latency HEVC/H.264 encoding, cellular bonding for reliable field transmission, and broadcast control protocols, with products designed to integrate with third-party systems such as NewTek TriCaster. Distribution is primarily direct via a unified Shopify e-commerce storefront at cs.inc that aggregates all owned brand catalogs, supported by UK distribution and rental partners (Camera Corps, The Camera Store) and active social media presence under the @teradek handles. Revenue is generated through hardware product sales, one-time software licenses (including the StreamReader Plugin), a certified pre-owned B-Stock channel, and recurring cloud services (Core, ShareLink). The end-customer base is professional film productions, broadcast television networks, live event producers, sports broadcasters, and news organizations, served through a vertical segmentation approach rather than named enterprise contracts.
Creative Solutions firmographics
Firmographics- Name
- Creative Solutions
- Legal name
- Creative Solutions
- Website
- https://creativesolutions.io
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Creative Solutions is a private Burbank-based holding company that designs, manufactures, and distributes professional broadcast and film production equipment through owned brands including Teradek, SmallHD, Wooden Camera, Litepanels, and Anton/Bauer, serving film, broadcast, and live event professionals globally.
- Ownership category
- akta.pro rank
Creative Solutions industry classification
Industry- Product category
- Professional Broadcast Equipment
- NAICS
- Audio and Video Equipment Manufacturing (33431), Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing (334220), Audio and Video Equipment Manufacturing (3343)
- SIC
- Radio & Tv Broadcasting & Communications Equipment (3663), Photographic Equipment & Supplies (3861), Electronic Components & Accessories (3670)
- akta.pro primary industry
- Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF) (MPAHAHAE)
- akta.pro secondary industries
- Graphics, Branding & Character Generation (CG) (MPAHAKAF), Partner Integrations & Distribution (App Stores, Channels, OEM/Carrier Bundles) (MPAHAJAO), Lighting & Studio Equipment Retail (Flash, Continuous, Modifiers, Backdrops) (CRACAHAF)
Keywords
Where Creative Solutions is headquartered
LocationHeadquarters
- HQ city
- Burbank
- HQ country
- United States
- HQ region
- North America
Markets served
Creative Solutions business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of professional broadcast equipment including wireless transmitters, encoders, decoders, lens control systems, streaming devices, and accessories. Products sold directly through e-commerce and likely through dealer networks.
- Licenses and Software: Sale of software licenses including StreamReader Plugin and other software add-ons for broadcast workflows.
- Certified Pre-Owned Products: Teradek Certified Pre-Owned Products (B-Stock) sales providing certified refurbished equipment at reduced pricing.
- Services (Core, ShareLink): Cloud-based services for streaming and content management including Core family and ShareLink services.
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
Creative Solutions product offering
Product offeringCore offering
Creative Solutions designs, manufactures, and distributes professional broadcast and film production equipment through a portfolio of owned brands (Teradek, SmallHD, Wooden Camera, Litepanels, Anton/Bauer, Audix, Quasar Science). Its products span wireless HD video transmission systems, HEVC/H.264 encoders and decoders, wireless lens and camera control, live streaming encoders, cellular bonding devices, PTZ robotics, wireless color grading, and cloud-based video management services, sold primarily through its e-commerce platform cs.inc.
Product overview
Creative Solutions is a technology company specializing in professional video transmission, monitoring, and broadcast equipment. The company offers a comprehensive portfolio of products organized into distinct categories: Wireless Monitoring solutions (Bolt 3000 XT, Ace) for untethered video monitoring on set; iOS Monitoring (Serv) for mobile production workflows; Wireless Lens Control (Teradek RT) and Camera Control (ACI) for precision camera management; Professional Broadcast Encoders and Decoders (Cube, Slice, T-RAX) for broadcast-quality video processing; Web Streaming solutions (VidiU Go, Live:Air) for live web broadcasting; Cloud Services (Core, ShareLink) for video management and collaboration; Wireless Color Grading (COLR) for on-set color control; Orbit PTZ for robotics camera systems; Bonding/Networking solutions (Link Pro, Link, Bond) for reliable cellular video transmission; and Modems (Node) for connectivity. The company also distributes complementary professional brands including Audix (audio), Anton/Bauer (mobile power), Litepanels (lighting), Quasar Science (lighting), SmallHD (monitors), Teradek (video transmission), and Wooden Camera (camera accessories).
Differentiator
Problem solved
Functional benefit
Brands
- Teradek: Wireless HD video transmission systems, camera control, and lens control systems
- SmallHD
- Wooden Camera
- Litepanels
- Anton/Bauer
- Audix
- Quasar Science
- Bolt
- Ace
- Cube
- Slice
- VidiU Go
- Link Pro
- Bond
- Orbit PTZ
Products and services
- Bolt 3000 XT Professional wireless HD video transmission system for monitoring on set, part of the Bolt family. Designed for professional film and broadcast production crews.
- Ace Wireless video transmission system for broadcast and cinema production. Sold as a transmitter/receiver pair under the Teradek brand.
- Serv iOS-based wireless video monitoring solution for mobile production workflows, allowing monitoring on iOS devices.
- Teradek RT Wireless lens control system for precise remote adjustment of cinema camera lenses on set.
- ACI (Teradek RT) Wireless camera control interface for integrated lens and camera management on professional rigs.
- Cube HEVC/H.264 professional broadcast encoder and decoder for live video transmission over IP networks.
- Slice Professional broadcast video encoding and decoding system for rack-mounted broadcast workflows.
- T-RAX Professional broadcast encoder/decoder platform for multi-channel video processing in production facilities.
- VidiU Go Live streaming encoder for professional web broadcasting from the field.
- Live:Air Mobile live streaming application for broadcast production workflows.
- Core Cloud-based video management and streaming service platform for professional broadcast workflows.
- ShareLink Video sharing and collaboration service for production teams.
- COLR Wireless color grading solution for on-set monitoring and color reference during production.
- Orbit PTZ PTZ (Pan-Tilt-Zoom) camera control and transmission system for robotics camera operations.
- Link Pro Professional cellular bonding solution for reliable video transmission in the field.
- Link Cellular bonding device for live video streaming connectivity.
- Bond Video bonding solution for multi-network live streaming over aggregated cellular links.
- Node Cellular modem for video transmission connectivity in the field.
- StreamReader Plugin Software plugin for integrating video streams with third-party broadcast production systems such as TriCaster.
- Teradek Certified Pre-Owned Products (B-Stock) Factory-certified pre-owned video transmission and production equipment sold at reduced pricing.
Companies that use Creative Solutions
Customer profileSegments1 record
Ideal customer profiles1 record
Creative Solutions technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Creative Solutions partnerships and signals
Strategic signalPartnerships
17 partnerships are on record, tiered core and minor.
- TeradekcoreTeradek is listed as a brand under Creative Solutions, suggesting an owned or closely affiliated brand relationship. Teradek manufactures wireless video transmission, encoders, and streaming solutions.
- SmallHDcoreSmallHD is featured as a brand under Creative Solutions, specializing in professional monitoring solutions for video production.
- Wooden CameracoreWooden Camera is listed as a brand under Creative Solutions, providing camera accessories for professional production.
- LitepanelscoreLitepanels is featured as a brand under Creative Solutions, specializing in LED lighting solutions for broadcast and film.
- Anton/BauercoreAnton/Bauer is listed as a brand under Creative Solutions, providing mobile power solutions for professional video production.
- AudixcoreAudix is featured as a brand under Creative Solutions, specializing in audio capture solutions including microphones.
- Quasar SciencecoreQuasar Science is listed as a brand under Creative Solutions, providing LED lighting solutions for production.
- JOBYminorJOBY is distributed under Creative Solutions for audio capture products, offering portable audio solutions.
- RycoteminorRycote is distributed under Creative Solutions for audio capture, specializing in microphone wind protection and mounting solutions.
- ManfrottocoreManfrotto is distributed under Creative Solutions for carrying solutions and supports, including Gitzo, Lowepro, Sachtler, and Avenger brands.
- ColoramaminorColorama background products distributed under Creative Solutions for studio production needs.
- LightstreamminorLightstream live streaming solutions distributed under Creative Solutions.
- AutocueminorAutocue teleprompter products distributed under Creative Solutions.
- AutoscriptminorAutoscript teleprompter products distributed under Creative Solutions.
- VintenminorVinten robotics camera systems distributed under Creative Solutions.
- Camera CorpsminorCamera Corps equipment rental and distribution services under Creative Solutions for UK market.
- The Camera StoreminorThe Camera Store distribution and rental services under Creative Solutions for UK market.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Creative Solutions competitors and assessment
Company assessmentDirect peers
- Grass Valley: Grass Valley provides broadcast infrastructure including cameras, switchers, routing, and playout systems. Overlaps with Creative Solutions' broadcast encoder/decoder and live streaming offerings for professional broadcast customers.
- LiveU: LiveU specializes in cellular bonding and portable video transmission units for live news, sports, and event coverage. Direct competitor to Creative Solutions' Link and Bond product lines.
- AJA Video Systems: AJA manufactures professional video I/O, converters, and streaming/recording hardware. Direct competitor in broadcast encoders, decoders, and professional video infrastructure.
- Marshall Electronics: Marshall Electronics makes professional broadcast monitors, cameras, and IP video solutions. Competes directly with SmallHD in the professional monitor segment.
- Atomos: Atomos makes external monitor-recorders, video switchers, and cloud-based production tools. Competes directly with SmallHD monitors and Teradek encoder/monitoring workflows for film and broadcast production.
- Vitec Group (Vinten/Sachtler/Manfrotto): Vitec Group owns Vinten, Sachtler, Manfrotto, and Avenger — camera supports, robotics, and carrying solutions that Creative Solutions distributes for but Vitec manufactures. Competes directly with Wooden Camera in camera accessories.
- Blackmagic Design: Blackmagic Design manufactures professional broadcast and film equipment including cameras, switchers, capture cards, and encoders. Most direct competitor to Creative Solutions across wireless monitoring, encoding, and live production workflows.
- Datavideo: Datavideo manufactures end-to-end broadcast and AV production equipment including switchers, encoders, and streaming appliances. Comparable product breadth to Creative Solutions' encoder and streaming portfolio at prosumer price points.
Broad incumbents
- Panasonic Connect: Panasonic Connect serves broadcast, production, and live events with cameras, switchers, and AV solutions. Broad incumbent with overlapping professional video and streaming capabilities.
- Sony Professional Solutions: Sony's Professional Solutions division spans broadcast cameras, production switchers, and IP transmission. Large incumbent competing broadly across multiple Creative Solutions product categories.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Creative Solutions social profiles
Digital presenceCreative Solutions financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creative Solutions leadership team
Management profileNumber of profiles
Creative Solutions subsidiaries and ownership
Company hierarchySubsidiaries1 record
Creative Solutions funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creative Solutions M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creative Solutions
What does Creative Solutions do?
Creative Solutions designs, manufactures, and distributes professional broadcast and film production equipment through a portfolio of owned brands (Teradek, SmallHD, Wooden Camera, Litepanels, Anton/Bauer, Audix, Quasar Science). Its products span wireless HD video transmission systems, HEVC/H.264 encoders and decoders, wireless lens and camera control, live streaming encoders, cellular bonding devices, PTZ robotics, wireless color grading, and cloud-based video management services, sold primarily through its e-commerce platform cs.inc.
Is Creative Solutions a public or private company?
Creative Solutions is a private company. It is classified as unknown and is currently operating.
When was Creative Solutions founded?
Creative Solutions was founded in 2017. It employs 101 to 250 people.
Where is Creative Solutions based?
Creative Solutions is headquartered in Burbank, United States, in the North America region.
How does Creative Solutions make money?
Four revenue lines are on record. Hardware Product Sales are the primary driver. The others are licenses and Software, certified Pre-Owned Products and services (Core, ShareLink).
Who are Creative Solutions's main competitors?
Direct peers on record are Grass Valley, LiveU, AJA Video Systems, Marshall Electronics, Atomos, Vitec Group (Vinten/Sachtler/Manfrotto), Blackmagic Design and Datavideo. Broad incumbents are Panasonic Connect and Sony Professional Solutions.
Does Creative Solutions have an API?
No public API is recorded for Creative Solutions.
What industry is Creative Solutions in?
Creative Solutions's product category is Professional Broadcast Equipment. Its primary akta.pro industry code is MPAHAHAE, Codec & Format Support (HEVC/AV1/VVC, HDR, IMF, MXF), with a secondary code of MPAHAKAF, Graphics, Branding & Character Generation (CG). Its NAICS code is 33431 and its SIC code is 3663.